What GenZe does

GenZe (legal name Mahindra GenZe) is a US-based electric two-wheeler manufacturer founded in 2012 in Silicon Valley and headquartered in Fremont, California, with product engineering and assembly in Ann Arbor, Michigan. The company operated as a wholly-owned subsidiary of India's Mahindra Group (~$19B conglomerate) and built two core product lines: the GenZe 2.0 connected all-electric scooter (Class moped, up to 30 mph, up to 35-mile range, removable 2.0 kWh lithium-ion battery, AT&T IoT connectivity, 7-inch Cruise-Connect touchscreen, CANBus-integrated Powertrain Control Module) and the GenZe e-Bike family in 100 Series (Class 2, throttle and pedal-assist) and 200 Series (premium, Bluetooth-connected app) variants.

The business model combined direct-to-consumer e-commerce, an authorized dealer network (including the San Francisco Scooter Centre), an Experience Center in Portland, Oregon, and a dedicated fleet sales channel targeting corporate campuses, colleges, delivery operators, tourism/hospitality businesses, government/municipal accounts, and shared-mobility operators. Consumer hardware ASPs ranged from ~$1,499 for entry e-bikes to ~$3,599 for the GenZe 2.0s scooter, with accessories, a "Nearly New" refurbished program, and a $68/month financing option as ancillary revenue mechanics. Connected-vehicle features were delivered via the GenZe companion app (iOS/Android) and a back-end telematics stack built on AT&T Global SIM and Tech Mahindra.

Named fleet and channel deployments included Scoot Networks (hundreds of GenZe 2.0s in San Francisco — billed as the largest e-scooter fleet in North America), Adventures by the Sea (40 e-bikes in Monterey), Scoobi (100 scooters in Pittsburgh), ScooterBuz (exclusive Caribbean/marine distributor), North Block Hotel (Napa Valley guest fleet), and the Lloyd EcoDistrict E-Fleet pilot with Kaiser Permanente, Bonneville Power, and other Portland employers. In 2020 GenZe announced closure of its business unit citing Covid-19 economic impact on the e-bike and e-scooter industry, with consumer warranty obligations to be continued by Mahindra.

Name

GenZe

Legal name

Mahindra GenZe

Website

https://genze.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

11–50 employees

Short description

GenZe is a Fremont, California-based subsidiary of India's Mahindra Group that designed and manufactured connected electric scooters (GenZe 2.0) and e-bikes for US urban commuters, delivery fleets, tourism operators, and corporate/government accounts, before announcing business-unit closure in 2020 due to Covid-19.

Ownership category

akta.pro rank

Product category

Electric Two-Wheel Personal Transportation

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Electric scooters
• Electric bicycles
• Personal electric vehicles
• Fleet mobility solutions
• Connected urban mobility

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Hardware Sales (Consumer): GenZe generates revenue primarily through the sale of electric bikes and electric scooters to individual consumers. Products include the GenZe 2.0 e-Scooter (starting at $2,999) and the 100/200 series e-Bikes (starting at $1,499 for e101 Sport). Sales are made through the GenZe e-commerce store, authorized dealers, and Experience Centers.
2. Fleet Sales (B2B): GenZe sells customized fleet solutions to businesses including corporate campuses, colleges, delivery companies, tourism operators, and government entities. Fleet offerings can include GPS tracking, battery charge management, electronic locking systems, and multi-modal combinations of e-Bikes and e-Scooters.
3. Accessories and Add-ons: GenZe sells accessories including cargo bags, back bay covers, front storage bags, battery shoulder straps, and cargo adapter kits for both e-Bikes and e-Scooters.
4. Financing: GenZe offers financing plans with no down payment required and payments as low as $68/month for the GenZe 2.0.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GenZe designs, engineers, and assembles all-electric two-wheel personal transportation vehicles in the United States. Its lineup centers on the GenZe 2.0/2.0s connected electric scooter and the 100 and 200 Series e-bikes, complemented by a B2B Fleet Solutions program with telematics, electronic locking, and GPS tracking, plus accessories and refurbished Nearly New e-bikes. A companion mobile app unifies route planning, diagnostics, battery/range monitoring, and security across vehicles.

