HWPco
HWPco is a privately held manufacturer's representative and Professional Services Organization founded in 1970, representing 25+ premium audio, video, security, and IT manufacturers to integrators, dealers, and large enterprise end-users across the Southeast US.
- Company typePrivate
- Founded1970
- HeadquartersDuluth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HWPco does
HWPco is a privately held manufacturer's representative firm founded in 1970 by Henry W. Phillips in Duluth, Georgia, with its corporate headquarters at 3651 Peachtree Pkwy, Suite E #325, Suwanee, GA. The company represents 25+ manufacturers across audio, video, security, IT networking, technical furniture, and infrastructure categories - including Shure, Bose Professional, SONOS, i-PRO, Securitron, Adams Rite, EAW, Rupert Neve Designs, Draper, Salamander, and others - on an exclusive or regional basis across the Southeast US (Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee). Its go-to-market combines direct enterprise field sales with a channel model that connects manufacturers to integrators, dealers, and distributors through consultative specification, training, and project coordination.
The company operates four branded service platforms - coreREP (sales and solutions), coreTEK (technical services), coreX Events (live technology demonstrations), and coreMEDIA (content marketing via YouTube and the HWPconverse Podcast) - and runs Integra AVS as an adjacent operating subsidiary for hands-on pre-sale system design, on-site and remote commissioning, and post-installation support. Supporting infrastructure includes password-protected dealer portals (Nexus, HWPvault), AV and Security Resource Centers, and demo and project-registration forms. The revenue mix is built on commissions earned on manufacturer sales facilitated through the rep channel, supplemented by higher-margin technical services (design, programming, commissioning, training), events, and content. Customers span large enterprise end-users (with named logos across aerospace, automotive, banking, beverage, construction, education, energy, government, healthcare, hospitality, insurance, logistics, manufacturing, retail, research, restaurants, and technology), regional integrators and dealers, and other channel partners.
HWPco is led by Principal/CEO Trey Gunter, who took over leadership in 2015 and led a transformation into a Professional Services Organization that more than doubled the company's size. In 2026, Kevin Duthu (Director of Operations, Middle TN) and Patrick Oates (Director of Sales) were elevated to Principals. The firm appears to be management-owned with no disclosed venture capital, private equity, or parent-company backing, and no public revenue disclosure; ownership transition and recent leadership elevations indicate succession planning rather than exit-driven activity.
HWPco firmographics
Firmographics- Name
- HWPco
- Legal name
- HWPco
- Website
- https://hwpco.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HWPco is a privately held manufacturer's representative and Professional Services Organization founded in 1970, representing 25+ premium audio, video, security, and IT manufacturers to integrators, dealers, and large enterprise end-users across the Southeast US.
- Ownership category
- akta.pro rank
Where HWPco is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HWPco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Manufacturer's Representative Sales: Revenue generated through representing manufacturer brands to the AV, security, and IT channel. The company earns commissions on sales facilitated through their relationships with integrators, dealers, and end users. Services span sales, technical expertise, training, and events support.
- Technical Services: Technical support and integration services including OnCall/OnSite support, design & programming, implementation assistance, training, and commissioning & testing.
- Events and Training Services: Creating technology experiences through events, providing training and education on supported brands and products.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
HWPco product offering
Product offeringCore offering
HWPco is a Professional Services Organization (PSO) that represents 25+ manufacturers in the Audio, Video, Security, IT Networking, Technical Furniture, and Infrastructure categories across the Southeast US. It delivers services through four platforms: Core REP (sales and solutions), Core TEK (technical services), Core X Events (technology demonstrations), and Core MEDIA (content marketing), supplemented by its Integra AVS subsidiary for technical support, integration, and training. Customers include systems integrators, dealers, and enterprise end-users who require pre-sale consultation, commissioning, and post-installation support.
Product overview
HWPco is a Professional Services Organization (PSO) representing 25+ manufacturers across Audio, Video, Security, IT Networking, Technical Furniture, and Infrastructure. The company operates through four core service platforms: Core REP (sales and solutions), Core TEK (technical services), Core X Events (technology demonstrations), and Core MEDIA (content marketing). Their Integra AVS division provides hands-on technical support, integration services, and training for audio, video, and security professionals. Additionally, HWPco offers dealer portals (Nexus and HWPvault) for partner access to resources and files.
