simplyOrg

What simplyOrg does

simplyOrg (operated by plus-IT GmbH) is a German cloud-SaaS company founded in 2000 that provides an all-in-one seminar management platform for educational providers, professional associations, and corporate training departments. The core product, SimplyOrg Cloud Software, centralizes seminar planning, participant management, online booking, automated invoicing with DATEV/Sage/SAP/Lexoffice export, certificate generation, integrated marketing tools, and Power BI-powered reporting — covering in-person, online, hybrid, and e-learning formats within a single system. The platform is ISO 27001 certified, holds a C5 attestation, complies with GDPR and WCAG 2.2 AA accessibility standards, and is hosted exclusively in German data centers, positioning it for regulated DACH buyers.

Underlying technology includes a REST API with webhooks, SSO support, and native integrations with Zoom, Microsoft Teams, Cisco Webex, GoTo Webinar, Moodle LMS, WordPress, and Microsoft Power BI, plus a Zapier iPaaS connector and TYPO3 CMS integration. A recent generative-AI feature automatically summarizes seminar feedback and pushes it via Microsoft Teams or Slack. The company is owner-managed by founders Arno Bachhofer and Stefan Berends, has 11–50 employees, and serves 500+ customers across 100+ organizations.

The business model is subscription-based SaaS priced at €499 net/month (3 admin licenses, unlimited participants and trainers), with an optional one-time onboarding package at €2,999 covering setup, training, and go-live. Go-to-market is sales-led with personalized 45-minute live demos, complemented by inside sales via phone, email, and online demo booking, plus content marketing and SEO-driven course pages. Target segments are Seminaranbieter & Akademien, Verbände & Organisationen, and Unternehmen with internal training needs (500–10,000 employees) across the DACH region. The company is privately held with no external funding and no disclosed revenue.

Name

simplyOrg

Legal name

plus-IT GmbH

Website

https://simplyorg.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

simplyOrg is a German SaaS company providing an all-in-one cloud seminar management platform for educational providers, professional associations, and corporate training departments across the DACH region, priced at €499/month.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

Keywords

• Seminar management software
• Event administration platform
• Training registration software
• Online booking system
• Participant management

Headquarters

HQ city

Murnau Am Staffelsee

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Monthly or annual subscription model for cloud-based seminar management software. Starting at 499€ net per month includes 3 admin users, unlimited participants & trainers, backups & monitoring, updates & upgrades, and chat & online support. Additional admin users may be available for purchase.
2. Onboarding Services: One-time onboarding package for 2,999€ to ensure smooth implementation including setup, training, and go-live support. This professional services offering helps customers get started with the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

simplyOrg is a cloud-based seminar and event management SaaS platform operated by plus-IT GmbH. It enables training academies, associations, and corporate training departments to plan, market, register, invoice, and analyze seminars, courses, and events end-to-end. The platform supports online and in-person formats, including hybrid events, and is targeted at German-speaking organizations with 500+ customers and 100+ organizations served.

Product overview

SimplyOrg is an All-in-One cloud-based seminar management platform (Software-as-a-Service) developed by plus-IT GmbH, based in Murnau am Staffelsee, Germany. The core product is SimplyOrg Cloud Software, which encompasses a unified platform combining seminar/course/event planning, online booking and participant management, automated communication (email invitations, reminders, confirmations), invoicing and payment processing (including DATEV export), certificate and credential generation, integrated marketing tools, and comprehensive reporting and analytics. The platform supports in-person seminars, online seminars, hybrid formats, and e-learning content. The portfolio includes the core SimplyOrg Cloud Software platform, a REST API for custom integrations, a native WordPress plugin for website embedding, flexible booking widgets for external sites, and a paid Onboarding-Paket for initial setup and training. The platform is priced at 499 EUR net/month (3 admin licenses included) with unlimited participants and seminars.