Product overview

GenZe offers a portfolio of all-electric two-wheel personal transportation products designed, engineered, and assembled in the United States. The product lineup centers on two core vehicle categories: the GenZe 2.0/2.0s Electric Scooter (a moped-class vehicle with IoT connectivity, 30 mph top speed, and up to 35-mile range) and the GenZe e-Bike line comprising the 100 Series (entry-level, throttle and pedal-assist, 20 mph) and 200 Series (premium with integrated Bluetooth app). The ecosystem is unified by the GenZe mobile app, which provides connected features including route planning, remote diagnostics, GPS tracking, and security controls across the e-Scooter and 200 Series e-Bike. The company also sells refurbished Nearly New e-Bikes, accessories (cargo bags, storage solutions, riding gear), and Fleet Solutions for business deployments.

Differentiator

Problem solved

Functional benefit

Brands

• GenZe 2.0: First connected all-electric scooter with AT&T IoT technology, featuring removable lithium-ion battery, exoskeleton design, and smart connectivity for route planning, diagnostics, and security features.
• GenZe e-Bike

Products and services

• GenZe 2.0 Electric Scooter Flagship all-electric scooter with a cast-aluminum exoskeleton frame, removable 2.0 kWh lithium-ion battery, 30 mph top speed and up to 35-mile range, AT&T IoT telematics, Cruise-Connect 7-inch touchscreen, GPS tracking, remote disable, and regenerative braking for individual urban commuters.
• GenZe 2.0s Electric Scooter Updated 2.0 scooter variant with lower handlebars, sportier design, enhanced app features, remote tracking and disable, and three years of 3G telematics included, priced at $3,599 with a 3-year/5,400-mile warranty for individual consumers.
• GenZe 100 Series e-Bike (e101 Sport and e102 Recumbent Riser) Entry-level Class 2 electric bike with throttle and pedal-assist modes up to 20 mph, 350W brushless rear hub motor, removable 36v 9.6 Ah lithium-ion battery integrated into the frame, and a USB charging port for individual urban commuters.
• GenZe 200 Series e-Bike Premium Class 2 e-Bike with throttle and pedal-assist up to 20 mph, integrated display, Bluetooth-connected companion app, adjustable handlebars, 4-way adjustable seat, integrated/removable battery, and remote diagnostics for individual riders.
• Nearly New e-Bikes Refurbished GenZe e-Bikes that were used for test rides, rentals, or returns, then inspected and restored by GenZe's Service Team and sold online at discounted prices with a 90-day warranty to individual consumers.
• GenZe App iOS and Android companion app that connects to GenZe e-Scooters (via telematics) and 200 Series e-Bikes (via Bluetooth) to plan routes, monitor battery and range, run diagnostics, track trips and exertion, enable remote disable, geo-fencing, and weather alerts for owners.
• GenZe Fleet Solutions B2B fleet program bundling GenZe e-Bikes and e-Scooters with GPS tracking, battery charge monitoring via app or API, an electronic locking system, remote vehicle disable, and telematics for corporate campuses, colleges, delivery services, tourism operators, and government entities.

