MARCo Health
MARCo Health builds the MARCo AI-powered mental health robot companion and supporting apps, delivering 24/7 evidence-based DBT/CBT support to individual consumers, therapy practices, healthcare systems, schools, and community organizations across 60 countries.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MARCo Health does
MARCo Health Inc. is a private, Newark, New Jersey-based health technology company founded in 2018 by Jacob Boyle that develops the MARCo (Mental-Health Assisting Robot Companion), a physical AI-enabled social robot designed to deliver 24/7 mental health support between therapy sessions. The product combines a generative multimodal AI layer with a clinically-grounded rules-based engine anchored in Dialectical Behavior Therapy, Cognitive Behavioral Therapy, and mindfulness frameworks, augmented by a proprietary 'living bio' personalization system that maintains a dynamic user biography across sessions. MARCo supports text, voice, and visual interaction across 130+ languages and includes HIPAA-compliant SOAP notes documentation plus EPIC and Cerner EHR integration pathways, with FDA Q-Submission work initiated in November 2022 for clinical indications of major depression and generalized anxiety disorder.
The company monetizes through a hybrid model: one-time hardware sales (MARCo at premium tiers and the lower-cost $299 MARCo-Lite launched December 2024), recurring software subscriptions (legacy tiers referenced at $199-$399/month), B2B enterprise licensing for healthcare systems, therapy practices, schools, and community organizations, and standalone apps (Emotion Wheel, MARCo Online, MOCHI caregiver dashboard). Go-to-market is multi-channel, combining direct e-commerce at shop.marcohealthtech.com, marketplace distribution through Amazon, Oz Robotics, RobotShop, and local retail partners, plus enterprise field sales to healthcare systems such as West Bergen Mental Healthcare and Vantage Health System. The customer base spans individual consumers seeking accessible mental health support, mid-market therapy practices running pilots, New Jersey-based healthcare systems, and community/nonprofit initiatives such as Move The Needle and HUBB Arts and Trauma Center. As of Q4 2023 the company reported revenue exceeding $100,000 in that single quarter, with 32 million app downloads across 60 countries and a 99% reported customer satisfaction score.
MARCo Health firmographics
Firmographics- Name
- MARCo Health
- Legal name
- MARCo Health Inc.
- Website
- https://marcohealthtech.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MARCo Health builds the MARCo AI-powered mental health robot companion and supporting apps, delivering 24/7 evidence-based DBT/CBT support to individual consumers, therapy practices, healthcare systems, schools, and community organizations across 60 countries.
- Ownership category
- akta.pro rank
MARCo Health industry classification
Industry- Product category
- Mental Health Robotics
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)
- akta.pro secondary industries
- Healthcare & Assistive Robotics (HDAAAIAC), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where MARCo Health is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MARCo Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time sales of MARCo robot hardware units. The MARCo-Lite model is priced at $299 for limited-time offers. Hardware provides the physical AI companion device.
- Software Subscriptions: Recurring monthly subscription revenue for premium software features, AI capabilities, and ongoing content updates. Legacy pricing referenced MARCO-III at $199/mo and MARCO+ at $399/mo.
- B2B Enterprise Licensing: Licensing agreements with healthcare systems, therapy practices, schools, and community organizations for deploying MARCo technology across their patient/client populations.
- App and Add-on Purchases: Additional app purchases and feature add-ons available through the platform ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MARCo-Lite Hardware Package |
| Subscription | Monthly | Premium Software Subscription |
| Subscription | Annual | Enterprise/Healthcare Plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
MARCo Health product offering
Product offeringCore offering
MARCo Health designs, manufactures, and sells the MARCo (Mental-Health Assisting Robot Companion), a physical AI-powered social robot that delivers 24/7 evidence-based mental health support grounded in Dialectical Behavior Therapy (DBT) and Cognitive Behavioral Therapy (CBT) principles. The company generates revenue through one-time hardware sales (MARCo-Lite at $299, premium MARCo units), recurring software subscriptions (MARCO-III at $199/mo, MARCO+ at $399/mo), enterprise licensing to healthcare providers and schools, and companion mobile applications (MARCo App, Emotion Wheel App, MARCo Online).
Differentiator
Problem solved
Functional benefit
Brands
- MARCo-Lite: Lower-cost version of the MARCo robot companion priced at $299, designed to make mental health support more accessible.
- MARCo-III
Products and services
- MARCo (Mental-Health Assisting Robot Companion) A physical social robot companion providing 24/7 mental health support through emotionally-intelligent AI conversations grounded in evidence-based DBT and CBT principles. Offers three interaction modes — Friend (casual conversation), Counselor (CBT-based dialogues), and Journal (private journaling) — along with hundreds of mental health boosting activities including games, meditations, breathing exercises, and coping techniques. Built for individual consumers, families, and clinical deployment.
- MARCo-Lite A lower-cost version of the MARCo robot priced at $299, retaining core emotional support and AI companion capabilities while offering an affordable entry point for individual consumers who cannot afford the premium MARCo units.
- MARCO-III Premium robot subscription tier priced at $199/month offering the full MARCo feature set with future premium feature access. Legacy pricing model that bundles one year of full use with a purchase option.
- MARCO+ Top-tier robot subscription priced at $399/month representing the most comprehensive MARCo experience, including all premium features.
- MARCo App Mobile and tablet application delivering MARCo's mental health support features to users without the physical robot, including performance improvements, interface translations across 130+ languages, upgraded journaling, and new interactive activities such as role-playing and collaborative poetry.
- Emotion Wheel App A free standalone mood wheel app that helps users learn to name, control, and master their emotions by progressing from basic emotions (sad, happy, angry) outward to more specific feelings.
