WorkplaceBuddy
WorkplaceBuddy is a Netherlands-based Microsoft Teams app that delivers targeted learning videos, an AI chatbot, and digital-skills certification to drive Microsoft 365 and Copilot adoption in large enterprises (500+ employees), sold via per-user SaaS subscriptions, the Microsoft Azure Marketplace, and an IT reseller channel.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WorkplaceBuddy does
WorkplaceBuddy is a Netherlands-based SaaS company, founded in 2020 and headquartered in Amsterdam, that helps organizations drive adoption and continuous use of Microsoft 365 and Microsoft Copilot among large enterprise workforces. Its core product is a Microsoft Teams app that delivers bite-sized learning videos, gamified digital-skills certification (the Digital Skills Passport), and adoption frameworks (Copilot AdoptionCanvas, AdoptieCanvas) targeted at IT, HR, and Change leaders in organizations with 500 or more employees. An AI-powered chatbot (launched 2024, branded as the AI Alpaca) and an Image Learning Tool (launched August 2025) extend the platform into just-in-time conversational support and user-generated visual documentation within the Teams environment.
The underlying platform is organized around a proprietary "Wave" methodology that data-drives the dispatch of targeted learning content to specific employee groups based on role, process, and culture, and is complemented by a Learning Wizard that enables in-app content creation. WorkplaceBuddy integrates with Microsoft Entra for authentication and stores data in Azure West-Europe under GDPR-compliant infrastructure (AES 256-bit encryption, TLS 1.3).
The business model is a per-active-user subscription (€6/month or €60/year for organizations up to 500 employees; €4/month or €40/year above 500 employees), supplemented by custom video content production services and revenue shared through a 10-partner IT reseller channel (Software One, Cegeka, NTT, TD Synnex, Rapid Circle, Techone, Macaw, Esprit ICT, Copaco, Eshgro). Distribution combines direct enterprise sales for 500+ employee accounts, a free Partner Portal for channel resellers, Microsoft Azure Marketplace and Teams App Store listings with Co-Sell Ready and MACC-eligible procurement, and event-led demand generation via webinars and workshops hosted at Microsoft Office Schiphol. The company is privately held with a team of 1–10 people, led by co-founder and CEO Sjoerd Koolen.
WorkplaceBuddy firmographics
Firmographics- Name
- WorkplaceBuddy
- Legal name
- WorkplaceBuddy
- Website
- https://workplacebuddy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WorkplaceBuddy is a Netherlands-based Microsoft Teams app that delivers targeted learning videos, an AI chatbot, and digital-skills certification to drive Microsoft 365 and Copilot adoption in large enterprises (500+ employees), sold via per-user SaaS subscriptions, the Microsoft Azure Marketplace, and an IT reseller channel.
- Ownership category
- akta.pro rank
WorkplaceBuddy industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Training (611420), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
- akta.pro secondary industries
- Workflow Automation & No-Code Collaboration (BPAMAMAK), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
Keywords
Where WorkplaceBuddy is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
WorkplaceBuddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per Active User): Monthly or annual subscription licenses sold per active user. Pricing is tiered by organization size: €6/month per user (up to 500 employees) or €4/month per user (over 500 employees). Annual plans offer a discount (€60/year vs €72/month for smaller; €40/year vs €48/month for larger). Licenses count concurrent active users, not total headcount, allowing organizations to purchase based on expected monthly active capacity.
- Partner Resale / Channel Revenue: IT partners (VARs, resellers, SIs) add WorkplaceBuddy to their existing Microsoft portfolio and resell to end customers. Revenue flows through Microsoft Multiparty Private Offers, with partners receiving margin and co-selling support.
- Custom Video Content: Organizations can commission bespoke video content tailored to their specific digital workflows, processes, or tools (e.g., SAP, Dynamics). Videos are delivered via the WorkplaceBuddy Wave method.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Up to 500 employees: €6/month per active user, or €60/year per active user |
| Subscription | Monthly | More than 500 employees: €4/month per active user, or €40/year per active user |
| Subscription | Annual | Annual plan discount (up to 500 employees) |
| Subscription | Annual | Annual plan discount (more than 500 employees) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
WorkplaceBuddy product offering
Product offeringCore offering
WorkplaceBuddy is a Microsoft Teams-based digital adoption platform that delivers bite-sized learning videos, AI-powered chatbot support, and gamified certifications to drive Microsoft 365 and Copilot usage across enterprise workforces. Its proprietary "Wave method" enables HR, IT, and change leaders to send targeted learning campaigns to specific employee groups based on role, skill level, and process needs, with pre-built content and customizable frameworks for digital skills measurement and compliance training.
