What Lumber Liquidators does

Lumber Liquidators is a specialty retailer of hard-surface flooring, principally hardwood, vinyl, and laminate products, operating over 200 retail store locations across the United States alongside a national e-commerce site. Its merchandising is built around proprietary and exclusive brands including Bellawood, Virginia Mill Works, Builder's Pride, Mayflower, and CoreLuxe, which the company sources directly from mills to position on price against traditional flooring retailers and home centers. The company's go-to-market blends DTC retail, e-commerce, and white-glove delivery that brings flooring directly to the customer's home, paired with a separate B2B builder and professional installer program. Customers are overwhelmingly individual DIY homeowners and trade contractors undertaking renovation projects rather than enterprise accounts.

The business operates as part of F9 Brands Inc., a multi-brand home improvement platform controlled by founder and chairman Tom Sullivan that also includes Cabinets To Go, Gracious Home, and Southwind Building Products. In 2024 Sullivan acquired Lumber Liquidators out of bankruptcy for approximately $40 million and rolled it into the F9 Brands structure, which reported roughly $522 million in net delivered sales in fiscal 2025 with approximately $130 million of inventory. In 2025-2026 the combined Lumber Liquidators and Cabinets To Go footprint is being rationalized from approximately 300 stores to about 60 stores, the corporate headquarters is being relocated from Henrico, Virginia to Tennessee, and a new Tennessee distribution and warehouse complex is replacing the legacy Ridgefield Park, New Jersey facility. In April 2026 Bed Bath & Beyond announced an acquisition of F9 Brands for approximately $150 million with the stated intent of forming a "Beyond Home Services" home improvement platform that would house Lumber Liquidators alongside the broader BB&B ecosystem.

Name

Lumber Liquidators

Legal name

Lumber Liquidators

Website

https://LumberLiquidators.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Lumber Liquidators is a specialty hard-surface flooring retailer operating 200+ U.S. stores plus e-commerce, selling proprietary hardwood, vinyl, and laminate brands directly to DIY homeowners and professional contractors via retail, white-glove delivery, and a builder trade program.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Flooring Product Sales: Lumber Liquidators generates revenue through direct sales of hardwood, vinyl, laminate flooring, and related products including butcher block countertops, moldings, and installation accessories. The company operates on a one-time transaction model with optional professional installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lumber Liquidators retails hardwood, waterproof vinyl, laminate, bamboo, and cork flooring, along with butcher block countertops, moldings, trim, and installation accessories, both in over 200 U.S. retail stores and via lumberliquidators.com. The company complements product sales with in-home measurement, professional installation through a network of licensed contractors, white glove delivery, free in-store pickup, and special financing options for retail customers.

Product overview

Lumber Liquidators is a flooring retailer offering a comprehensive portfolio of flooring products and related services. The company operates as a unified platform combining multiple product categories: hardwood flooring (Bellawood, Virginia Mill Works, Builder's Pride, Mayflower, R.L. Colston brands), waterproof vinyl flooring (CoreLuxe, ReNature, Tranquility), laminate flooring (Duravana, Dream Home), carpet tile, and butcher blocks with accessories. Beyond product sales, Lumber Liquidators provides installation services through a network of licensed contractors, including in-home measurement and professional installation. The company also offers financing options, white glove delivery, and free in-store pickup. With over 200 stores nationwide and 28 years of industry experience, the company positions itself as a specialty retailer focused on quality flooring at competitive prices.

Differentiator

Problem solved

Functional benefit

Brands

• Bellawood Flooring: Prefinished solid and engineered hardwood flooring brand featured in HGTV Dream Home
• Virginia Mill Works
• Builder's Pride
• Mayflower Hardwood
• R.L. Colston
• CoreLuxe
• ReNature Vinyl
• Tranquility
• Duravana Hybrid Resilient
• Dream Home Laminate

