Property Hive
Property Hive is a UK-based WordPress plugin platform serving estate and letting agencies with property listing websites, automated CRM imports from 50+ systems, and real-time exports to major UK and international property portals via a freemium core-plus-add-ons model.
- Company typePrivate
- Founded2015
- HeadquartersSoutham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Property Hive does
Property Hive, founded in 2015 by Steve Marks (formerly of Jupix), is a UK-based WordPress property technology platform built for estate agencies, letting agents, and the developer agencies that serve them. The core offering is a free, open-source WordPress plugin written in PHP/MySQL that provides property search forms, search results pages, property detail pages, shortcodes, calculators, and basic CRM functionality, all extensible through 250+ WordPress hooks, filters, and actions and accessible via the WordPress REST API. Around this core, Property Hive has assembled a commercial ecosystem of more than 70 add-ons covering property imports from 50+ estate agency CRMs (Vebra Alto, Street, Reapit, Dezrez, Jupix, Loop, Rex, Agency Pilot, Arthur Online, Apex27, and others), real-time feeds to UK portals (Rightmove, Zoopla, OnTheMarket), international portal exports (Kyero, A Place in the Sun, TheMoveChannel, JamesEdition), website UX modules (Map Search, Radial Search, Infinite Scroll, Shortlist, Saved Searches), CRM workflow tools (Documents, Calendar, Email Templates, Tasks, SMS via Twilio), and theme data bridges to the major WordPress real estate themes (Houzez, WpResidence, RealHomes, Real Estate 7, RealesWP). Recent additions include an AI-powered XML field mapping feature (June 2026), a lead tracking module (October 2025), and a Vebra Alto enquiry sync (April 2026).
Revenue is generated through a freemium model. The core plugin is permanently free; paid access comes via tiered annual subscriptions (Import at £199/year, Complete/Agent at £299/year for 1 site, Developer at £599/year for up to 3 sites, Expert at £1,499/year for unlimited sites) plus individual add-on purchases, with a 7-day free trial and 30-day money-back guarantee on subscriptions sold through the company's WooCommerce checkout on wp-property-hive.com. The go-to-market is product-led growth anchored on the official WordPress plugin repository (3,000+ active installations, 4.9/5 rating) and a certified developer/agency partner directory (10+ UK agencies including Servon Design, Perform Online, Art Division, Stulane). The company is a privately-held UK limited company (Property Hive Software Ltd), registered at 1 Billing Road, Northampton, with a small bootstrapped team (1-10 employees) led by founder Steve Marks alongside a Sales and Marketing Manager. The platform currently supports 1,600+ sites actively importing properties and processes 150M+ property records monthly across the install base.
Property Hive firmographics
Firmographics- Name
- Property Hive
- Legal name
- Property Hive Software Ltd
- Website
- https://wp-property-hive.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Property Hive is a UK-based WordPress plugin platform serving estate and letting agencies with property listing websites, automated CRM imports from 50+ systems, and real-time exports to major UK and international property portals via a freemium core-plus-add-ons model.
- Ownership category
- akta.pro rank
Property Hive industry classification
Industry- Product category
- Real Estate Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
Keywords
Where Property Hive is headquartered
LocationHeadquarters
- HQ city
- Southam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Property Hive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscriptions: Annual subscription model with tiered plans (Agent/Import, Developer, Expert) providing access to premium add-ons, priority support, and updates. Core plugin remains free.
- Add-on Sales: Individual premium add-ons available for extended functionality including property imports, portal feeds, CRM tools, and website enhancements.
