DHJ Ventures LTD T/A Dixon Jones
- Company typePrivate
- Founded2018
- HeadquartersMilton Keynes, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DHJ Ventures LTD T/A Dixon Jones does
DHJ Ventures LTD, trading as Dixon Jones, is a UK-incorporated founder-led venture operating from Milton Keynes with registered offices in Biggleswade and Harlington. Founded in November 2018 by Dixon Jones after his departure as CMO of Majestic, the company functions as a personal-brand consulting platform and SaaS product studio built around two core technologies: InLinks, an Entity SEO / knowledge-graph management platform with an established freemium user base of approximately 12,000 users; and Waikay.io, an AI Optimization (AIO) tool launched in March 2025 that monitors brand visibility, fact extraction, and source citations across major LLMs (ChatGPT, Gemini, Claude, Perplexity) and produces GEO Action Plans.
The company generates revenue through three streams: SaaS subscriptions (InLinks freemium-to-paid upgrades; Waikay monthly subscriptions with undisclosed pricing), professional services (SEO speaking engagements at conferences and universities, with fees explicitly negotiable in exchange for product mention), and online education (Udemy courses on SEO and internet marketing). Distribution is overwhelmingly personal-brand driven: Dixon Jones maintains a presence at 25+ SEO conferences annually (BrightonSEO, Pubcon, SMX, SES, RIMC, SerpConf), supplements with the dixonjones.com blog, SlideShare presentations, LinkedIn, and Twitter/X engagement, and operates within a wider partnership network that includes Global Brand Ambassador duties at Majestic and exhibition presence across UK, EU, and US Search Awards.
The customer base is fragmented and global (UK, USA, France, Lithuania, Germany, Netherlands, Romania, Turkey, Thailand, Canada), serving two primary segments: SEO professionals and digital agencies seeking Entity SEO / knowledge-graph tooling, and brand and marketing leadership seeking AI visibility and GEO optimization. Headcount sits in the 1–10 range, the company has not disclosed any external funding rounds, and the operating model reflects a founder-led studio with adjacent technologies (InLinks, Waikay, EntityMap.org) clustered under a single operator rather than a single-product focus.
DHJ Ventures LTD T/A Dixon Jones firmographics
Firmographics- Name
- DHJ Ventures LTD T/A Dixon Jones
- Legal name
- DHJ Ventures LTD
- Website
- https://dixonjones.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DHJ Ventures LTD T/A Dixon Jones industry classification
Industry- Product category
- SEO Software (Entity SEO and AI Brand Visibility)
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
- akta.pro secondary industry
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
Keywords
Where DHJ Ventures LTD T/A Dixon Jones is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DHJ Ventures LTD T/A Dixon Jones business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription (InLinks): InLinks operates as a SaaS subscription service with freemium tier. Offers free analysis of first 20 pages of any site, with paid tiers for extended usage. Represents the primary recurring revenue stream.
- SaaS Subscription (Waikay.io): Waikay.io is a separate SaaS platform launched in March 2025 for AI visibility tracking. Operates on subscription model for brand AI visibility monitoring, topic reports, fact tracking, and GEO action plans.
- Speaking and Consulting: Dixon Jones offers SEO speaking services at conferences and corporate events. Contact email [email protected] for speaking inquiries. Also provides SEO training via email.
- Udemy Courses: Online course offerings on SEO and internet marketing through Udemy platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | InLinks free tier - 20 page analysis |
| Subscription | Multi-year contract | Speaking fees - negotiable |
| Subscription | Monthly | Waikay.io - subscription pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DHJ Ventures LTD T/A Dixon Jones product offering
Product offeringCore offering
DHJ Ventures operates the personal-brand and corporate vehicle for SEO veteran Dixon Jones, combining subscription SaaS products (InLinks for entity-based SEO knowledge graphs, Waikay.io for AI brand visibility across LLMs) with paid professional services including conference speaking, corporate keynotes, email-based SEO training, and Udemy courses. Revenue is generated primarily through SaaS subscriptions with a freemium entry tier and through directly negotiated speaking and training engagements.
