Vantage Cloud

What Vantage Cloud does

Vantage Cloud is an API-first automation platform purpose-built for UK IT Service Providers and Internet Service Providers (ISPs), operating as a trading name of Layered Technologies Limited (a UK private limited company founded in 2014, headquartered in Bristol). The platform covers the full ISP service lifecycle — live API quoting from 20+ carriers, digital customer ordering with electronic signatures, automated service delivery including TR-069 device configuration and pre-configured hardware dispatch, ongoing service management with SNMP/Radius/speed-test monitoring, and a branded consumer/SME self-service portal. The technical architecture connects to 100+ third-party systems across carriers (BT, CityFibre, TalkTalk, Vodafone, Virgin Media, Sky Wholesale), billing and CRM (Salesforce, Xero, Sage, HubSpot), cloud (AWS, Azure, GCP), and network infrastructure (Cisco, Juniper). The product portfolio extends beyond the core ISP Framework to include SoftWAN — a UK-based wholesale Virtual ISP infrastructure with 100Gb capacity, Cisco core routers, and N+1 redundancy — and the One Touch Switching Gateway, a compliance product addressing Ofcom's UK broadband switching mandate.

The company sells through a sales-led, direct enterprise motion targeting UK ISPs, with pricing structured as per-user monthly subscriptions on 12-month contracts, volume discounts on blocks of 25 users, and separate per-service pricing for the consumer/SME portal. Setup and API integration fees represent a professional services revenue layer alongside the recurring license stream. Vantage Cloud holds ISO 27001 and ISO 9001 certifications (UKAS-accredited), is registered with the UK Information Commissioner's Office (ZA363344), and publishes a GDPR-compliant data processing agreement. The company appears to be privately held and bootstrapped, with no disclosed external institutional funding, no parent company, no M&A activity, and no recorded leadership changes in the available data.

Name

Vantage Cloud

Legal name

Layered Technologies Limited

Website

https://vantage.cloud

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vantage Cloud is a UK-based API-first automation platform that enables Internet Service Providers to streamline quoting, ordering, delivery, and service management across 100+ carrier and software integrations. It serves UK ISPs and Virtual ISPs via subscription licensing and direct sales.

Ownership category

akta.pro rank

Product category

ISP Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

Keywords

• ISP automation software
• Service provider platform
• Virtual ISP infrastructure
• API quoting engine
• Telecom service automation

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform Licensing: Standard license model charged per user each month, available in blocks of 25 users. Core automation platform for ISP operations including quoting, ordering, delivery, and service management.
2. Consumer/SME Portal: Separate pricing structure for consumer-facing portal, billed per service each month. Provides customer self-service capabilities for viewing bills, diagnostics, and service management.
3. Setup and Implementation: Setup costs associated with platform deployment covering integration of technology within customer business. Some third-party APIs may incur additional setup fees.
4. API Integration Services: Custom API development and integration work for providers without existing APIs. Certain third-party APIs have associated setup and integration costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vantage Cloud provides a B2B automation platform for IT Service Providers and ISPs that covers quoting, ordering, delivery, service management, and customer self-service. The platform integrates with more than 100 third-party products and services (carriers, billing systems, CRM, payment, cloud and network tools) to enable live API quoting, automated provisioning, TR-069 device management, and branded consumer portals. Complementary offerings include the SoftWAN Virtual ISP Infrastructure (VISP) for organisations launching as ISPs and a One Touch Switching gateway for broadband provider switching.

Product overview

Vantage Cloud is an automation platform for IT Service Providers (ISPs) comprising a core platform (ISP Framework) plus complementary modules and sub-brands. The ISP Framework provides the central automation layer covering quoting (Live API Quoting Engine), ordering (Self-Service Customer Ordering), delivery (Delivery Automation), service management (Service Management), and customer self-service (Client Self-Service Portal). A separate Consumer/SME Portal provides dedicated self-service capabilities for end customers. SoftWAN Virtual ISP Infrastructure (VISP) extends the offering as a UK-based wholesale connectivity infrastructure enabling organisations to launch as ISPs. One Touch Switching (OTS Gateway) handles provider switching. The platform integrates with over 100 third-party services across CRM, billing, payment processing, network management, and cloud infrastructure. Pricing is per user per month with 12-month contracts.

