Opportunity

What Opportunity does

Opportunity (trade name Oppycx) is a French SaaS company headquartered in Paris that provides an omnichannel conversational platform for customer engagement and digital recovery. Founded in 2005 as a subsidiary of Vocalcom by Anthony Dinis and Alexandre Micault and carved out via an LBO financed by Omnes in 2019, the company now operates independently with 51–100 employees across a Paris commercial headquarters and a Nice engineering office. It serves over 5,200 enterprise and SMB customers concentrated in French banking, telecommunications, retail and energy — including TotalEnergies, AXA, Orange, SFR, Bouygues Telecom, LCL, ING, La Banque Postale, Canal+ and La Redoute — and reaches 220+ countries through its AllMySMS subsidiary.

Name

Opportunity

Legal name

OPPORTUNITY

Website

https://opportunity-crm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Opportunity is a French SaaS company providing an omnichannel conversational platform (SMS, RCS, email, WhatsApp, Voice AI, video, voice signature, and payment) for customer engagement and digital recovery, serving 5,200+ enterprise and SMB clients across banking, telecom, retail and energy.

Ownership category

akta.pro rank

Product category

Conversational Marketing & Customer Engagement SaaS

NAICS

Computer Systems Design and Related Services (54151), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

akta.pro secondary industries

General Customer Service & Contact Center Operations (BPAAAAAA), Appointment Scheduling & Service Dispatch Support (BPAAABAO), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Conversational marketing platform
• Omnichannel customer engagement
• AI voice agents
• RCS messaging software
• Digital debt collection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS Subscription: Unified omnichannel CRM/communication platform licensed on a subscription basis, with tiers for enterprise full-service (co-constructed scenarios) and self-service SMB packages.
2. Voice AI Agent Usage: Usage-based pricing for Voice AI agents at €0.12–0.30 per minute, or monthly subscription plans starting at ~€100/month, depending on usage volume and scenario complexity.
3. Implementation & Consulting Services: Professional services for packaged/enterprise clients including scenario co-construction, content design, cadence planning, media selection, and ongoing strategic accompaniment.
4. Voice Signature Transaction Fee: Voice signature solution billed per subscription/contract concluded, with 25% increase in sales reported and 90%+ conversion of intentions to subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Opportunity (Oppycx) is a unified SaaS platform that orchestrates omnichannel customer interactions across the full lifecycle — acquisition, customer relationship, retention, and payment recovery — via SMS, RCS, email, WhatsApp, voice AI agents, interactive video, appointment scheduling, voice-based contract signing, and self-service payment hubs. It serves over 5,200 enterprise and SMB clients with a co-constructed full-service offering for large accounts and a self-service platform for smaller businesses.

Product overview

Opportunity (Oppycx) is a unified French SaaS platform for omnichannel customer engagement across the full customer lifecycle — from acquisition and relationship management to retention and payment recovery. The platform combines its core orchestration engine with a portfolio of modules: Agent IA Vocal (AI voice agents), Agent RCS (enriched RCS messaging), SMS & Email, Vidéobot (personalized interactive video), Touch & Pay (payment hub), Module Rendez-vous (appointment scheduling), Signature Vocale (voice contract signing), and AllMySMS (mass SMS sub-brand). The platform connects to 80+ CRMs and business tools including Salesforce, HubSpot, Braze, Zendesk, and Zoho, and sends messages to 220+ countries via 770+ operators. The offering is structured as a single platform with distinct solution areas (Acquisition, Relation Clients, Rétention & Paiement) and branded sub-products/modules.

Differentiator

Problem solved

Functional benefit

Brands

• AllMySMS: SMS Pro sending platform enabling businesses to send bulk SMS worldwide to 220+ countries through direct connections with 770+ operators.
• OppyAI

Products and services

• Opportunity Platform (Oppycx) Unified SaaS platform orchestrating omnichannel customer interactions (SMS, RCS, email, WhatsApp, voice AI agents, videobot) across acquisition, relationship management, retention, and payment recovery. Targeted at enterprise and SMB businesses via direct sales and self-service.
• Agent IA Vocal (Voice AI Agent) AI-powered voice agent that automates inbound and outbound phone calls 24/7 using conversational AI, TTS, and speech recognition, handling hundreds of simultaneous calls. For sales, service, and collection teams.
• Agent RCS (RCS Messaging) Google-certified RCS agent managing enriched, interactive conversations in the native SMS app with images, HD video, catalogues, voice notes, one-click payments, and suggested responses. Fraud-free with verified sender branding.
• SMS & Email Direct marketing channel for mass SMS and email campaigns with brand sender authentication, supporting promotional and conversational use cases with 98% SMS open rate.
• Touch & Pay Mobile-first payment retention hub enabling customers to pay debts via credit card, SEPA, instant transfer, or instalments without human intervention, accessible via SMS, email, or RCS.

