Leisure Interactive

Name

Leisure Interactive

Legal name

Leisure Interactive, LLC

Website

https://leisureholding.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Software

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Tour/Activities/Attractions Reservation Systems (THALADAG), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Online reservation systems
• Property management software
• Outdoor hospitality technology
• Campground booking engine
• SaaS reservation platform

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription for Property Management and Reservation Systems: Hercules is provided as a true Software-as-a-Service solution with a subscription model. Parks pay for access to the front office property management system and online booking engine. The platform is hosted centrally with all upgrades, support, security, and data backup included in the subscription. Multi-property operators can manage all operations through a single sign-on dashboard.
2. Marketing Network and Directory Services: The company operates a portfolio of consumer-facing brands including Camping.com, Campgrounds.com, RVParks.com, and GuestReviews.com. These platforms generate traffic for campground operators who list and accept reservations through the network. Revenue derives from operator participation in the marketing network and directory listings, with content syndicated across multiple portals to maximize exposure.
3. Online Booking Transaction Processing: The Hercules booking engine processes reservations for over 1,000 campground websites and distributes inventory across multiple portals. Transaction fees or booking commissions may apply to reservations processed through the online engine. The system handles real-time credit card processing and transaction settlements integrated with the reservation flow.
4. Two-Way PMS Integration Services: Revenue is generated through partnerships with third-party PMS providers like Campground Master, enabling two-way synchronization between their local software and Leisure's online booking engine. Integration fees may apply to campgrounds seeking to connect existing property management systems to the online reservation network without fully migrating to Hercules.
5. GuestReviews.com and GuestRated.com Survey Platform: Friend Communications (the predecessor company, now part of Leisure Interactive) provides survey technology infrastructure for GuestReviews.com and GuestRated.com. These guest satisfaction and rating platforms are launched in cooperation with ARVC and Bob MacKinnon, collecting standardized guest feedback and providing ratings to campground operators.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Leisure Interactive provides a cloud-based SaaS property management system and online booking engine (Hercules) for campgrounds, RV parks, and marinas, delivering 24/7 real-time reservations, yield management pricing, and accrual accounting with daily revenue bucketing. The platform is complemented by a portfolio of consumer-facing portals (Camping.com, Campgrounds.com, RVParks.com, GuestReviews.com) that aggregate campground directory listings, reviews, and reservations across an open industry-wide network. A two-way integration with Campground Master extends the booking engine to operators of locally installed property management systems without requiring full migration.

Product overview

Leisure Interactive offers a unified platform architecture centered on the Hercules property management and reservation system, supplemented by a portfolio of consumer-facing portals. Hercules serves as the core SaaS-based front office and booking engine for campgrounds, parks, marinas, and outdoor hospitality properties, while the company's consumer brands (Camping.com, Campgrounds.com, RVParks.com, GuestReviews.com) create a distribution network for reservations, reviews, and outdoor recreation content. The product ecosystem also includes integration partnerships with third-party property management systems like Campground Master, enabling two-way synchronization of reservations and availability.

Differentiator

Problem solved

Functional benefit

Brands

• Hercules: World-class front office and property management system for campgrounds, parks, marinas and outdoor hospitality. Includes online reservation booking engine and property management capabilities.
• Hercules Marine
• Camping.com
• Campgrounds.com
• RVParks.com
• GuestReviews.com
• GuestRated
• ReservationFriend

Products and services

• Hercules Cloud-based SaaS front office and property management system for campgrounds, parks, and outdoor hospitality, with secure data, automatic backup, audit trails, end-of-day processing, multi-property single-login management, and distribution of reservable inventory across multiple web portals.
• Hercules Marine Marina-specific online reservation and property management solution delivering the Hercules platform's booking, yield management, and reporting capabilities tailored to marina business owners managing slip rentals, boat rentals, and related services.
• Camping.com Consumer-facing camping portal providing comprehensive campground directory, real-time online booking with confirmation, travel guides, camping lifestyle articles, and RV classifieds.
• Campgrounds.com Campground directory and reservation booking portal in the Leisure Interactive consumer brand portfolio.
• RVParks.com RV park directory and reservation platform in the Leisure Interactive consumer brand portfolio.
• GuestReviews.com Guest satisfaction survey and rating platform that merges consumer reviews with standardized guest ratings, providing feedback mechanisms to park operators and aggregating real-time survey data.

