Mailing Lists Xpress

What Mailing Lists Xpress does

Mailing Lists Xpress, operating under Infinite Media Concepts, Inc., is a privately held B2B and B2C marketing data provider founded in 1993 by Steven Sheck and headquartered in White Plains, NY with a secondary UK operation in Windsor, Berkshire. The company functions as a mailing list broker, manager, and data enhancement services provider, serving enterprise and mid-market marketers seeking targeted audiences for direct mail, email, telemarketing, and digital advertising campaigns. Its data platform is anchored by a 25+ year strategic partnership with Dun & Bradstreet, providing clients proprietary access to D&B's complete B2B file (265M+ businesses, 100M+ contacts, 1,000+ industries) plus MDR's education data, supplemented by access to 80,000+ additional data sources and lists.

The product portfolio spans core business and consumer mailing lists, education data (MDR), licensed professional data, and specialty datasets (UCC filings, merchant cash advance leads, international lists, ESG intelligence). Underlying capabilities include HyperHygiene data cleaning (NCOA, de-duplication, D&B delist processing), D&B-powered data appends (postal, email, telemarketing, SMS), XPRESS Business Insights Reports, IP-to-physical-address targeting (95%+ confidence, cookie-free), merge/purge, geocoding, DSF scoring, and look-alike record modeling. A free SIC/NAICS/DUNS lookup tool supports lead-generation and SEO-driven top-of-funnel demand capture.

Revenue is generated primarily through quote-based data licensing and rental (industry-standard $/M pricing per thousand records), data append fees, list hygiene processing fees, IP targeting activation fees, and marketplace commissions via Databricks Marketplace and NextMark. Go-to-market is sales-led and consultative, with dedicated account managers guiding clients through data strategy, list evaluation, pricing negotiation, and fulfillment. Distribution combines direct enterprise sales, a self-service customer portal for repeat buyers, and third-party marketplace channels. The company is founder-controlled, has no disclosed institutional backing, and is not actively raising capital based on available evidence.

Name

Mailing Lists Xpress

Legal name

Infinite Media Concepts, Inc.

Website

https://mailinglists.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mailing Lists Xpress is a privately held B2B and B2C marketing data broker, founded in 1993, offering D&B-powered business and consumer mailing lists, data appends, list hygiene, and IP targeting to enterprise and mid-market marketers in the US and UK.

Ownership category

akta.pro rank

Product category

Marketing Data & Mailing List Services

NAICS

Directory and Mailing List Publishers (513140), Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• B2B mailing lists
• Marketing data services
• Consumer mailing lists
• List brokerage
• Data appends

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Business Data Licensing / Data Rental: The company licenses or rents business, consumer, and international marketing data to clients for lawful marketing, analytics, or research purposes. Lists are rented on a one-time usage basis; multiple usage requires separate agreement or contract. Industry standard pricing measured in $/M (cost per thousand records).
2. Consumer Data Licensing: Consumer mailing lists and data targeting individual consumers by demographic and psychographic attributes. Rented/licensed on a per-record basis similar to business data.
3. Data Append Services: Revenue from appending firmographic data (NAICS, SIC codes, email, executives, revenue, employees) to business records, and demographic data (age, DOB, income, household details) to consumer records. Customers pay per append or per record enhanced.
4. Data Hygiene / List Management Services: HyperHygiene data cleaning and list hygiene services, NCOA processing, de-duplication, and list management. Revenue derived from processing fees applied to customer files.
5. IP Targeting / Digital Advertising: IP targeting services that match customer data to online devices for targeted digital advertising. Revenue generated from data onboarding and activation fees.
6. Marketplace Distribution: Data products distributed through Databricks Marketplace and NextMark, where the company acts as a data provider listing datasets and audience segments. Revenue from marketplace sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mailing Lists Xpress operates as a mailing list broker and data provider, licensing and renting business, consumer, education, and specialty marketing data drawn primarily from Dun & Bradstreet's database. The company also offers data enhancement services including appends, NCOA/hygiene cleaning, IP targeting, customer analysis, and custom data processing, supported by dedicated account managers providing consultative sales.