- Developer/Agency Licensing: Developer plan allows use on up to 3 agency websites; Expert plan allows unlimited websites and portals. Pricing tiers based on number of sites managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Core Plugin - Permanently free WordPress plugin |
| Subscription | Annual | Import Plan - Property Import Only |
| Subscription | Annual | Complete/Agent Plan - All Features, 1 Site |
| Subscription | Annual | Developer Plan - 3 Sites |
| Subscription | Annual | Expert Plan - Unlimited Sites |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Property Hive product offering
Product offeringCore offering
Property Hive provides a WordPress-based property technology platform consisting of a free core plugin and a suite of 70+ premium add-ons that powers estate agency websites. The platform automates property imports from 50+ CRM systems and supports real-time exports to UK and international property portals (Rightmove, Zoopla, OnTheMarket), while delivering built-in CRM tools for contact management, applicant matching, viewing scheduling, and sales progression.
Product overview
Property Hive is a WordPress-based property technology platform consisting of a core plugin and ecosystem of add-on modules. The core offering includes the Property Hive Core Plugin (free) providing property search functionality, search forms, property details pages, and basic CRM capabilities; the Property Hive CRM (free) offering contact management, applicant matching, viewing scheduling, sales progression, and lettings management; and the Honeycomb Theme (free) providing pre-styled templates. Premium capabilities are unlocked through subscription plans (Developer at £49.92/month, Expert at £124.92/month) and access to 70+ add-on modules organized into categories: Property Import (for importing from 50+ CRMs), Portal Feeds (Rightmove, Zoopla, OnTheMarket RTDF exports), Website Tools (Map Search, Radial Search, Shortlist, Infinite Scroll), CRM Tools (Documents, Calendar, Email Templates, Tasks, SMS), and Data Bridges (theme integrations). Recent AI integration includes AI-powered XML field mapping for automated property import configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Hive WordPress Plugin The free WordPress plugin containing all core components for building an estate agency website, including property search forms, search results page, property details page, shortcodes, calculators, Elementor/Divi support, customisable templates, and basic CRM functionality. Permanently free with no subscription required.
- Property Hive CRM Free open source estate agency CRM built on WordPress providing contact database management, property matching and email alerts, enquiry management, appointment scheduling, sales progression, marketing automation, and lettings management functionality for estate and letting agents.
- Honeycomb Theme Free WordPress estate agency theme built by Property Hive developers with pre-styled property search templates, fully responsive layout, customizable via the WordPress customizer, and compatible with Property Hive add-ons.
- Property Hive PRO Subscription Annual subscription providing access to 70+ premium add-ons, priority support, and updates, with tiered plans based on features and number of websites. Plans include Import (£199/year), Complete (£299/year for 1 site), Developer (£599/year for 3 sites), and Expert (£1,499/year for unlimited sites). Includes 7-day free trial and 30-day money-back guarantee.
Quantifiable outcome
- 150+ million properties imported in last 30 days across active installations
- +3 more outcomes
Companies that use Property Hive
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Property Hive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature5 records
Property Hive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- RightmovecoreMajor UK property portal partner. Property Hive offers Real-Time DataFeed (RTDF) integration for instant property updates to Rightmove. Properties automatically sent when updated or removed in WordPress.
- ZooplacoreMajor UK property portal partner. Real-time listings integration allows instant property updates to Zoopla from WordPress.
- OnTheMarketcoreUK property portal partner offering Real-Time DataFeed (RTDF) integration for automatic property syncing.
- HouzezcorePopular WordPress real estate theme with dedicated Property Hive data bridge add-on for seamless integration.
- WpResidencecoreWordPress real estate theme with dedicated Property Hive data bridge for automatic data synchronization.
- RealHomescoreWordPress real estate theme with dedicated Property Hive data bridge for property data synchronization.
- Vebra AltocoreLeading estate agency CRM with full API XML integration. Supports property imports and bidirectional enquiry sync.
- Street Group (Street CRM)coreEstate agency CRM with API integration for automated property imports and enquiry exports back to Street.
- Loop SoftwarecoreEstate agency CRM with API integration for automated property imports and enquiry sync capabilities.
- ReapitcoreMajor property software provider with Reapit Foundations API integration for property imports (incurs additional monthly fees).
