Storman
Storman Software is a New Zealand-founded, Global Payments-owned vertical SaaS provider of cloud-based self-storage management software, serving 1,500+ operators across Australia, New Zealand, the UK, the US, and Latin America. Its Storman Cloud platform integrates billing, payments, access control, and online reservations into a single modular suite.
- Company typePrivate
- Founded1992
- HeadquartersManukau, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Storman does
Storman Software Pty Ltd is a New Zealand-founded vertical SaaS company that builds and sells cloud-based self-storage facility management software. Founded in 1992 and now headquartered in Brisbane, Australia, the company operates as a wholly-owned subsidiary of Global Payments Inc. alongside sister brands Ezidebit, eWAY, and Sentral Software. The company's core product, Storman Cloud, is a browser-accessible platform that supports online reservations and move-ins, automated billing and invoicing, integrated access control, CRM, and multi-site reporting, with offices in Australia, New Zealand, the United Kingdom, the United States, and Mexico serving more than 1,500 self-storage operators globally.
The product architecture is modular. Storman Cloud forms the core, augmented by Storman Payment Services (PCI-compliant direct debit and card processing), Online Move-Ins (digital onboarding with APLYiD-powered KYC verification), Storman Websites (a partnership with StorNow Digital for integrated web presence and real-time booking), an Embedded Page booking widget, Digital Marketing services, and a REST API for third-party integrations. The platform connects natively to nine access control providers (Nokē, CloudAXS, ICT/Protege, PTI, Paxton, Sentinel, SecCloud, BearBox, and Security Distributors Australia) and four accounting systems (Xero, Sage, MYOB, QuickBooks), positioning Storman as the connective tissue between facility hardware, financial systems, and the end tenant.
Revenue is generated through recurring SaaS subscriptions priced per facility or unit count, transaction-based payment processing fees on integrated payment volume, subscription revenue from partnered website services, and one-time professional services for onboarding and migration from competing platforms. Pricing is quote-based and not publicly disclosed. GTM is sales-led across AU/NZ, UK, and US regions, complemented by inside sales via phone and email, with case study evidence spanning enterprise operators (Storage King, StorHub, StorMate), mid-market multi-site players (Storage Choice, Melco Storage, Storage Works), and SMB independents (Cockburn Central, StoreStuff, Jim's Self Storage). Industry positioning rests on 30+ years of self-storage specialization, making Storman the largest provider in Australia and New Zealand.
Storman firmographics
Firmographics- Name
- Storman
- Legal name
- Storman Software Pty Ltd
- Website
- https://storman.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storman Software is a New Zealand-founded, Global Payments-owned vertical SaaS provider of cloud-based self-storage management software, serving 1,500+ operators across Australia, New Zealand, the UK, the US, and Latin America. Its Storman Cloud platform integrates billing, payments, access control, and online reservations into a single modular suite.
- Ownership category
- akta.pro rank
Storman industry classification
Industry- Product category
- Self-Storage Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where Storman is headquartered
LocationHeadquarters
- HQ city
- Manukau
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Storman business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based subscription software providing self-storage facility management capabilities including billing, payments, reservations, and reporting. Pricing based on facility/unit count with tiered plans.
- Payment Processing: Integrated payment services including direct debit and credit card processing with PCI-compliant Storman Payment Services offering 'set and forget' options.
- Website & Digital Services: Integrated website solutions, digital marketing, and embedded page services through partnership with StorNow Digital.
- Professional Services: Onboarding support, implementation services, training, and conversion from other software packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Storman Cloud SaaS subscription with facility management features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Storman product offering
Product offeringCore offering
Storman develops and sells Storman Cloud, a cloud-based self-storage facility management SaaS platform. The platform handles facility management, automated billing, online reservations and move-ins, payment processing, access control integration, CRM, and multi-site reporting for self-storage operators of all sizes. The company also offers integrated payment services, websites, digital marketing, and a RESTful API for third-party integrations.
