Quizzify
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Quizzify does
Quizzify is a New York-based, privately held employee health literacy company founded in 2012 by Al Lewis and Vik Khanna. It sells gamified health-education content and decision-support tools to self-insured U.S. employers, benefits brokers, and clinical wellness vendors, with the stated objective of reducing avoidable healthcare utilization and surprise medical bills among employees. Its core product, Quizzify Classic, delivers monthly 10-question quizzes reviewed by Harvard Medical School physicians and bundled with the Quizzify2Go mobile platform, which includes an ER Sticker Shock Prevent Consent tool and 188 Doctor Visit PrepKits covering common clinical encounters. Additional offerings include a GLP-1 weight-loss drug curriculum, live and remote trivia contests, a vendor scavenger hunt engagement service, and an ROI calculator.
The business runs on a per-employee-per-month subscription model starting at $1 PEPM and scaling to $12-$6 per employee per year based on group size and engagement, with a performance guarantee that ties vendor compensation to measured employee participation. Distribution is primarily through direct sales to employer HR/benefits teams and a broker channel offering commissions, supplemented by value-added reseller agreements with four clinical wellness vendors (Sterling Wellness, It Starts with Me Health, Sustainable Health Index, Switchbridge) that embed Quizzify as an EEOC-safe-harbor alternative to biometric-screening wellness programs. The Valid Vendor Endorsement Program ($2,000 endorsement fee, plus $2,000-$8,000 webinar packages) adds a smaller licensing and services revenue stream. Implementation requires no PHI exchange and zero IT lift, which reduces procurement friction but also caps data-network effects. The company carries the Harvard Medical School Veritas Shield, signs onto the EHPCoC code of conduct, and provides EEOC indemnification up to 80% of legal awards capped at 10x contract value, forming its core regulatory and content-credibility moat.
Quizzify firmographics
Firmographics- Name
- Quizzify
- Legal name
- Quizzify
- Website
- https://quizzify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Quizzify industry classification
Industry- Product category
- Employee Health Literacy Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
- akta.pro secondary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Quizzify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quizzify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Subscription Licensing (PEPM): Quizzify charges on a per-employee-per-month (PEPM) basis starting at $1 PEPM. Pricing scales based on group size and engagement levels, with rates as low as $6 PEPY for larger groups. The company offers performance-based pricing where clients only pay for measured progress.
- Trivia Contest Services: Live and remote trivia contest hosting at corporate events, priced competitively with other keynote or entertainment options. Customization level affects pricing, and creative payment alternatives are considered.
- Valid Vendor Endorsement Program: Charges $2000 for Valid Vendor endorsement, indemnification, and write-up services. Additional webinar hosting services at $8000 (organized and hosted by Quizzify) or $2000 (participation model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core subscription starting at $1 PEPM, scaling to $12-$6 PEPY based on activity and group size |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Quizzify product offering
Product offeringCore offering
Quizzify delivers a gamified health literacy platform for employer-sponsored employee wellness programs. Its core offering is a monthly 10-question quiz series with content reviewed by doctors at Harvard Medical School, supplemented by the Quizzify2Go mobile tool featuring ER Sticker Shock Prevent Consent and 188 Doctor Visit PrepKits. The product requires no protected health information (PHI), is delivered via a simple web link, and targets self-insured employers, benefits brokers, and wellness vendors seeking to reduce unnecessary healthcare spending and EEOC compliance risk.
Product overview
Quizzify is an employee health education platform offering gamified learning to improve health literacy and reduce healthcare costs. The core product is Quizzify Classic (monthly 10-question quizzes with Harvard Medical School-reviewed content), supplemented by the Quizzify2Go mobile app featuring the ER Sticker Shock Prevent Consent and 188 Doctor Visit PrepKits. Additional offerings include a GLP-1 Weight Loss Drug Curriculum, live/remote Trivia Contests, Vendor Scavenger Hunt services, and an ROI Calculator. Pricing starts at $1 PEPM with a cost-effective wellness model of $12-$6 PEPY based on activity and group size.
Differentiator
Problem solved
Functional benefit
Products and services
- Quizzify Classic Core monthly health literacy quiz platform offering 10-question gamified lessons on diagnostics, surgeries, medications, nutrition, ER bills, and healthcare consumerism. Content is reviewed by doctors at Harvard Medical School. Distributed to employees via a simple web link with no PHI required.
- Quizzify2Go Mobile-accessible navigation platform including ER Sticker Shock Prevent Consent (a patient consent tool that caps ER charges at 2x Medicare rates and reprices incorrect bills) and Doctor Visit PrepKits covering 188 common clinical encounter topics with questions, preparation tips, and curated source links.
- GLP-1 Weight Loss Drug Curriculum
Quantifiable outcome
- 15-25% of employees engage monthly
- +4 more outcomes
Companies that use Quizzify
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Quizzify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Quizzify partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sterling WellnesscoreSterling Wellness is a wellness solutions provider founded in 2001 creating comprehensive wellness programs with customizable portals, health screenings, lifestyle coaching, and chronic care management. They serve as value-added reseller offering Quizzify as EEOC-safe harbor alternative with single sign-on access.
- It Starts with Me HealthcoreISWM is an employee health & wellness services provider and analyst of clinical data founded in 2001, focusing on clinical implementation and employee wellness decision-making. They selected Quizzify as Premier Partner for Employee Education and offer Quizzify at favorable pricing through their platform.
- Sustainable Health IndexcoreSHI is a low-cost, validated health assessment, navigation, and education platform that empowers employee health ownership using a four-quadrant strategy. They integrate Quizzify on their platform to bridge the gap between prevention and treatment, offering health literacy as a complement to their interactive eContent.
- SwitchbridgecoreSwitchbridge is a healthcare data management company with patent-pending data aggregation platform that normalizes data from various healthcare vendors and channels feedback to stakeholders. They offer Quizzify on their next-generation platform via single sign-on, providing EEOC compliance while improving member health understanding.
- Validation InstitutecoreValidation Institute provides the Benefits Engagement Survey Tool used in Quizzify's Engagement Guarantee. Customers can measure Quizzify against other benefits tools using VI's validated methodology. Quizzify guarantees being twice as cost-effective as competitors as measured by VI.
- Colorado Business Group on HealthminorSelected Quizzify as the only health literacy vendor qualified to be part of the Knowledge Benefits course catalog, positioning Quizzify as preferred health literacy education provider in the Colorado region.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Quizzify competitors and assessment
Company assessmentBroad incumbents
- Castlight Health: Enterprise health benefits navigation and analytics platform sold to large self-insured employers. Adjacent to Quizzify in employer healthcare decision support, but addresses navigation rather than education.
- Accolade: Personalized healthcare advocacy and navigation service for employers and health plans. Comparable at the employer benefits layer where Quizzify also helps employees make better healthcare decisions.
Direct peers
- Limeade: Employee well-being platform offering well-being programs, content and engagement tools sold to employers. Comparable to Quizzify in targeting HR buyers for workplace health and benefits engagement.
- Virgin Pulse (Personify Health): Large employer-sponsored wellness and health benefits platform combining engagement, navigation and content. Directly comparable to Quizzify as a workplace health education and behavior-change vendor sold per employee to HR buyers.
- Vitality Group: Shared-value wellness and incentive programs sold through employers and payers. Comparable to Quizzify in employer-sponsored behavior-change health incentives and health literacy content.
- Wellable: Employee wellness platform with health education content, challenges, and rewards focused on SMB and mid-market employers. Direct competitor in the gamified workplace health literacy niche Quizzify occupies.
- WebMD Health Services: B2B health education, coaching and wellness platform for large employers and health plans. Closest competitor to Quizzify in the employer-sponsored digital health literacy and decision-support category.
Emerging players
- Wellbeats: On-demand fitness, mindfulness and nutrition content platform for employers. Overlaps with Quizzify in employer health education content delivery, but with a fitness rather than clinical decision-support focus.
- Solera Health: Employer and payer chronic-condition management marketplace including lifestyle and weight management programs. Comparable to Quizzify on the GL
- Foodsmart (formerly Zipongo): Digital nutrition and healthy eating platform sold to employers and health plans. Partial overlap with Quizzify on employee nutrition literacy, but with a food-first rather than clinical-decision focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Quizzify social profiles
Digital presenceQuizzify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quizzify leadership team
Management profileNumber of profiles
Profiles3 records
Quizzify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quizzify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quizzify
What does Quizzify do?
Quizzify delivers a gamified health literacy platform for employer-sponsored employee wellness programs. Its core offering is a monthly 10-question quiz series with content reviewed by doctors at Harvard Medical School, supplemented by the Quizzify2Go mobile tool featuring ER Sticker Shock Prevent Consent and 188 Doctor Visit PrepKits. The product requires no protected health information (PHI), is delivered via a simple web link, and targets self-insured employers, benefits brokers, and wellness vendors seeking to reduce unnecessary healthcare spending and EEOC compliance risk.
Is Quizzify a public or private company?
Quizzify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quizzify founded?
Quizzify was founded in 2012. It employs 11 to 50 people.
Where is Quizzify based?
Quizzify is headquartered in New York, United States, in the North America region.
How does Quizzify make money?
Three revenue lines are on record. Subscription Licensing (PEPM) is the primary driver. The others are trivia Contest Services and valid Vendor Endorsement Program.
Who are Quizzify's main competitors?
Broad incumbents on record are Castlight Health and Accolade. Direct peers are Limeade, Virgin Pulse (Personify Health), Vitality Group, Wellable and WebMD Health Services. Emerging players are Wellbeats, Solera Health and Foodsmart (formerly Zipongo).
Does Quizzify have an API?
No public API is recorded for Quizzify.
What industry is Quizzify in?
Quizzify's product category is Employee Health Literacy Platform. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders), with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its SIC code is 7372.