What Erelocation does

Erelocation, operated by ASK Real Estate Technology, LLC and headquartered in Dayton, Ohio, sells a subscription SaaS platform that consolidates real estate brokerage referral and relocation department operations into a single web-based system. The software covers the full referral lifecycle — intake, agent matching, communication, document management, agent performance scorecards, ancillary product (mortgage/title/insurance) tracking, expense management, and reporting — and is built on a Web 2.0 AJAX architecture accessible from any browser 24/7. Modular capabilities include an Agent Dashboard for agent self-service, Online Referrals Submit Link and Customer Registration Link for inbound capture, a Broker Search Tool, a 'Best Fit' agent-referral matching engine, color-coded Agent Scorecards, QuickSend Forms via Adobe Acrobat, SMS Text communication, Expense Tracking, Survey Management, Document Attachments with public URL sharing, and eRelocation Sync for third-party synchronization.

The product is sold primarily on an enterprise field sales motion to real estate brokerage firms of all sizes, brands, and independents (stated base of 500+ customers), with a secondary footprint among Relocation Management Companies (RMCs). Pricing is positioned as 'One Simple Solution, One Simple Price' with unlimited logins and no per-user charges, differentiating against per-seat SaaS pricing models. GTM combines direct outreach (including named sales contact Cynthia Harris), the company website (erelocation.net), online inquiry forms, industry event sponsorships (notably the Relocation Directors Council), and customer testimonials from recognized enterprise brands such as William Pitt Sotheby's, BHHS Fox&Roach, BHG Gary Green, C21 Scheetz, CB Advantage, and HUFF Realty. The platform integrates natively with Brokerage Engine (back-office accounting), Cartus Broker Center, SMS providers, and more than 30 third-party platforms via API, with Google and Microsoft OAuth for SSO.

The company was founded in 2009 when an operating real estate brokerage, dissatisfied with incumbent referral management subscriptions, built the platform internally and subsequently commercialized it after peer brokerages requested access. No external funding rounds, parent company, or M&A activity are disclosed; ASK Real Estate Technology, LLC remains a privately held Ohio LLC operating with 11–50 employees.

Name

Erelocation

Legal name

ASK Real Estate Technology, LLC

Website

https://erelocation.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Erelocation is a Dayton, Ohio-based SaaS company (ASK Real Estate Technology, LLC) that provides web-based referral and relocation management software to 500+ U.S. real estate brokerage firms and select RMCs, with unlimited-login subscription pricing, native integrations to Brokerage Engine and Cartus, and 30+ third-party API connections.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing/Subscription: The company offers its relocation management software as a subscription-based solution with unlimited number of logins and no per-user charges, simplifying pricing for brokerage firms regardless of size

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Erelocation provides a single web-based software platform, branded eRelocation, that real estate brokerage firms and Relocation Management Companies use to manage the entire relocation and referral lifecycle — including inbound/outbound referral tracking, agent placement, document management, agent performance scoring, expense tracking, ancillary product capture, and reporting — from one unified system.

Product overview

Erelocation operates as a single unified platform, eRelocation, which provides comprehensive relocation and referral management software for real estate brokerage firms. The core platform serves as a 'one-stop' department management solution combining referral tracking, document management, agent performance evaluation, and communications into a single web-based system. The platform includes numerous integrated modules such as Agent Dashboards for agent self-service, Online Referrals Submit Link and Online Customer Registration Link for external data capture, Update Forms Portal and QuickSend Forms for document workflows, Broker Search Tool and the 'Best Fit' feature for referral placement intelligence, Agent Scorecards for performance tracking, SMS Text Module for communications, Expense Tracking for financial management, Survey Management for feedback collection, and eRelocation Sync for third-party integrations. All components share a common database and interface, with modules activated within the unified product rather than sold as separate standalone offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• eRelocation

Quantifiable outcome

• 500+ brokerage firms have adopted the platform
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature19 records

Partnerships

Three partnerships are on record, tiered core.

• Brokerage EnginecoreTechnology or IntegrationeRelocation integrates with Brokerage Engine, a back-office accounting system for brokerages. The integration allows referrals in eRelocation to be linked with Brokerage Engine, pulling pending information, generating red flag notices for referral owners, importing closing details, keeping agents and offices current, and tracking when agents go inactive or new agents are added.
• Cartus Broker CentercoreTechnology or IntegrationIntegration with Cartus Broker Center allowing many update forms to be easily sent to Cartus platform with just a couple of clicks.
• 30+ Third-Party PlatformscoreTechnology or IntegrationAPI integrations with over 30 third-party platforms including relocation management systems, CRM platforms, and real estate industry tools. Third-party website integration using eRelocation Sync requiring just a couple of clicks.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chime: Chime is a real estate CRM, IDX, and lead generation platform used by teams and brokerages; its referral and pipeline features overlap with parts of eRelocation's value proposition.
• Real Geeks: Real Geeks provides real estate websites, CRM, and lead management software for agents and brokerages, addressing adjacent sales and pipeline workflows that overlap with parts of eRelocation's offering.
• BoomTown: BoomTown provides real estate CRM, lead generation, and agent productivity tools for brokerages, competing for the same operational technology budgets that eRelocation targets.
• kvCORE: kvCORE offers an end-to-end real estate CRM, marketing, and lead management platform for brokerages, with adjacent referral and agent routing capabilities that compete with parts of eRelocation's workflow.
• Inside Real Estate: Inside Real Estate (formerly iHomefinder) offers a brokerage platform spanning CRM, MLS, websites, and back-office tools; it competes in the broader brokerage technology stack where eRelocation's referral module lives.
• Lone Wolf Technologies: Lone Wolf provides a broad back-office, transaction, and CRM suite for real estate brokerages and is a partner ecosystem competitor that could bundle referral features, putting pressure on standalone tools like eRelocation.

Direct peers

• BrokerMint: BrokerMint is a real estate back-office and referral management platform used by brokerages to track agent commissions and referral payouts. It competes head-to-head with eRelocation in the brokerage referral/accounting workflow niche.
• CReferral: CReferral provides real estate referral management and routing software for brokerages and agents, covering similar inbound/outbound referral workflows to those served by eRelocation.
• ReferralExchange: ReferralExchange operates a real estate agent referral network and matching platform, directly overlapping with eRelocation's broker-to-broker referral routing and management use cases.

Emerging players

• ReloGPS: ReloGPS is a cloud relocation management platform for RMCs and corporate relocation programs, addressing adjacent referral and agent-coordination workflows that overlap with eRelocation's RMC use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eRelocation
• Facebookfacebook.com/eRelocation
• LinkedInlinkedin.com/company/erelocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erelocation