Differentiator
Problem solved
Functional benefit
Brands
- coreREP: Sales division providing product expertise, industry training, content marketing, event coordination, and project planning.
- coreTEK
- coreX Events
- coreMEDIA
Products and services
- Core REP (Sales Services) Sales and solutions platform providing product expertise, industry training, content marketing, event coordination, technical expertise, software support, and project planning to integrators, dealers, and enterprise end-users in the Southeast US.
- Core TEK (Technical Services) On-demand technical services covering OnCall/OnSite support, design and programming, implementation assistance, training, and final commissioning and testing for AV and security deployments across the Southeast US.
- Core X Events Technology experience events creating Audio, Video, Lighting, and Security demonstrations to help integrators, dealers, and end-users envision how hardware and software products can work together in a real-world context.
- Core MEDIA (Marketing) Content marketing offering including the HWP coreMEDIA YouTube channel for creative and tutorial videos and the HWPconverse Podcast featuring interviews with industry professionals, designed to inform and engage the AV, security, and IT community.
- Integra AVS Technical support, integration, training, and education services for Audio, Video, and Security professionals, providing pre-sale system design consultation, on-site and remote commissioning support, and post-installation troubleshooting.
Companies that use HWPco
Customer profileNamed customers44 records
Segments3 records
Ideal customer profiles2 records
HWPco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HWPco partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core.
- Allen&HeathcoreAudio mixing consoles and professional audio equipment brand represented by HWPco in the Southeast region.
- AVPro EdgecoreAV connectivity and distribution equipment brand represented by HWPco in the Southeast region.
- Bose ProfessionalcoreProfessional audio solutions brand represented by HWPco in the Southeast region.
- DanleycoreLoudspeaker and audio technology brand represented by HWPco in the Southeast region.
- datavideocoreVideo production and streaming equipment brand represented by HWPco in the Southeast region.
- dB TechnologiescoreProfessional audio equipment brand represented by HWPco in the Southeast region.
- DrapercoreProjection screens and AV furniture brand represented by HWPco in the Southeast region.
- EAWcoreProfessional audio loudspeaker systems brand represented by HWPco in the Southeast region.
- ShurecoreMicrophones, wireless systems, and audio conferencing brand represented by HWPco in the Southeast region.
- SONOScoreCommercial audio solutions brand represented by HWPco in the Southeast region.
- Listen TechnologiescoreAssistive listening and wireless communication brand represented by HWPco in the Southeast region.
- Rupert Neve DesignscoreHigh-end audio mixing consoles and processors brand represented by HWPco in the Southeast region.
- SalamandercoreTechnical furniture and AV support systems brand represented by HWPco in the Southeast region.
- Adams RitecoreAccess control and door hardware brand represented by HWPco in the Southeast region.
- Alarm Controls CorporationcoreAccess control equipment brand represented by HWPco in the Southeast region.
- Galaxy Access ControlcoreAccess control systems brand represented by HWPco in the Southeast region.
- HEScoreElectric strikes and access control hardware brand represented by HWPco in the Southeast region.
- SecuritroncoreAccess control and magnetic locks brand represented by HWPco in the Southeast region.
- i-PROcoreProfessional security cameras and video surveillance brand represented by HWPco in the Southeast region.
- RosslarecoreAccess control and security alarm brand represented by HWPco in the Southeast region.
- Orion Entrance ControlcoreEntrance control and turnstile systems brand represented by HWPco in the Southeast region.
- basIPcoreIP intercom and access control brand represented by HWPco in the Southeast region.
- EyeOTmonitorcoreVideo surveillance and analytics brand represented by HWPco in the Southeast region.
- InovonicscoreWireless sensor networks and enterprise building management brand represented by HWPco in the Southeast region.
- NOWMICROcoreMicrophone solutions brand represented by HWPco in the Southeast region.
- QumulexcoreVideo management and cloud-based security brand represented by HWPco in the Southeast region.
- SKBcoreProfessional equipment cases and racks brand represented by HWPco in the Southeast region.
- Solis EnergycoreOutdoor power and fiber infrastructure brand represented by HWPco in the Southeast region.
- squareVcoreLED video wall and display solutions brand represented by HWPco in the Southeast region.
- ProvideoncoreAV connectivity and signal distribution brand represented by HWPco in the Southeast region.
- GUDEcorePower distribution and monitoring brand represented by HWPco in the Southeast region.