Product overview
DHJ Ventures LTD operates as a SEO and AI optimization product company with two primary SaaS products. Inlinks is a knowledge graph management platform that helps websites build semantic understanding, automate internal linking, and optimize content for AI systems. Waikay (launched March 2025) is a complementary AI Optimization (AIO) tool focused on tracking and improving brand visibility in LLMs like ChatGPT and Gemini. The product portfolio also includes sub-modules such as Genie (knowledge graph manager), Topic Planner (content clustering), Brand Visibility Tracker, Fact Tracker, Source Tracker, and GEO Action Plans within Waikay. The products serve SEO professionals, brand managers, and marketing teams seeking to optimize their presence in both traditional search and AI-driven discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- InLinks InLinks is a SaaS platform that builds Knowledge Graphs for websites, automates entity-based internal linking, generates schema markup, and produces AI-optimized semantic content briefs. It is sold to SEO professionals and agencies with a freemium tier (first 20 pages analyzed free) and paid upgrades, and was named 'Best Search Software Tool' at the 2020 UK Search Awards.
- Waikay.io Waikay.io is a SaaS platform launched March 2025 that tracks brand visibility across major LLMs (ChatGPT, Gemini, Claude, Perplexity), extracts the factual claims those models make about brands, identifies which URLs and domains shape AI responses, and outputs ranked GEO action plans. It is sold on subscription and targets brand and marketing teams at mid-market companies.
- SEO Speaking and Keynotes Paid speaking engagements and corporate keynotes delivered by Dixon Jones at SEO and digital marketing conferences (Pubcon, Brighton SEO, SES & SMX, RIMC, etc.) and corporate events, with fees negotiable and discountable in exchange for the right to mention InLinks and Waikay on stage.
- SEO Training Paid SEO training delivered by email and direct correspondence, covering entity SEO, knowledge graphs, and related internet marketing topics, booked through [email protected].
- Udemy Courses Self-paced online courses on SEO and internet marketing sold through the Udemy marketplace, providing recurring course revenue under standard Udemy platform pricing.
Quantifiable outcome
- InLinks won 'Best Search Software Tool' at UK Search Awards 2020
- +3 more outcomes
Companies that use DHJ Ventures LTD T/A Dixon Jones
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
DHJ Ventures LTD T/A Dixon Jones technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
DHJ Ventures LTD T/A Dixon Jones partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Waikay.iocoreWaikay.io launched in March 2025 as a sister technology to InLinks. Both products are developed under the same business ecosystem with shared leadership (Dixon Jones as CEO/investor).
- MajesticcoreLong-standing relationship. Dixon Jones was founding owner of Receptional (original SEO company) and later served as CMO at Majestic. Currently serves as 'global brand ambassador' for Majestic. Has deep involvement with Majestic's link analysis technology development.
- EntityMap.orgminorOpen standard project for publishers to declare entities, definitions and evidence in machine-readable form. Dixon Jones is involved in this initiative as part of his broader vision for entity SEO infrastructure.
- BrightonSEOcoreMajor SEO conference where Dixon Jones has spoken multiple times and Waikay has exhibition presence. Genie (Dixon's daughter) handles speaking duties while maintaining a conference stand.
- Judith LewisminorProminent SEO speaker who used Waikay during her BrightonSEO main stage presentation on AI Visibility. No payment exchanged - genuine product usage for analytical work.
- InLinkscoreCEO and investor of InLinks - the leading Entity SEO technology platform. InLinks provides knowledge graph building, semantic internal linking, and schema automation for websites.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
DHJ Ventures LTD T/A Dixon Jones competitors and assessment
Company assessmentBroad incumbents
- Semrush: Enterprise-grade digital marketing platform covering SEO, content, and competitive intelligence. Comparable because it serves the same SEO and brand marketer personas and has launched AI search visibility tooling that directly competes with Waikay's category.
- Ahrefs: A scaled SEO and content marketing platform serving the same SEO professional and digital marketer buyer. Comparable because it offers keyword, backlink, and content tools overlapping with InLinks' SEO use cases, and is reportedly adding AI visibility features that compete with Waikay.
