GURU

What GURU does

GURU is a privately held Managed Service Provider founded in 1994 and headquartered in Rockville, Maryland, delivering IT support, cybersecurity, cloud, and professional IT services to small and mid-sized businesses (15-200 employees) across the Washington DC-Maryland-Virginia (DMV) corridor. The company sells a four-pillar portfolio — Managed IT Services, IT Security, Infrastructure and Cloud, and Professional IT Services — organized around a tiered Guardian subscription model (Guardian Core for basic monitoring and patching, Guardian Manage for fully managed IT with unlimited helpdesk, and Guardian Protect adding 24/7 SOC coverage via Blackpoint Cyber, advanced email security via Avanan, and compliance tooling). Underlying delivery is built on Microsoft 365 and Azure, supplemented by SonicWall networking, Datto backup and disaster recovery, Egnyte content management, and Dell/Lenovo/Intel hardware.

The business model is subscription-led and sales-led. Recurring monthly fees for Guardian plans are the primary revenue stream, with project-based professional services (IT project management, cloud migration, process automation, business continuity, AI awareness and workflows) and managed Internet and VoIP services as secondary streams. Go-to-market is direct: the website, phone (301-987-8950), and email drive quote requests, and sales emphasize a first-month-free trial, up to a 3-month competitor contract buyout, a 30-day risk-free guarantee, and a 10-minute response time SLA to lower the cost of switching for prospective clients. Pricing is quote-based and tier-driven rather than publicly disclosed.

Customer acquisition is concentrated in six regulated or compliance-sensitive verticals — government contractors, nonprofits, legal, healthcare and research, financial services, and real estate and property management — all of which align with the firm's HIPAA, SOC, and CMMC compliance capabilities. Marketing is primarily organic: local SEO around DMV-area service queries, content marketing through the company blog, Google reviews (4.7/5 stars), and direct outreach. GURU is independently owned, with no disclosed venture capital, private equity, parent company, or M&A activity in the source data.

Name

GURU

Legal name

GURU

Website

https://guruconsult.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GURU is a privately held Managed Service Provider founded in 1994 in Rockville, MD, delivering managed IT, cybersecurity, cloud, and professional IT services to SMBs (15-200 employees) across the DMV region under a tiered Guardian subscription model.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

akta.pro secondary industries

Configuration Management & CMDB Services (BPAEAJAK), Hardware Asset Management (HAM) Services (BPAEAOAA)

Keywords

• Managed IT services
• IT infrastructure management
• Cybersecurity monitoring
• Cloud migration services
• Professional IT consulting

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Subscription): Recurring monthly subscription fees for managed IT services under Guardian plans (Core, Manage, Protect tiers). Services include helpdesk support, proactive monitoring, cybersecurity, cloud management, and infrastructure support. Pricing is customized based on business size and service tier selected.
2. Professional IT Services: Project-based services including IT project management, cloud migration, software/workflow solutions, process automation, business continuity planning, and AI workflow implementation.
3. Internet and VoIP Services: Managed internet and Voice over IP services providing unified communication solutions for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GURU is a managed service provider delivering outsourced IT operations to small and mid-sized businesses in the DMV (DC-Maryland-Virginia) region. Its core offering is ongoing management of customer IT environments including 24/7 helpdesk support, proactive monitoring, cybersecurity, cloud management, and strategic IT leadership — packaged under tiered Guardian subscriptions (Core, Manage, Protect) and complemented by project-based professional services such as cloud migration, IT project management, and AI workflow consulting.

