Prospects Software
Prospects Software Inc. is a Montreal-based provider of mobile MLS applications and a real estate-specific CRM, integrated with Cotality's Matrix platform. It serves over 950,000 real estate professionals across 300+ MLS markets in North America through member-benefit programs, white-label licensing, and direct subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prospects Software does
Prospects Software Inc. is a Westmount, Quebec-based software company founded in 2010 by Charles Drouin that builds mobile MLS applications and a real estate-specific CRM for real estate professionals across North America. Its product portfolio consists of three tightly coupled offerings: MLS-Touch for the U.S. market, Prospects Mobile for the Canadian market, and Prospects CRM. All three products are deeply integrated with Cotality's Matrix multiple listing platform, Realist property insights platform, OneHome client portal, and ShowingTime, with real-time bidirectional synchronization of contacts, sent listings, client favorites, and activities across the mobile app, CRM, and MLS. The technical differentiator is this three-way Matrix-native integration, which generic CRMs do not replicate.
The company monetizes primarily through subscription and licensing arrangements with MLS associations and real estate boards that offer Prospects products as member or subscriber benefits at subsidized or no additional cost to the agent. Additional revenue streams include direct agent subscriptions (referenced at $20-$100 per seat per month) and white-label licensing of MLS-Touch to MLS associations for distribution under their own branding. Distribution is multi-channel: MLS channel partnerships (300+ markets), white-label to enterprise MLSs (e.g., REcolorado), and direct download via iOS and Android app stores. Named enterprise customers include Stellar MLS, CRMLS, REcolorado, Heartland MLS, GLVAR, HiCentral MLS, and the Calgary Real Estate Board, with 950,000+ real estate professionals using the mobile solutions and 275,000+ agents on the CRM.
Prospects has operated as a wholly-owned subsidiary of Cotality (formerly CoreLogic) since January 14, 2022, following an exclusive distribution agreement signed in May 2018. The acquisition positions Prospects as the embedded mobile and CRM layer within Cotality's broader MLS and property-data stack, with MLS-Touch having been designated to replace Cotality's GoMLS mobile app. The combined organization continues to operate the Prospects and MLS-Touch brands, with Charles Drouin remaining as CEO and a small leadership team of approximately 8-10 personnel across marketing, development, account management, client success, and business development.
Prospects Software firmographics
Firmographics- Name
- Prospects Software
- Legal name
- Prospects Software Inc.
- Website
- https://prospects.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prospects Software Inc. is a Montreal-based provider of mobile MLS applications and a real estate-specific CRM, integrated with Cotality's Matrix platform. It serves over 950,000 real estate professionals across 300+ MLS markets in North America through member-benefit programs, white-label licensing, and direct subscriptions.
- Ownership category
- akta.pro rank
Prospects Software industry classification
Industry- Product category
- Real Estate CRM and Mobile MLS Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Prospects Software is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Prospects Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- MLS Association Subscription Benefits: Products offered as subscriber/member benefits through MLS associations. Agents receive access at no additional cost or subsidized pricing as part of their MLS membership fees.
- Direct Agent Subscription: Available for agent-direct subscription in participating markets. Agents can subscribe individually outside of MLS membership benefit programs.
- White-Label Licensing: White-labeled versions of MLS-Touch provided to MLS associations for distribution to their members under the association's branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Member Benefit Pricing |
| Per seat | Monthly | Agent Direct Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Prospects Software product offering
Product offeringCore offering
Prospects Software develops and distributes a mobile MLS application (MLS-Touch in the US / Prospects Mobile in Canada) and Prospects CRM, a real estate-specific customer relationship management platform. Both products share native, real-time three-way synchronization with Cotality's Matrix listing management system, enabling agents to access listings, tax data, contacts, and client activities from any device while keeping the mobile app, CRM, and MLS in lockstep. Solutions are sold as member benefits through MLS associations and direct agent subscriptions across more than 300 MLS markets in North America.
Product overview
Prospects Software offers a unified product ecosystem consisting of three core solutions: MLS-Touch (US market) / Prospects Mobile (Canadian market) — a premium mobile MLS app providing real-time access to listings, leads, and contacts from any device; and Prospects CRM — a real estate-specific customer relationship management tool that integrates seamlessly with the mobile app and MLS data in real-time. These products are built on Cotality's Matrix platform and are fully integrated with each other, enabling automatic synchronization of contacts, listings, favorites, and client activities across all three tools. The ecosystem is designed for real estate professionals and is offered as member benefits through MLS associations and real estate boards across North America.
Differentiator
Problem solved
Functional benefit
Brands
- MLS-Touch: The industry's most powerful mobile MLS app, providing real-time access to MLS listings, tax data, and client activities. Used by 950,000+ real estate agents.
- Prospects Mobile
Products and services
- MLS-Touch MLS-Touch is the industry's most powerful mobile MLS app for the US market, providing real-time access to MLS listings, tax data, and client activities. It features smart searches by neighborhood and schools, InstaView, live market stats, comparables, hotsheets, automatic Facebook publishing, agent-branded client apps, and is fully integrated with Cotality Matrix, Realist, OneHome, and ShowingTime. It is offered as a member/subscriber benefit through 300+ MLS associations across North America and via direct subscription in participating markets.
- Prospects Mobile
Quantifiable outcome
- Over 950,000 real estate professionals use Prospects mobile solutions
- +2 more outcomes
Companies that use Prospects Software
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Prospects Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Prospects Software partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and major.