Differentiator

Problem solved

Functional benefit

Brands

• SoftWAN: Virtual ISP Infrastructure (VISP) - UK-based ISP infrastructure platform providing scalable network solutions with 100Gb capacity, automated provisioning, and 24/7 security monitoring.

Products and services

• ISP Framework End-to-end automation platform for IT Service Providers covering quoting, ordering, delivery, service management, and customer support, integrating with more than 100 third-party products and services.
• Consumer / SME Portal Branded, embeddable self-service portal that lets ISP customers view bills, manage broadband, SIP and other services online, electronically sign service agreements, run diagnostics, raise tickets, and purchase upsell products.
• SoftWAN Virtual ISP Infrastructure (VISP) UK-based wholesale ISP infrastructure offering up to 100Gb capacity on Cisco core routers with BGP routing, N+1 redundancy, automated provisioning, TR-069 servers and 24/7 manned operations, enabling organisations to launch as ISPs at up to 80% lower cost than building their own network.
• One Touch Switching (OTS Gateway) Gateway solution for One Touch Switching that enables seamless broadband provider switching for customers, positioned as a complementary offering to the core Vantage Cloud platform.

Quantifiable outcome

• Up to 80% cost reduction compared to building own ISP network infrastructure
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration98 records

Feature7 records

Partnerships

31 partnerships are on record, tiered core.

