Standard Business Solutions

What Standard Business Solutions does

Standard Business Solutions (SBS), operating under legal name Standard Business Machines, is a privately-held office technology provider founded in 1980 and headquartered at 366 Race Street, San Jose, California. The company sells and services copiers and printers sourced from top-tier third-party manufacturers for small and medium-sized businesses across the Bay Area. SBS generates revenue through three streams: hardware sales of copiers and printers (the primary stream), recurring service and support contracts on installed equipment, and consumables such as toner and ink sold to the installed base.

The business runs a service-first, direct sales go-to-market targeting Bay Area SMBs through phone outreach, its corporate website (standard-biz.com), and on-site service delivery from the San Jose office. The customer base consists of hundreds of local businesses across a horizontal segmentation approach (general business demand rather than vertical specialization), and pricing is quote-based and not publicly disclosed. Marketing relies on long-standing local reputation, word-of-mouth, and direct contact rather than digital demand generation.

In March 2025, SBS was acquired by WiZiX Technology Group, Inc., becoming a wholly-owned subsidiary. The acquisition preserved SBS's employees, brand identity, and phone number, while consolidating customer service and supplies requests onto the parent's WiZiXtech.com platform. The deal added WiZiX-backed support infrastructure and supplier scale to SBS's regional service operations, though no AI, software, or platform technology of SBS's own is disclosed.

Name

Standard Business Solutions

Legal name

Standard Business Machines

Website

https://standard-biz.com

Company type

Private

Founded year

1980

Operating status

Acquired

Headcount range

11–50 employees

Short description

Standard Business Solutions is a privately-held Bay Area office technology dealer founded in 1980 that sells and services copiers and printers, plus consumables, for hundreds of SMBs across Silicon Valley. Now a WiZiX Technology Group subsidiary following its March 2025 acquisition.

Ownership category

akta.pro rank

Product category

Office Equipment and Document Solutions

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Printing & Copy Services Retail (CRALABAD)

akta.pro secondary industries

Ink, Toner & Printer Supplies Retail (CRALABAH), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Office equipment sales
• Copier and printer services
• Document solutions
• Managed print services
• Office technology solutions

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Office Equipment Sales: Sales of copiers and printers to local Bay Area businesses, representing the primary revenue stream for this office technology company.
2. Service and Support Contracts: Ongoing service and support for office technology equipment, providing recurring revenue through maintenance agreements.
3. Supplies (Toner, Ink, etc.): Sale of consumable supplies including toner and ink cartridges to existing equipment customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Standard Business Solutions (SBS) sells and services office copiers and printers for Bay Area businesses, operating a service-first model backed by long-term partnerships with top-tier office technology brands. The company also generates recurring revenue through maintenance agreements and the sale of consumable supplies such as toner and ink cartridges.

Product overview

Standard Business Solutions (SBS) operates as an office technology company offering copiers and printers to businesses. The company has been serving the Silicon Valley/Bay Area region for over 45 years, positioning itself as a trusted, service-first provider. In 2025, SBS was acquired by WiZiX Technology Group, continuing operations under the SBS brand while expanding support capabilities and solutions through the parent company.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WiZiX Technology Group, Inc.coreStrategic or Co-development Partner · 31 March 2025Standard Business Solutions was acquired by WiZiX Technology Group in March 2025. The acquisition combines shared values and decades of expertise, with SBS becoming a WiZiX-owned company while maintaining the same employees, same company identity, and same phone number. The acquisition expands solutions and support capabilities for existing SBS clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Xerox: Iconic office equipment manufacturer and managed print services provider. Competes with SBS through direct sales, dealer networks, and national service contracts across the U.S.
• Lexmark: Manufacturer of printers, multifunction devices, and managed print services for business customers. Competes with SBS in the office equipment and supplies space through direct and partner channels.
• Ricoh USA: Major office technology provider offering copiers, printers, and managed document services. Directly competes with SBS through national direct sales and authorized dealer channels.
• Kyocera Document Solutions: Manufacturer of printers, copiers, and multifunction devices for business customers. Competes with SBS in the office equipment market through dealer networks and direct enterprise sales.
• Sharp Electronics: Manufacturer of copiers, multifunction printers, and office technology solutions. Competes with SBS through authorized dealer networks and direct enterprise sales in the office equipment market.
• HP: Global leader in printers and imaging products with significant presence in office equipment. SBS likely resells HP products; HP competes through direct sales, retail, and managed print services.
• Canon U.S.A. Leading manufacturer of office copiers, printers, and multifunction devices. SBS likely resells Canon equipment; Canon competes directly through its own dealer network and direct enterprise sales.
• Toshiba Business Solutions: Office equipment manufacturer offering copiers, printers, and managed document services. Competes with SBS in the office technology space through dealer and direct channels.
• Konica Minolta Business Solutions: Major manufacturer and direct seller of copiers, printers, and managed print services to businesses. Competes with SBS through direct sales and dealer channels across the U.S., including the Bay Area.

Direct peers

• WiZiX Technology Group: Parent company and direct operator of office technology services including copiers, printers, and managed print solutions. Most directly comparable as the acquirer of SBS with a shared service-first, regional dealer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/StandardBusinessSolutions
• LinkedInlinkedin.com/company/standard-biz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Business Solutions