Moblico
Moblico is a US-based SaaS company founded in 2010 that sells a Customer Growth Platform for wholesale distributors, providing AI-powered ordering, omnichannel messaging, branded mobile apps, and loyalty tools across HVAC, plumbing, electrical, industrial supply, and adjacent verticals in the US, Canada, and LATAM.
- Company typePrivate
- Founded2010
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moblico does
Moblico Solutions is a privately-held US SaaS company founded in 2010 that sells a Customer Growth Platform purpose-built for wholesale distributors. The platform is anchored by a cloud-hosted "Engagement Engine" with a proprietary tile-based mobile hybrid framework that powers branded mobile apps, a unified omnichannel team inbox (SMS, email, web chat, WhatsApp, phone, app messages), AI-powered order automation (OrderAssist AI), an AI sales/support assistant (ProAssist AI), loyalty and rewards programs, targeted broadcast marketing, automated notifications, mobile payments, and custom development services. The architecture is API-first with deep integrations into all major wholesale distribution ERPs (Epicor, Infor, SAP, Microsoft Dynamics 365, DMSi) and a 50+ partner ecosystem spanning ecommerce, PIM, payments, logistics, and learning platforms. The company holds over 20 US patents for mobile technology innovations and its AI is supported by a 1.5+ billion engagement data asset accumulated since founding.
Moblico's go-to-market combines direct enterprise field sales with a partner-led channel that includes leading wholesale distribution buying groups and associations (AD, HARDI, IMARK, NetPlus Alliance, Primera, Blue Hawk, NEMEON, ISSA) and technology partners such as Johnson Controls and the major ERP vendors. The company serves thousands of wholesale distribution centers, dealers, and manufacturers across the US, Canada, and LATAM (6 countries), with named customers spanning HVAC, plumbing, electrical, industrial supply, landscaping, building materials, JanSan, and trucking verticals. Customers are predominantly mid-market distributors including APR Supply, First Supply, Coburn's, Behler-Young, ARG Industrial, McNaughton-McKay, Mingledorff's, Johnstone Supply, Ewing Outdoor Supply, and The Granite Group.
The revenue model is subscription SaaS sold on a month-to-month basis with no setup fees or hardware requirements, supplemented by custom development services. Pricing is quote-based and not publicly disclosed. The company is independently-owned and operated with no disclosed funding rounds, parent company, or public-market activity, and serves customers across multiple business units within distributor organizations including sales, marketing, operations, customer support, HR, and IT teams.
Moblico firmographics
Firmographics- Name
- Moblico
- Legal name
- Moblico Solutions
- Website
- https://moblicosolutions.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moblico is a US-based SaaS company founded in 2010 that sells a Customer Growth Platform for wholesale distributors, providing AI-powered ordering, omnichannel messaging, branded mobile apps, and loyalty tools across HVAC, plumbing, electrical, industrial supply, and adjacent verticals in the US, Canada, and LATAM.
- Ownership category
- akta.pro rank
Moblico industry classification
Industry- Product category
- Wholesale Distribution Software
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Moblico is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Moblico business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS Platform Subscription: Monthly subscription model for access to Mobile Engagement Platform including messaging, AI ordering, branded mobile apps, and engagement tools. No setup fee with month-to-month flexibility.
- Platform Fees (Unified Business Messaging): Nominal monthly fee for unified communication platform connecting SMS, email, web chat, app notifications, phone calls, and WhatsApp with no hardware requirements.
- Custom Development Services: Custom development services for extending Moblico platform with features, workflows, and integrations designed specifically for unique business requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unified Business Messaging subscription with no setup fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Moblico product offering
Product offeringCore offering
Moblico provides a B2B SaaS mobile engagement platform built for wholesale distributors. The platform is positioned to support mobile sales, ordering, and customer engagement workflows relevant to distributor sales reps and their wholesale customers.
Product overview
Moblico is a Customer Growth Platform for wholesale distributors offering a unified platform architecture centered on its Engagement Engine cloud platform. The core AI-powered products include OrderAssist AI (converts unstructured orders from text, email, chat, WhatsApp, and photos into ERP transactions) and ProAssist AI (AI assistant for sales and support teams). The Unified Sales Channels product connects SMS, email, web chat, WhatsApp, phone, and mobile app messages into one shared inbox. The Branded Mobile App delivers tile-based custom mobile apps for distributors. Supporting modules include RWRDS Loyalty (rewards program), Targeted Broadcast (segmented multi-channel marketing), Automated Notifications (proactive customer updates), Mobile Payments (digital payouts), System Integration (ERP/ecommerce/PIM/logistics connectivity via APIs), and Custom Development services. The platform serves industries including HVAC, landscaping/outdoor supply, plumbing, trucking, electrical, industrial supply, building materials, and JanSan distribution.
Differentiator
Problem solved
Functional benefit
Brands
- OrderAssist AI: AI-powered order automation solution that converts unstructured orders from emails, texts, chats, and photos into ERP-ready orders.
- ProAssist AI
- RWRDS Loyalty
- Engagement Engine
Products and services
- Moblico Mobile Engagement Platform
Quantifiable outcome
- Over 30% of wholesale distribution orders come through unstructured digital channels that Moblico can automate
- +2 more outcomes
Companies that use Moblico
Customer profileNamed customers16 records
Segments15 records
Ideal customer profiles1 record
Moblico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature5 records
Moblico partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- Affiliated Distributors (AD)coreAD is a member-owned organization bringing growth-oriented independent distributors and supplier partners together. Moblico partners to deliver mobile engagement solutions to AD members.
