Opticianguru
Opticianguru is a Mumbai-based, founder-led company providing modular backend support services — WhatsApp API campaigns, Google Business Profile management, social media content, optical website/Shopify builds, and training — to independent optical retail stores in India.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Opticianguru does
Opticianguru is a Mumbai, India-based, founder-led private company (1-10 employees) that provides a 360° suite of backend support services to independent optical retail stores. Its core offering addresses the operational gap where single-store owners simultaneously manage dispensing, sales, customer service, staff, marketing, and operations. The portfolio spans five service lines: WhatsApp Business API integration for customer campaigns (recalls, review requests, reactivation, offers); Google Business Profile management for local visibility and review handling; Social Media Marketing with optical-focused content creation reels and posts; Opticommerce, a website and Shopify development service for both B2C ecommerce and B2B optical-trade catalogues; and Training programs covering dispensing communication and customer service. Supporting these are the Academy (weekly educational blog) and the Innovation Center, a roadmap showcase of AI tools under development (e.g., Review Reply Assistant, WhatsApp Template Helper, Optical Caption Generator, Dispensing Script Assistant). ASIRA Optician App and Optical Market are positioned as connected ecosystem initiatives under founder Rau Deshpande for store records/sales tracking and B2B optical supplies, respectively.
The platform technology combines Meta-verified WhatsApp Business API access, Google Business Profile management tools, optical-specific Shopify/website structures (including prescription-led enquiry flows and WhatsApp-led lead capture rather than generic checkout), and social media content creation workflows. The company's revenue mix includes monthly subscriptions (WhatsApp API tiers, Social Media tiers), one-time/perpetual licenses (Opticommerce website builds), professional services (Training), and ongoing GBP retainers. Pricing is predominantly quote-based and shared after discovery of store requirements, with paid themes, apps, and third-party costs passed through. The GTM motion is direct and sales-led via WhatsApp, phone, and email, targeting SMB independent optical store owners in India and positioning each service as a modular support layer that the store can adopt incrementally.
Business model is bootstrapped and founder-owned with no external funding rounds, no parent company, and no disclosed enterprise customers. The differentiation thesis is vertical specialization: tools, language, and workflows shaped around optical-store customer journeys (frame categories, lens products, dispensing conversations) rather than generic SMB marketing or software products. Pricing, customer counts, and revenue figures are not publicly disclosed, and the AI tool set remains in development rather than commercially shipped.
Opticianguru firmographics
Firmographics- Name
- Opticianguru
- Legal name
- opticianguru
- Website
- https://opticianguru.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Opticianguru is a Mumbai-based, founder-led company providing modular backend support services — WhatsApp API campaigns, Google Business Profile management, social media content, optical website/Shopify builds, and training — to independent optical retail stores in India.
- Ownership category
- akta.pro rank
Opticianguru industry classification
Industry- Product category
- Optical Retail Support Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- General Customer Service (Order/Account/Inquiries) (BPAAABAA)
- akta.pro secondary industries
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Opticianguru is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Opticianguru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WhatsApp API Services: Platform access and campaign management services for WhatsApp Business API, offered in tiers from basic platform access to premium campaign and chatbot support. Pricing shared after understanding store requirements.
- Social Media Marketing Services: Content creation and posting services for optical stores, with weekly or bi-weekly reel/content delivery. Includes planning, scripting, shoot direction, design, posting, and optional boosting support.
- Opticommerce Development: Website development and Shopify setup services for optical retail, with store identity, catalogue structure, WhatsApp enquiry integration, and launch support. Additional costs for paid themes, apps, and third-party services.
- Training Services: Practical optical retail training for store teams covering dispensing communication, customer service, and sales. Batches and pricing to be announced.