- MARCo Online (MARCo Online App) A connected online application maintaining accessibility standards with screen reader optimization, keyboard navigation, voice command integration, customizable interface settings, and cross-platform accessibility features for users who cannot or prefer not to use the physical robot or mobile app.
Quantifiable outcome
- 11.5x better engagement compared to digital-only alternatives over two years
- +5 more outcomes
Companies that use MARCo Health
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
MARCo Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature6 records
MARCo Health partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, potential, anticipated, core, secondary, minor and pilot.
- West Bergen Mental HealthmajorHealthcare provider partner awarded second-phase grant alongside Vantage Health System to improve patient engagement technologies using MARCo's AI companion system
- Vantage Health SystemmajorHealthcare system partner awarded second-phase grant alongside West Bergen Mental Health focused on patient engagement technology improvement with MARCo
- NJII (New Jersey Innovation Institute)potentialReferenced as potential partner for HIPAA compliance certification and healthcare technology integration support
- Hackensack Meridian Health NetworkanticipatedAnticipated major healthcare partnership with a leading New Jersey health network for broader clinical deployment
- Move The NeedlecoreJersey City-based nonprofit partnership focused on community mental health initiatives, deploying MARCo technology for underserved populations
- AmazoncorePrimary marketplace sales channel for global distribution of MARCo hardware products to individual consumers
- Oz RoboticssecondaryRobotics-focused online retailer channel for reaching tech-savvy consumers interested in AI and robotics products
- RobotShopsecondarySpecialized robotics retailer with global reach for MARCo hardware distribution
- Fully Promoted in PrincetonminorLocal Princeton-area retail partner for in-person sales and local market presence
- Creative Change CounselingpilotMental health practice pilot partner testing MARCo integration into therapy workflows
- You First Integrative WellnesspilotWellness practice pilot partner for MARCo integration
- HUBB Arts and Trauma CenterpilotArts and trauma nonprofit pilot partner using MARCo for community mental health support
- Geek TherapistspilotSpecialized therapy practice pilot partner testing MARCo in clinical settings
- Beautiful Minds TherapypilotMental health practice pilot partner
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
MARCo Health competitors and assessment
Company assessmentDirect peers
- Wysa: AI mental wellness coach with anonymous chat, CBT exercises, and enterprise health-plan distribution; competes head-to-head with MARCo on DBT-grounded AI and B2B employer/health plan channels.
- Happify Health: Digital therapeutics platform for mental health with evidence-based CBT/positive psychology programs, comparable SaMD positioning and enterprise/payer go-to-market.
- Woebot Health: AI-driven mental health chatbot delivering CBT/DBT-style conversations directly to consumers and via B2B partnerships, the closest direct competitor to MARCo's conversational mental health core (minus the physical robot).
Emerging players
- Lyra Health: Mental health benefits platform combining AI-assisted triage with therapist networks for employers; overlaps with MARCo's B2B enterprise mental health motion.
- Spring Health: Employer mental health benefits platform combining AI routing with provider networks; competes for the same HR/benefits buyer segment that MARCo targets via its enterprise licensing motion.
- Embodied (Moxie robot): Companion robot (Moxie) for social-emotional learning targeting children, with AI-driven conversation; comparable hardware-plus-AI companion model aimed at mental wellness in education settings.
- SoftBank Pepper: Humanoid social robot widely deployed in healthcare, retail, and education; the closest analog to MARCo on physical robot form factor for emotional/social engagement.
Broad incumbents
- Calm: Mass-market mental wellness and meditation app with employer/B2B distribution, competing for the same consumer mental-health wallet share as MARCo's app and MARCo-Lite products.
- Talkspace: Online therapy and psychiatry provider with B2B2C employer/health plan distribution and AI-augmented sessions; competes for the same therapy-practice and health-system budgets.
- Headspace Health: Large-scale mental wellness subscription (Headspace + Ginger therapy) serving consumers, employers, and health plans; broader portfolio player that competes for the same enterprise mental-health budget as MARCo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MARCo Health social profiles
Digital presenceMARCo Health compliance and trust
Trust signalCompliance1 record
MARCo Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARCo Health leadership team
Management profileNumber of profiles
Profiles4 records
MARCo Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARCo Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARCo Health
What does MARCo Health do?
MARCo Health designs, manufactures, and sells the MARCo (Mental-Health Assisting Robot Companion), a physical AI-powered social robot that delivers 24/7 evidence-based mental health support grounded in Dialectical Behavior Therapy (DBT) and Cognitive Behavioral Therapy (CBT) principles. The company generates revenue through one-time hardware sales (MARCo-Lite at $299, premium MARCo units), recurring software subscriptions (MARCO-III at $199/mo, MARCO+ at $399/mo), enterprise licensing to healthcare providers and schools, and companion mobile applications (MARCo App, Emotion Wheel App, MARCo Online).
Is MARCo Health a public or private company?
MARCo Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MARCo Health founded?
MARCo Health was founded in 2018. It employs 1 to 10 people.
Where is MARCo Health based?
MARCo Health is headquartered in Newark, United States, in the North America region.
How does MARCo Health make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions, B2B Enterprise Licensing and app and Add-on Purchases.
Who are MARCo Health's main competitors?
Direct peers on record are Wysa, Happify Health and Woebot Health. Emerging players are Lyra Health, Spring Health, Embodied (Moxie robot) and SoftBank Pepper. Broad incumbents are Calm, Talkspace and Headspace Health.
Does MARCo Health have an API?
No public API is recorded for MARCo Health.
What industry is MARCo Health in?
MARCo Health's product category is Mental Health Robotics. Its primary akta.pro industry code is HLACANAH, Therapeutic Companion Apps (Drug-Device-Digital Combination), with a secondary code of HDAAAIAC, Healthcare & Assistive Robotics. Its NAICS code is 621330 and its SIC code is 8000.