What weForms does

weForms is a WordPress contact form builder plugin delivered as a freemium product under the InMotion Hosting, Inc. corporate umbrella. The core product provides a drag-and-drop form builder with live preview, 35+ field types, pre-built templates, conditional logic, built-in anti-spam protection, and shortcode-based deployment across WordPress pages, posts, widgets, Gutenberg blocks, and page builders. A free version is distributed via the official WordPress.org plugin repository; the Pro upgrade unlocks 18+ premium modules integrating with MailChimp, AWeber, HubSpot, SMS notifications, Sprout Invoices, and payment gateways including PayPal, Stripe, and 2Checkout. Pro tiers are annual subscriptions starting at $59/year for a single site, with multi-site and unlimited licenses available for agencies and developers, supported by a 14-day money-back guarantee.

The product operates on a product-led, self-service go-to-market motion with no enterprise sales force. Distribution relies on the WordPress.org plugin repository, the weformspro.com direct e-commerce site, an affiliate program through Web Ventures (25% recurring commission), and earned media coverage in WordPress-focused publications including Cloudways, WPExplorer, iThemes, Kinsta, and woorkup. weForms reports 350,000+ total downloads and 30,000+ active Pro users across WordPress website owners, bloggers, small-to-medium businesses, agencies, developers, and e-commerce/nonprofit users collecting payments or donations. The company is headquartered at 2 Constitution Drive, Suite 101, Virginia Beach, VA 23462, with the parent InMotion Hosting maintaining additional US operations/support offices in Los Angeles and Denver and a workforce of over 300 employees across all brands.

weForms® is a registered trademark of InMotion Hosting, Inc., a privately held web hosting company founded in 2001. The product sits within a portfolio that includes BoldGrid, Web Ventures, Sprout Invoices, Elegant Marketplace, Help Scout Desk, and InMotion Cloud. No external venture funding, acquisitions, or ownership changes are disclosed, and the company provides no public revenue figures. Customer segments are exclusively long-tail SMBs, individual site owners, and agencies — there are no named enterprise logos or enterprise pricing tiers, and the business carries no disclosed AI/ML capabilities.

Name

weForms

Legal name

InMotion Hosting, Inc.

Website

https://weformspro.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

WordPress Plugins

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• WordPress form plugin
• Contact form builder
• Drag and drop forms
• WordPress lead capture
• Form integrations

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium WordPress Plugin Licenses: weForms operates a freemium model offering a free base version on WordPress.org with a limited feature set, and multiple paid Pro tiers providing access to premium modules (18+ integrations including SMS notifications, MailChimp, HubSpot, AWeber), advanced features, and multi-site/unlimited licensing for agencies and developers. Pricing is annual subscription-based with tiered plans by site count.
2. Affiliate Program Commission: weForms runs an affiliate program managed through Web Ventures, offering 25% recurring commission to affiliates who promote the plugin. This extends distribution through independent bloggers, YouTubers, and content creators in the WordPress ecosystem.
3. Payment Module / Invoicing Add-on: Through the Pro version's payment module, weForms enables collection of payments online via PayPal and Stripe integrations, with support for recurring payments and donations, functioning as a lightweight invoicing and payment collection tool for WordPress users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

weForms is a WordPress contact form plugin that provides a drag-and-drop form builder with live preview, 35+ field types, pre-built templates, conditional logic, and built-in anti-spam protection. The free core plugin is distributed via WordPress.org, while weForms Pro is an annual subscription that unlocks 18+ premium modules integrating with marketing, CRM, payment, and invoicing platforms (MailChimp, AWeber, HubSpot, PayPal, Stripe, Sprout Invoices, and SMS notifications).

Product overview

weForms is a WordPress contact form plugin built with a drag-and-drop form builder interface. The product consists of a free core plugin (weForms) and a premium upgrade (weForms Pro) that unlocks 18+ premium modules. The core platform provides form creation with 35+ field types and pre-built templates, while the Pro version extends functionality with integrations to email marketing services (MailChimp, AWeber, HubSpot), SMS notifications, and Sprout Invoices for automated invoice/estimate creation from form submissions.

Differentiator

Problem solved

Functional benefit

Products and services

• weForms (Free WordPress Plugin) A free WordPress contact form plugin featuring a drag-and-drop form builder with live preview, 35+ field types, and pre-built templates for creating contact forms, lead capture forms, and basic data collection forms on self-hosted WordPress websites. Targeted at bloggers, small businesses, and non-technical WordPress site owners.
• weForms Pro Premium annual subscription version of the weForms WordPress plugin (starting at $59/year for a single site) that unlocks 18+ premium modules including SMS notifications, MailChimp, AWeber, HubSpot integrations, payment collection via PayPal, Stripe, and 2Checkout, multi-site / unlimited agency licensing, and priority support. Targeted at SMBs, agencies, and developers needing advanced form functionality and integrations.