- DezrezcoreEstate agency CRM with Dezrez One XML and Dezrez Rezi JSON API support for property imports.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Property Hive competitors and assessment
Company assessmentRegional players
- AgentFire: AgentFire is a US-focused real estate IDX website builder for agents and brokers. While Property Hive serves the UK market and AgentFire serves the US, both compete in the WordPress-based property website builder space with similar feature sets.
Broad incumbents
- Reapit: Reapit is a major UK property software provider offering CRM, lettings, and sales progression with website integration capabilities. Property Hive integrates with Reapit Foundations but Reapit's broader suite competes for the same estate agent technology budget.
Direct peers
- WpResidence: WpResidence is a premium WordPress real estate theme offering property listings, agent profiles, and CRM features. It serves the same UK estate agency market as Property Hive with comparable pricing tiers and feature sets.
- Estatik: Estatik is a WordPress real estate plugin providing property listings, search, and basic CRM capabilities. It serves the same SMB estate agent segment as Property Hive with similar freemium and paid add-on monetization.
- Houzez: Houzez is a leading WordPress real estate theme with built-in property listing, search, and CRM-like features. While Property Hive integrates with Houzez via a data bridge, Houzez competes directly for the same UK estate agent customers seeking property website functionality.
- RealHomes: RealHomes is a WordPress real estate theme with property listings, advanced search, and agent features. It is a Property Hive integration partner but also a direct competitor in the UK estate agent website market.
- Real Estate 7: Real Estate 7 is a WordPress theme purpose-built for real estate agents with property listings, agent profiles, and IDX/CRM-style features. It is a Property Hive integration partner and competes in the same UK/international estate agency market.
Emerging players
- Vebra Alto: Vebra Alto is a leading UK estate agency CRM with API/XML integration. Property Hive integrates with Vebra Alto for property imports, but Vebra Alto's own website and portal tools compete for the same agency's primary software investment.
- Jupix: Jupix is a UK estate agency CRM platform where Property Hive's founder previously worked. While Jupix focuses on CRM and property management, its website-building features overlap with Property Hive's value proposition for estate agent websites.
Others
- Zapier: Zapier is an automation platform that Property Hive integrates with for connecting to 3,000+ apps. As an enabling technology, Zapier could allow agencies to build workflows that reduce reliance on Property Hive's premium add-ons for basic integrations.
Market position
Strengths1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Property Hive social profiles
Digital presenceProperty Hive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Property Hive leadership team
Management profileNumber of profiles
Profiles2 records
Property Hive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Property Hive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Property Hive
What does Property Hive do?
Property Hive provides a WordPress-based property technology platform consisting of a free core plugin and a suite of 70+ premium add-ons that powers estate agency websites. The platform automates property imports from 50+ CRM systems and supports real-time exports to UK and international property portals (Rightmove, Zoopla, OnTheMarket), while delivering built-in CRM tools for contact management, applicant matching, viewing scheduling, and sales progression.
Is Property Hive a public or private company?
Property Hive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Property Hive founded?
Property Hive was founded in 2015. It employs 1 to 10 people.
Where is Property Hive based?
Property Hive is headquartered in Southam, United Kingdom, in the Europe region.
How does Property Hive make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are add-on Sales and developer/Agency Licensing.
Who are Property Hive's main competitors?
AgentFire is listed as a regional player. Reapit is listed as a broad incumbent. Direct peers are WpResidence, Estatik, Houzez, RealHomes and Real Estate 7. Emerging players are Vebra Alto and Jupix. Zapier is listed as an others.
Does Property Hive have an API?
Yes. Property Hive integrates with the WordPress REST API (added in WordPress 4.7). Developers can access and write property data from third-party applications. The API supports JSON format for data exchange. No dedicated API documentation URL or SDK is explicitly provided; developer documentation is available at docs.wp-property-hive.com. Developer documentation is at docs.wp-property-hive.com.
What industry is Property Hive in?
Property Hive's product category is Real Estate Software. Its primary akta.pro industry code is FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks. Its NAICS code is 53121 and its SIC code is 6531.