- Cotality (formerly CoreLogic)flagshipCotality acquired Prospects Software in January 2022. Prospects' software integrates seamlessly with Cotality Matrix multiple listing platform and provides added value to real estate professionals. The acquisition was described as a natural next step to develop industry-leading capabilities that streamline workflow for real estate professionals.
- Cotality MatrixcoreCotality's listing management platform that Prospects is deeply integrated with. Matrix is the most widely used multiple listing platform in the industry. Prospects products sync contacts, listings, and client data in real-time with Matrix.
- Cotality RealistcoreCotality's property insights platform providing tax data, parcel boundary lines, ownership details, property Sell Scores, AVM data, and flood zone data accessible through Prospects mobile app.
- Cotality Alliance NetworkcoreProspects Software is a member of the Cotality Alliance Network, a curated selection of third-party solutions that build upon and complement Cotality real estate products.
- Stellar MLSmajorFlorida's largest MLS with nearly 70,000 customers partnered to offer Prospects CRM and MLS-Touch as subscriber benefit starting August 2021.
- Heartland MLSmajorKansas City Metro MLS with 11,000+ agents partnered to offer MLS-Touch as subscriber benefit. Agreement announced April 28, 2020.
- HiCentral MLSmajorOahu MLS with 6,500+ members selected MLS-Touch as member benefit. Partnership announced November 2019.
- California Regional MLS (CRMLS)majorNation's largest MLS with 98,000+ users launched MLS-Touch with Matrix and Realist integrations as member benefit. Partnership started August 2018.
- Greater Las Vegas Association of REALTORS (GLVAR)majorLas Vegas MLS partnered in October 2019 to provide Prospects CRM and MLS-Touch to members.
- REcoloradomajorColorado's largest MLS with 25,000+ subscribers partnered in November 2019 for white-labeled version of MLS-Touch.
- Calgary Real Estate BoardmajorEarly adopter of advanced Matrix integrations with both mobile service and CRM platform. Partnership has been in place for several years.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prospects Software competitors and assessment
Company assessmentDirect peers
- Lofty: AI-powered real estate CRM and marketing platform. Competes with Prospects CRM for SMB agent and team customers seeking integrated CRM, marketing automation, and lead nurturing.
- Chime: Real estate CRM, IDX and lead generation platform targeting teams and brokerages. Overlaps directly with Prospects CRM on pipeline management, drip campaigns, and client engagement.
- Dotloop: Real estate transaction and CRM platform used by agents and brokerages. Competes with Prospects CRM for the same agent productivity wallet, with overlapping contact management, pipeline, and client engagement functionality.
- BoldTrail (formerly kvCORE): Real estate CRM, lead generation and back-office platform owned by Inside Real Estate. Directly competes with Prospects CRM for agent and brokerage adoption across North America.
- Homesnap: Mobile-first MLS app and agent productivity platform directly competing with MLS-Touch. Acquired by Zillow Group in 2021, giving it massive distribution, and explicitly cited as the product MLS-Touch is replacing at multiple MLSs.
- Follow Up Boss: Lead management and CRM platform purpose-built for real estate teams. Competes for the same agent CRM wallet as Prospects CRM with strong mobile and integration capabilities.
- LionDesk: Real estate CRM focused on individual agents and small teams with email, video, and texting workflows. Targets the same agent productivity use cases as Prospects CRM at the SMB end of the market.
- BoomTown: Real estate lead generation and CRM platform for brokerages and teams. Competes with Prospects CRM for brokerage-level contracts and integrated lead-to-close workflows.
- Real Geeks: Real estate website, IDX, and CRM platform aimed at individual agents and teams. Overlaps with Prospects CRM on lead capture, CRM, and agent marketing tools.
Broad incumbents
- Zillow Premier Agent: Zillow Group's broader agent and consumer platform (including Homesnap) represents a broad incumbent in the real estate agent software and lead generation space, with unmatched consumer traffic and MLS relationships that compete with Prospects at the channel level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prospects Software social profiles
Digital presenceProspects Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prospects Software leadership team
Management profileNumber of profiles
Profiles7 records
Prospects Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prospects Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prospects Software
What does Prospects Software do?
Prospects Software develops and distributes a mobile MLS application (MLS-Touch in the US / Prospects Mobile in Canada) and Prospects CRM, a real estate-specific customer relationship management platform. Both products share native, real-time three-way synchronization with Cotality's Matrix listing management system, enabling agents to access listings, tax data, contacts, and client activities from any device while keeping the mobile app, CRM, and MLS in lockstep. Solutions are sold as member benefits through MLS associations and direct agent subscriptions across more than 300 MLS markets in North America.
Is Prospects Software a public or private company?
Prospects Software is a private company. It is classified as corporate owned and is currently operating.
When was Prospects Software founded?
Prospects Software was founded in 2010. It employs 11 to 50 people.
Where is Prospects Software based?
Prospects Software is headquartered in Montréal, Canada, in the North America region.
How does Prospects Software make money?
Three revenue lines are on record. MLS Association Subscription Benefits are the primary driver. The others are direct Agent Subscription and white-Label Licensing.
Who are Prospects Software's main competitors?
Direct peers on record are Lofty, Chime, Dotloop, BoldTrail (formerly kvCORE), Homesnap, Follow Up Boss, LionDesk, BoomTown and Real Geeks. Zillow Premier Agent is listed as a broad incumbent.
Does Prospects Software have an API?
No public API is recorded for Prospects Software.
What industry is Prospects Software in?
Prospects Software's product category is Real Estate CRM and Mobile MLS Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 5132 and its SIC code is 7372.