What EZ Loader TMS does

EZ Loader TMS is a cloud-based transportation management system (TMS) purpose-built exclusively for freight brokerages operating in North America. The platform covers the full load lifecycle across three core functional areas: sales and CRM (built-in freight-based CRM with prospect profiles, quoting, and market rate integration via Truckstop and DAT), operations (carrier sourcing via load boards, EZ Freight Matching, Radius Search, and the LTL Portal connecting 25+ LTL carriers through API), and accounting (automated batch invoicing, invoice audit, factoring sync with 15+ factoring companies, QuickBooks integration, and Check Management). Differentiated proprietary features include EZ Text Tracking (built-in SMS-based driver location pings with no separate subscription), EZ Digital Signatures, and a Document Splitter that auto-classifies scanned PDFs. The product is delivered as a SaaS platform accessible globally in principle but restricted by terms of service to US, Canada, and Mexico without prior approval.

The company operates a per-seat subscription model starting at $500/month for a base 3-seat plan with no integration, load, or feature surcharges; enterprise pricing is available for 10+ user accounts. Go-to-market is sales-led, combining personalized demo requests, dedicated onboarding representatives, and consultative account management supported by content marketing through the company blog, monthly newsletter, and product update archives. Target customers are SMB and mid-market freight brokerages handling full truckload and LTL shipments that require an all-in-one platform rather than stitched-together point solutions.

The company was founded in 2014 as a legal entity (EZ Loader LLC / EZ Loader Software LLC, headquartered at 105 Depot Street, Suite B, Dalton, Georgia) but traces its operating history to 2008 when founders Brendon Wilson (CEO) and Steven Smith (President) created Logistics Made Simple, a freight brokerage that grew past 100 employees across multiple locations by 2018. Internal TMS development began in 2012 led by current CTO Lee McKinney. After selling the brokerage in 2019, the founders commercialized the internal tool as EZ Loader TMS. The company remains privately held and founder-owned with no external institutional funding disclosed and operates with a 1-10 person core team.

Name

EZ Loader TMS

Legal name

EZ Loader LLC

Website

https://ezloadertms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

EZ Loader TMS is a cloud-based transportation management system built exclusively for freight brokerages, offering end-to-end load lifecycle management including CRM, carrier sourcing, tracking, document management, and automated accounting on a per-seat subscription model.

Ownership category

akta.pro rank

Product category

Freight Brokerage Transportation Management Software

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industry

Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)

Keywords

• Freight broker software
• Transportation management system
• Truckload shipping
• LTL shipping portal
• Logistics automation

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Per-user monthly subscription model with a base plan including 3 user seats at $500/month. Additional users priced per seat. All-in cost model with no hidden fees for loads, features, or integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EZ Loader TMS is a cloud-based transportation management system (TMS) built exclusively for freight brokerages, providing an all-in-one platform for full truckload and LTL shipping management, digital documentation with e-signature, real-time tracking visibility, a freight-specific CRM, automated accounting with factoring integrations, and EDI connectivity. Delivered as a SaaS subscription per user with no hidden fees and personalized onboarding.

Product overview

EZ Loader TMS is a cloud-based transportation management system built exclusively for freight brokerages (not carriers or shippers). The platform provides an all-in-one solution combining core modules including Truckload Shipping management, the LTL Portal addon (with 25+ LTL carrier API integrations), Digital Documentation with e-sign capabilities, Tracking Visibility (with built-in EZ Text Tracking and third-party integrations), a Freight-Based CRM with sales and quoting tools, Automated Accounting with invoice audit and factoring integrations, and EDI Connectivity via Bitfreighter. Additional features include Customer Portals with unlimited logins, White Label Platform for branding, Load Pipelines for visual workflow management, Tracking Slider for real-time visibility, Carrier Block List for customer-specific restrictions, Radius Search for carrier sourcing, Multi-Carrier/Multi-Modal shipping, and Check Management for payment processing. Pricing is per-user with no integration fees.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ Loader TMS Platform Cloud-based all-in-one transportation management system for freight brokerages covering truckload and LTL shipping management, digital documentation, tracking visibility, freight-based CRM, automated accounting, and EDI connectivity. Sold on a per-user monthly subscription.
• LTL Portal API-integrated less-than-truckload portal providing in-system rating, dispatching, and tracking across 25+ LTL carriers, with marketplace access for competitive market rates.
• EDI Connectivity EDI connectivity offering for freight brokerages that automates computer-to-computer exchange of business documents (load tenders, tracking, billing) through the Bitfreighter integration, with unlimited messaging for one monthly price per trading partner.
• White Label TMS Platform Fully brandable version of the EZ Loader TMS that lets brokerages apply their own branding to the website, internal TMS, documents, white-label URLs, digital web links, and customizable agreement language.