Product overview
WorkplaceBuddy is a Microsoft Teams-based digital workplace adoption platform built around a modular architecture. The core product delivers learning content through a proprietary Wave methodology, complemented by an AI chatbot for instant support and a Learning Wizard for user-generated content. The platform integrates hundreds of pre-built Microsoft 365 and Copilot learning videos, supplemented by assessment tools (AdoptionCheck, CopilotCheck), strategic frameworks (AdoptionCanvas, Copilot AdoptionCanvas), and downloadable resources (AI Literacy Checklist, Prompt Cheat Sheet). Organizations can enhance the platform with tailored video content services and partner through a dedicated partner program. The product supports organizations of all sizes with pricing tiers and MACC budget eligibility for enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkplaceBuddy SaaS subscription platform delivered as a Microsoft Teams app that provides personalized video nudges, AI chatbot support, gamified learning, and the proprietary Wave method to drive Microsoft 365 and Copilot adoption across enterprise workforces. Sold per active user on monthly or annual subscriptions with tiered pricing by organization size.
- Tailored Content (Custom Video Content) Professional services engagement where WorkplaceBuddy produces bespoke video content tailored to an organization's specific digital workflows, processes, or systems (e.g., SAP, Dynamics), delivered through the Wave method. Sold separately on top of the core SaaS subscription.
Quantifiable outcome
- 85% average video completion rate
- +3 more outcomes
Companies that use WorkplaceBuddy
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
WorkplaceBuddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
WorkplaceBuddy partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- MicrosoftcoreWorkplaceBuddy is built as a Microsoft Teams app, integrates with Microsoft Entra (Azure AD) for authentication, and is available in the Teams App Store and Azure Marketplace. It is Microsoft Co-Sell Ready and MACC-eligible, allowing customers to use existing Microsoft Azure Consumption Commitment budgets to purchase the solution.
- Microsoft for StartupscoreWorkplaceBuddy participates in the Microsoft for Startups program, gaining access to go-to-market resources, co-selling pathways, and startup ecosystem support within the Microsoft commercial marketplace.
- TechoneflagshipTechone is an IT partner that resells and implements WorkplaceBuddy for end customers. Testimonial from Peter Vorstenbos, Head of Product Development & Marketing at Techone, describes the partnership as filling a gap in achieving true digital adoption beyond deployment, and praises both the product and the collaborative team.
- Software OnecoreGlobal software and cloud services provider listed as a partner. Software One resells WorkplaceBuddy to its customer base as part of its Microsoft 365 and digital workplace offerings.
- CegekacoreEuropean IT services company listed as a partner. Cegeka integrates WorkplaceBuddy into its digital workplace and Microsoft 365 adoption services for enterprise customers.
- OpenlinecoreListed as a partner, providing WorkplaceBuddy as part of its digital transformation and Microsoft practice offerings.
- NTTcoreGlobal technology services company listed as a partner. NTT integrates WorkplaceBuddy into its enterprise digital workplace and collaboration services.
- TD SynnexcoreGlobal distributor and aggregator of technology products and solutions, listed as a partner for distributing WorkplaceBuddy through the Microsoft ecosystem.
- Rapid CirclecoreMicrosoft-focused SI and cloud services provider listed as a partner, integrating WorkplaceBuddy into its Microsoft 365 and Copilot adoption practice.
- MacawminorListed as a partner, providing WorkplaceBuddy as part of its Microsoft digital workplace services.
- Esprit ICTminorListed as a partner for distributing WorkplaceBuddy.
- CopacominorListed as a partner for distributing WorkplaceBuddy.
- EshgrominorListed as a partner.
- Volkshuisvesting ArnhemminorListed as a partner, appears to be a Dutch housing corporation that also acts as a channel partner.