Quantifiable outcome

• Yosemite Pines increased year-to-date revenue by over $100,000 with 70% growth in online bookings after implementing Hercules
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Campground MastercoreTechnology or IntegrationLeisure Interactive and Campground Master have created a two-way interface where the local property management system links to Leisure's online reservation system and the two systems synchronize on a regular basis. The integration passes order data, site numbers, and consumer information to Campground Master to prevent re-keying, while Campground Master sends recent locally-booked reservations back to update online availability. This solves the double booking problem that occurs when parks try to manage online bookings manually. This is described as the industry's first 2-way integration between locally installed PMS and online booking engine.
• RVSales.comminorGTM or Marketing PartnerRVSales.com is referenced as a sister company within the Leisure Interactive portfolio. The Camping.com platform features an RV Stuff section with classifieds powered by RVSales.com, creating cross-promotional traffic between the camping lifestyle portal and RV sales marketplace.
• National Association of RV Parks and Campgrounds (ARVC)coreStrategic or Co-development PartnerBob MacKinnon, in cooperation with the National Association of RV Parks and Campgrounds (ARVC), launched GuestReviews.com and GuestRated.com platforms. Friend Communications (now part of Leisure Interactive) provides the survey technology infrastructure for these platforms. The partnership aims to bring standardized guest satisfaction surveys and ratings to the campground industry, addressing the chaotic and unstructured nature of existing review websites.
• GuestReviews.com and GuestRated.comcoreStrategic or Co-development PartnerGuestReviews.com and GuestRated.com were launched by Bob MacKinnon in cooperation with ARVC, with Friend Communications/Leisure Interactive providing the underlying survey technology infrastructure. These platforms merge guest satisfaction surveys with consumer ratings, collecting standardized feedback from campground guests and delivering aggregated ratings to help bring order to the fragmented review environment in the outdoor hospitality industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Campspot: Campspot operates a SaaS-enabled online marketplace for booking private campgrounds and RV parks, directly overlapping with Leisure Interactive's Hercules booking engine and Camping.com/Campgrounds.com consumer portals for the same North American outdoor hospitality customer base.
• Hipcamp: Hipcamp is an online marketplace and software platform connecting campers with private campgrounds, RV sites, and glamping properties across North America. It directly competes with Leisure Interactive's consumer portals and reservation technology for both operators and campers.
• The Dyrt: The Dyrt is a campground discovery and booking platform with a large consumer audience and an integrated reservation engine. It competes for the same campground operator customers as Hercules and serves the same camper/RVer consumer traffic as Camping.com and Campgrounds.com.
• Reservation Management Solutions (RMS): RMS provides cloud-based property management and reservation software for the outdoor hospitality industry including campgrounds, RV parks, and marinas—directly comparable to the Hercules platform in functionality and target customer.
• Campground Master: Campground Master is a locally installed property management system for campgrounds and RV parks. It is both a competitor and integration partner—the only documented two-way integration partner with Leisure Interactive's Hercules booking engine.

Broad incumbents

• SiteMinder: SiteMinder is a hotel-centric distribution and revenue platform that provides booking engines, channel managers, and PMS for accommodation providers. As a broad hospitality incumbent, it represents competitive pressure and a potential expansion vector into outdoor hospitality.
• Guesty: Guesty provides property management software for short-term rentals and vacation rental managers with multi-channel distribution. It is a broader vacation rental tech incumbent whose channel manager and PMS capabilities overlap with Hercules's booking and inventory distribution features.
• Cloudbeds: Cloudbeds is a leading hospitality SaaS platform providing PMS, booking engine, and channel management for hotels, hostels, and alternative accommodations. It represents a broader hospitality tech incumbent that could expand downmarket into campgrounds/RV parks.
• eviivo: eviivo is a hospitality SaaS provider offering PMS, booking engine, and channel management primarily to small and mid-sized accommodations. As a horizontal incumbent it competes for similar SMB accommodation customers including campgrounds and B&Bs.

Regional players

• ReserveAmerica: ReserveAmerica operates government park reservation systems primarily for state and federal campgrounds across North America. While focused on public-sector parks rather than private campgrounds, it serves the same end consumer and influences online booking expectations for the broader outdoor hospitality market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leisure-holding-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leisure Interactive