The Property Jungle

What The Property Jungle does

The Property Jungle (legal entity Property Jungle Limited) is a UK-based website design and development company that exclusively serves estate agents, lettings agents, commercial agents, new homes developers, multi-branch agencies, and estate agency franchises. Founded in 2005 and operating under the Nurtur Group holding structure, the company has built over 3,000 websites over 20+ years and holds a 4.9/5.0 rating across 281 Trustist reviews, plus a Best Overall Supplier award from the Best EA Supplier Guide 2021. The core product portfolio consists of two lines: Bespoke Websites (custom design from £8,625+VAT) and Template Websites across two tiers — Premium (Vale, Wharf, Palisades, Mews, Boulevard, Croft, Plaza, Gate from £995+VAT) and Platinum Pro (Electra, Homely, Atlas from £2,000+VAT). All sites are built on WordPress with native CRM property feed integrations to Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, and Arthur Online, alongside a free CMS and analytics dashboard.

The revenue model combines three streams: (1) one-time license fees on website builds, (2) recurring subscriptions via the Site for Life no-upfront-cost package with 2-year template refreshes and the 'Can You Just' maintenance plan from £25+VAT/month, and (3) affiliate/referral commissions from partner services including conveyancing (The Moving Hub), 360° tours (Immoviewer, for which TPJ is the UK representative), live chat (Yomdel), school data (Locrating), and Microsoft 365 reselling. Distribution is primarily direct sales through website quote requests, phone (0208 050 8822), and Calendly demos, supplemented by partner referrals and industry event participation (notably The Guild Conference). The company employs 11–50 people, is led by Managing Director Mike Smithson, and reports into Nurtur Group CEO Jon Cooke. Pricing is publicly disclosed across the full template and bespoke catalog.

Name

The Property Jungle

Legal name

Property Jungle Limited

Website

https://thepropertyjungle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Property Jungle is a UK-based web design agency that exclusively builds lead-generation websites for estate agents, lettings agents, commercial agents, new homes developers, and property franchises, with WordPress-based templates and bespoke builds integrated to major property CRMs and distributed under the Nurtur Group ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Template Website Sales: One-time sale of pre-designed website templates ranging from basic Vale template to premium Platinum Pro designs. Prices from £995 to £2,000+ VAT.
2. Bespoke Website Development: Custom-designed websites built to specific client requirements. Bespoke Lite from £8,625+VAT, full bespoke projects priced higher.
3. Maintenance Plans: Monthly 'Can You Just' maintenance plans starting from £25+VAT per month providing ongoing updates and support
4. Site for Life Subscription: No upfront cost monthly payment plan over 2 years including new template website every 2 years, hosting, and maintenance
5. Add-Ons and Features: Additional paid features including Blog/News (£105+VAT), New Homes Manager (£280+VAT), Draw Map Search (£210+VAT), Google Reviews Carousel (£130+VAT), and various other premium features
6. Partner Services Revenue Share: Referral fees and commission from partner services including conveyancing (The Moving Hub), 360° tours (Immoviewer), school data (Locrating), and marketing platforms

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Property Jungle designs, builds, and supports conversion-focused websites exclusively for UK estate agents, lettings agents, commercial agents, new homes developers, and estate agency franchises. Offerings span fully bespoke websites (from £8,625+VAT), pre-designed template websites across Premium and Platinum Pro tiers (from £995 to £2,000+VAT), and a Site for Life subscription with no upfront cost and a new template every two years. Every site is built on WordPress with integrated property feed sync to major CRMs (Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, Arthur Online), free CMS, performance dashboard, LeadPro lead nurturing, and 40+ priced add-ons covering 360° tours, open banking payments, conveyancing, repair reporting, and school data.

Product overview

The Property Jungle is a UK-based website development company specialising exclusively in websites for property professionals. The core product portfolio consists of two main website types: Bespoke Websites (fully custom-designed from £8,625 +VAT) and Template Websites (pre-designed at lower cost, with 10 templates across Platinum Pro and Premium tiers). Both website types are available on WordPress or as standard builds. The 'Site for Life' package offers a subscription model with no upfront cost and a new template every two years. The platform integrates property feeds from major CRM systems (Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, Arthur Online). The product ecosystem includes a free Content Management System, Data Dashboard, and LeadPro lead nurturing tool, alongside an extensive catalogue of 40+ priced add-ons including 360° Virtual Tours (immoviewer), Open Banking Payments (TrustistTransfer), Repair Reporting (Fixflo), Floorplans (Metropix), Web Chat (Yomdel), Conveyancing Calculator (The Moving Hub), Online Auctions (iamsold), School Data (Locrating), Microsoft 365 integration, and various marketing and property search tools. The company also provides maintenance plans starting at £25 +VAT per month.