Quantifiable outcome

• Zero emissions per mile traveled compared to gas vehicles
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• Adventures by the SeamajorChannel Partner/ Reseller/ Distributor · 1 November 2018Monterey's premier bike and kayak tour company added 40 GenZe electric bikes to their rental fleet. Adventures by the Sea uses GenZe e-Bikes to help visitors explore the Monterey Peninsula including 17-Mile Drive, Pebble Beach, and the Monterey Bay Aquarium.
• North Block HotelminorChannel Partner/ Reseller/ Distributor · 14 June 2018North Block Hotel in Yountville, Napa Valley, provides GenZe e-Bikes free of charge to guests, allowing them to explore Yountville Art Walk, Napa Valley Museum, Domaine Chandon winery, and other local attractions.
• Scoot (Freedom Scoot Partnership)minorGTM or Marketing Partner · 1 July 2016Special Freedom Scoot partnership for the 4th of July celebrating American-made GenZe scooters. The Freedom Scoot was available for free rides (up to 1 hour) via the Scoot app with the #FreedomScoot social media campaign.
• Scoot NetworkscoreStrategic or Co-development Partner · 17 June 2016Partnership with Scoot Networks to deploy the largest electric scooter fleet in North America. Hundreds of GenZe 2.0s were added to Scoot's San Francisco fleet. Scoot operates on a membership and pay-as-you-go model with no motorcycle license required. GenZe Scoots are unlocked via smartphone app.
• San Francisco Scooter CentremajorChannel Partner/ Reseller/ Distributor · 12 April 2016GenZe's first authorized scooter dealer. Family-owned since 1986, the San Francisco Scooter Centre at 10th and Mission in SoMa sells and services GenZe 2.0 electric scooters. Owner Barry Gwin was initially skeptical of electric scooters but became convinced after test riding the GenZe 2.0.
• AT&TcoreTechnology or Integration · 11 January 2016AT&T provides IoT technology powering the GenZe 2.0 — the first connected all-electric scooter in the US. AT&T's Internet of Things solutions including Global SIM and AT&T Control Center enable continuous monitoring of over 95 vehicle parameters, remote diagnostics, GPS tracking, and the GenZe companion app.
• Tech MahindracoreTechnology or Integration · 11 January 2016Tech Mahindra, a world leader in connected solutions, enables GenZe's telematics device to utilize AT&T's network capabilities, supporting the connected scooter platform.
• Lloyd EcoDistrictcoreStrategic or Co-development Partner · 18 June 2015Portland non-profit Lloyd EcoDistrict partnered with GenZe to launch the Lloyd District e-Bike Challenge in 2015, involving 25+ local businesses (Portland Trail Blazers, Metro, Oregon Convention Center, Hassalo on Eighth, etc.) in a week-long fleet trial. This led to the larger Lloyd E-Fleet pilot program in 2016.
• ScooterBuzmajorChannel Partner/ Reseller/ DistributorScooterBuz became GenZe's exclusive distributor for the marine industry, the Bahamas, and 24 islands in the Caribbean. This addresses the natural need for two-wheelers in the marine industry for passengers and crew to travel efficiently when anchored on land.
• Go LloydminorStrategic or Co-development PartnerGo Lloyd partnered with Lloyd EcoDistrict and GenZe on the Lloyd E-Fleet pilot program in Portland's Lloyd District, recruiting Kaiser Permanente, Bonneville Power Association, PacifiCorp, American Assets Trust, and others.
• ScoobimajorChannel Partner/ Reseller/ DistributorScoobi launched a shared mobility fleet of 100 GenZe electric scooters in Pittsburgh in summer 2018, making GenZe vehicles available to Pittsburgh residents and visitors.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: Largest US e-bike brand selling direct-to-consumer electric bicycles (cargo, commuter, folding) at similar price points to GenZe's 100/200 Series; directly competes for the same urban commuter buyer and fleet customers.
• Super73: Premium lifestyle-oriented electric bicycle brand based in California; competes in the same premium urban e-bike segment as GenZe's 200 Series, with overlapping D2C and dealer distribution.
• NIU Technologies: Smart electric scooter manufacturer with connected IoT platforms; competes head-to-head with the GenZe 2.0 in the connected moped-class e-scooter category and shares the same fleet/B2B orientation.
• Bird: Shared-mobility operator that built large fleets of connected stand-up e-scooters; competed with GenZe on the fleet side (vs. Scoot Networks) for municipal and operator demand.
• Lime: Major shared e-bike and e-scooter operator with deep fleet telematics; a competitor for the same enterprise, campus, and government fleet contracts GenZe pursued.
• Gogoro: Smart electric scooter maker with swappable batteries and a strong connected-vehicle platform; the closest international analog to GenZe 2.0's connected moped-class approach.

Broad incumbents

• Trek Bicycle: Established bicycle incumbent with a growing e-bike lineup (Domane+, Allant+, Rail+) sold through a deep US dealer network; overlaps with GenZe's e-Bike offering and dealer channel.
• Specialized Bicycle Components: Premium bicycle incumbent with Turbo e-bike series and broad dealer footprint; competes for the same premium urban commuter buyer as GenZe's 200 Series.
• Segway-Ninebot: Global leader in stand-up electric scooters and personal transporters with both consumer and shared-mobility divisions; overlaps with GenZe's product portfolio and fleet ambitions.

Emerging players

• Aventon: Fast-growing DTC e-bike brand with competitive pricing in the commuter segment; pressures GenZe's e-Bike pricing and consumer brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RideGenZe
• YouTubeyoutube.com/channel/UCzqC7jU6j6fQ3i9nJlNQKMg
• Facebookfacebook.com/ridegenze
• LinkedInlinkedin.com/company/2965956
• Instagraminstagram.com/ridegenze

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenZe