ConvertAPI
ConvertAPI operates a cloud-based REST API providing 318 converters across 300+ file formats for developers and businesses, offering document automation, AI-powered OCR, redaction, and structured data extraction via SDKs, no-code platforms, and an MCP server.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ConvertAPI does
ConvertAPI, UAB is a privately held Lithuanian software company founded in 2011 that operates a cloud-based REST API for file format conversion and document automation. Its platform exposes 318 converters across more than 300 file formats, including MS Office, PDF, images, CAD, eBooks, and email, with notable technical features such as headless Chrome-based HTML-to-PDF rendering, AI-powered OCR and redaction, PDF/A and PDF/UA compliance, structured data extraction, content moderation, and barcode/QR generation. Underlying infrastructure spans 60+ IBM data centers across six regions, supporting a 99.95% uptime SLA, and the service is exposed through official SDKs in 10+ programming languages, no-code connectors (Zapier, Make, n8n, Bubble, Power Automate), a Postman collection, a ChatGPT Plugin, and an MCP server for AI-agent integration.
The company generates revenue through tiered, usage-based subscriptions (Developer $35/mo, Startup $95/mo, Growth $175/mo, Business $350/mo) with a $0.05 per-conversion overage rate, a 20% annual billing discount, custom-priced Enterprise contracts, and an affiliate revenue share program. FreePDFConvert.com and Web2PDFConvert.com serve as B2C sub-brands powered by the same conversion engine. GTM is product-led and self-serve for developers and SMBs, with a field sales layer for enterprise customers, and distribution is anchored in developer content marketing, SEO, community channels (GitHub, Stack Overflow), and review platforms (Capterra, G2, Trustpilot). Customers include HubSpot, Showbie, Flocknote, and DoWeb APS across verticals such as SaaS, education technology, printing, healthcare, government, finance, and legal, with the company reporting 6,000 trial starts per month and an 87.95% average reduction in manual work among users.
ConvertAPI firmographics
Firmographics- Name
- ConvertAPI
- Legal name
- ConvertAPI, UAB
- Website
- https://convertapi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConvertAPI operates a cloud-based REST API providing 318 converters across 300+ file formats for developers and businesses, offering document automation, AI-powered OCR, redaction, and structured data extraction via SDKs, no-code platforms, and an MCP server.
- Ownership category
- akta.pro rank
ConvertAPI industry classification
Industry- Product category
- File Conversion API
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industries
- OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where ConvertAPI is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ConvertAPI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- API Conversion Usage: Usage-based subscription model with tiered plans (Developer, Startup, Growth, Business, Enterprise). Each tier includes a set number of monthly conversions with per-conversion pricing. Lower per-conversion cost at higher tiers. Annual billing offers 20% discount.
- Overage Conversions: When usage exceeds plan limits, conversions are billed at $0.05 per conversion across all paid tiers
- Affiliate Program: Revenue share program for partners promoting ConvertAPI services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Developer - Entry level for individual developers |
| Subscription | Monthly | Startup - For growing teams |
| Subscription | Monthly | Growth - For established businesses |
| Subscription | Monthly | Business - For high-volume users |
| Subscription | Multi-year contract | Enterprise - Custom unlimited plan |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
ConvertAPI product offering
Product offeringCore offering
ConvertAPI provides a cloud-based REST API for file conversion and document automation, supporting 318 distinct converters across 300+ file formats including MS Office, PDF, images, CAD, emails, and eBooks. The platform offers official SDKs for 10+ programming languages, AI-powered features (OCR, redaction, data extraction), no-code integrations via Zapier, Make, and Power Automate, and an MCP server for AI agent connectivity. Enterprise customers benefit from ISO 27001, HIPAA, GDPR, and SOC 2 compliance with BAA support and 99.95% guaranteed uptime.
Product overview
ConvertAPI is a unified file conversion platform and document automation API providing 318 distinct converters across 300+ file formats. The core platform includes a REST API for enterprise-grade file conversions, supplemented by specialized modules for PDF manipulation (watermark, compress, protect, OCR, redact, accessibility), MS Office document handling, image processing, email conversion, and template-based document generation. Key products include the HTML+JSON PDF Templating engine for dynamic document creation, the AI-powered PDF Redact and OCR suites, PDF Print Production for preflight automation, and the MCP Server for AI agent integration. Additional offerings include the Document Builder for DOCX template population, Barcode/QR Code generation and scanning, eBook and CAD converter suites, and the ConvertAPI Automator desktop application. Consumer-facing sub-brands include FreePDFConvert.com and Web2PDFConvert.com, both powered by the core ConvertAPI conversion engine.
Differentiator
Problem solved
Functional benefit
Products and services
- ConvertAPI Core Platform High-performance file conversion REST API supporting 318 converters across 300+ file formats including MS Office, PDF, images, CAD, email, and web content, providing document management solutions for automation of document workflows with enterprise-grade security.
- ConvertAPI Automator Desktop application for automated file conversion workflows without writing code, enabling local processing of document automation tasks using the ConvertAPI conversion engine.
- FreePDFConvert.com B2C SaaS platform allowing users to use PDF tools directly in their browser, powered by ConvertAPI's conversion engine.
- Web2PDFConvert.com Web to PDF conversion service that captures any webpage or URL as a high-fidelity PDF document with custom styling and layout options, powered by ConvertAPI's engine.