- Google Business Profile Management: Ongoing profile management services including updates, optimization, review handling, and monthly profile hygiene for optical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Platform Access: Platform access with onboarding support and guidance for self-managed campaigns |
| Subscription | Monthly | Standard - Platform + Campaign Management: Everything in Basic plus 1 managed campaign per month |
| Subscription | Monthly | Premium - Campaigns + Chatbot Setup: Full campaign management with chatbot and lead capture support |
| Subscription | Monthly | Basic: Simple weekly content rhythm with 1 reel per week |
| Subscription | Monthly | Standard: Stronger monthly consistency with 2 reels per week |
| Subscription | Monthly | Premium: Content plus campaign and performance support with monthly strategy review |
| One time/ perpetual license | Multi-year contract | Website Development: Store website with enquiry flow |
| One time/ perpetual license | Multi-year contract | B2C Shopify: Consumer-facing catalogue or ecommerce structure |
| One time/ perpetual license | Multi-year contract | B2B Shopify: Trade business structure for vendors and wholesalers |
| Other | Monthly | Art of Dispensing + Customer Service and Sales Training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Opticianguru product offering
Product offeringCore offering
Opticianguru delivers managed backend support services to independent optical retail stores in India, covering WhatsApp Business API campaign management, Google Business Profile management, social media content creation, Shopify/website development under the Opticommerce brand, and in-person/online training for optical retail teams. Services are sold as modular monthly subscriptions or one-time builds so store owners can adopt support layers incrementally while retaining their store identity, customer relationships and decision-making.
Product overview
Opticianguru is a 360-degree optical trade support platform offering a suite of interconnected services for independent opticians. The core portfolio includes WhatsApp API for customer communication campaigns, Google Business Profile for local visibility management, Social Media Marketing for optical content creation, Opticommerce for website and Shopify development (B2C and B2B), and Training for retail team development. Supporting these are Academy (weekly educational blogs) and the Innovation Center (AI tools in development). The services are designed as modular support layers that independent optical stores can adopt incrementally, providing backend infrastructure while preserving store independence.
Differentiator
Problem solved
Functional benefit
Brands
- ASIRA Optician App: A practical app for optician store records, sales tracking and day-to-day retail workflows.
- Optical Market
Products and services
- WhatsApp API Official Meta-verified WhatsApp Business API integration for independent optical stores, enabling customer campaigns such as order-ready updates, review requests, eye test reminders, offer broadcasts and old customer reactivation, sold in Basic (platform access), Standard (platform + 1 managed campaign/month) and Premium (campaigns + chatbot/lead capture setup) tiers.
- Google Business Profile Management Ongoing Google Business Profile management service for optical stores covering profile optimization, review replies, timing updates, category structure, and Google posts/offers to improve local discovery and trust.
- Social Media Marketing Optical-focused social media content creation service for independent optical stores, including monthly planning, reel scripting, shoot direction, creative design, posting and optional boosting support, offered in Basic (1 reel/week), Standard (2 reels/week) and Premium (content + campaign/strategy review) tiers.
- Opticommerce (Website and Shopify Development) Website and Shopify development service for optical retail, including consumer-facing B2C Shopify/catalogue structures (with frame categories, contact lens options, prescription-led enquiry flows) and B2B Shopify structures for frame vendors, wholesalers, distributors and optical trade businesses.
- Optical Retail Training (Art of Dispensing + Customer Service and Sales) Practical optical retail training for store teams covering Art of Dispensing (frame styling communication, lens value explanation, premium dispensing) and Customer Service and Sales (customer confidence building, store communication), with batches and pricing to be announced.
Companies that use Opticianguru
Customer profileSegments1 record
Ideal customer profiles1 record
Opticianguru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Opticianguru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ASIRA Optician AppminorA practical app for optician store records, sales tracking and day-to-day retail workflows. Part of the wider optical ecosystem vision under founder Rau Deshpande, extending beyond opticianguru's core services.