• BT / BT WholesalecoreTechnology or IntegrationBT and BT Wholesale are integrated service providers available through Vantage Cloud's API quoting engine, enabling ISPs to access BT connectivity services and pricing.
• CityFibrecoreTechnology or IntegrationCityFibre full fibre network integration allows ISPs to provision services over CityFibre infrastructure via automated API connections.
• TalkTalk BusinesscoreTechnology or IntegrationTalkTalk Business connectivity services integrated for wholesale ISP provisioning through Vantage Cloud platform.
• Virgin MediacoreTechnology or IntegrationVirgin Media wholesale services available for ISP provisioning through API integration with Vantage Cloud platform.
• VodafonecoreTechnology or IntegrationVodafone connectivity services integrated for ISP provisioning through Vantage Cloud platform.
• Sky WholesalecoreTechnology or IntegrationSky Wholesale connectivity services integrated for ISP provisioning through automated platform.
• GammacoreTechnology or IntegrationGamma telecom services integrated for SIP and voice provisioning through Vantage Cloud.
• ColtcoreTechnology or IntegrationColt enterprise connectivity services available for ISP provisioning through platform integration.
• Zen InternetcoreTechnology or IntegrationZen Internet connectivity services integrated for wholesale provisioning.
• SalesforcecoreTechnology or IntegrationCRM integration allowing ISPs to sync customer data and manage relationships within Salesforce platform.
• XerocoreTechnology or IntegrationAccounting software integration for financial management, invoicing, and business reporting.
• SagecoreTechnology or IntegrationSage accounting and business management software integration for financial operations.
• Microsoft DynamicscoreTechnology or IntegrationMicrosoft Dynamics CRM integration for enterprise customer management.
• Zoho CRMcoreTechnology or IntegrationZoho CRM integration for customer relationship management and sales tracking.
• HubSpotcoreTechnology or IntegrationHubSpot marketing and CRM integration for customer acquisition and management.
• WorldpaycoreTechnology or IntegrationPayment processing integration for taking customer payments online and managing transactions.
• StripecoreTechnology or IntegrationStripe payment processing integration for online payment collection.
• PayPalcoreTechnology or IntegrationPayPal payment processing integration for customer payment options.
• DocuSigncoreTechnology or IntegrationElectronic signature integration for digital service agreements and contracts.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS cloud infrastructure services integration for cloud-based deployments.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure cloud platform integration for hosting and infrastructure.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Platform integration for cloud services and infrastructure.
• DigitalOceancoreTechnology or IntegrationDigitalOcean cloud infrastructure integration for hosting services.
• GoCardlesscoreTechnology or IntegrationDirect debit payment processing integration for recurring billing.
• QuickBookscoreTechnology or IntegrationQuickBooks accounting software integration for financial management.
• ZenDeskcoreTechnology or IntegrationCustomer support and ticketing system integration for service management.
• CiscocoreTechnology or IntegrationCisco networking equipment integration including core routers and network infrastructure.
• WHMCScoreTechnology or IntegrationWHMCS automation and billing platform for ISP service management.
• SplynxcoreTechnology or IntegrationSplynx ISP billing and customer management platform integration.
• TwiliocoreTechnology or IntegrationCommunication APIs for SMS, voice, and messaging integrations.
• Office 365coreTechnology or IntegrationMicrosoft Office 365 productivity suite integration for business operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WHMCS: WHMCS is a widely used automation and billing platform for web hosts, ISPs, and telcos. It covers ordering, provisioning, billing, and support workflows—directly overlapping with Vantage Cloud's ISP Framework. WHMCS is also a Vantage Cloud integration partner, evidencing parallel market positioning.
• Sonar Software: Sonar Software provides billing, CRM, and network management software for ISPs, WISPs, and MSPs. Its core use cases (quoting, automated provisioning, RADIUS, ticketing, customer portal) directly mirror Vantage Cloud's ISP Framework offering for the same customer base.
• Splynx: Splynx is an ISP billing, RADIUS, and network management platform for WISPs and ISPs globally. Both Vantage Cloud and Splynx automate ISP quoting, ordering, provisioning, and service management workflows, and Splynx is explicitly listed as a Vantage Cloud integration partner—indicating overlapping customer base and feature set.
• UISP (Ubiquiti): UISP is Ubiquiti's ISP/operator management platform for network planning, device provisioning, and CRM/billing. It targets the same ISP/WISP market segment as Vantage Cloud, focusing on end-to-end service provider operations.

Broad incumbents

• Netcracker Technology: Netcracker is a large incumbent BSS/OSS vendor serving tier-1 telecom operators globally. While it targets much larger carriers than Vantage Cloud, it competes for the same automation/billing/OSS budget and represents a long-term competitive threat if ISPs scale or consolidate into larger operator customers.
• ConnectWise: ConnectWise provides PSA, RMM, and business management software for MSPs and IT service providers. While targeted at MSPs rather than pure ISPs, it competes for the operational automation budget of UK IT service providers—an overlapping buyer persona with Vantage Cloud.
• Amdocs: Amdocs is a leading provider of BSS, OSS, and digital experience solutions for communications and media providers. It competes for telecom software spend across the operator value chain and represents the broad incumbent alternative to specialist ISP automation platforms like Vantage Cloud.

Regional players

• Virtual1: Virtual1 is a UK wholesale connectivity provider offering managed network services to ISPs and resellers. It is both a Vantage Cloud integration partner and a comparable regional platform serving the same UK ISP ecosystem with adjacent network and automation services.

Emerging players

• Plume: Plume delivers cloud-managed smart home and WiFi services to ISPs and their subscribers. It overlaps with Vantage Cloud's TR-069 device management and customer self-service capabilities while focusing on subscriber-experience layers—an emerging player expanding into ISP software.
• Aprecomm: Aprecomm provides AI-driven network intelligence and subscriber experience analytics for ISPs. It complements or competes with Vantage Cloud's service management and SNMP monitoring modules by adding predictive analytics for broadband customer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vantagecloud

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vantage Cloud