World of Powersports

What World of Powersports does

World of Powersports Inc. is a privately held, family- and veteran-owned powersports dealership group operating in Central Illinois since 1993. The company sells new and pre-owned ATVs, motorcycles, side-by-sides (UTVs), personal watercraft, and snowmobiles through four physical retail showrooms in Decatur, Peoria, Springfield, and Urbana/Champaign, supplemented by an e-commerce parts storefront at shop.worldofpowersports.com. It holds authorized dealer relationships with 12+ OEMs including Polaris, Can-Am/BRP, Honda, Yamaha, Kawasaki, BMW Motorrad, KTM, Suzuki, CFMOTO, KYMCO, Sea-Doo, SSR Motorsports, and Benelli. The company was an early adopter of digital retailing, enabling customers to shop, price, and purchase vehicles online across the four locations.

Name

World of Powersports

Legal name

World of Powersports Inc.

Website

https://worldofpowersports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle & Powersports Finance (FSAKADAG)

Keywords

• Powersports dealership
• Motorcycle sales
• ATV and UTV sales
• Vehicle service and repair
• OEM parts retail

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned powersports vehicles including ATVs, motorcycles, side-by-sides, UTVs, snowmobiles, and personal watercraft. The company offers both new inventory and used/pre-owned vehicles.
2. Financing Services: Powersports financing options tailored to customer budgets with flexible payment options and partnerships with top lenders for low monthly payments.
3. Parts Sales: OEM parts, accessories, and components sales through both physical locations and online e-commerce storefront (shop.worldofpowersports.com).
4. Service and Repairs: Factory-trained technicians providing maintenance, repairs, and performance upgrades using OEM certified parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

World of Powersports is a multi-location powersports dealership group selling new and pre-owned motorcycles, ATVs, side-by-side UTVs, three-wheelers, and personal watercraft from twelve major OEM brands across four Central Illinois locations. The dealership is complemented by an in-house financing program, factory-trained service and repair departments, OEM parts retail, and a dedicated government and fleet sales program.

Product overview

World of Powersports is a multi-location powersports dealership offering new and pre-owned powersports vehicles across Central Illinois. The company operates as a single unified dealership with four physical locations (Decatur, Springfield, Peoria, Urbana) providing a comprehensive portfolio of vehicles, parts, service, and financing. The core product offering centers on side-by-side vehicles (UTVs) including Polaris RZR sport models, Polaris Ranger utility models (Ranger 500, Ranger 1000, Ranger XP 1000, Ranger Crew), Can-Am Defender, Can-Am Spyder, and Sea-Doo/Kawasaki/Yamaha WaveRunner personal watercraft. Additional vehicle lines include motorcycles (Honda, Yamaha, Kawasaki, BMW Motorrad, KTM, Suzuki, Benelli, SSR Motorsports) and ATVs. The business complements vehicle sales with integrated services including powersports financing, factory-trained service departments using OEM parts, a dedicated parts e-commerce store (shop.worldofpowersports.com), and trade-in valuation tools. The company serves as an authorized dealer for multiple major manufacturers with locations in Decatur, Springfield, Peoria, and Urbana.

Differentiator

Problem solved

Functional benefit

Products and services

• Polaris Ranger UTVs Utility-focused side-by-side (UTV) vehicles designed for work and recreational use, including Ranger 500, Ranger 1000, Ranger XP 1000, and Ranger Crew models with high payload capacity and towing capability. Targeted at farmers, landowners, work crews, and recreational riders.
• Polaris RZR Sport UTVs High-performance sport side-by-side vehicles featuring sport-oriented suspension, powerful engines, and aggressive styling for trail riding and racing. Targeted at recreational riders seeking performance UTVs.
• Polaris Slingshot Three-wheeled autocycle vehicles offering an open-air driving experience with automotive-style controls and unique design. Targeted at recreational riders seeking a motorcycle/automotive hybrid experience.
• Can-Am Defender UTVs Side-by-side utility vehicles including HD7, HD9, HD10, and HD11 models in various configurations for work and recreation. Targeted at utility buyers and recreational riders.
• Can-Am Spyder Three-wheeled roadster vehicles offering a unique riding experience with stability and automotive-like controls. Targeted at recreational riders and touring enthusiasts.
• Sea-Doo Personal Watercraft Personal watercraft (PWC) including jet skis for recreational water activities. Targeted at water sports enthusiasts.
• Yamaha WaveRunner Personal Watercraft Yamaha WaveRunner personal watercraft for recreational water activities. Targeted at water sports enthusiasts.
• Honda Motorcycles and ATVs Honda motorcycles, ATVs, and side-by-side vehicles including Honda Rebel, various adventure bikes, and Mule utility vehicles. Targeted at individual riders and utility buyers.
• BMW Motorrad Premium Motorcycles Premium motorcycles including adventure bikes (R 1200 GS) and touring motorcycles. Targeted at premium motorcycle buyers and adventure enthusiasts.
• New Inventory New powersports vehicles including ATVs, motorcycles, side-by-sides, and personal watercraft from multiple authorized brands, available across all four Central Illinois locations and online.
• Pre-Owned Inventory Used powersports vehicles including motorcycles, dirt bikes, ATVs, UTVs, and personal watercraft available across all four locations.
• Powersports Financing Flexible financing options tailored to customer budgets for purchasing powersports vehicles, facilitated through partnerships with top lenders for low monthly payments.
• Powersports Service and Repair Factory-trained technicians providing routine maintenance, repairs, and performance upgrades using OEM certified parts across all four Central Illinois locations.
• OEM Parts Department Genuine OEM replacement parts and accessories for all makes and models, including oil change kits, helmets, and rider gear, available in-store and online at shop.worldofpowersports.com.
• Trade-In Valuation Vehicle trade-in assessment service allowing customers to value their current powersports vehicle toward a purchase of a new or pre-owned vehicle.
• Government and Fleet Sales Specialized sales programs for government entities and commercial fleet customers with volume vehicle purchasing capabilities.