- Optical MarketminorA B2B optical marketplace for supplies, tools, spare parts and store essentials. Part of the wider optical ecosystem vision to strengthen independent optical businesses, complementing opticianguru's service offerings.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Opticianguru competitors and assessment
Company assessmentDirect peers
- Wati: WhatsApp Business API and customer engagement platform widely adopted by SMBs in India and globally. Directly comparable to Opticianguru's WhatsApp API service, though Wati is horizontal and self-serve rather than vertical-specialized for optical retail.
- AiSensy: India-based WhatsApp marketing and engagement platform targeting SMBs. Comparable on the WhatsApp API and customer-campaign layer of Opticianguru's offering, with a similar SMB go-to-market but broader, non-vertical focus.
- Interakt: WhatsApp Business API solution provider with built-in CRM, chatbot, and campaign tools for Indian SMBs. Overlaps with Opticianguru's WhatsApp API and chatbot/reply flow components across customer segments including retail.
Broad incumbents
- Gupshup: Large-scale conversational AI and messaging platform powering WhatsApp Business APIs for enterprises and SMBs. Competes on the same WhatsApp communication stack that Opticianguru layers services on, but at a much broader, platform-level scope.
- Yellow.ai: Enterprise-grade conversational AI and customer automation platform. Adjacent to Opticianguru's AI-assistant roadmap (Review Reply, Dispensing Script) and WhatsApp chatbot capabilities, but operating at a far larger and more enterprise-oriented scale.
- WebEngage: Indian customer engagement and marketing automation platform used by consumer brands and retailers. Competes conceptually with Opticianguru's customer-campaign and GBP-style lifecycle marketing layer, but as a horizontal SaaS rather than a managed service.
- HubSpot: Global marketing, CRM, and customer service platform with built-in campaign, social, and chatbot tools. Represents the horizontal, self-serve alternative that independent opticians could adopt instead of Opticianguru's managed services.
- Netcore Cloud: Indian martech company offering customer communication, WhatsApp marketing, and personalization tools. Overlaps with Opticianguru's WhatsApp and customer-campaign stack for retail and SMB clients across India.
- Shopify: Global ecommerce platform whose B2C and B2B Shopify setups form the basis of Opticianguru's Opticommerce offering. Shopify's improving built-in marketing and AI features could reduce the perceived value of Opticianguru's vertical implementation services over time.
Regional players
- Practo: India-based healthcare platform serving patients and providers, including in optical and vision care. Comparable as a regional, healthcare-vertical tech player building software and tools around practitioners in India, though focused on patient-side rather than store-backend services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Opticianguru social profiles
Digital presenceOpticianguru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opticianguru leadership team
Management profileNumber of profiles
Profiles1 record
Opticianguru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opticianguru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opticianguru
What does Opticianguru do?
Opticianguru delivers managed backend support services to independent optical retail stores in India, covering WhatsApp Business API campaign management, Google Business Profile management, social media content creation, Shopify/website development under the Opticommerce brand, and in-person/online training for optical retail teams. Services are sold as modular monthly subscriptions or one-time builds so store owners can adopt support layers incrementally while retaining their store identity, customer relationships and decision-making.
Is Opticianguru a public or private company?
Opticianguru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opticianguru founded?
Opticianguru was founded in -1. It employs 1 to 10 people.
Where is Opticianguru based?
Opticianguru is headquartered in Mumbai, India, in the Asia region.
How does Opticianguru make money?
Five revenue lines are on record. WhatsApp API Services are the primary driver. The others are social Media Marketing Services, opticommerce Development, training Services and google Business Profile Management.
Who are Opticianguru's main competitors?
Direct peers on record are Wati, AiSensy and Interakt. Broad incumbents are Gupshup, Yellow.ai, WebEngage, HubSpot, Netcore Cloud and Shopify. Practo is listed as a regional player.
Does Opticianguru have an API?
No public API is recorded for Opticianguru.
What industry is Opticianguru in?
Opticianguru's product category is Optical Retail Support Services. Its primary akta.pro industry code is BPAAABAA, General Customer Service (Order/Account/Inquiries), with a secondary code of BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting). Its NAICS code is 62132 and its SIC code is 7370.