Differentiator

Problem solved

Functional benefit

Products and services

• simplyOrg Cloud Platform
• simplyOrg Onboarding Package

Quantifiable outcome

• Up to 70% administrative time savings on seminar management
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationWordPress plugin integration allows customers to embed seminar offerings directly on their own websites. Flexible widgets enable booking functionality to be integrated into external websites. This enables seamless distribution through customer websites.
• ZoomcoreTechnology or IntegrationIntegration with Zoom for online seminars. Access links are stored directly in the event and automatically communicated to participants.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for online seminars and video conferencing. SSO (Single Sign-On) support for Microsoft ecosystem. Also integrates with Office365 and Google Calendar.
• Cisco WebexcoreTechnology or IntegrationIntegration with Cisco Webex for online seminars and webinar hosting.
• GoTo WebinarcoreTechnology or IntegrationIntegration with GoTo Webinar for online seminar and webinar delivery.
• Moodle LMScoreTechnology or IntegrationSeamless integration with Moodle LMS. Seminar offerings are linked with LMS courses, participation and completion status flow back into simplyOrg, certificates and documentation are automatically triggered.
• DATEVcoreTechnology or IntegrationDirect interface for automated invoicing and seamless export to DATEV for accounting processes. Part of the core automation offering for German-speaking markets.
• LexOfficecoreTechnology or IntegrationLexOffice sync for invoicing, contacts, and company management. Integration with LexOffice Synch for streamlined financial processes.
• SagecoreTechnology or IntegrationIntegration with Sage accounting software for invoicing and financial management automation.
• SAPcoreTechnology or IntegrationInterface to SAP for enterprise accounting and ERP integration.
• Microsoft Power BIcoreTechnology or IntegrationIntegration with Microsoft Power BI for advanced analytics and reporting. Real-time KPIs and intelligent evaluations with Power BI integration.
• ZapiercoreTechnology or IntegrationZapier integration enables connection to hundreds of other applications and automation workflows without custom development.
• REST-APIcoreTechnology or IntegrationREST-API available for custom integrations with CRM, ERP, and other enterprise systems. Enables partners and customers to build custom integrations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TalentLMS: TalentLMS is a cloud LMS targeted at small and mid-sized organizations to deliver, track, and manage training programs. It competes with simplyOrg in the SMB/academy segment with a more globally oriented product and freemium pricing model.
• Moodle: Moodle is the world's most widely used open-source LMS, serving educational institutions and corporate training organizations. SimplyOrg integrates with Moodle but also competes where customers are evaluating LMS-plus-administration platforms.
• LearnDash: LearnDash is a WordPress-based LMS plugin used by course creators, academies, and training businesses. It overlaps with simplyOrg's course/seminar delivery and WordPress integration capabilities, particularly for SMB academies.
• iSpring Learn: iSpring Learn is a cloud LMS and training management platform with authoring tools, course creation, and learner analytics. It targets corporate L&D and training providers, directly overlapping with simplyOrg's seminar management use cases.
• Docebo: Docebo is a cloud-based AI-powered LMS and learning management platform serving enterprises, academies, and training providers. It directly competes with simplyOrg in providing training administration, certification, and learner management, with a broader global footprint and larger feature set.
• Academy of Mine: Academy of Mine is an all-in-one LMS and training management platform for academies, associations, and training businesses. It competes with simplyOrg in the same SMB/academy segment with similar course administration, e-commerce, and certification features.
• Thought Industries: Thought Industries is a customer and commercial education platform serving training providers, academies, and associations. It is a direct competitor to simplyOrg in monetizing educational programs at scale.

Broad incumbents

• Cvent: Cvent is an enterprise event management platform covering registration, logistics, and attendee engagement. It operates at a larger scale with broader corporate event focus but competes for the same event/seminar administration wallet as simplyOrg.
• Eventbrite: Eventbrite is a global event ticketing and management platform used by organizers of conferences, workshops, and seminars. While more focused on ticketing and marketing than back-office training administration, it overlaps in seminar/event discovery and registration.

Regional players

• Evalanche: Evalanche is a German marketing automation platform (by SC-Networks) widely used by DACH B2B organizations for email, lead, and event marketing. It overlaps with simplyOrg in marketing automation features for the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simplyorg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simplyOrg