Quantifiable outcome

• 188 Polaris Rangers in stock across four locations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PolariscoreChannel Partner/ Reseller/ DistributorPrimary brand partnership selling Polaris off-road vehicles including Ranger UTVs, RZR side-by-sides, and general powersports vehicles. Polaris is prominently featured across all four locations with extensive new inventory available.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorMajor brand partnership selling Can-Am vehicles including Defender side-by-sides, Spyder roadsters, and Sea-Doo personal watercraft. Multiple Can-Am offers and promotions available.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer selling motorcycles, ATVs, and JetSki personal watercraft with exclusive Kawasaki pricing and promotions.
• HondacoreChannel Partner/ Reseller/ DistributorHonda Powersports dealer offering Honda motorcycles, ATVs, and motorsports vehicles with financing options.
• YamahacoreChannel Partner/ Reseller/ DistributorYamaha dealer offering motorcycles, sportbikes, WaveRunner personal watercraft, and off-road vehicles with summer sales events and promotions.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorCFMOTO dealer offering latest CFMOTO models for unbeatable value and power at competitive prices.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorBMW Motorrad dealer selling BMW motorcycles and adventure bikes including R 1200 GS models.
• KTMcoreChannel Partner/ Reseller/ DistributorKTM dealer offering high-performance motorcycles and off-road vehicles.
• KYMCOcoreChannel Partner/ Reseller/ DistributorKYMCO dealer offering UTVs and scooters with models like UXV 700i LE EPS in inventory.
• SuzukicoreChannel Partner/ Reseller/ DistributorSuzuki powersports dealer offering Suzuki motorcycles and ATVs.
• SSR MotorsportsminorChannel Partner/ Reseller/ DistributorSSR Motorsports dealer offering budget-friendly motorsports vehicles.
• BenelliminorChannel Partner/ Reseller/ DistributorBenelli motorcycle dealer offering Italian-style motorcycles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain Motorsports: Multi-location powersports dealer group operating across the U.S. Southeast and Midwest, authorized for major OEMs including Polaris, Honda, Yamaha, and Kawasaki with similar new/used vehicle, parts, service, and financing offerings.
• Go AZ Motorcycles: Multi-brand powersports and motorcycle superstore in the Southwest offering new/used inventory, service, parts, and financing across major OEMs — similar large-format dealership model and digital retailing orientation.
• Champion Powersports: Multi-location powersports dealership authorized for Honda, Yamaha, Kawasaki, Suzuki, and Can-Am, offering vehicles, parts, service, and financing in regional markets — directly comparable in product mix and customer segments.
• Big #1 Motorsports: Regional powersports dealer group operating multiple showroom locations with multi-brand OEM authorizations, parts, service, and financing — comparable mid-sized dealership group competing in similar recreational and utility customer segments.
• Ridenow Phoenix: Large single-metro powersports superstore operating under the RideNow umbrella, competing in new/used motorcycles, ATVs, UTVs, and PWC — a comparable powersports superstore format to a flagship World of Powersports location.
• RideNow Powersports: One of the largest multi-brand, multi-location powersports dealer groups in the United States, offering new and pre-owned motorcycles, ATVs, UTVs, and PWC across multiple states with digital retailing — directly comparable to World of Powersports' business model but at substantially greater scale.

Others

• Polaris Inc. Major OEM and franchisor whose RZR, Ranger, and other powersports vehicles form a core portion of World of Powersports' inventory — represents both a critical partnership and a structural risk if the OEM pushes more direct-to-consumer channels.
• BRP (Bombardier Recreational Products): Canadian OEM of Can-Am side-by-sides, Spyder roadsters, and Sea-Doo personal watercraft — a key supplier-partner for World of Powersports, sharing in the same franchise/dealer ecosystem and a potential competitive threat if BRP increases direct sales.

Broad incumbents

• Cabela's / Bass Pro Shops: Large outdoor recreation retailers carrying powersports vehicles, ATVs, UTVs, PWC, accessories, and apparel — overlapping customer base and product categories, particularly for outdoor and recreational buyers, but operating as broad outdoor retailers rather than powersports specialists.

Emerging players

• Motorcycle Superstore / Riders Discount: Online-focused powersports gear, parts, and apparel retailer with growing vehicle sales — a comparable e-commerce and digital retailing channel that overlaps with World of Powersports' online parts storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/worldofpower
• YouTubeyoutube.com/channel/UCfYFI2MOvkNv0OUEJ2z6TlA
• Facebookfacebook.com/worldofpowersportsinc
• Instagraminstagram.com/worldofpowersports
• LinkedInlinkedin.com/company/world-of-powersports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Powersports