- KBCcoreProfessional audio brand represented by HWPco in the Southeast region.
- Total ChannelcoreAV distribution and channel solutions brand represented by HWPco in the Southeast region.
- Clear Motion GlasscoreDynamic glass and privacy solutions brand represented by HWPco in the Southeast region.
- Integra AVScoreTechnical Support & Integration subsidiary providing hands-on expertise before, during, and after installations. Provides pre-sale system design consultation, on-site and remote commissioning support, and post-installation troubleshooting.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HWPco competitors and assessment
Company assessmentBroad incumbents
- WESCO International (incl. Anixter): WESCO acquired Anixter to form a leading low-voltage and security distribution platform. Comparable to HWPco on the security/IT infrastructure side but at enterprise scale.
- TD SYNNEX: TD SYNNEX is a major global IT distribution company formed from the merger of SYNNEX and Tech Data. While broader than HWPco, it serves similar channels with AV, networking, and security solutions.
- ADI Global Distribution: ADI Global is a major low-voltage/security/AV distributor owned by Honeywell, serving dealers and integrators across North America. Comparable to HWPco on the security/access-control side but at significantly larger scale.
- ScanSource: ScanSource is a large public distributor of AV, communications, and security solutions, providing similar channel services to integrators and dealers. Much larger and more diversified than HWPco but operates in the same channel.
Direct peers
- Stampede Communications (now AVA / Sennheiser): Stampede was a long-standing AV distributor/rep firm acquired by Sennheiser and rebranded as AVA. It competed directly with HWPco in the AV channel, representing manufacturers to dealers and integrators.
- Almo Pro AV: Almo Pro AV is a leading US distributor of professional AV products, offering a mix of distribution, rep, and value-added services to integrators. Comparable to HWPco in serving the AV channel with manufacturer partnerships.
- Core MKTG (formerly AVAD): Core MKTG is one of the largest AV manufacturer's representative firms in North America, formerly operating as AVAD. It represents premier AV brands to integrators and dealers across the US in a directly comparable model to HWPco.
- Synergy Audio + Video: Synergy is an independent AV manufacturer's representative firm serving dealers and integrators across multiple US regions. Closely comparable to HWPco in business model, manufacturer portfolio approach, and channel focus.
Others
- Crestron Electronics: Crestron is a major AV control and automation manufacturer. As a manufacturer in HWPco's space, it is a peer only in the broad industry sense—HWPco's role is to represent competing brands rather than Crestron specifically.
- Biamp Systems: Biamp is a leading AV manufacturer of conferencing and pro audio products. HWPco does not compete with Biamp but represents competing/complementary brands in similar product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HWPco social profiles
Digital presenceHWPco financial estimates
Financial estimateRevenue estimate
Valuation estimate
HWPco leadership team
Management profileNumber of profiles
Profiles7 records
HWPco subsidiaries and ownership
Company hierarchySubsidiaries1 record
HWPco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HWPco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HWPco
What does HWPco do?
HWPco is a Professional Services Organization (PSO) that represents 25+ manufacturers in the Audio, Video, Security, IT Networking, Technical Furniture, and Infrastructure categories across the Southeast US. It delivers services through four platforms: Core REP (sales and solutions), Core TEK (technical services), Core X Events (technology demonstrations), and Core MEDIA (content marketing), supplemented by its Integra AVS subsidiary for technical support, integration, and training. Customers include systems integrators, dealers, and enterprise end-users who require pre-sale consultation, commissioning, and post-installation support.
Is HWPco a public or private company?
HWPco is a private company. It is classified as management employee owned and is currently operating.
When was HWPco founded?
HWPco was founded in 1970. It employs 11 to 50 people.
Where is HWPco based?
HWPco is headquartered in Duluth, United States, in the North America region.
How does HWPco make money?
Three revenue lines are on record. Manufacturer's Representative Sales are the primary driver. The others are technical Services and events and Training Services.
Who are HWPco's main competitors?
Broad incumbents on record are WESCO International (incl. Anixter), TD SYNNEX, ADI Global Distribution and ScanSource. Direct peers are Stampede Communications (now AVA / Sennheiser), Almo Pro AV, Core MKTG (formerly AVAD) and Synergy Audio + Video. Others are Crestron Electronics and Biamp Systems.
Does HWPco have an API?
No public API is recorded for HWPco.