Quantifiable outcome

• Saves time through automation of documentation and invoicing processes
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability1 record

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• TruckstopcoreTechnology or IntegrationTruckstop integration provides load board posting, carrier registration, and rate insights. Offers custom carrier registration websites and market rate data for informed decision-making.
• Trucker ToolscoreTechnology or IntegrationDigital freight matching and load tracking integration. Provides real-time visibility and tracking solutions from beginning to end of loads.
• Saferwatch AssurecoreTechnology or IntegrationOngoing carrier compliance monitoring with automated carrier monitoring to keep brokers updated on compliance status changes.
• RMIScoreTechnology or IntegrationCarrier onboarding acceleration and fast-track carrier hiring without cutting corners.
• MacroPoint (Descartes)coreTechnology or IntegrationIndustry-leading carrier adoption for freight tracking, providing reliable connectivity and real-time collaboration.
• ParadecoreTechnology or IntegrationCapacity management helping freight brokerages source and reuse carriers, automate bookings, and win more business.
• DATcoreTechnology or IntegrationAccess to DAT Posted Truck Capacity live inside the TMS. View available truck options and contact information for any lane.
• MyCarrierPortalcoreTechnology or IntegrationCarrier identity, fraud protection, insurance monitoring, and carrier onboarding. Formerly MyCarrierPackets, providing comprehensive verification and risk assessment.
• BitfreightercoreTechnology or IntegrationEDI and API connectivity hub for freight brokers. Automates load lifecycle from quoting and tendering to real-time tracking and invoicing. Features unlimited transaction capabilities and pre-built shipper maps.
• Highway ConnectcoreTechnology or IntegrationCarrier compliance and onboarding platform. Automatically creates carrier profiles, syncs insurance and agreement data, tags high-risk carriers, and provides quick-access links to carrier insights.
• Triumph Capital (TriumphPay)coreTechnology or IntegrationFactoring company integration with over 15 factoring company options. Provides efficient ways to upload documents and data into factoring portals, eliminating double data entry.
• QuickBookscoreTechnology or IntegrationFull sync with QuickBooks Online and QuickBooks Desktop. Continuous sync throughout the day pushes AP/AR directly into QuickBooks for payment processing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aljex Software: Cloud-based TMS specifically designed for freight brokers and 3PLs covering load management, accounting, and EDI. Directly comparable as a broker-only TMS competing in the same niche with similar feature scope (TL, LTL, documentation, accounting).
• LoadMaster: Long-standing TMS provider for freight brokerages and 3PLs offering load management, accounting, and EDI capabilities. Directly comparable as a freight broker-focused TMS competing for similar mid-market and small brokerage customers.
• MercuryGate International: Cloud-based multi-mode TMS for shippers, brokers, carriers, and 3PLs covering truckload, LTL, ocean, and parcel. Directly comparable because it serves freight brokerages with rating, dispatch, tracking, and document management on a SaaS platform, competing head-to-head for mid-market broker deals.
• Turvo: Modern multi-party TMS purpose-built for shippers, brokers, and 3PLs with collaboration, visibility, and automated workflow features. Directly comparable because it targets the same freight broker mid-market with cloud-native load management, visibility, and accounting functionality.
• Tailwind TMS: Freight broker TMS providing load management, carrier sourcing, accounting, and visibility for small and mid-sized brokerages. Directly comparable because it targets the same freight broker mid-market with cloud-based subscription pricing and similar feature coverage.
• ProTrans: TMS designed for freight brokers and 3PLs covering load entry, dispatch, invoicing, and reporting. Comparable as a broker-focused TMS targeting similar mid-market broker customers with similar load and accounting workflows.

Broad incumbents

• Descartes Systems Group: Large logistics technology platform offering TMS, visibility (including MacroPoint), customs, and routing solutions used by shippers, brokers, and carriers. Comparable because MacroPoint visibility and broader Descartes TMS capabilities compete with EZ Loader's tracking and TMS features for brokerage customers.
• CargoWise (WiseTech Global): Global logistics execution platform with TMS, customs, warehouse, and forwarding modules widely used by 3PLs and large brokerages. Comparable as a TMS platform serving freight intermediaries, though operating at significantly larger scale and scope than EZ Loader's broker-only focus.
• McLeod Software: Established TMS and ERP provider for trucking, brokerage, and logistics companies with deep broker modules. Highly comparable because it serves freight brokerages with end-to-end load, dispatch, accounting, and document workflows, though it is a much larger, broader platform than EZ Loader's broker-only focus.

Emerging players

• Rose Rocket: Modern cloud-based TMS for trucking carriers and brokers with API-first architecture and an app marketplace. Comparable because it serves freight brokerages with load, dispatch, and accounting functionality, though it started with a carrier focus and is broadening into broker workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Loader TMS