Localiza.me

What Localiza.me does

Localiza.me (legally LOCALIZAME TECHNOLOGY S.L.) is a Barcelona-based SaaS company that provides a Local SEO platform purpose-built for managing Google Business Profile (Google My Business) listings at scale. The company serves three primary customer segments: multi-location enterprises and franchises that need centralized control over local search presence, marketing agencies managing Google Business Profiles on behalf of multiple clients, and small businesses seeking either managed local SEO services or self-serve tooling through a mobile app. The platform integrates natively with Google Business Profile and Google Maps to enable bulk profile editing, mass publishing of promotions and updates, real-time local SEO audits, centralized review management and response, and competitor visibility analysis across hundreds or thousands of locations.

The product portfolio consists of three core offerings — Multi-Location (for franchises and large chains), Agency (for SEO consultants managing multiple clients), and a managed Local SEO Agency service for small businesses — supplemented by add-on modules including an AI-powered review response automation system and a Web module for automatic website creation from Google Business Profile data. Underlying technology emphasizes ease-of-use for multi-location operations, with AI features focused on generative review responses, sentiment analysis with LLM-based query capabilities, and workflow automation for review monitoring and publishing. The company operates a hybrid go-to-market model combining sales-assisted demos (15-minute Calendly sessions) for enterprise customers with a product-led growth motion through the free "Pocket" mobile app for small businesses.

The business model is subscription-based with pricing structured by location count for multi-location accounts (from €3.60 to €5.25 per location per month, decreasing with volume) and by tier for agency services (€100–€300/month) and SMB add-ons (€9/month + VAT each for AI and Web modules). Additional revenue comes from full-service managed SEO retainers and freemium conversion from the Pocket app. The company has received grant financing from ENISA (Spain's public innovation agency), won Orange's digital innovation contest in 2022, and was a SeedRocket 27th Campus finalist. It operates primarily in Spain with broader European scope, running a small team of 1–10 employees, and reports platform-wide scale metrics including 8,460+ managed listings and 28,000+ reviews responded to.

Name

Localiza.me

Legal name

LOCALIZAME TECHNOLOGY S.L.

Website

https://localiza.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Localiza.me is a Barcelona-based SaaS platform that provides Google Business Profile management and local SEO tools for multi-location enterprises, franchises, agencies, and small businesses. Its platform offers bulk profile editing, AI-powered review response, mass publishing, and centralized analytics across Google Maps listings.

Ownership category

akta.pro rank

Product category

Local SEO Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

akta.pro secondary industries

International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Local SEO software
• Multi-location management
• Google Business Profile
• Review management platform
• Franchise local search

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription - Multi-location Tool: Tiered subscription model where pricing scales based on the number of business locations managed. Higher tiers (more locations) receive lower per-location pricing. This creates a land-and-expand revenue dynamic where the company grows with its customers' portfolio expansion.
2. Premium Add-on Modules: Optional modules (AI and Web) offered at €9/month + VAT per module, providing incremental upsell revenue on top of base subscriptions.
3. SEO Agency Services - Small Business: Full-service SEO local agency offerings for small businesses including profile management, optimization, monthly reports, review response, content publishing, citations, and optional website creation.
4. Free Base Tier (Pocket App): Free entry-level tier for Pocket mobile app drives adoption and conversion to paid features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Localiza.me is a SaaS local SEO platform that helps businesses manage multiple Google Business Profile (Google My Business) listings from a single dashboard. Its core offering combines mass profile editing, AI-powered review responses, real-time local SEO audits, mass publishing of posts and promotions, sentiment analysis of reviews, and competitor visibility benchmarking for franchises, multi-location chains, agencies, and small businesses.

