apomap
apomap is a German SaaS company that provides cloud-based pharmacy Botendienst management software, including AI route optimization, driver apps, shipment tracking, cold-chain temperature monitoring, and 30+ integrations with pharmacy inventory systems, serving SMB and multi-location pharmacies in Germany and Switzerland.
- Company typePrivate
- Founded2018
- HeadquartersWinterberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What apomap does
apomap GmbH is a Winterberg-based SaaS company founded in 2018 by brothers Moritz, Felix, and Philipp Schäfer together with software developer Maximilian Wick and pharmacist Jürgen Schäfer, that builds software for managing the Botendienst (pharmacy courier delivery) operations of Vor-Ort-Apotheken in Germany and Switzerland. Its core product is a cloud-based, web-accessible delivery management platform paired with iOS/Android driver apps, providing centralized order management, AI-supported route planning (via the adiutaByte/Fraunhofer partnership), real-time GPS tracking, proof of delivery with digital signature, multi-channel customer notifications (WhatsApp via Superchat, email, web link), and analytics. The company monetizes through three SaaS tiers — Starter (€53–59/month), Plus (€125–139/month) and Enterprise (€179–199/month) — supplemented by hardware (TempTracker temperature monitoring at €15/device/month), professional services (Onboarding €149/location, Training €499, bundle €599), a six-session Consulting program, and standalone add-ons such as apomap Connect (multi-location) and the Temperatur-Dashboard (€600/year).
Go-to-market is multi-modal: a product-led growth layer (free 14-day trial, web-based product with no installation, public API and marketplace, Botendienstrechner cost calculator) is combined with a sales-led motion (demo booking, inside sales reachable 9–18 Uhr, tiered pricing for chains) and an event-driven layer (presence at expopharm, recurring Wednesday webinars, hosted events such as 'Die Innovative Apotheke' Berlin 23.10.2025). Distribution leans on a deep partner ecosystem of 30+ pre-built integrations with German Warenwirtschaft systems (ADG, awinta, aposoft, Pharmagest, DEOS, Ginkgo, CIDAnova-Plus), e-commerce and cannabis platforms (Shop Apotheke Now!, cannaflow), communication (Superchat), printers (Epson), and third-party logistics (Mediclix). Customer segmentation is vertical (pharmacies) with sub-targets of single-location independents, multi-location chains (Pelikan, apo-pro, Linco & Hardt, MediosApotheke), and pharmacy logistics providers, addressing a German TAM of approximately 18,000 pharmacies and recently extending into cannabis delivery and cold-chain compliance as adjacent verticals.
apomap firmographics
Firmographics- Name
- apomap
- Legal name
- apomap GmbH
- Website
- https://apomap.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- apomap is a German SaaS company that provides cloud-based pharmacy Botendienst management software, including AI route optimization, driver apps, shipment tracking, cold-chain temperature monitoring, and 30+ integrations with pharmacy inventory systems, serving SMB and multi-location pharmacies in Germany and Switzerland.
- Ownership category
- akta.pro rank
apomap industry classification
Industry- Product category
- Pharmacy Delivery Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
Keywords
Where apomap is headquartered
LocationHeadquarters
- HQ city
- Winterberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
apomap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software Subscription (SaaS): Monthly subscription fees for access to the apomap platform. Three tiers: Starter (€53–59/month), Plus (€125–139/month), and Enterprise (€179–199/month). Billed monthly or annually. Additional fees apply for extra driver accounts, additional locations, and overage on optimized orders (€0.20 per extra optimized order).
- TempTracker Hardware: TempTracker temperature monitoring devices sold as standalone or bundled products. €15/month per device (€12/month with annual billing) plus €49 activation fee per device.
- Professional Services (Onboarding & Training): Onboarding service at €149 per location and training at €499 per session. Bundle offer at €599 combining both services.
- Connect Multi-location Add-on: Connect function for managing multiple locations: €29/month base plus €49/month per additional location.
- apomap Consulting: Six-session consulting program for pharmacy Botendienst optimization. Billed by effort (hourly rate or project scope), starting with a defined Delivery Check compact engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: For pharmacies digitizing delivery documentation. |
| Subscription | Annual | Plus: For pharmacies wanting efficient, resource-saving delivery management. |
| Subscription | Annual | Enterprise: For multi-location pharmacies expanding delivery across sites. |
| Subscription | Annual | TempTracker Device Rental/Service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
apomap product offering
Product offeringCore offering
apomap is a web-based SaaS platform for managing pharmacy courier delivery (Botendienst) operations, providing centralized order management, AI-powered route planning, driver coordination via mobile app, real-time GPS tracking, automated customer notifications, and cold-chain temperature documentation. It is sold as a subscription to independent and chain pharmacies in Germany and Switzerland, with integrations to 30+ pharmacy Warenwirtschaft systems and complementary hardware (TempTracker) for regulatory-compliant medication transport.
Product overview
apomap is a SaaS company offering a modular pharmacy delivery management platform centered on the apomap Software (web-based, no installation required) and the apomap Driver App (iOS/Android mobile app). The platform is sold in three pricing tiers (Starter, Plus, Enterprise) differentiated by order volumes, user limits, and feature access. Supporting products include Sendungsverfolgung (multi-channel shipment tracking), Analytics (performance reporting), the apomap TempTracker hardware with its cloud-based Temperatur-Dashboard for cold chain compliance per ApBetrO, and a Cannabis Lieferungen module for medical cannabis delivery workflows. The company also offers paid professional services: Onboarding (€149/location), Training (€499/session), and Consulting (hourly/project-based). Additional paid add-ons include apomap Connect for multi-location management (€49/month/location) and Lasso Selection (€29/month). A free Botendienstrechner tool is available for cost estimation. The platform integrates with pharmacy inventory management systems (ADG, awinta, aposoft, Pharmagest, DEOS, Ginkgo, CIDAnova), e-commerce platforms (Shop Apotheke Now!, cannaflow), communication tools (Superchat/WhatsApp), shipping providers (Mediclix), hardware (EPSON printers), and temperature monitoring (TempTracker/Tec4med), supported by a public API and marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- apomap TempTracker: Temperature monitoring device for cold chain compliance in pharmacy delivery and storage, with real-time 4G connectivity, temperature, humidity, light, and shock sensors.
Products and services
- apomap Software Web-based pharmacy delivery management platform providing centralized order management, tour planning, driver coordination, documentation, and real-time tracking for pharmacy Botendienst and Lieferdienst operations. Sold via monthly/annual subscriptions in three tiers (Starter, Plus, Enterprise).
- apomap Driver App
Companies that use apomap
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
apomap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature6 records
apomap partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- adiutaBytecoreadiutaByte, a Fraunhofer Institute spin-off, provides the AI-powered route optimization algorithm used in apomap's KI-gestützte Routenplanung feature. This is a core technology partnership providing apomap's primary route optimization capability.
- ADG (A3000 & S3000)coreADG is a leading pharmacy Warenwirtschaft (inventory management) system in Germany. apomap provides a pre-built interface to both ADG A3000 and S3000 systems, enabling automatic order import for Botendienst management.
- awinta (PROKAS)coreawinta is a major pharmacy software provider in Germany. apomap integrates with awinta PROKAS Warenwirtschaft system for seamless order data synchronization.
- aposoftcoreaposoft is a pharmacy management software provider. The apomap-aposoft integration enables automatic synchronization of delivery orders from aposoft into apomap for route planning.
- SuperchatcoreSuperchat provides WhatsApp business communication integration. apomap uses Superchat to send automated delivery status updates to customers via WhatsApp as part of the Sendungsverfolgung (tracking) feature.
- Tec4med (TempTracker)coreTec4med develops the TempTracker hardware used for temperature monitoring. apomap integrates TempTracker data directly into the tour and order management system, providing real-time cold-chain monitoring. Marketed as apomap TempTracker.