- Moz: Established SEO software suite with keyword research, link analysis, and site audit tools. Comparable because it addresses the same SEO professional persona as InLinks and is similarly exploring AI-driven search visibility features.
- BrightEdge: Enterprise SEO and content performance platform with deep enterprise customer base. Comparable because it serves large brand and marketing organizations and has positioned around AI search visibility, directly overlapping Waikay's enterprise ambitions.
- Yext: Digital presence platform managing structured brand data across search engines and AI surfaces. Comparable because it competes in the same 'machine-readable brand entity' space that EntityMap.org and InLinks address, and serves overlapping CMO buyers.
Direct peers
- Profound: An emerging AIO/GEO platform focused on brand visibility tracking across generative AI engines. Comparable because it operates in the same nascent AI brand-monitoring category as Waikay, targeting CMOs and marketing leaders with share-of-model and prompt analytics.
- Otterly.ai: An AI search and brand monitoring tool tracking mentions, sentiment, and citations across AI assistants. Comparable because it overlaps directly with Waikay's Brand Visibility, Fact, and Source Tracker features for the same AIO buyer.
- Conductor: Enterprise SEO and content intelligence platform with a strong brand-marketer customer base. Comparable because it serves the same SEO and content team personas and is actively investing in AI-search optimization capabilities adjacent to Waikay.
- Mangools: SMB-focused SEO toolkit suite (KWFinder, LinkMiner, SERPChecker). Comparable because it targets the same SMB and solo SEO professional segment as InLinks' freemium funnel, with similar price-point positioning.
Emerging players
- MarketMuse: AI-driven content intelligence and topic clustering platform. Comparable because it overlaps with InLinks' Topic Planner and content brief generation, serving content strategy teams seeking AI-informed semantic optimization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DHJ Ventures LTD T/A Dixon Jones social profiles
Digital presenceDHJ Ventures LTD T/A Dixon Jones compliance and trust
Trust signalCompliance1 record
DHJ Ventures LTD T/A Dixon Jones financial estimates
Financial estimateRevenue estimate
Valuation estimate
DHJ Ventures LTD T/A Dixon Jones leadership team
Management profileNumber of profiles
Profiles1 record
DHJ Ventures LTD T/A Dixon Jones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DHJ Ventures LTD T/A Dixon Jones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DHJ Ventures LTD T/A Dixon Jones
What does DHJ Ventures LTD T/A Dixon Jones do?
DHJ Ventures operates the personal-brand and corporate vehicle for SEO veteran Dixon Jones, combining subscription SaaS products (InLinks for entity-based SEO knowledge graphs, Waikay.io for AI brand visibility across LLMs) with paid professional services including conference speaking, corporate keynotes, email-based SEO training, and Udemy courses. Revenue is generated primarily through SaaS subscriptions with a freemium entry tier and through directly negotiated speaking and training engagements.
Is DHJ Ventures LTD T/A Dixon Jones a public or private company?
DHJ Ventures LTD T/A Dixon Jones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DHJ Ventures LTD T/A Dixon Jones founded?
DHJ Ventures LTD T/A Dixon Jones was founded in 2018. It employs 1 to 10 people.
Where is DHJ Ventures LTD T/A Dixon Jones based?
DHJ Ventures LTD T/A Dixon Jones is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does DHJ Ventures LTD T/A Dixon Jones make money?
Four revenue lines are on record. SaaS Subscription (InLinks) is the primary driver. The others are saaS Subscription (Waikay.io), speaking and Consulting and udemy Courses.
Who are DHJ Ventures LTD T/A Dixon Jones's main competitors?
Broad incumbents on record are Semrush, Ahrefs, Moz, BrightEdge and Yext. Direct peers are Profound, Otterly.ai, Conductor and Mangools. MarketMuse is listed as an emerging player.
Does DHJ Ventures LTD T/A Dixon Jones have an API?
No public API is recorded for DHJ Ventures LTD T/A Dixon Jones.
What industry is DHJ Ventures LTD T/A Dixon Jones in?
DHJ Ventures LTD T/A Dixon Jones's product category is SEO Software (Entity SEO and AI Brand Visibility). Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management, with a secondary code of BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory. Its NAICS code is 5418.