What Sherloq does

Sherloq, Inc. is a privately held US SaaS company (Easthampton, MA; secondary New York office) that builds an AI-driven performance marketing platform connecting website first-party data with paid-ad platforms. Its core product, the Sherloq AI Core, is installed as a lightweight script via Google Tag Manager and uses IBM Watson Natural Language Understanding and Natural Language Classifier to read, process, and categorize inbound customer interactions (calls, chats, emails, web forms) in real time, producing an Ad Rank Score (1–10) per lead that is fed back into Google Ads (and integrations with Facebook, Bing, LinkedIn) to optimize smart bidding.

The product surface spans First-Party Data Solutions, Ads Automation, Purchase Intent analysis, Conversation Intelligence, Performance Marketing, and an immutable-blockchain Compliance module for CCPA/GDPR consent records. The company serves three primary customer segments: digital marketing agencies (a flagship ALM/Lawyerpages partnership anchors this), enterprise brands seeking multi-language (13-language) global deployments, and YMYL verticals (legal, financial, medical) where regulatory compliance is a sales prerequisite; secondary verticals include automotive dealerships and SMBs.

Sherloq commercializes via a three-tier model: a $9.95/year Standard SaaS (self-serve, client runs own adwords), a $49.95/month Full SaaS with ad-preparation support (plus per-lead/API usage fees), and customized multi-year enterprise contracts. Go-to-market is sales-led with demo-driven conversion, supplemented by self-serve onboarding through Google Tag Manager and a heavy content-marketing presence (blog, case studies, white papers). The platform is built on Amazon Web Services infrastructure, and the company was founded by Jacob M. Del Hagen (CTO), with patent-pending status on core scoring and lead-rating features.

Name

Sherloq

Legal name

Sherloq, Inc.

Website

https://sherloq.app

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherloq is a US-based SaaS platform that uses IBM Watson NLP to capture, score, and categorize website first-party data, then feeds it back into Google Ads (and other ad platforms) to optimize performance marketing for agencies, enterprise brands, and YMYL verticals including legal, medical, and automotive.

Ownership category

akta.pro rank

Product category

AI Marketing Platform

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

Keywords

• Performance marketing software
• Advertising automation platform
• Lead scoring technology
• First-party data analytics
• Cookieless advertising solution

Headquarters

HQ city

Easthampton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Sherloq SaaS Subscription (Standard Service): Nonrefundable SAAS fee to open and maintain accounts at $9.95 per calendar year. Clients run their own adwords while Sherloq integrates with advertising systems. Additional per-lead/per-API fees apply based on industry.
2. Sherloq SaaS Subscription (Full SaaS Service): Monthly subscription at $49.95 per calendar month plus per-lead/API call fees based on industry. Sherloq assists with ad preparation and promotional material using campaign builder, displaying ads through search, social and other media sites.
3. Paid Media Campaign Management: Sherloq Standard Service includes management of paid digital media campaigns including preparation of ads, scheduling, and contracting with platforms like Google, Facebook, and YouTube. Billing includes platform charges plus Sherloq's service fee.
4. Per-Lead/API Call Fees: Fees for each contact generated through the Sherloq Service, charged at per-lead/per-API prices stated for the industry to which the account is assigned.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sherloq is an AI-powered marketing platform built on IBM Watson that captures, classifies, and scores first-party customer data from websites via a script installed through Google Tag Manager. The platform feeds categorized and scored lead data back into advertising platforms such as Google Ads to optimize campaign performance, and adds cookieless advertising, blockchain-based GDPR/CCPA compliance, conversation intelligence, and predictive lead scoring on top. Customers subscribe to the SaaS platform with usage-based per-lead/API fees and can also engage Sherloq for managed paid media campaign execution.

