Leadscope
Leadscope is an Amsterdam-based B2B digital marketing agency specializing in HubSpot implementation, demand generation, ABM, RevOps, and B2B e-commerce for Dutch mid-market and enterprise companies with €10M-€200M revenue, operating as a label within LevelUp Group.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Leadscope does
Leadscope is a privately held B2B digital marketing agency headquartered in Amsterdam, Netherlands, operating as a label within LevelUp Group — a collective of six specialized digital agencies (Netprofiler, ClickValue, Cloud Nine Digital, C2B, PI Marketing, and Leadscope) employing more than 200 specialists. Founded in 2018, the firm serves mid-market and enterprise B2B companies in the Netherlands with revenues typically between €10M and €200M, focusing on sectors with complex buyer journeys including SaaS/Tech, zakelijke dienstverlening (business services), maakindustrie (manufacturing), and B2B e-commerce. Leadscope has held the #1 position in the Emerce Top 100 'Digital Marketing Bureaus Klein' category for five consecutive years (2021-2025) and maintains Gold-tier HubSpot partner and Google Premier Partner credentials.
The agency's service portfolio is organized around two pillars: a HubSpot-centric offering (implementation, optimization, training, and CMS-based website development) and a growth programs offering (go-to-market strategy, demand generation, account-based marketing, RevOps, and B2B e-commerce). Its underlying technology stack centers on HubSpot as the CRM and marketing automation backbone, augmented by Semji for AI-assisted SEO, Google Ads and DV360 for programmatic media, LinkedIn Ads and Meta for paid social, Deployteq for email automation, Channable for feed management, and Leadinfo for visitor identification. Leadscope employs proprietary methodologies including Test-Learn-Scale (controlled-budget campaign experimentation) and Touch-Tell-Sell (attention-to-conversion creative sequencing) as service differentiators.
Commercially, Leadscope operates on a professional services / project-and-retainer basis with pricing not publicly disclosed. The go-to-market motion is sales-led and consultative, anchored on strategy sessions as the entry point and direct engagement with marketing, sales, and executive leadership of target accounts. Revenue is generated through five streams: marketing strategy and consulting, demand generation, account-based marketing, HubSpot implementation and optimization, and B2B e-commerce services. The firm is privately held under LevelUp Group's corporate umbrella, with no venture capital or private equity funding disclosed and no public revenue figures available.
Leadscope firmographics
Firmographics- Name
- Leadscope
- Legal name
- Leadscope
- Website
- https://leadscope.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leadscope is an Amsterdam-based B2B digital marketing agency specializing in HubSpot implementation, demand generation, ABM, RevOps, and B2B e-commerce for Dutch mid-market and enterprise companies with €10M-€200M revenue, operating as a label within LevelUp Group.
- Ownership category
- akta.pro rank
Leadscope industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Leadscope is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Leadscope business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Strategy and Consulting: B2B marketing strategy services including go-to-market strategy, positioning, and commercial optimization advisory.
- Demand Generation Services: Integrated campaigns across display, video, and social channels to build brand authority and create demand among target audiences.
- Account-Based Marketing: Focused campaigns targeting high-value accounts with personalized messaging across the decision-making unit.
- HubSpot Implementation and Optimization: HubSpot CRM implementation, optimization, training, and website development services.
- B2B E-commerce Services: Performance marketing for B2B commerce including demand generation, conversion optimization, and customer retention for online sales channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Leadscope product offering
Product offeringCore offering
Leadscope is a B2B digital marketing agency that provides strategy, technology and execution services to accelerate commercial teams. Its offerings span demand generation, account-based marketing, RevOps, go-to-market strategy and B2B e-commerce performance marketing, alongside a HubSpot services practice covering CRM implementation, optimization, training, and HubSpot CMS website development. The agency orchestrates multi-channel campaigns across display, video, social, search, and DOOH to deliver predictable pipeline growth and measurable commercial results for Dutch B2B companies.
Product overview
Leadscope is a B2B marketing agency offering a portfolio of strategy and execution services organized around three core pillars: HubSpot-centric services (Implementation, Optimization, Training, Website) and growth programs (Go-to-market strategie, Demand Generation, Account Based Marketing, RevOps, B2B e-commerce). HubSpot is the central technology platform underpinning their RevOps, implementation, and optimization work, while their standalone growth programs address demand generation, ABM, and B2B e-commerce for clients in SaaS/Tech, business services, and manufacturing industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Go-to-market strategie Strategic consulting service to define market positioning, ideal customer profiles, and growth pathways for B2B companies ready to scale commercially. Available as a standalone engagement for B2B organizations in the Netherlands.
- Demand Generation Integrated multi-channel campaign service combining display, video, and social advertising to build brand authority and generate in-market leads across the full B2B buyer funnel. Serves mid-market and enterprise B2B clients.
- Account Based Marketing Targeted B2B campaign service focused on high-value accounts, activating the full Decision Making Unit (DMU) with personalized content to accelerate complex sales cycles. Targeted at enterprise and mid-market B2B accounts.
- RevOps Revenue operations service connecting marketing, sales, and service into one predictable commercial process using HubSpot as the unified technology platform. Aimed at B2B organizations seeking scalable, data-driven revenue management.
- B2B e-commerce Performance marketing service for B2B e-commerce companies, targeting business audiences from awareness through conversion and customer retention. Targeted at distributors, manufacturers, and resellers seeking to grow customer value.
- HubSpot Implementatie HubSpot CRM implementation service covering initial setup, configuration, and launch for B2B organizations transitioning to the HubSpot platform. Delivered as a project-based engagement by Gold-tier HubSpot partners.