Products and services

• Hardwood Flooring Traditional hardwood flooring line including prefinished solid, prefinished engineered, unfinished solid, bamboo, and cork options sold under multiple Lumber Liquidators proprietary brands; for homeowners and contractors selecting residential flooring.
• Waterproof Vinyl Flooring Waterproof vinyl flooring line covering Waterproof Rigid Vinyl Plank (RVP), Luxury Vinyl Plank (LVP), and WPC vinyl sold under the CoreLuxe, ReNature, and Tranquility brands; targeted at homeowners needing moisture-resistant flooring.
• Laminate Flooring Laminate flooring line including water-resistant, traditional, and water-resistant hybrid resilient options sold under the Duravana and Dream Home brands; intended for cost-conscious residential flooring buyers.
• Bellawood Flooring Premium prefinished solid and engineered hardwood flooring brand recognized by Good Housekeeping as a top engineered hardwood flooring choice; positioned as the flagship exclusive flooring line for homeowners.
• CoreLuxe Vinyl Flooring Waterproof vinyl flooring exclusive brand offering rigid and luxury vinyl plank options for residential projects.
• Carpet Tile Carpet tile flooring products sold alongside the broader flooring catalog for residential installation projects.
• Butcher Blocks & Accessories Butcher block countertops, island tops, cutting boards, and home decor items including wall decor, shiplap, and closets; sold as add-on categories in the store and online.
• Moldings, Baseboards & Trim White moldings, baseboards, and trim products sold to finish flooring installations for homeowners and contractors.
• Installation Accessories Stair accessories, vents and grills, floor installation tools, underlayment, padding, care products, and adhesives sold alongside flooring purchases for installation projects.
• Professional Flooring Installation Professional flooring installation service delivered through a nationwide network of licensed contractors, paired with in-home measurement; sold to homeowners purchasing flooring from Lumber Liquidators.
• In-Home Measurement In-home measurement service in which Lumber Liquidators associates schedule appointments to measure floor spaces and assess flooring needs ahead of product purchase and installation; for homeowners planning renovation projects.
• White Glove Delivery & Pickup Delivery fulfillment service that includes White Glove delivery of flooring and accessories into two rooms of the customer's choice starting at $249, plus free in-store pickup at retail locations for online orders.
• Special Financing Special financing offers available to qualifying customers to finance flooring purchases from Lumber Liquidators.

Quantifiable outcome

• Featured in HGTV Dream Home for years, demonstrating brand recognition in home improvement space

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Bed Bath & BeyondcoreStrategic or Co-development Partner · 8 April 2026Bed Bath & Beyond announced acquisition of F9 Brands Inc., parent company of Lumber Liquidators, for approximately $150 million in a cash-and-stock deal. The acquisition aims to establish 'Beyond Home Services' as a national integrated home services platform combining product sales with installation and financing solutions. The deal is expected to close after Bed Bath & Beyond's May 2026 shareholder meeting.
• Cabinets To GocoreStrategic or Co-development PartnerLumber Liquidators is consolidating operations with Cabinets To Go, another brand owned by founder Tom Sullivan. The companies are developing combined retail locations and distribution capabilities, with Lumber Liquidators relocating its Tampa store to a new location near Cabinets To Go to offer a combined shopping experience for flooring and cabinetry.
• HGTVminorGTM or Marketing PartnerLumber Liquidators flooring has been featured in HGTV's Dream Home for years, appearing in beautifully designed spaces that highlight style, durability, and innovation. This sponsorship arrangement provides brand exposure to HGTV's home improvement audience.
• Good HousekeepingminorGTM or Marketing PartnerGood Housekeeping recognized Bellawood as one of the best options in Engineered Hardwood Flooring, providing third-party endorsement of the company's premium product line.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Second-largest U.S. home-improvement chain with similarly broad flooring offerings and installation services, including significant private-label programs that compete with Lumber Liquidators' proprietary sub-brands.
• Wayfair: Large online home-goods marketplace with extensive flooring assortment and drop-ship model, competing with Lumber Liquidators' e-commerce channel across hardwood, vinyl, and laminate SKUs.
• Shaw Industries: Largest U.S. flooring manufacturer (carpet, hardwood, vinyl, laminate) supplying many specialty retailers including Lumber Liquidators, providing the upstream competitive supply context for LL's private-label strategy.
• Mohawk Industries: Global flooring manufacturer (Mohawk, Pergo, IVC) whose branded and private-label products overlap with Lumber Liquidators' hardwood, laminate, and LVP assortments.
• Home Depot: Largest U.S. home-improvement retailer with broad flooring assortments (hardwood, vinyl, laminate, tile) and in-store and pro-channel installation services, the dominant competitive incumbent in Lumber Liquidators' categories.

Direct peers

• Floor & Decor Holdings: Specialty hard-surface flooring retailer operating ~230+ warehouse-format stores in the U.S., directly competing with Lumber Liquidators across hardwood, vinyl, laminate, and tile with pro- and DIY-customer focus.
• BuildDirect: Online-only flooring retailer/wholesaler selling hardwood, vinyl, laminate, and tile direct to consumers and pros, directly competing with Lumber Liquidators' e-commerce channel on price and assortment.
• Carpet One Floor & Home: Cooperative of independently owned flooring retailers offering carpet, hardwood, vinyl, and tile with installation services, directly overlapping with Lumber Liquidators' specialty flooring + install offer.
• Empire Today: U.S. direct-to-consumer flooring retailer specializing in carpet, hardwood, and vinyl with bundled in-home measurement and next-day professional installation, mirroring Lumber Liquidators' measurement + install service model.

Emerging players

• Tile Shop: U.S. specialty retailer focused on tile and natural stone with adjacent wood-look offerings, overlapping with Lumber Liquidators on hard-surface flooring and DIY customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LumLiquidators
• LinkedInlinkedin.com/company/lumliquidators
• Instagraminstagram.com/lumliquidators
• TikToktiktok.com/@lumliquidators
• Pinterestpinterest.com/LumLiquidators
• Xx.com/llinorthhampton

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumber Liquidators