Product overview

Sherloq is a unified SaaS advertising platform powered by IBM Watson that transforms websites into AI-driven marketing assets. The core product is the Sherloq AI Core, installed via Google Tag Manager, which captures, classifies, and scores first-party customer data (calls, chats, emails, forms) in real time using IBM Watson Natural Language Understanding and Natural Language Classifier. This data is automatically fed back into Google Ads to optimize campaigns for high-quality leads. The platform offers modules including First-Party Data Solutions, Ads Automation, Purchase Intent, Conversation Intelligence, Performance Marketing, and Blockchain Compliance. Sherloq serves multiple market segments: Agency Solutions for marketing agencies, Enterprise Solutions for large organizations, and YMYL Solutions for legal, financial, and medical industries. In 2025, Sherloq launched Autonomous AI Agents for handling phone answering, lead flow auditing, and ROI enhancement. The platform is available via two service models: Sherloq SAAS Service ($49.95/month plus per-lead fees) and Sherloq Standard Service ($9.95/year plus campaign fees).

Differentiator

Problem solved

Functional benefit

Brands

• AI Core®: The world's first AI core for websites that integrates IBM Watson technology to power digital marketing.
• SherloQ™
• Watson AI Core℠

Products and services

• Sherloq AI Core Platform The Sherloq AI Core is the company's flagship SaaS platform that transforms a customer's website into an AI-driven marketing asset via a script installed through Google Tag Manager. Built on IBM Watson NLU and NLC and hosted on AWS, the platform captures first-party data from calls, chats, emails, and forms, classifies and scores each lead in real time, and feeds scored insights back into ad platforms such as Google Ads to optimize campaign performance. It is offered to digital marketing agencies, enterprise brands, and YMYL (legal, financial, medical) customers via tiered subscriptions plus usage-based per-lead/API fees.
• Autonomous AI Agents Autonomous AI Agents are Sherloq's first-generation AI agent offering launched in 2025 that operate around the clock to handle phone answering, lead flow auditing, and ROI enhancement tasks on behalf of customers. The agents build on Sherloq's Watson-powered AI Core and are positioned as a new layer of automation on top of the lead scoring and campaign optimization capabilities of the Sherloq platform.

Quantifiable outcome

• 49% sales increase over one month for HVAC client using Sherloq Intelligence Reports
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature8 records

Partnerships

22 partnerships are on record, tiered core, flagship, secondary and minor.