- cannaflowcorecannaflow is a cannabis delivery platform. The apomap-cannaflow integration enables automated receipt of cannabis orders in apomap for same-day Botendienst delivery, supporting the growing medical cannabis delivery market.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
apomap competitors and assessment
Company assessmentDirect peers
- Onfleet: Cloud-based last-mile delivery management SaaS for SMB and mid-market, providing route optimization, driver mobile apps, real-time tracking, and proof of delivery - the same core operational stack apomap offers but generalized across verticals instead of pharmacy-specific.
- OptimoRoute: Route optimization and scheduling SaaS used by field service and delivery teams; directly comparable to apomap's KI-gestützte Routenplanung feature for multi-stop delivery planning, though OptimoRoute serves multiple verticals rather than pharmacy.
- Circuit (Route Planner): Delivery route planning software for drivers and dispatchers popular with small delivery operations; comparable to apomap's route optimization and driver app capabilities at a similar SMB-friendly SaaS price point.
- Route4Me: Subscription route planning and delivery management SaaS with mobile driver apps and integrations; comparable to apomap in operating pattern as SaaS-based multi-stop delivery optimization for SMB customers.
- Tookan (ClickPost): Delivery management SaaS offering dispatch, route optimization, driver apps, and analytics for on-demand and scheduled deliveries - functionally overlapping with apomap's software stack across multi-vertical delivery operations.
- FarEye: Last-mile delivery orchestration platform with route optimization, real-time visibility, and configurable workflows; comparable to apomap in operating model at the delivery-execution layer, though typically serving larger enterprise customers.
Broad incumbents
- Bringg: Delivery orchestration platform serving large enterprise retailers and logistics providers; broader scope than apomap but operates in the same delivery management SaaS category with route optimization and real-time tracking capabilities.
- DispatchTrack: Last-mile delivery management SaaS for large retail and wholesale operations; comparable delivery orchestration capability but typically larger customers and broader verticals than apomap's pharmacy focus.
- WorkWave: Field service and route management SaaS for SMB service businesses including delivery and logistics; an older, broader incumbent overlapping with apomap in route planning and mobile driver functionality.
Emerging players
- MAYD: German medication delivery startup connecting pharmacies to patients for same-day prescription delivery; not a SaaS peer but an adjacent competitor serving the same German pharmacy delivery use case that apomap's pharmacy customers participate in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
apomap social profiles
Digital presenceapomap financial estimates
Financial estimateRevenue estimate
Valuation estimate
apomap leadership team
Management profileNumber of profiles
Profiles10 records
apomap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apomap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apomap
What does apomap do?
apomap is a web-based SaaS platform for managing pharmacy courier delivery (Botendienst) operations, providing centralized order management, AI-powered route planning, driver coordination via mobile app, real-time GPS tracking, automated customer notifications, and cold-chain temperature documentation. It is sold as a subscription to independent and chain pharmacies in Germany and Switzerland, with integrations to 30+ pharmacy Warenwirtschaft systems and complementary hardware (TempTracker) for regulatory-compliant medication transport.
Is apomap a public or private company?
apomap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apomap founded?
apomap was founded in 2018. It employs 1 to 10 people.
Where is apomap based?
apomap is headquartered in Winterberg, Germany, in the Europe region.
How does apomap make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are tempTracker Hardware, professional Services (Onboarding & Training), connect Multi-location Add-on and apomap Consulting.
Who are apomap's main competitors?
Direct peers on record are Onfleet, OptimoRoute, Circuit (Route Planner), Route4Me, Tookan (ClickPost) and FarEye. Broad incumbents are Bringg, DispatchTrack and WorkWave. MAYD is listed as an emerging player.
Does apomap have an API?
Yes. apomap offers a public API and marketplace for integrations. The API enables developers to connect apomap with other systems. Documentation available at partner.apomap.dev. Developer documentation is at partner.apomap.dev/#.
What industry is apomap in?
apomap's product category is Pharmacy Delivery Management Software. Its primary akta.pro industry code is HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools). Its SIC code is 7372.