Rome Technologies

What Rome Technologies does

Rome Technologies (legal entity: Rome Acquisitions, LLC) is a privately held, family-owned provider of collision center management software and consulting services, founded in August 1988 by Scott Rome and Jane Rome in Pasadena, Maryland. The company is now headquartered in Draper, Utah, operates with 11-50 employees, and serves both independent auto body shops and dealership collision centers across the United States, with a stated customer base of 9,000+ users spanning nearly all 50 states. James Rome was promoted to President on August 26, 2021, succeeding founder Scott Rome, who transitioned to a board advisory role.

The company's core offering is the ROME Collision Management Software platform, delivered as a cloud-based system via the V-Series mobile platform since October 2019. The product covers parts management, customer communication, production tracking, scheduling, timekeeping, KPI analytics, ADAS pre/post-scan documentation, and integrated payment processing. The latest generation, SLX-X (launched Fall 2020), introduced two-way integrated email/texting, one-step credit card processing through the ROME-PAY module (powered by IntelliPay), and automatic mission-critical parts identification. Underlying technical differentiators include the Big Board real-time work-in-process visualization, proprietary load-leveling scheduling, and integration partnerships with major Dealer Management Systems (Mainstreet, Imex Systems) and Tractable AI for AI-powered damage assessment.

Rome monetizes primarily through annual subscription fees for the management platform, supplemented by revenue from professional services (implementation, on-site training, and ongoing consulting), the proprietary 20 Group peer learning program, and transaction fees from ROME-PAY. The go-to-market is a direct enterprise field sales motion — no public pricing, no resellers, no long-term contracts — supported by toll-free sales, free demos, NADA presence, and a money-back guarantee tied to an 8-12% net profit uplift commitment. The company is a member of the Convenient Brands family of business technology companies and operates exclusively in the U.S. market.

Name

Rome Technologies

Legal name

Rome Acquisitions, LLC

Website

https://rometech.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Rome Technologies is a family-owned provider of cloud-based collision center management software and consulting services for independent auto body shops and dealership collision centers across the U.S., serving 9,000+ users through its SLX-X platform, ROME-PAY, and 20 Group peer learning program.

Ownership category

akta.pro rank

Product category

Collision Center Management Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Collision management software
• Body shop management
• Collision center software
• Automotive repair software
• Shop management platform

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Collision Management Software Subscription: Annual or recurring subscription for access to the ROME collision center management system including cloud platform, mobile apps, and ongoing support. This forms the core revenue stream.
2. Implementation and Training Services: Onsite training, implementation support, and consulting services to help shops migrate to and maximize the ROME platform. Includes dedicated account advocates and daily/monthly reviews.
3. Collision Consulting Services: Ongoing consulting engagements including 20 Group meetings, daily analysis, monthly KPI reviews, and business reviews to help collision centers improve operations and profitability.
4. ROME-PAY Payment Processing: Integrated payment processing solution for customer-to-shop transactions, generating revenue through transaction fees. Includes free terminal hardware and competitive rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rome Technologies sells a cloud-based collision center management software platform (ROME / SLX-X) that helps auto body shops and dealership collision centers manage parts, production, scheduling, customer communication, ADAS scans, and KPI reporting in real time. The company bundles the software with implementation, on-site training, ongoing consulting, the 20 Group peer learning program, and integrated ROME-PAY payment processing, and it resells Tractable AI-powered damage assessment and VSSTA ADAS calibration equipment.

Product overview

Rome Technologies offers a unified platform-plus-modules architecture for collision repair shop management. The core product is ROME Collision Management Software (currently in SLX-X generation), a cloud-based platform providing single point of entry solutions for all major Dealer Management Systems. The platform is complemented by V-Series mobile access, integrated ROME-PAY payment processing via IntelliPay, and specialized modules including Big Board (production monitoring), Atlas (KPI analytics), Day Clock (timekeeping), Easy Check-in (customer intake), and Easy Blueprint/QC (quality control). The SLX-X generation represents the latest release featuring integrated communication tools and built-in payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• ROME-PAY: Payment processing solution for customer-to-shop payments with fast processing and seamless customer experience
• SLX-X
• ROME Classic
• 20 Group

Products and services

• ROME Collision Management Software (ROME / SLX-X) Cloud-based collision center management platform for independent auto body shops and dealership collision centers, covering parts management, production monitoring, scheduling, customer communication, ADAS pre/post scan documentation, KPI analytics, and payment processing.
• V-Series Mobile Cloud Platform Cloud-based mobile platform enabling remote access to the ROME collision management software for shop managers, technicians, and other personnel working off the shop floor.
• ROME-PAY Payment Processing Integrated payment processing solution for customer-to-shop transactions at collision repair facilities, powered by IntelliPay and embedded in the ROME / SLX-X platform, generating revenue through transaction fees.
• Implementation and Training Services

Quantifiable outcome

• Reduce cycle time from 9-10 days to 5 days at $2,500 severity
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• Convenient BrandscoreStrategic or Co-development PartnerROME is a member of the Convenient Brands family of business technology companies. This parent organization provides strategic alignment and resources for the Rome collision management platform within a broader network of business technology solutions.
• Tractable AIcoreTechnology or IntegrationROME Collision Management Software is now a reseller of Tractable AI, bringing AI-powered damage assessment and estimation capabilities to their customer base. This partnership integrates artificial intelligence into the collision repair workflow for faster, more accurate estimates.
• VSSTAcoreTechnology or IntegrationROME Collision Management is an authorized distributor of VSSTA ADAS Calibration equipment, offering the only profit-sharing model in the industry for ADAS calibration tools. This enables shops to perform ADAS calibrations in-house.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCC Intelligent Solutions: CCC Intelligent Solutions is the largest U.S. provider of software, telematics, and workflow tools to insurers, collision repairers, and automakers. It overlaps with Rome across collision shop management, parts/integrations, and insurer-facing workflows, but operates at materially greater scale and serves the full insurance-carrier ecosystem as well.
• Mitchell International: Mitchell is an established provider of estimating, shop management, and claims workflow software to the U.S. auto physical damage ecosystem. Like Rome, it serves collision repair shops and dealerships, but its footprint spans estimating, parts procurement, and insurer connections at a much larger scale.
• Solera Holdings: Solera is a global provider of software and services to the automotive claims and repair ecosystem, owning brands such as Audatex. It competes with Rome on the estimating and shop-management side and brings deep insurer and OEM relationships Rome does not currently match.
• Audatex (Solera): Audatex is the dominant U.S. provider of collision estimating software, owned by Solera. It competes most directly with Rome's pre/post-scan and estimating-adjacent workflows, and is deeply embedded with insurers and DRP networks.

Direct peers

• Shop-Ware: Shop-Ware is a cloud-native shop management platform built specifically for independent collision repairers, with strong focus on workflow automation, integrations, and modern UX. It is the closest direct competitor to Rome in target customer, product scope, and go-to-market philosophy.
• BodyShop Booster: BodyShop Booster is a cloud-based management system for collision repair shops covering estimating, workflow, parts, and reporting. It targets the same SMB collision center customer base as Rome with a SaaS-only, modern architecture approach.
• Web-Est: Web-Est provides estimating and shop management software for independent body shops and is a listed referral/integration partner of Rome. It competes with Rome on the estimating and shop workflow use case, particularly for smaller independent collision shops.

Emerging players

• Tekmetric: Tekmetric is a cloud shop management platform that started in general automotive repair and has expanded into collision. It overlaps with Rome on shop management workflows and integrations, with overlap likely to grow as it pushes further into the collision segment.
• AutoVitals: AutoVitals provides digital workflow, reporting, and marketing software to automotive repair shops, including collision segments. It overlaps with Rome on KPI tracking, customer communication, and shop-floor visibility features.

Others

• RepairLink: RepairLink is an OE parts ordering and cataloging platform connecting dealers, parts suppliers, and collision shops. While not a direct shop management competitor, it is a complementary ecosystem player that integrates with platforms like Rome to streamline parts procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rome_tech
• YouTubeyoutube.com/@CollisionPulse
• Facebookfacebook.com/Rome-Technologies-Inc-455303774521482
• LinkedInlinkedin.com/company/2761313
• Instagraminstagram.com/rome_collisionmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rome Technologies