• IBM WatsoncoreTechnology or Integration · 28 December 2021Sherloq is powered by IBM Watson, utilizing Watson Studio, Watson Natural Language Understanding (NLU), and Watson Natural Language Classifier (NLC). IBM is a strategic technology partner providing the AI foundation for Sherloq's platform. Sherloq is an IBM Watson partner and actively subscribes to IBM's Principles for Trust and Transparency. The partnership enables Sherloq to offer enterprise-grade AI capabilities to marketers.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the secure infrastructure for Sherloq's data storage. Combined with IBM's strict data governance, AWS offers one of the most secure infrastructures for storing customer data and insights.
• ALM (American Legal Media)flagshipStrategic or Co-development PartnerALM, an international media company, partnered with Sherloq to deploy the platform on Lawyerpages. ALM sought Sherloq to future-proof their advertising and AI technology stack, providing a cookieless advertising framework and augmenting existing publishing data with new revenue and intelligence sources through AI.
• Google AdscoreTechnology or IntegrationSherloq integrates closely with Google Ads, sending categorized and scored first-party data back to Google's AI for smart bidding optimization. Sherloq requests permission to access client Google Ads accounts using their 10-digit Client ID.
• Facebook (Meta)secondaryTechnology or IntegrationSherloq can make contracts with Facebook as part of paid media advertising campaigns managed under the Sherloq Standard Service.
• YouTubesecondaryTechnology or IntegrationSherloq can make contracts with YouTube as part of paid media advertising campaigns managed under the Sherloq Standard Service.
• Bing AdssecondaryTechnology or IntegrationSherloq integrates with Bing Ads as part of its multi-platform advertising automation capabilities.
• LinkedInsecondaryTechnology or IntegrationSherloq integrates with LinkedIn as part of its multi-platform advertising automation capabilities.
• CallRailsecondaryTechnology or IntegrationCall tracking and recording integration. CallRail tracks incoming calls and their basic attribution, then Sherloq uses IBM Watson to understand call transcripts and categorize them as leads.
• ApexChatsecondaryTechnology or IntegrationChat vendor specializing in legal and other industries. Sherloq integrates with ApexChat to capture and analyze chat leads.
• Ngage Live ChatsecondaryTechnology or IntegrationLive chat vendor serving attorneys, medical practices and car dealerships. Integrates with Sherloq for lead capture and intelligence.
• WordPress (Contact Form 7)secondaryTechnology or IntegrationSherloq WordPress plugin integrates with Contact Form 7 to send website form submissions to the Sherloq app. Available on WordPress.org plugins directory.
• ZapiersecondaryTechnology or IntegrationHighly customizable tool allowing businesses to connect apps and automate workflows. Sherloq can be configured to forward lead data to Zapier for further automation.
• Dealer.comsecondaryTechnology or IntegrationPremier digital marketing agency for auto dealerships and dealer groups. Sherloq currently partners with brands utilizing Dealer.com and can be easily integrated with these services.
• GubagoosecondaryTechnology or IntegrationConversation commerce platform for the automotive industry connecting consumers with dealers through live chat, text, video and Messenger. Integrates with Sherloq for lead intelligence.
• CaptorrasecondaryTechnology or IntegrationLegal intake management tool that integrates with Sherloq for the legal vertical. Forwards leads and allows customer configurations.
• LitifysecondaryTechnology or IntegrationLegal intake management platform for the legal vertical. Integrates with Sherloq to forward leads and enable customer configurations.
• Lead DocketsecondaryTechnology or IntegrationLegal intake and case management tool. Integrates with Sherloq for the legal vertical to forward leads and enable customer configurations.
• Law RulersecondaryTechnology or IntegrationLegal intake management and billing platform. Integrates with Sherloq for the legal vertical to forward leads and enable customer configurations.
• Mozilla FoundationminorOthersSherloq is a proud supporter of the Mozilla Foundation, a non-profit working to ensure the Internet remains open and accessible to all.
• Big Voodoo InteractivesecondaryStrategic or Co-development PartnerAgency partner that provided cross-reference validation and additional data for Sherloq's COVID-19 impact study on lead quality and search trends.
• HelixSix EastsecondaryStrategic or Co-development PartnerAgency partner that provided cross-reference validation and additional data for Sherloq's COVID-19 impact study on lead quality and search trends.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZoomInfo: B2B intelligence and go-to-market platform with deep data, intent, and workflow tools for sales and marketing. Comparable to Sherloq's enterprise-tier data enrichment and predictive modeling offerings, though at much larger scale.

Direct peers

• MadKudu: Lead scoring and customer analytics platform that uses behavioral signals to identify high-value prospects for marketing and sales teams. Closely comparable to Sherloq's lead scoring and predictive analytics layer.
• Segment (Twilio): Customer data platform (CDP) that collects, cleans, and routes first-party customer data to downstream marketing, analytics, and ad tools. Comparable to Sherloq's first-party data capture and ad platform integration thesis.
• 6sense: AI-driven account intelligence and intent data platform that helps B2B marketers prioritize and personalize outreach. Comparable as an AI-first marketing intelligence platform focused on converting intent into pipeline.
• CallRail: Call tracking, recording, and analytics platform marketed to agencies and SMBs. Sherloq explicitly integrates with CallRail as a partner, but they are direct competitors in the call attribution/intelligence layer.
• Invoca: AI-powered call tracking and conversation intelligence platform that scores inbound calls and feeds outcomes back into ad platforms and CRMs. Closest direct peer to Sherloq's lead-scoring/conversation-intelligence product for performance marketing.
• Mixpanel: Product and marketing analytics platform for tracking user behavior and conversion. Comparable to Sherloq's first-party data and conversion attribution capabilities.
• AdRoll (NextRoll): Performance marketing and retargeting platform with cookieless cross-channel ad buying. Comparable to Sherloq's ads automation and cookieless positioning for SMB and agency customers.
• Heap (by Contentsquare): Digital analytics and product analytics platform that auto-captures user behavior across web/mobile and feeds insights back into marketing and product teams. Comparable to Sherloq's first-party data capture and analysis layer.

Emerging players

• FullStory: Digital experience analytics with session replay and behavioral insights. Adjacent to Sherloq's first-party data and conversation intelligence, though focused more on UX analytics than ad optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SherloQApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherloq