What Fantasy Alarm does

Fantasy Alarm is a privately held digital media and tools platform serving fantasy sports players, daily fantasy sports (DFS) entrants, and sports bettors across the United States. Founded in 2008 and operated under the legal entity Alarm Sports Network out of Huntington Beach, California, the company combines editorial content with proprietary analytical tools distributed through fantasyalarm.com, podcasts, YouTube, SiriusXM Fantasy Sports Radio, an email newsletter, and active social channels on X, Facebook, Instagram, TikTok, and Discord. Coverage spans 11+ sports, including NFL, MLB, NBA, NHL, college football and basketball, PGA, NASCAR, MMA, WNBA, and soccer.

The platform's product surface includes sport-specific tool suites for NFL, MLB, NBA, and NHL fantasy games — each offering League Sync (integration with external fantasy league accounts), trade analyzers, ADP data, weekly and seasonal projections, start-sit tools, waiver wire tools, depth charts, snap count reports, and injury reports — alongside DFS-specific tools such as lineup optimizers, ownership projections, salary change trackers, DK Pick 6 Value Finder, the MLB Closer Grid, and consistency reports. Multimedia content includes the Caught Stealing Fantasy Baseball Podcast, MLB DFS Quick Pitch Podcast, and the Fantasy Alarm Show on SiriusXM Fantasy Sports Radio. The team includes co-founder Dan Williams, lead analyst Howard Bender, 2025 Fantasy Football Writer of the Year Andrew Cooper, and former MLB executive Jim Bowden; the platform won 2025 Best Written Content and 2025 Best Audio Show awards.

Fantasy Alarm monetizes through two primary streams: a recurring All-Pro premium subscription priced at $99.99/year, which unlocks proprietary tools, expert picks, DFS playbooks, projections, live streams, and premium Discord community access; and affiliate/referral revenue from a network of more than ten sportsbook, DFS, pick'em, and prediction-market partners including DraftKings, FanDuel, Caesars, BetMGM, Underdog, PrizePicks, Fanatics, Kalshi, Novig, and Chalkboard. Distribution is exclusively digital (no physical product or retail presence), and the company is independently operated with no disclosed institutional investors, parent company, or acquisition activity beyond an undisclosed 2021 acquisition of FantasyRundown.com.

Name

Fantasy Alarm

Legal name

Alarm Sports Network

Website

https://fantasyalarm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fantasy Alarm is a digital fantasy sports platform providing expert analysis, proprietary DFS tools, and sports betting content across 11+ sports to consumers, premium subscribers, and sportsbook affiliate partners.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analysis and DFS Tools

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Daily Fantasy Sports (DFS) Operators (MPAEAHAA)

akta.pro secondary industries

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Media, Content & Analytics (MPAEAHAC)

Keywords

• Fantasy sports analysis
• Daily fantasy tools
• Sports betting picks
• DFS lineup optimizer
• Player projections

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Premium Subscription (All-Pro): Premium subscription service offering exclusive access to advanced tools, expert picks, DFS playbooks, projections, and premium Discord community
2. Affiliate/Referral Revenue: Commission revenue from sportsbook and DFS platform promotions. Site earns referral fees when users sign up for DraftKings, FanDuel, Caesars, BetMGM, Underdog, PrizePicks, and other partners via promo codes and links

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Fantasy Alarm operates a direct-to-consumer fantasy sports and daily fantasy sports (DFS) analysis platform at fantasyalarm.com, providing expert rankings, projections, injury reports, and editorial content across NFL, MLB, NBA, NHL, college sports, PGA, NASCAR, MMA, WNBA, and soccer. It sells proprietary DFS tooling (lineup optimizers, trade analyzers, ownership projections, Closer Grid, League Sync), an annual All-Pro premium subscription granting Discord community and live-stream access, and sports betting picks delivered through editorial content and affiliate links to sportsbooks such as DraftKings, FanDuel, Caesars, BetMGM, and PrizePicks.

Product overview

Fantasy Alarm is a unified fantasy sports analysis and tools platform launched in 2008, offering expert advice, DFS tools, player projections, rankings, and sports betting content across multiple sports including NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, soccer, and college sports. The platform operates on a freemium model with a core free tier and an All-Pro premium subscription ($99.99/year) providing enhanced tools, Discord community access, live streams, and expert interaction. The core offering includes sport-specific tools suites for NFL, MLB, NBA, and NHL fantasy games, each featuring League Sync (connecting to external fantasy league accounts), Trade Analyzers, DFS Lineup Optimizers, Projections, Rankings, and various reports (injury, depth charts, snap counts). The platform also provides sports betting analysis with player props tools and expert picks for major sports. Multimedia content extends the platform through podcasts (Fantasy Baseball Caught Stealing, MLB DFS Quick Pitch) and SiriusXM radio programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Fantasy Alarm Platform Comprehensive fantasy sports analysis platform offering expert advice, DFS tools, player projections, rankings, injury reports, and sports betting content across multiple sports. Designed for individual fantasy sports players, DFS contestants, and sports bettors.
• All-Pro Premium Subscription Annual premium subscription tier ($99.99/year) providing access to enhanced premium fantasy tools, expert picks, DFS playbooks, projections, league-winning advice, Discord channels, live streams, newsletters, and expert Q&A sessions for individual subscribers.
• NFL Fantasy Football Tools Suite of NFL fantasy football tools including League Sync, Trade Analyzer, ADP, Weekly Projections, Start-Sit Tool, Free Agent/Waiver Wire Tool, Custom Scoring, Season Stats, Snap Count Report, Depth Charts, Inactive Report, Practice Report, Touches & Targets Report, RB Handcuff Grid, Strength of Schedule, and Defense vs Position analysis. Built for individual season-long NFL fantasy players.
• MLB Fantasy Baseball Tools Suite of MLB fantasy baseball tools including League Sync, Rate My Team, Projections, Trade Analyzer, ADP, Starting Lineups, Start-Sit, Free Agent/Waiver Wire Tool, Closer Grid, Seasonal Stats, Custom Scoring, Live Stats, Team Stats, and Weather data. Built for individual season-long MLB fantasy players.
• NBA Fantasy Basketball Tools Suite of NBA fantasy basketball tools including League Sync, Starting Lineups, Trade Analyzer, Player Projections, and Player Stats for individual season-long NBA fantasy players.
• NHL Fantasy Hockey Tools Suite of NHL fantasy hockey tools including Starting Lineups, League Sync, Trade Analyzer, Player Projections, and Player Stats for individual season-long NHL fantasy players.
• NFL DFS Tools Daily fantasy sports tool suite for NFL contests on DraftKings, FanDuel, and other operators including Player Projections, Player Comparison, Lineup Optimizer, DK Pick 6 Value Finder, Ownership Percentages, Salary Changes, Weekly Inactives, Consistency Report, and Live Stats. Designed for individual DFS contestants.
• MLB DFS Tools Daily fantasy sports tool suite for MLB contests including Starting Lineups, Pitcher/Hitter Projections, Compare Tool, Lineup Optimizer, DK Pick 6 Value Finder, Ownership Percentages, Salary Changes, Pitching Matchups, Hitting Coach, and Pitching Coach dashboards. Designed for individual DFS contestants.
• NBA DFS Tools Daily fantasy sports tool suite for NBA contests including Projections, Lineup Optimizer, Ownership Percentages, Salary Changes, DK Pick 6 Value Finder, Matchup Report, Consistency Report, and Defense vs Position analysis. Designed for individual DFS contestants.
• DFS Tools for Additional Sports (NHL, PGA, CFB, NASCAR, MMA) Daily fantasy sports tool suites for NHL (Playbook, Projections, Lineup Optimizer, Ownership, Salary Changes), PGA (Playbook, Projections, Ownership, Lineup Optimizer, Value Finder, Leaderboard), CFB (Playbook, Projections, Ownership, Lineup Optimizer), NASCAR (Playbook, Projections, Ownership, Lineup Optimizer), and MMA (Playbook, Ownership). Built for individual DFS contestants across these sports.
• Sports Betting Analysis and Picks Sports betting content and tools across NFL, MLB, NBA, NHL, College Basketball, PGA, NASCAR, UFC, Tennis, WNBA, and College Football including Player Props Tools, Expert Picks Trackers, Best Bets, Predictions, and Odds Finders. Distributed with affiliate links and promo codes to DraftKings, FanDuel, Caesars, BetMGM, Fanatics, and other sportsbooks. Designed for individual sports bettors in legal US states.
• Fantasy Alarm Multimedia Content (Podcasts, Video, Radio) Multimedia content portfolio including podcasts (Fantasy Baseball Caught Stealing, MLB DFS Quick Pitch, Alarm Fantasy Football), video analysis, FA TV livestreams, and the Fantasy Alarm Show on SiriusXM Fantasy Sports Radio. Distributed free and to All-Pro subscribers for individual fantasy and betting audiences.
• Additional Sports Coverage (Golf, NASCAR, MMA, Soccer, WNBA, College Sports) Editorial fantasy and sports betting coverage for PGA golf (DFS and best bets), NASCAR (DFS and best bets), MMA/UFC (DFS and best bets), Soccer/World Cup, WNBA, College Football, and College Basketball. Targeted at individual fantasy players and sports bettors across these sports.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DraftKingscoreGTM or Marketing Partner · 26 June 2026DraftKings is a major DFS and sports betting partner. Fantasy Alarm provides DraftKings DFS picks, playbook analysis, promo codes, and promotional content. The partnership includes DFS lineup optimizer integration and DraftKings-specific tools like the DK Pick 6 Value Finder.
• FanDuelcoreGTM or Marketing Partner · 26 June 2026FanDuel DFS picks and playbook content. Fantasy Alarm provides daily DFS analysis for FanDuel contests with lineup recommendations and value plays.
• Underdog FantasycoreGTM or Marketing PartnerUnderdog DFS pick'em contest coverage with Taj Bradley and Spencer Arrighetti player projections. Includes Underdog promo code ALARM and promotional offers.
• PrizePickscoreGTM or Marketing PartnerPrizePicks pick'em contest coverage with MLB strikeout props, stolen base picks, and Taj Bradley projections. Includes PrizePicks promo code ALARM and promotional offers.
• Caesars SportsbookminorGTM or Marketing PartnerCaesars Sportsbook promotional partnership providing Caesars promo codes and betting offers for sports betting content.
• BetMGMminorGTM or Marketing PartnerBetMGM sportsbook promotional partnership providing BetMGM promo codes and betting offers.
• SiriusXMcoreChannel Partner/ Reseller/ DistributorFantasy Alarm Show broadcasts on SiriusXM Fantasy Sports Radio channel. Multi-platform audio content distribution reaching SiriusXM subscribers.
• Chalkboard FantasyminorGTM or Marketing PartnerChalkboard DFS pick'em platform promotional partnership with Chalkboard MLB picks and promo code ALARM.
• NovigminorGTM or Marketing PartnerNovig prediction market partnership providing Novig promo code ALARM and betting offers for World Cup and sports betting content.
• KalshiminorGTM or Marketing PartnerKalshi prediction market exchange promotional partnership for NFL Draft predictions and other event markets.
• Fanatics SportsbookminorGTM or Marketing PartnerFanatics Sportsbook promotional partnership providing Fanatics promo codes and betting offers.
• DiscordcoreTechnology or IntegrationPremium community platform for All-Pro subscribers. Discord server (discord.gg/zwNnySaZuR) provides community access, expert Q&A, and content discussions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Rotoworld (NBC Sports): Fantasy football and sports content brand operated under NBC Sports; comparable as a major media-owned source for fantasy news, rankings, and analysis, though backed by a much larger broadcaster.
• ESPN Fantasy: Largest fantasy sports destination in the US, hosting free leagues, news, rankings and analysis. Comparable as a fantasy content destination, though part of a much larger media company and free-tier-led.
• DraftKings (DFS/Sportsbook): Leading US DFS and sports betting operator with its own projections, tools and content; comparable as a DFS ecosystem participant and a key affiliate partner, though operating the contest platform itself.