Product overview

Mailing Lists Xpress (a division of Infinite Media Concepts, Inc.) operates as a B2B and B2C marketing data provider offering a comprehensive data platform with multiple integrated products. The core offerings center on Business Mailing Lists and Consumer Mailing Lists, supplemented by specialty data products including MDR Educators Data, Licensed Professionals Data, Merchant Cash Advance Leads, UCC Lists, International Lists, and ESG Intelligence. The platform includes data enhancement services: Data Appends and D&B Data Appends for record enrichment, HyperHygiene for data cleaning and list hygiene, Customer Analysis with XPRESS Business Insights Reports, IP Targeting for cookie-free digital advertising, and Data Processing services. Contact data products include Email Lists, Telemarketing Lists, Mobile Phone Numbers, and LinkedIn Profile URL Data. The company also provides a free SIC/NAICS/DUNS Lookup Tool. Data is distributed through the company's own platform as well as marketplaces including Databricks Marketplace and NextMark.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Mailing Lists

Quantifiable outcome

• Most orders delivered in under 5 minutes, some in under 1 minute
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dun & Bradstreet (D&B)coreTechnology or Integration · 1 January 1993Over 25-year strategic alliance with Dun & Bradstreet. Through MailingListsXPRESS, clients gain proprietary access to all D&B B2B data products including the complete D&B file covering 265M+ businesses, 100M+ contacts, and 1,000+ industries. This partnership is the cornerstone of the company's data offering and competitive positioning.
• Market Data Retrieval (MDR)coreTechnology or IntegrationMDR, a division of D&B with over 50 years of experience, provides the gold-standard education data for the company. This expanded partnership covers K-12, higher education, and library data across the US education marketplace. The company now manages the relationship with broader scope and product offerings.
• Databricks MarketplaceminorChannel Partner/ Reseller/ DistributorThird-party marketplace where MailingLists.com distributes certain datasets and audience segments. Databricks acts as a data processor and facilitator under its platform terms.
• NextMarkminorChannel Partner/ Reseller/ DistributorAuthorized marketplace and partner platform through which MailingLists.com distributes list and data products.
• UPCEA (University Professional & Continuing Education Association)minorStrategic or Co-development PartnerAssociation membership indicating focus on the continuing education and professional development market segment. The company participates in UPCEA events and conferences as an exhibitor (e.g., 2026 UPCEA MEMS Conference).
• HVDMA (Home Video/Direct Marketing Association)minorGTM or Marketing PartnerIndustry association membership supporting the direct marketing community. Demonstrates commitment to industry standards and networking within the marketing data ecosystem.
• NEMO A (National Email Marketing Association)minorGTM or Marketing PartnerIndustry association membership supporting best practices in email marketing and data compliance.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Lake Group Media: Direct response media buying and list brokerage firm working across consumer and donor audiences. Comparable in the list brokerage and direct mail services category, particularly for nonprofit and consumer marketing clients.
• Alesco Data Group: Mid-sized data and audience solutions provider offering B2B and B2C lists, appends, and digital audiences. Comparable in scale and consultative model, serving similar direct marketing and enterprise customers.
• Statlistics: List management and brokerage firm focused on nonprofit, publishing, and B2B direct marketing. Comparable in the list brokerage and management segment, particularly for clients needing managed services.

Direct peers

• ZoomInfo: Public B2B contact and company intelligence platform serving sales and marketing teams. Competes head-on in B2B contact data, intent, and data appends, but at much larger scale and with venture-backed product velocity.
• NextMark: List brokerage and data marketplace that both competes with and distributes Mailing Lists Xpress products. Highly comparable as a list broker platform serving direct marketers with similar counts and ordering workflow.
• Infogroup (Data.com legacy): Long-standing B2B data compiler and list provider historically bundled with Salesforce. Direct competitor in business mailing lists, appends, and database marketing services.

Broad incumbents

• Acxiom (LiveRamp): Major data collaboration and identity platform with deep consumer data heritage. Overlaps with Mailing Lists Xpress in consumer list licensing, data onboarding, and IP-based targeting, while also offering a much broader martech stack.
• Experian Marketing Services: Global data and analytics company with a marketing services division offering consumer lists, data appends, and audience targeting. Competes with Mailing Lists Xpress in B2C data, data hygiene, and identity resolution.
• Dun & Bradstreet: The data partner that supplies the backbone of Mailing Lists Xpress's B2B offering. D&B is the dominant global business data provider and a direct upstream supplier as well as a competitor when selling direct to enterprise.
• Epsilon (Publicis): Large data-driven marketing firm offering consumer data, targeting, and identity services. Direct overlap in consumer mailing lists, data appends, and multi-channel audience activation for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mailinglists-com
• Facebookfacebook.com/4125475389221

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mailing Lists Xpress