- VodafoneminorListed as a partner, suggesting a telecommunications company distributing WorkplaceBuddy as part of its workplace/collaboration services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WorkplaceBuddy competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is the market-leading Digital Adoption Platform, providing in-app guidance, onboarding flows, and analytics across enterprise SaaS (including Microsoft 365). It is the most direct competitor to WorkplaceBuddy's Microsoft-ecosystem adoption offering.
- Whatfix: Whatfix is a leading Digital Adoption Platform offering in-app guidance, product walkthroughs, and self-help content for enterprise software, with deep Microsoft 365 and Salesforce practices. It directly competes with WorkplaceBuddy on enterprise DAP buying decisions.
- Lemon Learning: Lemon Learning is a French/European Digital Adoption Platform focused on Microsoft 365 and Salesforce deployments. Its product scope (interactive guides, in-app nudges, adoption analytics) and European base put it in direct competition with WorkplaceBuddy.
- ClickLearn: ClickLearn is a Digital Adoption Platform specifically focused on Microsoft Dynamics, Power Platform, and Office 365, producing step-by-step learning content and in-app guidance. Highly comparable to WorkplaceBuddy's Microsoft-365-centric approach.
- Apty: Apty is a Digital Adoption Platform providing in-app guidance, feature adoption analytics, and workflow learning overlays for enterprise applications including Microsoft 365. Closely comparable product and GTM to WorkplaceBuddy.
Broad incumbents
- Microsoft Viva Learning: Microsoft Viva Learning is Microsoft 365's native learning experience integrated into Teams, offering course aggregation, skills tracking, and learning recommendations. It is the strategic incumbent WorkplaceBuddy must position against or alongside as a Microsoft partner.
- Pendo: Pendo provides product analytics, in-app guidance, and user onboarding across SaaS applications with broad enterprise coverage. Adjacent to digital adoption but broader in scope; serves a similar enterprise buyer with overlapping ROI narratives.
Emerging players
- TutorCruncher / Speexx: Speexx delivers enterprise digital skills, language training, and AI-powered learning content via Microsoft Teams integration, closely matching WorkplaceBuddy's digital-skills-and-Teams-positioning in EMEA.
- Stonly: Stonly is a guided interactive knowledge platform for customer and employee enablement with in-app guidance and step-by-step walkthroughs. Comparable as an emerging DAP-style offering competing for similar customer education and adoption budgets.
- Workramp (Skilljar): Skilljar/WorkRamp is a customer and partner education LMS serving enterprise SaaS companies. It competes with WorkplaceBuddy for the 'learning ecosystem inside productivity tools' budget, though focused on external training rather than internal adoption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WorkplaceBuddy social profiles
Digital presenceWorkplaceBuddy compliance and trust
Trust signalCompliance1 record
WorkplaceBuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkplaceBuddy leadership team
Management profileNumber of profiles
Profiles1 record
WorkplaceBuddy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkplaceBuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkplaceBuddy
What does WorkplaceBuddy do?
WorkplaceBuddy is a Microsoft Teams-based digital adoption platform that delivers bite-sized learning videos, AI-powered chatbot support, and gamified certifications to drive Microsoft 365 and Copilot usage across enterprise workforces. Its proprietary "Wave method" enables HR, IT, and change leaders to send targeted learning campaigns to specific employee groups based on role, skill level, and process needs, with pre-built content and customizable frameworks for digital skills measurement and compliance training.
Is WorkplaceBuddy a public or private company?
WorkplaceBuddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WorkplaceBuddy founded?
WorkplaceBuddy was founded in 2020. It employs 1 to 10 people.
Where is WorkplaceBuddy based?
WorkplaceBuddy is headquartered in Amsterdam, Netherlands, in the Europe region.
How does WorkplaceBuddy make money?
Three revenue lines are on record. SaaS Subscription (Per Active User) is the primary driver. The others are partner Resale / Channel Revenue and custom Video Content.
Who are WorkplaceBuddy's main competitors?
Direct peers on record are WalkMe, Whatfix, Lemon Learning, ClickLearn and Apty. Broad incumbents are Microsoft Viva Learning and Pendo. Emerging players are TutorCruncher / Speexx, Stonly and Workramp (Skilljar).
Does WorkplaceBuddy have an API?
No public API is recorded for WorkplaceBuddy.
What industry is WorkplaceBuddy in?
WorkplaceBuddy's product category is Digital Adoption Platform. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents), with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 54151 and its SIC code is 7372.