What Dataman Group does

Dataman Group, founded in 1980 in Boca Raton, Florida, is a privately held, bootstrapped marketing data provider that sells targeted consumer and business contact lists to small and mid-sized businesses running direct mail, email, and telemarketing campaigns. The customer base consists overwhelmingly of local SMBs and independent practitioners — insurance agents (Medicare, life, P&C), mortgage brokers, home services contractors, CPAs, dental practices, funeral homes, water-treatment dealers, and non-profits — who need fresh, pre-qualified prospect lists for ongoing acquisition and renewal programs.

The core product is the National Consumer Database, covering 133+ million households and 240+ million individuals with 2,600+ selection options, sourced from telephone directories, US Census data, county realty records, D&B feeds, behavioral surveys, and other public/commercial sources. Vertical-specialized products include new homeowner lists delivered within ~2 days of deed recording, turning-65 Medicare lists (~$11,400 records daily), X-date insurance renewal lists, equity spenders, modeled credit (ITA) scores, cell-phone and email appending services, a Behavior Bank lifestyle/behavioral modeled layer, and a portfolio of ~35 named list products plus 8 industry-specific solution packages. Distribution occurs through three channels: phone/email-driven inside sales to a published 800 number and [email protected], a 24/7 DIY self-service portal at DatamanLists.com for real-time counts and ordering, and an integrated postcard print-and-mail partnership via myDMPostcards.com.

Revenue is generated primarily through one-time list licenses priced by unit volume (e.g., $175 for 750 auto X-date prospects, $185 minimum for homeowner X-date lists), with supplemental fees from data appending services and a transaction/royalty slice of integrated print/mail through myDMPostcards.com. Pricing is not publicly disclosed and varies by list type, volume, and selection criteria. The company is founder/family-led (Dale "Data Dale" Filhaber and team), operates with a 1–10 employee headcount from a single Boca Raton P.O. Box office, and has received no disclosed external funding, acquisition activity, or institutional ownership across its 40+ year history.

Name

Dataman Group

Legal name

Dataman Group Direct

Website

https://datamangroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Dataman Group is a bootstrapped, Boca Raton-based direct marketing data provider selling consumer and business mailing lists, email lists, and telemarketing data to SMB customers in verticals including insurance, mortgage, home improvement, healthcare, and non-profits.

Ownership category

akta.pro rank

Product category

Marketing Data Services

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Consumer mailing lists
• Business mailing lists
• Email marketing lists
• Telemarketing data
• Data appending services

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consumer Mailing Lists: Sale of targeted consumer marketing lists including new homeowners, renters, donors, multicultural audiences, golf enthusiasts, millennials, turning 65 prospects, and more. Delivered via email in Excel, CSV, or label formats.
2. Business Mailing Lists: B2B marketing lists including business databases, franchise owners, business loan prospects from UCC filings, credit-based business lists, and industry-specific segments.
3. Email Marketing Lists: Consumer and business email address lists with validation processing. Consumer email database contains 282+ million validated email addresses.
4. Telemarketing Lists & Phone Data: Landline and mobile phone data with DNC scrubbing options, available as standalone phone lists or appended to existing customer files.
5. Data Appending Services: Cell phone number appending, email appending, and reverse appending services to enhance existing customer files with additional contact information.
6. Postcard Print & Mail Services: Partner service through myDMPostcards.com offering customizable postcard templates with print and mail capabilities for direct mail campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dataman Group aggregates consumer and business data from thousands of proprietary sources (telephone directories, US Census, county realty records, D&B, behavioral surveys) and packages it into targeted marketing lists for direct mail, email, and telemarketing campaigns. It also provides data appending services (cell phone, email, reverse appending), specialty databases (new homeowners, turning 65, mortgage, credit-scored, business/UCC, franchise), a self-service DIY ordering portal (DatamanLists.com), and a partner-powered postcard print and mail service (myDMPostcards.com).

Product overview

Dataman Group is a marketing data provider offering consumer and business mailing lists, email lists, and telemarketing data for direct marketing campaigns. The core offering is a portfolio of over 35 named list products organized into Consumer Lists (new homeowners, donors, multicultural, mortgage, lifestyle, millennials, credit-scored, turning 65, first-time buyers, X-date, cell phone, email, timeshare, auto, equity, families, pool owners, seniors, eco-friendly), Business Lists (B2B, UCC/business loans, credit-based, franchise, small business, insurance agents), and Industry-Specific Solutions (insurance, water quality, healthcare, non-profit, accountants, home improvement, funeral). The DatamanLists.com self-service platform enables DIY list ordering while full-service support is available by phone. An integrated postcard print-and-mail service (myDMPostcards.com) rounds out the offering as a partner-powered add-on for integrated direct mail campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• National Consumer Database Comprehensive consumer marketing database covering 133+ million households and 240+ million individuals with 2,600+ selection options, compiled from telephone directories, US Census data, county realty records, and other sources; includes 282+ million validated email addresses. Used by marketers for direct mail, email, and telemarketing campaigns.
• New Homeowner Lists Daily/weekly/monthly lists of recent home purchasers delivered ~2 days after deed filing, covering 4+ million new homeowners annually with 100+ selects including dwelling type, purchase amount, and mortgage information. Used by home services, mortgage, and home improvement marketers.
• Turning 65 Lists Medicare-focused marketing lists targeting ~11,400 Americans daily reaching age 65, used for Medicare Supplement, Advantage, and Part D prescription plan marketing.
• Homeowner X-Date Lists Insurance renewal prospect lists sorted by homeowner policy renewal month with scrubbed telephone numbers and email addresses, home value, square footage, and purchase date fields. Minimum orders start at $185. Used by insurance agents.
• Auto X-Date Insurance Renewal List Property and casualty insurance prospect list formatted by auto renewal month with vehicle type, vehicle year, and head-of-household age; starts at $175 for 750 prospects.
• Modeled Credit Score Lists (ITA Score) ITA (Invitation to Apply) score overlays providing modeled credit scoring at zip9 level for targeted marketing without requiring pre-approval. Used by home improvement, HVAC, and window replacement industries.
• Lifestyle Lists from The Behavior Bank Interest and lifestyle audience targeting including hobbies, pet ownership, health and wellness, purchase behavior, financial indicators, and everyday lifestyle interests, built from consumer survey inputs and predictive modeling.
• Multicultural Marketing Lists Cultural affinity audience targeting using modeled and aggregated data based on language preference, geography, and lifestyle indicators for Spanish-speaking and diverse household segments.
• Donor Lists Marketing lists for non-profit fundraising including donors to charities, arts, education, health, political, and religious organizations, with voter files and state contributor data and lifestyle propensity models.
• FHA Mortgage Mailing List FHA and VA mortgage holder lists compiled from Tax Assessor and County Clerk filings, updated weekly, with selections by sale amount, mortgage amount, and transaction date.
• Golfers Lists 17,965,010 golfer household records with qualifiers including travel, vacation home ownership, investment preferences, age, income, home ownership, and net worth for direct mail, email, telemarketing, and digital display.
• Timeshare Owners Database 9.6+ million timeshare owner records with resort names on 3.7 million records, including postal mailing, scrubbed cell phone numbers, and validated email addresses for travel and financial services marketing.
• Swimming Pool Owners Lists Database of 5,390,959 swimming pool owners with options to select by home value, home age, and pool owner name; supports pool service, patio furniture, solar, and childproofing marketing with same-day delivery.
• Millennials Lists Consumer segment targeting millennials born 1980–2000 with overlays for first-time home buyers, families with children, student loan holders, new parents, and lifestyle interests.
• Equity Spenders / Equity Loan Prospects Home equity targeting including homeowners with high equity and revolving debt, second mortgage holders, homeowners with children 15-18, high available equity, and low loan-to-value ratios for equity loan and home improvement marketing.
• Golden Homeowners / Senior Lists Senior homeowner mailing lists targeting adults 65+ with selects for reverse mortgage prospects, discretionary spending, net worth, annual discretionary spending, and lifestyle preferences; 2-hour turnaround available.
• Eco-Friendly Lists Consumer mindset profiles toward environment combining behavior, attitudes, opinions, and lifestyle data; used by water treatment, solar, pest control, auto dealers, retailers, and eco-friendly travel companies.
• First Time Home Buyer Mailing Lists Modeled overlay identifying renters most likely to purchase their first home based on age, household composition, income, length of residence, dwelling type, and modeled credit indicators; includes Hispanic First-Time Home Buyer segment.
• Cell Phone Lists Mobile number lists matched to consumer demographics including age, income, ethnicity, hobbies, mortgage information, and property data; supports telemarketing, surveys, and political calls with reverse appending capabilities.
• Email Marketing Lists B2B and consumer email lists including 22,889,012 business email addresses sourced from D&B and 282,255,462 consumer email addresses with validation processing; supports email appending services.
• Telemarketing Lists Consumer and business phone data with landline and cell phone coverage, DNC scrubbing, and targeting by geography, homeownership, income, modeled credit, mortgage info, age, lifestyle, and behavioral data.
• Pre-Mover Lists 3-month rolling file of consumers who have listed homes for sale, compiled from FSBO files and matched to consumer demographics with selects for listing price, bedrooms, bathrooms, and square footage.
• Property Owners Database Comprehensive property database combining tax file records with recent home purchases; unique selects include swimming pool owners, homes by age, building square footage, heating type, and cross-referenced household demographics.
• New Movers Mailing Lists Mailing lists targeting consumers who have recently moved, suitable for new homeowner, rental, and household-product marketing.
• Families with Children Lists Household-level demographic targeting for families with children with overlays including modeled income ranges, lifestyle interests, home value, and equity data for insurance, healthcare, and home improvement marketing.
• Occupation Database Professional targeting by job title compiled from state licenses and self-reported data; includes nurses, accountants, attorneys, doctors, engineers, real estate professionals, and 40+ other occupation categories.
• On-Line Shoppers and Buyers Lists Online shopping behavior lists built from multiple behavioral databases and transactional purchase data covering apparel, beauty, electronics, pet products, health supplements, and home goods categories.
• Small Business Marketing Lists Lists targeting small businesses including new businesses, franchisees, and small business owners for B2B direct marketing campaigns.
• Business to Business Mailing Lists B2B targeting using D&B proprietary classification with SIC codes, employee size, sales volume, headquarters vs. branch, franchise ownership, UCC filings, and 556,360+ new businesses.
• Business Loan Prospects (UCC Database) 39 million UCC filing records identifying business borrowers with collateral for loan, refinance, and growth opportunity targeting; includes borrower details, lender information, and asset types.
• Credit Based Business Lists D&B Marketing Prescreen scoring to identify business credit risk levels (High/Medium/Low) for marketing pre-screening purposes, helping eliminate risky prospects and improve marketing ROI.
• Franchise Owners Marketing Lists 1.5+ million franchise businesses across 1,400+ brands with filters for company-owned vs. franchisee-owned establishments; includes detailed franchise category tables from automotive to hotels.
• Insurance Industry Marketing Lists Industry-specific solutions for insurance agents including life, health, Medicare, homeowner X-date, auto X-date, and turning 65 prospect lists.
• Healthcare Industry Marketing Lists Patient targeting by condition, age, and lifestyle needs for healthcare providers and medical practices.
• Non-Profit Direct Marketing Fundraising solutions for non-profits including donor acquisition, retention marketing, and millennial donor conversion programs.
• Accountants & EAs Marketing Lists Targeted consumer outreach for tax preparation services, identifying local households in need of trusted tax help.
• Home Improvement Marketing Lists Home improvement prospect targeting using modeled credit scores, property characteristics, and homeowner equity data for renovation and upgrade marketing.
• Funeral Homes Marketing Lists Targeting households planning ahead or in need of funeral and cemetery services with lifestyle and life-stage overlays.
• Water Quality Dealers Marketing Lists Lead generation targeting homeowners needing clean water solutions, combining eco-friendly and lifestyle overlays for water treatment marketing.
• Postcard Print & Mail Service (myDMPostcards.com) Partner-powered self-service postcard design, printing, and mailing tool enabling users to customize and mail postcards weekly without waiting.
• Data Appending Services Cell phone number appending, email appending, and reverse appending services to enhance existing customer files with additional contact information.
• DatamanLists.com Online Count & Order System DIY online platform for running list counts and placing orders 24/7; supports instant counts by geography, demographics, lifestyle, modeled credit, and more with list delivery in minutes. Note: Cell phone numbers and email addresses cannot be ordered through this system.

Quantifiable outcome

• Consumer Mailing Lists – 95%+ Deliverability/Accuracy; Business Mailing Lists – 90%+ Deliverability/Accuracy; New Mover Mailing Lists – 95%+ Deliverability/Accuracy; New Homeowner Mailing Lists – 95%+ Deliverability/Accuracy; Renters Mailing Lists – 85%+ Delivery/Accuracy
• +2 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Florida Direct Marketing AssociationminorOthersProfessional organization membership providing industry networking and best practice standards alignment.
• Florida Association of Mortgage BrokersminorOthersProfessional association membership connecting the company with mortgage broker community.
• Water Quality AssociationminorOthersIndustry association membership for water treatment industry professionals.
• Boca Raton Chamber of CommerceminorOthersLocal chamber of commerce membership supporting local business community engagement.
• Better Business Bureau of Palm Beach CountyminorOthersBBB accreditation demonstrating commitment to ethical business practices and consumer trust.
• American Marketing AssociationminorOthersProfessional marketing association membership providing industry resources and networking.
• Florida Association of Cemetery, Cremation & Funeral AssociationminorOthersIndustry association for funeral and cemetery professionals, supporting their funeral home customer segment.
• International Cemetery, Cremation & Funeral Association (ICCFA)minorOthersInternational association serving funeral, cemetery, and cremation professionals.
• Jewish Federation Business & Professional GroupminorOthersLocal business group supporting Jewish community business professionals in Boca Raton.
• myDMPostcards.comcoreChannel Partner/ Reseller/ DistributorPartner portal providing postcard print and mail services. Offers free customizable templates with point-click-mail functionality for direct mail campaigns. Integrated into Dataman Group's product offerings for seamless campaign execution.
• Levis Jewish Community CenterminorOthersCommunity sponsorship demonstrating local community involvement and corporate social responsibility.
• Jewish Federation in Boca Raton, FLminorOthersCommunity sponsorship supporting local Jewish community initiatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melissa Data: Melissa provides data quality, address verification, and consumer/business mailing list services with strong overlap in mailing list provision, demographic appending, and contact data enrichment—directly competitive with Dataman's core list and appending offerings.
• AmeriList: AmeriList is a direct marketing list provider offering consumer and business mailing lists, email lists, and telemarketing data with comparable vertical targeting (insurance, mortgage, new homeowners) overlapping Dataman's core segments.
• Reach Marketing: Reach Marketing is a smaller direct competitor offering consumer and business mailing lists, email lists, and data appending services with similar SMB customer focus and product structure to Dataman Group.
• Data Axle (formerly InfoGroup): Data Axle is one of the largest US providers of B2B and B2C marketing lists, business data, and direct marketing solutions. It competes directly with Dataman Group across consumer and business mailing lists, email lists, and multi-channel marketing data.
• Salesgenie (Data.com): Salesgenie provides business and consumer sales lead lists with targeting similar to Dataman's offerings, particularly in the SMB-to-mid-market direct marketing segment with comparable product packaging.

Broad incumbents

• LiveRamp (formerly Acxiom): LiveRamp operates a large data connectivity and identity platform with consumer data assets that overlap with Dataman's audience targeting, though LiveRamp focuses more on enterprise data collaboration and programmatic activation than SMB list sales.
• Dun & Bradstreet: Dun & Bradstreet is the dominant B2B data provider whose business data, credit insights, and firmographic databases are explicitly cited by Dataman as a source for its B2B lists—making D&B a comparable competitor and upstream data supplier to Dataman.
• Experian Marketing Services: Experian offers consumer credit-based marketing lists, modeling, and audience targeting through its marketing services division. Its modeled credit and consumer data products overlap with Dataman's ITA credit-scoring and National Consumer Database.
• Epsilon Data Management: Epsilon is a large incumbent data and identity provider offering consumer mailing lists, email data, and direct marketing services as part of a broader marketing services portfolio, overlapping Dataman's list provision capabilities at greater scale.

Emerging players

• NextMark: NextMark operates a mailing list marketplace and list management platform, providing an alternative channel for list buyers and a partial competitive overlap with Dataman's self-service count and order offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DatamanGroup
• YouTubeyoutube.com/user/DatamanGroup
• Facebookfacebook.com/DatamanGroup
• LinkedInlinkedin.com/company/dataman-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataman Group