Differentiator

Problem solved

Functional benefit

Brands

• The Property Jungle: Primary brand providing bespoke and template website design and development services for estate agents, lettings agents, commercial agents, new homes developers, and estate agency franchises.
• Site for Life
• Platinum Pro
• LeadPro
• TrustistTransfer

Products and services

• Bespoke Websites Fully custom-designed websites built to specification for property professionals. Each project includes an exclusive design tailored to the business, custom page layouts, deeper brand consistency, and optimisation for specific agency goals. Pricing starts from £8,625+VAT and is offered in a Bespoke Lite tier from April 2025 for clients seeking custom design without the full bespoke premium.
• Template Websites Pre-designed, tested master templates that can be personalised to reflect an agency's brand. Available across three tiers: Vale (from £995+VAT), Premium (Wharf, Palisades, Mews, Boulevard, Croft, Plaza, Gate from £1,250+VAT), and Platinum Pro (Electra, Homely, Atlas from £2,000+VAT) with conversion-focused features, banner ads, prominent CTAs, mortgage/stamp duty calculators, and mobile-first design.
• Site for Life Package Subscription package offering a new template website every two years with no upfront cost, monthly payments over a 2-year term. Includes hosting, maintenance, and ongoing support. Designed to spread investment over time and keep clients current with web technology.
• 'Can You Just...' Maintenance Plan Fixed-price monthly maintenance plan starting from £25+VAT per month providing ongoing content updates, changes, and ad-hoc modifications without quotes and paperwork. Modelled like a car or boiler maintenance plan.
• Microsoft 365 Reseller Service Reselling of Microsoft 365 Business Basic (browser-based) and Business Standard (installed applications) subscriptions including Word, Excel, Outlook, PowerPoint, Publisher, OneNote, 50GB email, and 1TB storage per user. Provided to property clients as an integrated add-on to their website package.

Quantifiable outcome

• 43% increase in valuation leads for agencies using latest Platinum Pro templates
• +2 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LeadProcoreTechnology or IntegrationLeadPro provides dynamic and personalised automated lead and customer communication software integrated into Property Jungle websites. The tool automatically responds to enquiries, asks qualifying questions, and helps prioritize responses to improve conversion rates.
• YomdelcoreTechnology or IntegrationYomdel provides property-trained live chat operators who nurture leads from web visitors, responding within 15 seconds, 24/7. Integrated as a website add-on for customer service.
• StarberrycoreGTM or Marketing PartnerAward-winning digital agency specialising in digital marketing services for estate agents. Provides strategic digital marketing campaigns, creative content, and detailed reporting to drive hot leads.
• BriefYourMarketminorGTM or Marketing PartnerAll-in-one marketing platform designed to help estate agents turn their historic data into new valuation opportunities through both digital and physical marketing.
• immoviewercoreTechnology or IntegrationSimple, affordable 3D 360° tours and virtual show home visualisations. The Property Jungle is the UK representative for Immoviewer, offering tours that can be created in under 20 minutes.
• ReapitcoreTechnology or IntegrationProperty software integration for automatic property feed sync to websites. Ensures listings are automatically updated on agent websites.
• VebracoreTechnology or IntegrationProperty software integration for automatic property feed sync to websites.
• DezrezcoreTechnology or IntegrationProperty software integration for automatic property feed sync to websites.
• MicrosoftcoreTechnology or IntegrationAs Microsoft Partners, The Property Jungle resells Microsoft 365 Business Basic and Business Standard subscriptions including Office software, email, and storage services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BriefYourMarket: UK marketing platform for estate agents converting historic data into valuation opportunities. Currently a Nurtur Group partner marketed through Property Jungle, but adjacent in offering cross-sell/upsell marketing automation that competes for the same agency wallet.
• Starberry: Award-winning UK digital marketing agency for estate agents offering paid media, SEO, and creative services. Partner of Property Jungle within the Nurtur Group ecosystem; adjacent competitor for agency marketing budgets.

Broad incumbents

• Dezrez: UK estate agent CRM and property software provider with an integrated website offering. A Property Jungle integration partner, but also competes by bundling its own website modules with its core CRM product.
• iamproperty: Larger UK property services group offering auction, conveyancing, compliance, and moving services. Includes iamSold (a Property Jungle partner). Wider portfolio than The Property Jungle but with overlapping agent-customer relationships.

Direct peers

• Street Group (Street.co.uk): Wales-based PropTech platform offering websites, CRM, and a full operating system for UK estate agents. Broader product portfolio but directly competes for the same multi-branch and enterprise agency website contracts.
• Property Hive: UK-based WordPress plugin and website solution for estate agents. Competes with The Property Jungle at the template and self-service end of the market, particularly among smaller agents using WordPress.
• EstateApps: UK provider of apps and websites for estate and letting agents. Overlaps with The Property Jungle on agent websites while extending into mobile apps, competing for the same property technology budget.
• Property Webmasters: Long-established UK-based web design and marketing agency specialising exclusively in estate and letting agent websites. Direct competitor offering template and bespoke websites with CRM integrations — nearly identical business model and customer base to The Property Jungle.
• Agent Media: UK digital marketing and website provider focused on estate agents. Offers bespoke websites, SEO, and lead generation services to the same SMB and mid-market estate agency segment that The Property Jungle targets.
• Iceberg Digital: UK agency specializing in website design, digital marketing, and SEO for estate and letting agents. Comparable vertical focus, customer profile, and product offering to The Property Jungle's template and bespoke services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PropertyJungle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Property Jungle