Product overview
Storman offers a cloud-based all-in-one self storage management platform with a modular architecture. The core product is Storman Cloud, which provides facility management capabilities including online move-ins, reservations, automated billing, and reporting. This core platform is augmented by integrated add-on modules: Payment Solutions for PCI-compliant payment processing, Online Move-Ins for digital customer onboarding, and Storman Websites/Embedded Page for integrated web presence and real-time booking. The Storman REST API enables developer integrations. The product suite serves operators across Australia, New Zealand, UK, USA, South Africa, and Latin America, with solutions scaled for new operators through to enterprise-level multi-site operators.
Differentiator
Problem solved
Functional benefit
Brands
- Storman Cloud: Cloud-based self-storage management platform providing online move-ins, reservations, automated billing, and comprehensive reporting tools
- Storman Payment Services
- Storman Websites
- Storman Gate Broker
Products and services
- Storman Cloud Cloud-based self-storage facility management platform enabling operators to manage and monitor facilities anytime, anywhere, on any internet-connected device. Includes online move-ins, reservations, automated billing, comprehensive reporting, integrated access control, CRM, and sales engine for lead and move-in management.
- Storman Payment Solutions PCI-compliant integrated payment management system offering automated direct debits from credit cards and bank accounts. Includes 'set and forget' options, flexible payment terms and billing periods, automated invoicing, late letters and fees, receipts, and gate lockouts for efficient operations.
- Online Move-Ins Digital customer onboarding system enabling online reservations and move-ins 24/7. Includes automated ID verification via APLYiD integration, e-signatures, and complete agreement workflow without requiring in-person visits.
- Storman Websites Integrated website solutions created in partnership with StorNow Digital. Includes real-time booking synchronization, automated ID verification and onboarding, dynamic pricing and promotions, 24/7 accessibility, and template system for seamless digital experience.
- Embedded Page Embeddable booking and payment interface that allows customers to reserve units, move in online, and make payments directly from operator's existing website. Powered by Storman API for real-time data synchronization.
- Digital Marketing Marketing tools and services including lead generation, website optimization packages, and digital marketing support designed specifically for the self-storage industry.
Quantifiable outcome
- 4.9 star rating for Ease of Use on Capterra
- +1 more outcomes
Companies that use Storman
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Storman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
Storman partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- APLYiDcorePartnership brings state-of-the-art ID verification process for KYC compliance. Fully automated verification works in minutes, no downloads required, operates on smartphones to reduce customer onboarding abandonment.
- StorNow DigitalcoreStrategic partnership to create seamless integrated digital experience for self-storage operators. Provides real-time pricing, instant online bookings, and automated onboarding functionality through Storman's embedded website solutions.
- Nokē (Janus International)coreSmart entry system integration with Storman Cloud providing seamless access control. Automated customer access based on payment status.
- CloudAXScore100% cloud-based self-storage access control system. CloudAXS combined with Storman Cloud negates requirement for PCs or hardwired internet connections onsite.
- ICT (Protege)coreWorld leading manufacturer of unified and intelligent electronic access control and security solutions. Protege systems offer all-in-one solutions that integrate with Storman.
- PTI Security SystemscoreWorldwide leader in self-storage access control security and integrative technologies. Enables owners to provide great customer experience and streamline operations.
- PaxtoncoreIntuitive, user-friendly access control software with single-door architecture. Event reports generated in clicks, easily expanded as needed.
- SentinelcoreAustralasian and New Zealand support team involved in self storage industry since 1997. Products supplied as tailored packages meeting highest standards.
- SecCloud (secVision)coreComplete commercial security management solution with access control, intruder detection, and building automation. Manages security from anywhere at anytime.
- BearBoxcoreHosted system for complete portfolio management of alarms, security, access control and monitoring. Custom access levels and keypad messages, view logs and reports from anywhere.
- XerocoreAccounting software integration enabling seamless export of financial data from Storman to Xero for accounting reconciliation.
- SagecoreAccounting software integration enabling seamless export of financial data from Storman to Sage for accounting reconciliation.
- MYOBcoreAccounting software integration enabling seamless export of financial data from Storman to MYOB for accounting reconciliation.
- QuickBookscoreAccounting software integration enabling seamless export of financial data from Storman to QuickBooks for accounting reconciliation.