- HARDIcoreHARDI represents wholesalers in the HVACR industry, offering resources, training, and advocacy. Partnership delivers mobile solutions to HARDI members.
- IMARKcoreIMARK Plumbing spans Plumbing, Irrigation, Waterworks, and PVF industries with the Luxury Products Group. Partnership serves independent decorative plumbing and lighting showrooms.
- NetPlus AlliancecoreCooperative of independent distributors in industrial and contractor supply with over 600 members across North America. Partnership provides competitive pricing and service enhancement.
- Eclipse User GroupminorIndependent organization of distribution companies using Epicor Eclipse software. Partnership serves over two-thirds of Eclipse users across US and Canada.
- EpicorcoreEpicor delivers ERP systems Prophet 21 and Eclipse for distributors. Integration enables seamless data flow between Moblico and Epicor ERP platforms.
- InforcoreInfor provides industry-specific cloud ERP solutions for manufacturers, distributors, and service organizations. Partnership enables integration with Infor ERP systems.
- SAPcoreSAP offers cloud-based ERP for wholesale distributors to streamline supply chain, customer experiences, and operations. Partnership enables Moblico-SAP integration.
- Microsoft Dynamics 365coreSuite of intelligent business applications connecting data, people, and processes across sales, service, finance, and operations. Partnership enables integration.
- Johnson ControlscoreGlobal HVAC leader; Mobrico is a preferred vendor partner working together to enhance mobile engagement and drive innovation for distributors.
- TUG (TheUserGroup.org)minorIndependent non-profit association of Infor Distribution Product users dedicated to maximizing ROI from Infor software investments.
- PrimeraminorCooperative of independent distributors in the electrical industry with over 350 members across US and Canada. Partnership delivers Moblico solutions.
- Blue HawkminorBLUE HAWK ensures survival and growth of independent HVACR wholesalers through combined purchasing power. Partnership serves independent businesses.
- NSA (NSA Professional Services)minorDelivers customized ERP solutions for distribution industry. Infor Alliance Partner helping companies streamline operations with advanced technology.
- IDCO (Industrial Distributor Cooperative)minorCooperative purchasing group for hardware and building supply distributors providing exclusive discounts and purchasing power.
- IEDA (Independent Equipment Dealers Association)minorMember-driven cooperative providing purchasing power and operational support for electrical distributors.
- NAW (National Association of Wholesaler-Distributors)minorLeading trade association supporting wholesale distribution industry with advocacy, resources, and educational tools.
- NBMDA (North American Building Material Distribution Association)minorTrade association representing leading wholesale distributors of specialty building materials for interiors.
- NAFCD (North American Association of Floor Covering Distributors)minorAssociation fostering trade and commerce for wholesale distributors and suppliers of floor coverings and allied products.
- NEMEONminorCooperative of independent roofing and siding distributors with over 120 members operating more than 400 locations nationwide.
- ISSAminorWorld's leading trade association for cleaning, hygiene, and facility management industry extending globally.
- AED (Associated Equipment Distributors)minorInternational trade association representing distribution, rental and support of equipment used in agriculture, construction, forestry, mining, and power generation.
- Farmington Consulting GroupminorLeading market research and growth strategy firm in Electrical, Plumbing and HVAC/R distribution for over 40 years.
- Distribution Strategy GroupminorExpert insights, research, and consulting services helping wholesale distributors with digital transformation and growth strategies.
- FenestraminorCollaborative solutions for cooperatives providing tools to enhance member engagement and streamline operations.
- FEI GroupminorMember-driven organization for flooring, cabinet, countertop, decorative plumbing/hardware and roofing industries.
- Triple SminorMember-owned national distribution services and logistics company providing facility maintenance solutions to healthcare, education, and commercial markets.
- Lost & FoundminorAuditing and recovering excessive fees for businesses across industries like healthcare, manufacturing, and distribution.
- Savings4MembersminorHelps independent businesses save on everyday expenses through vendor partnerships in office supplies, fuel, wireless, and credit card processing.
- FTL FinanceminorFinancing solutions for homeowners and contractors specializing in HVAC and home improvement projects.
- NWFA (National Wood Flooring Association)minorInternational not-for-profit trade association representing all segments of the hardwood flooring industry.
- MDM (Modern Distribution Management)minorTrusted resource for wholesale distribution executives providing industry news, market analysis, and strategic insights.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Moblico competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Moblico social profiles
Digital presenceMoblico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moblico leadership team
Management profileNumber of profiles
Moblico funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moblico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moblico
What does Moblico do?
Moblico provides a B2B SaaS mobile engagement platform built for wholesale distributors. The platform is positioned to support mobile sales, ordering, and customer engagement workflows relevant to distributor sales reps and their wholesale customers.
Is Moblico a public or private company?
Moblico is a private company. It is classified as unknown and is currently operating.
When was Moblico founded?
Moblico was founded in 2010. It employs 11 to 50 people.
Where is Moblico based?
Moblico is headquartered in Kansas City, United States, in the North America region.
How does Moblico make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are platform Fees (Unified Business Messaging) and custom Development Services.
Does Moblico have an API?
Yes. Moblico offers an API-first platform that enables seamless connections to ERPs, ecommerce platforms, PIMs, and logistics providers. The flexible APIs are designed to support complex workflows and evolving business requirements, reducing custom development and improving data flow across the organization's digital stack.
What industry is Moblico in?
Moblico's product category is Wholesale Distribution Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its SIC code is 8741.