Quantifiable outcome

• 350,000+ plugin downloads across the WordPress ecosystem
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• InMotion Hosting, Inc.coreOthersweForms is a registered trademark and product brand wholly owned by InMotion Hosting, Inc., a US-based web hosting company operating since 2001. weForms is one of several brands under the InMotion Hosting corporate umbrella alongside BoldGrid, Web Ventures, Sprout Invoices, Elegant Marketplace, Help Scout Desk, and InMotion Cloud.
• Web VenturescoreChannel Partner/ Reseller/ DistributorWeb Ventures is the affiliate program manager for weForms, processing affiliate sign-ups and commission payouts for independent promoters (bloggers, YouTubers, WordPress content creators) who earn 25% recurring commission per sale referred.
• BoldGridminorOthersBoldGrid is a related brand under InMotion Hosting, Inc., also featured on the InMotion Hosting legal portal alongside weForms. BoldGrid is a WordPress website builder, and InMotion Hosting is recommended by BoldGrid as a top WordPress hosting provider, creating an indirect cross-promotional relationship.
• Sprout InvoicescoreTechnology or IntegrationSprout Invoices is a premium WordPress invoicing plugin with over 2,000 active installations. weForms integrates natively with Sprout Invoices through a dedicated module, enabling automatic creation of invoices and estimates from form submissions, streamlining quote-to-payment workflows for service businesses.
• MailChimpcoreTechnology or IntegrationMailChimp is a major email marketing platform integrated into weForms via a premium module. Users can automatically subscribe form respondents to MailChimp mailing lists upon form submission, enabling email marketing list building and automated follow-up campaigns.
• HubSpotcoreTechnology or IntegrationHubSpot's CRM and marketing automation platform is integrated into weForms as a premium module, allowing form submission data to be automatically synced to HubSpot contacts, deals, and marketing workflows.
• AWebercoreTechnology or IntegrationAWeber is an email marketing service integrated into weForms as a premium module, enabling automatic list subscription of form respondents for email marketing campaigns and newsletters.
• CloudwaysminorOthersCloudways, a managed cloud hosting provider, has featured weForms in its editorial content. Cloudways is listed among the media outlets (alongside WPExplorer, iThemes, Kinsta, and woorkup) that have featured weForms, generating earned media coverage.
• WPExplorerminorOthersWPExplorer, a prominent WordPress news and resource site, has featured weForms as part of its editorial coverage of WordPress tools and plugins.
• iThemesminorOthersiThemes, a well-known WordPress plugin and security company, has featured weForms as part of its editorial content and recommendations for the WordPress ecosystem.
• KinstaminorOthersKinsta, a premium managed WordPress hosting provider, has featured weForms in its editorial content covering recommended WordPress tools and plugins.
• woorkupminorOtherswoorkup, a WordPress and web hosting resource blog, has featured weForms as part of its editorial coverage of WordPress tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Contact Form 7: Contact Form 7 is one of the oldest and most installed free WordPress form plugins, providing a no-cost baseline. It competes with weForms' free tier for users who prioritize cost over usability.
• Fluent Forms: Fluent Forms is a fast-growing WordPress form plugin with a generous free tier and paid add-ons. It targets the same SMB and blogger base as weForms with comparable drag-and-drop UX and marketing integrations.
• Gravity Forms: Gravity Forms is a premium WordPress form builder widely used by agencies and developers for advanced forms, integrations, and conditional logic. It competes with weForms Pro for the agency/developer unlimited-license segment.
• WPForms: WPForms is the leading WordPress contact form plugin, with millions of active installations and a drag-and-drop builder. It is the most direct competitor to weForms, serving the same SMB and blogger segment with a similar freemium model.
• Formidable Forms: Formidable Forms offers advanced WordPress form building with views, calculations, and visualization features targeting SMBs and developers. It competes head-to-head with weForms Pro for users needing conditional logic and integrations.
• Ninja Forms: Ninja Forms is a freemium WordPress form builder with drag-and-drop functionality and a large module ecosystem. It directly overlaps with weForms in target market, distribution channel (WordPress.org), and pricing structure.

Broad incumbents

• Typeform: Typeform is a leading SaaS form and survey builder targeting SMBs and enterprises with conversational UI and deep integrations. It serves the same SMB form-builder use case as weForms but as a hosted SaaS rather than a WordPress plugin.
• HubSpot Forms: HubSpot offers native form builders inside its CRM and marketing hub, already integrated into weForms Pro as a partner. As a broader marketing platform, HubSpot can absorb form functionality into its free CRM, competing with weForms for SMB mindshare.
• Jotform: Jotform is a major SaaS form builder with thousands of templates, payment integrations, and CRM connectors. It addresses the same SMB lead-capture and payment-collection needs as weForms from outside the WordPress ecosystem.

Others

• BoldGrid: BoldGrid is a sibling brand under InMotion Hosting, providing a WordPress website builder and templates. It is directly comparable as a fellow InMotion-owned WordPress product with cross-promotion and shared customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weForms