Noterik

What Noterik does

Noterik B.V. is an Amsterdam-based private software company that builds HTML5 multiscreen video technology. Its core stack — the Springfield WebTV Framework and MultiScreen ToolKit — enables smartphones to act as remote controls for central screens, supporting shared visual experiences in both consumer-facing and enterprise contexts. The company's product portfolio is organized around two commercial fronts. The first is audience interaction: QANDR transforms phones into interactive remotes for polls, word clouds, compass graphs, and collaborative pointers in presentations, focus groups, and civic meetings; MUPOP is an interactive pop-up museum builder used by cultural heritage institutions. The second is synchronized media-and-data: InSync, Stageplayer, and SHOD manage and play back video alongside high-frequency sensor and behavioral data for industrial and maritime research, developed jointly with the Maritime Research Institute Netherlands (MARIN).

The business model is enterprise subscription licensing with quote-based pricing, supplemented by white-label deployments through market research agencies (e.g., BVA Doxa in Italy as SmartFocus, RED C Research in Ireland/US, Produkt + Markt in Germany). The customer base spans market research agencies, cultural heritage institutions (Sound and Vision, Europeana, Kamp Amersfoort), maritime and industrial research, universities (HvA, Modul University Vienna, KU Leuven), and municipal governments (Gemeente Leiden). Marketing relies on the company website, GitHub-published open-source components, conference presence (IBC, Mindtrek, EuroITV, ESOMAR), and sustained participation in EU-funded R&D consortia (LinkedTV, EUscreen/EUscreenXL, Europeana Space, Mecanex) which have shaped the product roadmap and provided non-dilutive funding. The company is privately held with no disclosed institutional investors, led by CEO Rutger Rozendal.

Name

Noterik

Legal name

Noterik B.V.

Website

https://noterik.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Noterik B.V. is an Amsterdam-based software company that builds HTML5 multiscreen video technology, turning smartphones into remotes for audience engagement (QANDR), interactive exhibitions (MUPOP), and synchronized video-and-sensor playback for maritime and industrial research (InSync, Stageplayer, SHOD).

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Platform Fees: Noterik generates revenue through licensing its multiscreen technology platform and associated tools to organizations. This includes QANDR for audience engagement, MUPOP for exhibitions, and custom WebTV solutions. White-label partnerships with agencies like BVA Doxa (SmartFocus) and RED C Research represent customized deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Noterik develops multiscreen engagement software that transforms smartphones into interactive remotes controlling central screens for group discussions, presentations, exhibitions, and simulations. The product portfolio includes the QANDR audience engagement platform, the MUPOP pop-up museum builder, the MultiScreen Toolkit development framework, and InSync media asset management for synchronizing video with measurement data in industrial research.

Product overview

Noterik develops a portfolio of multiscreen applications that innovate social interaction, transforming smartphones into remotes and central screens into visualizations controlled by audiences. The product suite is organized around the Springfield WebTV Framework and MultiScreen ToolKit as the core technology platforms, upon which distinct products are built. The primary consumer-facing products are QANDR (audience engagement for group discussions and presentations) and MUPOP (interactive pop-up museum builder for cultural heritage). Supporting tools include InSync (media asset management for industrial research), Custom WebTV, Oral History tools, Exhibition Builder, Fragment Tagging Tool, Video Training Tool, Spatial Spotting Tool, Personalized Video, and Data Visualization. The MultiScreen Toolkit enables rapid prototyping of multiscreen solutions using HTML5, while the Springfield Framework provides the underlying services for video management, playback, and cross-device interaction.