Product overview

Localiza.me is a Local SEO Platform designed for multi-location businesses, franchises, and agencies. The core offering consists of three main products: Localiza.me Multi-Location (for large organizations and franchises managing hundreds of locations), Localiza.me Agency (for consultants and marketing agencies managing multiple client accounts), and Localiza.me Local SEO Agency (for small business local search optimization). The platform integrates with Google Business Profile and Google Maps to ensure NAP (Name, Address, Phone) consistency and improve local search visibility. Key features include AI-powered review response automation that generates branded responses in multiple languages, a store locator tool with QR code generation for physical locations, and web page builder tools for creating location-specific landing pages. The architecture follows a platform-plus-modules approach where the core SEO management functionality is supplemented by AI automation add-ons for review management.

Differentiator

Problem solved

Functional benefit

Products and services

• Localiza.me Multi-Location Enterprise-grade local SEO management platform for franchises and large multi-location organizations, providing centralized control over Google Business Profile listings, NAP consistency monitoring, AI-powered review response, mass editing and publishing, real-time local SEO audits, and analytics across hundreds or thousands of locations.
• Localiza.me Agency Local SEO platform tailored for marketing consultants and agencies, enabling centralized management of multiple client Google Business Profile accounts, bulk actions across client portfolios, client reporting, and scalable local search optimization across diverse business portfolios.
• Localiza.me Pocket (Local SEO for Small Business) Mobile-first local SEO solution for individual small businesses and local commerce operators, providing simplified Google Business Profile optimization, review management, audit suggestions, content publishing, optional AI-powered review responses, and automatic website creation from Google Business Profile data via add-on modules.
• AI Review Response Automation Standalone AI module that automatically generates personalized, brand-consistent responses to customer reviews across multiple business locations, supporting multiple languages and scaling review engagement without manual reply writing.

Quantifiable outcome

• 60% time savings reported by users managing multi-location profiles
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered minor.

• SeedRocketminorOthers · 1 May 2022Localiza.me was selected as a finalist in the 27th edition of the SeedRocket campus for entrepreneurs, gaining visibility and mentorship from the Spanish startup ecosystem.
• OrangeminorOthers · 1 January 2022Localiza.me won Orange's digital innovation contest, which recognizes and supports innovative startups in the Spanish market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Advice Local: Advice Local is a smaller US-based local SEO and listings platform focused on agencies and SMBs, providing citation and GBP management — narrower scope and footprint, but a comparable product for the agency segment.

Direct peers

• Podium: Podium is a multi-location review management and customer communication platform with strong AI-assisted review response features, directly competing for the same multi-location retailer/fitness customer profiles as Localiza.me.
• BrightLocal: BrightLocal is a UK-based local SEO SaaS platform offering citation management, GBP optimization, reputation management, and local search rank tracking for agencies and SMBs — the closest direct functional competitor to Localiza.me in the GBP/local SEO category.
• Whitespark: Whitespark is a Canadian local SEO software company providing citation building, GBP optimization, and reputation management tools — a comparable product set focused on the agency and SMB segments.
• Yext: Yext is an enterprise listings and digital presence platform managing business information across Google, Bing, Facebook, and dozens of other publishers — directly comparable to Localiza.me's multi-location GBP and listings management product.
• Synup: Synup is a listings and reputation management SaaS aimed at multi-location brands and agencies, offering similar centralized GBP management, review response, and analytics workflows as Localiza.me.
• Birdeye: Birdeye is a multi-location customer experience platform combining listings management, review monitoring/response, and AI-driven messaging — overlapping directly with Localiza.me's multi-location GBP and AI review response product.
• Moz Local: Moz Local distributes and syncs business listings to the major data aggregators and search engines, with a strong focus on local search ranking factors. It is one of the global benchmarks Localiza.me positions itself against.

Broad incumbents

• Reputation.com: Reputation.com is an established enterprise reputation and listings platform serving large multi-location enterprises — a broader incumbent in the same category that competes for the franchise tier Localiza.me targets.
• Semrush Local: Semrush is a broad digital marketing platform that has expanded into local SEO/listing management via its Semrush Local toolkit — a broader incumbent offering GBP-style features as part of a much wider SEO suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/localizame
• Instagraminstagram.com/localiza_me
• TikToktiktok.com/@localiza.me?lang=es
• Xx.com/localiza_me
• Facebookfacebook.com/localiza.me.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localiza.me