- Global PaymentsflagshipParent company providing financial infrastructure and resources. Storman is part of the Global Payments group of companies along with Australian brands Ezidebit, eWAY, and Sentral Software.
- Self Storage Association of Australasia (SSAA)flagshipLongstanding principal partner and industry association membership providing industry leadership, networking, and credibility.
- Self Storage Association UK (SSA UK)flagshipApproved Industry Supplier and industry association membership providing industry leadership and networking in UK market.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Storman competitors and assessment
Company assessmentOthers
- StorageMart: Large self-storage operator (Storman customer); included because as a major multi-region operator they reflect the buyer profile Storman targets and signal the enterprise customer base.
- CenterEdge Software: Provides facility-management software for recreation and specialty facilities; adjacent rather than direct, but operates in the same vertical-SaaS-for-physical-facilities segment as Storman.
Direct peers
- SiteLink Storage Software: One of the largest self-storage management software vendors in North America, offering a cloud-based platform with facility management, payments, and integrations — directly comparable to Storman Cloud across the same customer base.
- OpenTech Alliance: Provides self-storage software, access control hardware, and managed services; directly competes with Storman's facility management and access-control integration suite in the US and other markets.
- StorEDGE Software: Cloud-based self-storage management software serving independent and multi-site operators with similar payments, online move-in, and reporting capabilities; closest US-focused peer to Storman Cloud.
- Cubby Software: Self-storage management software vendor targeting small-to-mid sized operators with online reservations, billing and tenant management — comparable product scope and customer segment to Storman's SMB offering.
- Storage Commander: Self-storage facility management software offering billing, access control integration, and online move-ins; directly comparable feature set to Storman Cloud, particularly for independent operators.
Emerging players
- Tenant Inc: Modern cloud self-storage software with strong UI/UX focus and integrated payments; emerging competitor addressing the same operator pain points (ease of use, online move-ins) that differentiate Storman.
Broad incumbents
- Yardi: Large diversified property-management software suite that includes self-storage (Yardi Storage), offering broader property-management functionality plus established enterprise distribution; overlaps with Storman's enterprise segment.
- RealPage: Broad property-management platform including storage operations modules; targets enterprise multi-site operators and represents the kind of larger incumbent that competes with Storman in the enterprise tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Storman social profiles
Digital presenceStorman compliance and trust
Trust signalCompliance2 records
Storman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storman leadership team
Management profileNumber of profiles
Profiles1 record
Storman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storman
What does Storman do?
Storman develops and sells Storman Cloud, a cloud-based self-storage facility management SaaS platform. The platform handles facility management, automated billing, online reservations and move-ins, payment processing, access control integration, CRM, and multi-site reporting for self-storage operators of all sizes. The company also offers integrated payment services, websites, digital marketing, and a RESTful API for third-party integrations.
Is Storman a public or private company?
Storman is a private company. It is classified as corporate owned and is currently operating.
When was Storman founded?
Storman was founded in 1992. It employs 11 to 50 people.
Where is Storman based?
Storman is headquartered in Manukau, New Zealand, in the Oceania region.
How does Storman make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing, website & Digital Services and professional Services.
Who are Storman's main competitors?
Others on record are StorageMart and CenterEdge Software. Direct peers are SiteLink Storage Software, OpenTech Alliance, StorEDGE Software, Cubby Software and Storage Commander. Tenant Inc is listed as an emerging player. Broad incumbents are Yardi and RealPage.
Does Storman have an API?
Yes. Storman offers a RESTful API that provides developer-friendly tools to integrate Storman with existing websites or third-party applications. The API enables real-time data synchronization, allowing external systems to connect to Storman Cloud for functions such as lead capture, reservation management, customer onboarding, and payment processing. Storman Embed Pages functionality also leverages this API to allow customers to reserve units, move in online, and make payments directly from operator websites. Developer documentation is at storman.com/how-api-can-transform-your-self-storage-operations.
What industry is Storman in?
Storman's product category is Self-Storage Management Software. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions). Its NAICS code is 513210 and its SIC code is 7372.