Differentiator

Problem solved

Functional benefit

Products and services

• QANDR An audience engagement platform that transforms smartphones into interactive remotes for group discussions, presentations, and events. Supports polls, word clouds, compass graphs, pointers, and moodboards with real-time visualization on central screens. Used by market research agencies, universities, and government organizations.
• MUPOP (Pop-Up Museum) Interactive pop-up museum builder enabling creation of digital exhibitions deployable in any location. Visitors use their mobile phones to interact with main screens, access audio hotspots, zoom into images, and engage with cultural heritage content via spatial tagging and quiz functionality.
• MultiScreen Toolkit HTML5-based development framework for building and prototyping multiscreen solutions. Enables rapid development of second-screen applications, collaborative learning tools, and cross-device experiences with built-in synchronization and communication between screens. Source code published on GitHub.
• InSync Media asset management system that synchronizes measurement data from industrial research (pressure, light, sound, geographical and biological sensors) with video and other media captured during tests. Includes web-based search, retrieval, and Stageplayer for synchronized playback.
• Stageplayer Advanced media player developed with MARIN that matches high-speed video with high-frequency sensor information. Allows researchers to navigate through measurement data and watch all recorded media play out in sync with zoom and playout rate control.
• SHOD (Simulation, Human Observation and Debriefing) Software combining videos of maritime simulations with graphical data from simulators and sensors measuring human behavior. Used in MARIN's Seven Ocean Simulator Center for simulation, human observation, and debriefing workflows.
• Custom WebTV Custom WebTV solutions for organizations to establish, use, and manage online video collections. Services include bulk video ingestion, transcoding, conditional access streaming, and customizable video players.
• Oral History Tools Tools for cataloging and tagging video records at the fragment level for oral history projects. Supports archivists and researchers in preserving cultural and historical memories with searchable time-based metadata, transcript import, and XML export for research tools.
• Springfield WebTV Framework Core platform framework enabling a wide range of interaction between phones and main screens. Consists of independent services including time-based filesystem (Smithers), video playback application (Krusty), and open-source components published on GitHub. Supports bulk ingestion, transcoding, RTMP/HTTP streaming, and conditional access.
• Fragment Tagging Tool Video annotation tool enabling manual and automatic tagging of video with time-based metadata including chapters, themes, keywords, locations, and historical time periods. Compliant with W3C Media Fragments recommendations for temporal media fragment generation.
• Spatial Spotting Tool Tool for highlighting and tagging specific locations on video frames. Enables co-viewing and collaboration where users can point out objects or people inside video frames to each other in real-time across multiple devices.
• Exhibition Builder Tool for creating online exhibitions using video clips, pictures, audio, and documents from large media collections. Offers page templates, layouts, visual themes, and automatic generation of introductory and credit pages.
• Video Training Tool Video-based learning and training platform supporting educators and students. Features secure video collections, live recording, fragment-level commenting, presentation templates, and integration with e-learning environments.
• Personalized Video Platform for creating videos with personal messages using template videos with time-slots for personalized content. Supports integration with CRM systems for automated personalized video generation.
• Data Visualization Video metadata visualization tools for combining video materials with complementary data sources. Supports synchronization of multiple data channels, slow motion, high-speed video data, and interactive visualizations.

Quantifiable outcome

• Successfully scaled QANDR usage for audiences exceeding 100 people
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• I&O ResearchcoreImplementation/ SI/ Consulting Partner · 1 March 2017I&O Research is a Dutch research company that served as launching customer for QANDR. They use QANDR for qualitative research including Dutch election debates and civic participation projects.
• MotivactioncoreImplementation/ SI/ Consulting Partner · 1 January 2017Dutch research company Motivaction is the launching customer for QANDR in the market research sector, using VisualFocus methodology with the tool in focus groups.
• MARIN (Maritime Research Institute Netherlands)coreStrategic or Co-development PartnerLong-term strategic partnership with MARIN for maritime simulation technology. Developed Stageplayer for synchronized video and measurement data playback. Most recently delivered SHOD software for the Seven Ocean Simulator Center, officially opened by King Willem-Alexander.
• Sound and Vision (Beeld en Geluid)coreStrategic or Co-development PartnerDutch cultural heritage institute using MuPop for exhibitions and QANDR for audience interaction. Partner in EUscreen and Europeana Space projects. Sound and Vision is a founding partner in multiple European R&D initiatives.
• EuropeanacoreStrategic or Co-development PartnerEuropeana is the European platform for digital cultural heritage. Noterik provides EUscreen portal development integrating secure video player with Europeana for tens of thousands of audiovisual items.
• Bureau BuhrsminorGTM or Marketing PartnerAmsterdam-based agency specializing in stakeholder and resident involvement for marketing, communication and participation strategies. Partner for QandR in civic participation deployments including digital neighborhood meetings.
• BVA DoxaminorOEM/ Whitelabel/ Licensing PartnerItalian market research agency that white-labeled QANDR as 'SmartFocus' for the qualitative research market in Milan.
• RED C ResearchminorOEM/ Whitelabel/ Licensing PartnerIrish research agency operating as corporate QANDR client with white-label deployments including sessions in three major US cities.
• Produkt + MarktminorOEM/ Whitelabel/ Licensing PartnerGerman market research institute deploying QANDR in qualitative research as entry into the German market.
• Europeana Space ConsortiumcoreStrategic or Co-development PartnerEuropean R&D project consortium including 20+ partners (audiovisual archives, media scholars, technical providers). Noterik developed Pop-Up Museum app as integrative multiscreen product for the project.
• LinkedTV ConsortiumcoreStrategic or Co-development PartnerEuropean R&D project with 12 partners from 8 countries researching seamless integration of television and Web content. Noterik developed Multiscreen Toolkit for the project.
• EUscreenXL ConsortiumcoreStrategic or Co-development PartnerThree-year EU project aggregating audiovisual content from 17 content providers. Noterik provides technical development including MyEUscreen personal workspace.
• Mecanex ConsortiumminorStrategic or Co-development PartnerHorizon 2020 project for automatic annotation and editorial support of multimedia content. Noterik improving MultiscreenToolkit for content licensing and advertisement integration.
• DANS (Data Archiving and Networked Services)minorImplementation/ SI/ Consulting PartnerInstitute of Royal Netherlands Academy of Arts and Sciences promoting sustainable access to research data. Noterik provides WebTV services including conditional access streaming and time-based filesystem.
• KU LeuvenminorImplementation/ SI/ Consulting PartnerCatholic University of Leuven using MuPop for exhibitions including Belle Époque photography shows and interactive displays at Institute of Cultural Studies.
• KickstadminorGTM or Marketing PartnerRotterdam-based agency specializing in sustainable urban development organizing webinars on inclusive participation processes.
• De PlekkenmakersminorGTM or Marketing PartnerRotterdam agency using QandR in co-creation sessions with 80+ participants on urban development topics.
• Amsterdam University of Applied Sciences (HvA)minorStrategic or Co-development PartnerFormal partnership to embed QANDR in educational settings. Active in More Profijt uit Data research project on data-driven business models.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Slido: Audience interaction tool (acquired by Cisco/Webex) for Q&A, polls, and quizzes in meetings and events. Closely comparable to QANDR's polling and discussion features for enterprise meetings and presentations.
• Kahoot!: Norway-origin interactive learning and audience engagement platform with quiz-based polling. Noterik explicitly cites Kahoot as a QANDR comparable, both offering gamified, smartphone-driven group interaction experiences.
• Mentimeter: Sweden-based audience engagement platform that turns phones into interactive remotes for presentations. Noterik explicitly positions QANDR as an alternative to Mentimeter with similar functionality (polls, word clouds, real-time visualization), making them the most direct comparable.
• Poll Everywhere: Live polling and audience response platform enabling smartphone-based participation in presentations. Competes with QANDR in the education and enterprise presentation engagement market.
• Vevox: UK-based live polling, Q&A, and word cloud platform for meetings, conferences, and education. Directly overlaps with QANDR's audience engagement use cases for enterprise and academic deployments.

Emerging players

• ThingLink: Interactive image and video annotation platform enabling tagged hotspots on media. Compares to Noterik's Spatial Spotting Tool and Fragment Tagging Tool for multimedia annotation use cases.
• Panopto: Video management and lecture-capture platform for education and enterprise. Overlaps with Noterik's Custom WebTV and Oral History offerings for institutional video management with annotation features.
• Cuseum: Cultural heritage technology platform for interactive museum and gallery experiences. Directly comparable to MUPOP for cultural heritage institutions creating digital exhibition experiences.

Broad incumbents

• Kaltura: Enterprise video platform with interactive video, lecture capture, and media management. Overlaps with Noterik's Custom WebTV, Educational Video, and personalized video capabilities.
• Echo360: Established education technology platform for video capture, engagement, and analytics. Comparable to the Video Training Tool and QANDR education deployments across universities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTsG8Hq3jT7ONdvaHItcPyg
• Facebookfacebook.com/OnlineVideoTheNextLevel
• LinkedInlinkedin.com/company/noterik-bv
• Xx.com/NoterikBV

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noterik