- HubSpot Optimalisatie Ongoing HubSpot CRM and marketing automation optimization service to improve performance, data quality, and commercial outcomes for B2B clients already using HubSpot.
- HubSpot Training Training program for marketing and sales teams to build self-sufficiency in using HubSpot CRM and marketing automation tools. Delivered by Gold-tier HubSpot partner trainers.
- HubSpot Website Website design and development service built on the HubSpot CMS platform, integrated with HubSpot CRM for lead tracking and marketing automation. Targeted at B2B organizations.
Quantifiable outcome
- +125% opportunity value growth for ABM campaigns
- +5 more outcomes
Companies that use Leadscope
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Leadscope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Leadscope partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LevelUp GroupcoreLeadscope is a label under LevelUp Group, a collective of the best digital agencies in the Netherlands. Together with 200+ specialists, LevelUp Group covers all disciplines within the online domain. Labels include Netprofiler, ClickValue, Cloud Nine Digital, C2B, and PI Marketing.
- HubSpotcoreGold-tier HubSpot partner specializing in implementation, optimization, training, and website development. Leadscope provides HubSpot RevOps services to transform commercial processes.
- GooglecoreGoogle Premier Partner for digital advertising including Search, Display, YouTube, and programmatic capabilities.
- LinkedIncoreLinkedIn advertising partner for B2B targeting and lead generation campaigns.
- DDMAminorDDMA member - Dutch Digital Marketing Association for industry standards and best practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Leadscope competitors and assessment
Company assessmentDirect peers
- Netprofiler: Sister label under LevelUp Group and a Dutch digital marketing agency specializing in SEO and performance marketing (Netprofiler holds the Emerce 100 #1 position in Digital Marketing Bureaus Groot). Directly comparable as a peer B2B marketing agency under the same corporate umbrella, competing for similar Dutch mid-market clients.
- PI Marketing: Sister label under LevelUp Group and the email / marketing automation specialist acquired in June 2022. Comparable as a peer agency under the same parent, focused on marketing automation — overlapping with Leadscope's HubSpot-centric service lines.
- ClickValue: Sister label under LevelUp Group specializing in conversion optimization. Directly comparable as a Dutch digital marketing sister agency within the LevelUp Group portfolio with overlapping B2B client demand for optimization services.
- Cloud Nine Digital: Sister label under LevelUp Group specializing in analytics. Comparable as a peer agency within the same parent group, with potential cross-sell and capability overlap on data-driven B2B marketing engagements.
- New Breed Marketing: Top-tier HubSpot solutions partner agency specializing in B2B revenue-driven marketing, ABM, and sales enablement. Comparable as a peer HubSpot Solutions Partner agency focused on B2B demand generation with overlapping services in ABM, RevOps, and HubSpot implementation.
- IMPACT (IMPACT Branding & Design): HubSpot Elite solutions partner and full-service B2B marketing agency focused on sales enablement, content marketing, and digital strategy for mid-market clients. Comparable as a peer HubSpot-led B2B agency delivering overlapping demand gen, ABM, and inbound marketing services.
Broad incumbents
- Dept Agency: One of the largest independent digital agencies in the Netherlands with a broad creative, technology, and data services portfolio. Comparable as a large established Dutch competitor offering overlapping B2B marketing, demand generation, and digital strategy services to mid-market and enterprise clients.
- Valtech: Global digital agency headquartered in the Netherlands with a strong B2B focus spanning strategy, technology, and marketing services. Comparable as a larger established player offering overlapping demand generation, ABM, and CX capabilities to enterprise clients.
- Monks (formerly MediaMonks / S4 Capital): Global, full-service digital-first advertising and marketing services company founded in the Netherlands. Comparable as a much larger incumbent offering overlapping digital advertising, content production, and performance marketing services to enterprise B2B clients.
Regional players
- OrangeValley: Established Dutch digital marketing agency specialized in performance marketing, SEO, SEA, and marketing automation with a strong B2B portfolio. Comparable as a regional peer operating in the same Dutch B2B marketing services market with overlapping capabilities in digital advertising and demand generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadscope social profiles
Digital presenceLeadscope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadscope leadership team
Management profileNumber of profiles
Profiles10 records
Leadscope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadscope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadscope
What does Leadscope do?
Leadscope is a B2B digital marketing agency that provides strategy, technology and execution services to accelerate commercial teams. Its offerings span demand generation, account-based marketing, RevOps, go-to-market strategy and B2B e-commerce performance marketing, alongside a HubSpot services practice covering CRM implementation, optimization, training, and HubSpot CMS website development. The agency orchestrates multi-channel campaigns across display, video, social, search, and DOOH to deliver predictable pipeline growth and measurable commercial results for Dutch B2B companies.
Is Leadscope a public or private company?
Leadscope is a private company. It is classified as corporate owned and is currently operating.
When was Leadscope founded?
Leadscope was founded in 2018. It employs 51 to 100 people.
Where is Leadscope based?
Leadscope is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Leadscope make money?
Five revenue lines are on record. Marketing Strategy and Consulting is the primary driver. The others are demand Generation Services, account-Based Marketing, hubSpot Implementation and Optimization and B2B E-commerce Services.
Who are Leadscope's main competitors?
Direct peers on record are Netprofiler, PI Marketing, ClickValue, Cloud Nine Digital, New Breed Marketing and IMPACT (IMPACT Branding & Design). Broad incumbents are Dept Agency, Valtech and Monks (formerly MediaMonks / S4 Capital). OrangeValley is listed as a regional player.
Does Leadscope have an API?
No public API is recorded for Leadscope.
What industry is Leadscope in?
Leadscope's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.