Product overview

GURU is a managed service provider (MSP) offering a four-pillar portfolio of IT services — Managed IT Services, IT Security, Infrastructure and Cloud, and Professional IT Services — organized around a tiered Guardian Managed IT subscription model (Guardian Core, Guardian Manage, Guardian Protect). The Managed IT Services pillar provides ongoing IT operations including helpdesk support, proactive monitoring, MDM, virtual CIO, and co-managed IT. The IT Security pillar covers threat detection and response (EDR/MDR/Managed SOC), vulnerability management, email protection, security awareness training, data backup and disaster recovery, and compliance (HIPAA/SOC/CMMC). The Infrastructure and Cloud pillar manages server and network infrastructure, cloud solutions and migration, Microsoft 365 optimization, and managed VoIP. The Professional IT Services pillar delivers project management, software/workflow optimization, process automation, business continuity, and AI awareness consulting. Sub-product offerings like Cloud Migration and Integration, Internet and VoIP Services, and Project Services are sold as distinct offerings within the portfolio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• >95% client satisfaction (CSAT) score for 2025
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner providing Microsoft 365, Azure, and related Microsoft solutions. GURU offers Microsoft 365 management, optimization, and migration services. Team holds multiple Microsoft certifications including Microsoft 365 Certified Administrator Expert, Teams Administrator Associate, and Azure Administrator Associate.
• Blackpoint CybercoreTechnology or IntegrationBlackpoint Cyber provides the 24/7 Managed SOC (Security Operations Center) services that power GURU's Guardian Protect cybersecurity offering. Real security professionals monitor client environments around the clock.
• SonicWallcoreTechnology or IntegrationSonicWall provides network security technology. GURU team holds SonicWALL Network Security Administrator certification and integrates SonicWall solutions into client security stacks.
• AvanancoreTechnology or IntegrationAvanan provides advanced email security solutions included in GURU's Guardian Protect plan, protecting clients from phishing and email-based threats.
• DattocoreTechnology or IntegrationDatto provides backup and disaster recovery solutions. GURU utilizes Datto for client data protection and business continuity planning.
• Aruba NetworkssupportingTechnology or IntegrationAruba provides networking solutions. GURU integrates Aruba wireless and networking equipment into client infrastructure implementations.
• EgnytesupportingTechnology or IntegrationEgnyte provides file sharing and content management solutions. GURU partners with Egnyte for cloud file migration and management services.
• DellsupportingTechnology or IntegrationDell provides hardware solutions including servers, workstations, and laptops. GURU implements Dell hardware for client infrastructure needs.
• LenovosupportingTechnology or IntegrationLenovo provides hardware solutions. GURU implements Lenovo devices including ThinkPad laptops and ThinkStation workstations for client deployments.
• IntelsupportingTechnology or IntegrationIntel processor technology powers client hardware solutions. GURU specifies Intel-based systems for performance-critical client deployments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Integris: Regional MSP in the Mid-Atlantic with comparable managed IT, cybersecurity, and vCIO offerings targeted at SMB and mid-market customers; overlaps in geography and service portfolio.
• Dataprise: Mid-Atlantic and national MSP offering managed IT, cybersecurity, and cloud services to mid-market and SMB clients; directly comparable subscription-based delivery model and vertical mix.
• Ntiva: Mid-Atlantic-headquartered MSP providing managed IT, cybersecurity, and cloud services to SMBs; similar tiered subscription packaging and customer size focus as GURU.
• NetGain Technologies: Managed IT and cybersecurity provider focused on SMB and mid-market clients; similar subscription-driven delivery model with emphasis on proactive monitoring and virtual CIO services.
• ITsavvy: National MSP and IT solutions provider offering managed services, cloud, and security to SMB and mid-market customers; competes for similar mid-sized client engagements.

Broad incumbents

• Kyndryl: Global managed infrastructure services spin-off of IBM offering enterprise IT service management, hybrid cloud, and security; overlaps with GURU's infrastructure and managed services offerings for regulated clients.
• DXC Technology: Large IT services firm offering managed infrastructure, workplace services, and security; relevant as a scaled incumbent competing for the same managed services and compliance mandates.

Others

• Blackpoint Cyber: Technology partner powering GURU's 24/7 SOC; comparable as a managed security operations provider serving MSPs and SMB clients — adjacent ecosystem rather than direct competitor.
• Kaseya: Provider of IT management software (RMM, PSA, security) widely used by MSPs including GURU's peers; relevant as an enabling platform that shapes the economics of MSP delivery.

Regional players

• Be Structured Technology Group: Regional MSP serving Los Angeles with similar SMB-focused managed IT, cybersecurity, and cloud services; comparable business model in a different U.S. region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guruitconsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GURU