Quantifiable outcome

• Up to 17x more engagement vs. SMS (RCS); up to 24x more clicks; 8x higher conversion rate than SMS; 21% average click-through rate for RCS drive-to-store campaigns
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Google (RCS/Business Messages)coreTechnology or Integration · 1 January 2025Google certifies RCS senders and provides the RCS Business Messages (RBM) platform underpinning Opportunity's certified RCS offering. Opportunity participated in a March 2025 Google-hosted webinar on RCS. Google-verified sender branding (logo, name) is a key differentiator in Opportunity's RCS messaging.
• DocapostecoreTechnology or Integration · 1 January 2024Docaposte is a trusted digital trust services provider in France. Together with Opportunity, Docaposte co-developed the Signature Vocale solution, providing probative electronic archival (eIDAS-compliant) for voice-signed contracts, enabling legally valid voice-based subscription and contracting.
• ArkhinéocoreTechnology or Integration · 1 January 2024Arkhinéo is a certified digital archiving provider. Partnered with Opportunity to deliver probative archival for the Signature Vocale solution, ensuring long-term legal validity and compliance for voice-signed contracts in France and the EU.
• MS Innovation (AllMySMS)coreStrategic or Co-development Partner · 1 January 2021Acquisition of MS Innovation (AllMySMS brand) in 2021 expanded Opportunity's customer base to include large accounts and SMBs, broadened the solution portfolio with global SMS capabilities, and launched a new strategic plan including ongoing M&A activity.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Twilio: Global CPaaS leader offering programmable SMS, voice and RCS APIs serving enterprise developers and marketers. Directly comparable to Opportunity on SMS/voice/RCS messaging infrastructure, but Twilio focuses on developer-led API consumption while Opportunity emphasises co-constructed omnichannel scenario orchestration for non-developer enterprise buyers.
• Sinch: Swedish-listed CPaaS provider with leading global SMS messaging volume, RCS capabilities and conversational AI through the acquired Chatlayer and GoLogin brands. Comparable on enterprise messaging and conversational AI; operates at materially larger scale with global carrier relationships paralleling Opportunity's AllMySMS network.
• Genesys: Global contact-centre-as-a-service and CX orchestration leader offering voice, digital, AI and workforce engagement management. Comparable on enterprise customer experience orchestration, AI quality monitoring and omnichannel routing; a larger incumbent competing for the same enterprise CX budgets Opportunity targets.
• Vonage (Ericsson): Now part of Ericsson, Vonage provides CPaaS APIs plus Vonage Contact Center (VCC) for omnichannel CX. Comparable on the SMS/RCS, voice AI and contact-centre dimensions of Opportunity's platform, with significantly broader global enterprise reach and developer ecosystem.

Direct peers

• Infobip: Croatian-based CPaaS and conversational AI platform with strong RCS positioning, omnichannel journeys and AI agents. Direct competitor in RCS messaging, conversational AI and enterprise omnichannel CX, particularly in European banking and telecom verticals where Opportunity's customers (LCL, ING, Orange, SFR) operate.
• Bird (formerly MessageBird): Dutch omnichannel customer communication platform offering SMS, WhatsApp, email, voice and AI agents through a Flow Builder. Strong functional overlap with Opportunity's omnichannel orchestration engine, scenario-based customer journeys and SMB self-service tiers; targets similar mid-market enterprise buyers.
• Vocalcom: French contact-centre and omnichannel customer engagement platform that was Opportunity's parent company before the 2019 carve-out. Shares the same DNA — French enterprise customer base, telephony, omnichannel scenarios and AI-augmented agent tooling — and continues to compete in the same market segments.
• iAdvize: French conversational marketing and customer engagement platform combining AI chatbots, messaging and human expert routing. Targets the same French and European retail/e-commerce buyers with conversational commerce scenarios, paralleling Opportunity's acquisition and engagement use cases.
• Brevo (formerly Sendinblue): French all-in-one marketing, sales and customer service platform combining email, SMS, WhatsApp, push and CRM. Direct competitor for SMB and mid-market French customers seeking unified omnichannel campaign tooling, particularly on the self-service tier where Opportunity offers its SMB package.

Emerging players

• Dialpad: AI-first customer communication and contact-centre platform offering voice AI agents, omnichannel messaging and real-time coaching. Overlaps with Opportunity's Voice AI Agent and Quality Monitoring modules, particularly on AI-driven outbound/inbound call automation for mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/c/OpportunityParis/videos?view_as=subscriber
• Facebookfacebook.com/OpportunityFr
• Xx.com/Opportunity_FR
• LinkedInlinkedin.com/company/opportunity

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opportunity