Direct peers

• FantasyLabs: DFS-focused analytics and lineup optimization platform with proprietary projections and ownership data; directly comparable as a tools-and-data subscription product for DFS players.
• Establish The Run: Premium NFL fantasy football subscription product offering rankings, projections and DFS tools from veteran analysts; comparable as a content-led, subscription fantasy brand.
• Awesemo (Guru): DFS-focused premium content and projections brand with lineup tools and ownership data. Comparable as a subscription DFS tools and picks provider.
• NumberFire: Sports analytics platform providing projections, DFS tools and editorial fantasy content. Comparable as a subscription-supported, data-driven fantasy and DFS media destination.
• Action Network: Sports betting and fantasy content platform offering picks, projections, odds analysis and tools. Comparable as a content + tools + affiliate destination for bettors and DFS players.
• RotoWire: Long-running fantasy sports news, projections, and lineup tools provider with a premium subscription. Closely comparable as a content-first, subscription-based fantasy platform covering multiple sports.
• FantasyPros: Leading fantasy sports advice, expert consensus rankings, projections and DFS tools platform. Directly comparable as a subscription-based content + tools destination for season-long and DFS players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FantasyAlarm
• YouTubeyoutube.com/fantasyalarm
• Facebookfacebook.com/fantasyalarm
• Instagraminstagram.com/fantasyalarm
• TikToktiktok.com/@fantasyalarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy Alarm