- ConvertAPI ChatGPT Plugin Plugin in the OpenAI GPT Store enabling file conversions (DOCX, PDF, images) directly within ChatGPT, powered by ConvertAPI's core engine.
Quantifiable outcome
- 87.95% average reduction in manual work
- +5 more outcomes
Companies that use ConvertAPI
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles3 records
ConvertAPI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature10 records
ConvertAPI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- OpenAI ChatGPTcoreConvertAPI ChatGPT Plugin available in GPT Store enabling file conversions like DOCX, PDF, and images directly within ChatGPT.
- ZapiercoreNative integration enabling users to connect ConvertAPI with 6000+ applications through Zapier's automation platform for workflow automation without coding.
- Make (formerly Integromat)coreNo-code workflow automation integration allowing users to incorporate document conversions into automated workflows.
- n8ncoreWorkflow automation platform integration for self-hosted or cloud workflow automation with ConvertAPI document processing.
- BubblecoreNo-code development platform with ConvertAPI plugin for document conversions in Bubble-built applications.
- Power AutomatecoreMicrosoft's workflow automation integration enabling ConvertAPI document processing within Microsoft ecosystem.
- PostmancoreOfficial Postman collection available for ConvertAPI allowing developers to test and explore the API quickly.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
ConvertAPI competitors and assessment
Company assessmentDirect peers
- CloudConvert: CloudConvert is a direct competitor offering an API and web app for converting files across 200+ formats, with similar developer-first pricing and a comparable REST API model targeting the same developer and SMB customer base.
- Zamzar: Zamzar provides online and programmatic file conversion across 1,000+ formats with an API, targeting similar developer and business use cases as ConvertAPI for broad format-to-format document conversion.
- Aspose: Aspose offers document manipulation APIs (PDF, Word, Excel, PowerPoint) with SDKs across multiple languages, directly competing with ConvertAPI's MS Office and PDF conversion suite and templating features.
- PDF.co: PDF.co provides a REST API for PDF generation, conversion, splitting, merging, OCR, and data extraction, overlapping directly with ConvertAPI's PDF Tools Suite and AI-powered extraction features.
- GroupDocs: GroupDocs offers cloud and on-premise document manipulation APIs for conversion, viewing, and editing across 100+ file formats, competing head-to-head with ConvertAPI's broad conversion platform.
- Apryse (PDFTron): Apryse provides a PDF SDK and document processing APIs used by enterprises, competing with ConvertAPI on PDF manipulation, conversion, and developer-facing document automation tools.
- Smallpdf: Smallpdf provides consumer and business PDF tools (compress, convert, edit, sign) via web and API, competing with ConvertAPI's PDF toolkit and overlapping in the SMB and prosummer segments.
- iLovePDF: iLovePDF offers a PDF tools platform with API access, competing with ConvertAPI in PDF manipulation, conversion, and document automation for both consumer and developer markets.
- Docparser: Docparser provides document parsing and data extraction APIs (invoices, receipts, PDFs), directly competing with ConvertAPI's AI-powered Extract Structured Data product and OCR capabilities.
Broad incumbents
- Adobe Document Services: Adobe's Document Services (PDF Services API, Extract API) offer cloud-based PDF and document conversion as part of the broader Adobe ecosystem, competing with ConvertAPI especially in enterprise accounts already on Adobe products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ConvertAPI social profiles
Digital presenceConvertAPI compliance and trust
Trust signalCompliance5 records
ConvertAPI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConvertAPI leadership team
Management profileNumber of profiles
ConvertAPI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConvertAPI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConvertAPI
What does ConvertAPI do?
ConvertAPI provides a cloud-based REST API for file conversion and document automation, supporting 318 distinct converters across 300+ file formats including MS Office, PDF, images, CAD, emails, and eBooks. The platform offers official SDKs for 10+ programming languages, AI-powered features (OCR, redaction, data extraction), no-code integrations via Zapier, Make, and Power Automate, and an MCP server for AI agent connectivity. Enterprise customers benefit from ISO 27001, HIPAA, GDPR, and SOC 2 compliance with BAA support and 99.95% guaranteed uptime.
Is ConvertAPI a public or private company?
ConvertAPI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConvertAPI founded?
ConvertAPI was founded in 2011. It employs 1 to 10 people.
Where is ConvertAPI based?
ConvertAPI is headquartered in Singapore, Singapore, in the Asia region.
How does ConvertAPI make money?
Three revenue lines are on record. API Conversion Usage is the primary driver. The others are overage Conversions and affiliate Program.
Who are ConvertAPI's main competitors?
Direct peers on record are CloudConvert, Zamzar, Aspose, PDF.co, GroupDocs, Apryse (PDFTron), Smallpdf, iLovePDF and Docparser. Adobe Document Services is listed as a broad incumbent.
Does ConvertAPI have an API?
Yes. REST API service providing conversions for more than 300 file formats including MS Office, Web, AutoCAD, and other tools. Supports conversion of documents to PDF, images, text, spreadsheets, ZIP archives, HTML, and more. Enterprise-grade security with ISO 27001, HIPAA and GDPR compliance. Developer documentation is at docs.convertapi.com.
What industry is ConvertAPI in?
ConvertAPI's product category is File Conversion API. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of BPAAAKAB, OCR, ICR & Intelligent Document Processing (IDP). Its NAICS code is 5182 and its SIC code is 7374.