Alt group

What Alt group does

Alt Group is a Santa Monica-based e-commerce consultancy and Amazon-preferred partner agency founded in 2018 by former Amazon employees. The firm delivers a vertically integrated service stack spanning brand and product strategy, branding and packaging design, Shopify storefront development, photo and video production, 3D rendering, Amazon channel management (Sponsored Ads, DSP, Detail Pages, A+ Content, Brand Stores), paid media on Google/YouTube/Facebook/Instagram/TikTok, email marketing via Klaviyo, and influencer/UGC programs. Its core technology layer is AI-powered advertising software applied to media buying and creative optimization, explicitly combined with human campaign management. Alt Group monetizes through professional services engagements rather than productized software, with month-to-month flexibility and à la carte service options and no public pricing. Client evidence is concentrated among SMB e-commerce brands; named case studies include Medify Air (20x sales, #1 Prime Day Best Seller), Olyra (484% YoY Amazon growth), and Web Deals Direct (acquired for $100M+ by Amazon aggregator Perch). The company has expanded from a single-platform Amazon focus into a multi-marketplace and multi-channel positioning covering Walmart, eBay, Shopify, and major paid social platforms.

Name

Alt group

Legal name

Alt Group

Website

https://altgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alt Group is a Santa Monica-based e-commerce consultancy and Amazon-preferred partner agency that helps online brands accelerate growth through strategy, creative production, advertising, and channel management on Amazon, Walmart, eBay, Shopify, and major paid social platforms.

Ownership category

akta.pro rank

Product category

E-commerce Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

Keywords

• E-commerce marketing services
• Amazon advertising management
• Brand strategy consulting
• Product photography services
• Digital advertising agency

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eCommerce Consulting & Strategy Services: Brand and product strategy consultation, helping brands avoid costly mistakes and accelerate success with expert guidance specific to personal goals, timeline, and budget.
2. Creative Services: Photo and video production, 3D renders, graphic design, branding and packaging design services that drive conversion on e-commerce platforms.
3. Amazon Management & Advertising: Revenue-focused advertising campaigns across Sponsored and DSP, channel management for both 3P Sellers and 1P Vendors, including sales and inventory management.
4. Shopify Development & E-commerce: Full-stack Shopify design, development, app integration, and management services to create owned channels outside of Amazon.
5. Social Media & Influencer Marketing: Vertically integrated marketing through influencer, UGC, and paid social advertising services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alt Group is an e-commerce agency and Amazon-preferred partner that helps online brands accelerate sales and maximize profitability on Amazon, Shopify, Walmart, and eBay. It sells a vertically integrated suite of services including brand and product strategy, branding and packaging design, photo and video production, 3D renders, Amazon detail page and A+ Content design, Amazon Sponsored/DSP and multi-platform paid media management, Shopify design and development, influencer/UGC social media, and Klaviyo email marketing. Engagements are sold à la carte on a month-to-month basis without long-term contracts.

Product overview

Alt Group is an Amazon-preferred partner agency and e-commerce accelerator founded by former Amazon employees. The company offers a comprehensive suite of services organized around accelerating brand growth on major e-commerce platforms. Core offerings include: Brand & Product Strategy, Branding & Packaging, Shopify Design & Development, Photo & Video Production, Paid Advertising (AI-powered), Amazon Channel Management (including Detail Pages, A+ Content, Brand Stores, Sponsored Brands Video Ads), Renders & Graphic Design, and Social Media (Influencer, UGC). The service architecture centers on two integrated pillars: Creative Services (photography, video, 3D renders, graphic design) that produce high-converting content; and Advertising/Marketing Services (Amazon Ads, DSP, Paid Social, Email Marketing) that drive traffic and revenue. All services are delivered as a unified offering, not as individual products, with demonstrated case study results showing 484% YoY growth, 148% marketplace growth, and up to 6x conversion rates versus Amazon averages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 6x Amazon average conversion rate on optimized detail pages
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and secondary.

• AmazoncoreChannel Partner/ Reseller/ DistributorALT Group is an Amazon-preferred partner and verified Amazon Ads partner. The company executes revenue-focused advertising campaigns across Sponsored and DSP, provides best-in-class creative services, and manages sales and inventory for both 3P Sellers and 1P Vendors on the Amazon platform.
• ShopifycoreTechnology or IntegrationALT Group provides Shopify design, development, app integration, and management services, helping brands create owned e-commerce channels outside of Amazon.
• GooglesecondaryGTM or Marketing PartnerALT Group offers media buying and full-service management for Google/YouTube advertising campaigns as part of its comprehensive digital marketing services.
• Facebook/MetasecondaryGTM or Marketing PartnerALT Group manages advertising campaigns across Facebook/Instagram platforms as part of its multi-channel marketing approach.
• KlaviyosecondaryTechnology or IntegrationALT Group implements Klaviyo email marketing strategies, design, and implementation to build customer loyalty for e-commerce brands.
• TikToksecondaryGTM or Marketing PartnerALT Group offers media buying and full-service management for TikTok advertising as part of its comprehensive digital marketing services.
• WalmartsecondaryChannel Partner/ Reseller/ DistributorALT Group has launched services on Walmart.com for brands seeking multi-marketplace presence beyond Amazon.
• eBaysecondaryChannel Partner/ Reseller/ DistributorALT Group offers launch and management services across eBay marketplace in addition to Amazon and Shopify.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Mid-market digital marketing agency offering paid media management, creative services, and analytics across Google, Meta, Amazon, and other platforms. Highly comparable service mix and SMB-to-mid-market focus.
• Seller Interactive: Full-service Amazon agency providing advertising, content optimization, and brand management for 3P sellers. Directly comparable in Amazon-preferred positioning and core service stack.
• Podean: Global Amazon and marketplace accelerator offering advertising, content, and brand strategy services. Closely comparable business model and target customer base of growth-stage e-commerce brands.
• Channel Bakers: Amazon advertising and marketing agency specializing in DSP, Sponsored Ads, and content creation for consumer brands. Directly comparable in Amazon-first service architecture.
• Momentum Commerce: Amazon advertising and retail analytics agency serving mid-market and enterprise brands. Comparable in channel management and paid media focus, with stronger enterprise tilt.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with a dedicated Amazon practice alongside Google, Meta, and TikTok offerings. Overlaps with ALT Group on multi-channel paid media but operates at meaningfully larger scale.
• Flywheel (now part of Tinuiti): Omnichannel commerce agency with deep Amazon DSP and Walmart capabilities. Comparable in marketplace-focused paid media and content services, with a larger enterprise client base.

Emerging players

• Pacvue: Commerce acceleration platform combining SaaS tooling with agency services for Amazon and Walmart advertising. Overlaps with ALT Group on Amazon DSP and ad management, with a more productized approach.
• Jungle Scout: Amazon seller software platform with a growing services arm. Thematically comparable as an Amazon growth enabler for SMB brands, though primarily a SaaS business.
• Stack Influence: Influencer and UGC marketing platform for e-commerce brands. Overlaps with ALT Group's social/influencer service line and serves a similar SMB-to-mid-market brand customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alt_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alt group