D2i Systems

Name

D2i Systems

Legal name

D2i Systems Ltd

Website

https://d2isystems.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYTHAHAFAB

Conference & Trade Show Registration Platforms

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

SECONDARYTHAHAFAK

Data, Analytics, CRM & Marketing Automation Integrations for Event Registration

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

Keywords

• Event management software
• Exhibition management platform
• Event registration solutions
• Trade show technology
• Event CRM software

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engage Platform Subscription: SaaS-based event management platform subscription providing access to CRM, Sales, Marketing, Operations, and E-Net modules on a per-event or annual license basis.
2. Professional Services: Custom software development, implementation, configuration, and training services for bespoke event solutions tailored to specific client requirements.
3. On-site Managed Services: Fully managed on-site registration services including hardware rental, software deployment, on-site managers, badge printing, and access control for event delivery.
4. Hardware Sales: Sale and rental of registration hardware including laptops, thermal printers, badge stock, and holders for on-site event deployment.
5. Transaction Processing: Payment gateway and ticketing transaction processing for online ticket sales, trade stand bookings, contractor orders, and e-commerce within the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

D2i Systems develops and sells the Engage event management platform, a single integrated SaaS solution combining CRM/ERP, sales pipeline management, contracting, automated invoicing, marketing automation, registration, operations, and exhibitor management for event organisers. The company also provides on-site managed registration services including hardware rental, badge printing, and access control, alongside bespoke software development for unique event requirements. Its customer base consists of enterprise exhibition organisers, conference organisers, agricultural show societies, and membership associations globally.

Product overview

D2i Systems offers the Engage event management platform, a single unified platform with multiple integrated modules designed for event professionals. The core Engage platform serves as the central solution combining CRM/ERP, Marketing (including SmartRegister and SmartLead), Sales/Contracting/Invoicing, and Operations/E-Net/CDM eCommerce modules. The platform operates alongside On-site Solutions for registration services and badge printing, with Tailored Solutions available for bespoke development. The architecture enables organizations to manage sales, finance, marketing, operations, registration, and exhibitor management from within a single system, with third-party integrations to Salesforce, NetSuite, Marketing Cloud, and various accounting (SAGE, Xero, Business Central) and payment platforms (Stripe, GoCardless).

Differentiator

Problem solved

Functional benefit

Products and services

• Engage Event Management Platform Award-winning single event management platform that consolidates CRM/ERP, sales pipeline management, contracting, automated invoicing, marketing automation, registration, operations, and exhibitor management into one integrated system. Sold to enterprise event organisers running trade exhibitions, conferences, agricultural shows, and association events.
• On-site Solutions Managed on-site registration service combining hardware rental (laptops, thermal printers, badge stock), SiteStation registration software, badge printing, and live access control for event-day operations. Sold to event organisers requiring turnkey on-site delivery.
• Tailored Solutions Bespoke software development and consulting service for building custom event technology solutions addressing unique client requirements, delivered by D2i's specialist event sector software house. Sold to enterprise event organisations with non-standard workflows or integration needs.

Quantifiable outcome

• 82% reduction in badging costs
• +7 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core and strategic.

• SalesforcecoreTechnology or IntegrationCRM integration with UCAS enabling connected customer community. Salesforce integration allows event intelligence to improve higher education application processes for over 500,000 students annually.
• NetSuitecoreTechnology or IntegrationFinancial system integration with UCAS contributing to vision of connected customer community. All financial transactions flow between Engage and NetSuite.
• Marketing CloudcoreTechnology or IntegrationMarketing automation integration with UCAS enabling sophisticated marketing campaign management tied to event registration data.
• SAGEcoreTechnology or IntegrationAccounting software integration for Trade Stands & Sponsorship Module. Enables back-office invoicing and financial management for agricultural events.
• XerocoreTechnology or IntegrationAccounting software integration option for Trade Stands & Sponsorship Module providing flexibility for clients using Xero for financial management.
• Business CentralcoreTechnology or IntegrationMicrosoft Business Central ERP integration for Trade Stands & Sponsorship Module enabling seamless financial management for enterprise agricultural clients.
• StripecoreTechnology or IntegrationPayment gateway integration for online ticketing and transaction processing with secure card payment handling.
• SAGEPaycoreTechnology or IntegrationUK payment gateway integration for agricultural sector trade stand and ticketing payments.
• Payment RailscoreTechnology or IntegrationPayment processing integration for Trade Stands & Sponsorship Module enabling various payment methods.
• GoCardlesscoreTechnology or IntegrationDirect debit processing integration for Membership Module annual renewals and member fee collection.
• Exchequer (Iris)coreTechnology or IntegrationIntegration with Farnborough International's internal accountancy system. Every financial transaction captured during airshow flows directly into accountancy software including zero-value transactions.
• Event Tech LivestrategicGTM or Marketing PartnerHeadline sponsor of Event Tech Live for consecutive years (2017-2018). D2i used platform to demonstrate Engage capabilities to 1,600+ event professionals at annual event technology exhibition.
• Event Technology AwardsstrategicGTM or Marketing PartnerHeadline sponsor of Event Technology Awards alongside Event Tech Live sponsorship. Industry recognition opportunity and platform for thought leadership.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is a large, well-capitalised event management platform offering event registration, venue sourcing, attendee management and event marketing. It competes head-on with D2i's Engage in enterprise B2B trade show and conference registration, but operates at significantly greater scale across North America and globally.

Direct peers

• RainFocus: RainFocus is an enterprise event marketing platform purpose-built for large trade shows and conferences, with deep registration, session management and integrations. Directly comparable to D2i Engage in target customer (enterprise organisers) and core functionality.
• Bizzabo: Bizzabo is an Event Experience OS combining registration, attendee engagement, mobile apps and analytics for B2B events and conferences. Overlaps with D2i's Engage in registration and event intelligence, with broader virtual/hybrid event capabilities.
• Stova (formerly Aventri): Stova is a cloud event management platform offering registration, event website, mobile apps and engagement tools for enterprise events and trade shows. Comparable to D2i in core registration and exhibitor management, with broader marketing automation.
• EventsAIR: EventsAIR is an event management platform specifically built for association, conference and exhibition organisers with registration, mobile apps, speaker management and on-site solutions. Closest direct comparable to D2i Engage in vertical focus and target customer.
• Swapcard: Swapcard provides an event platform for trade shows and conferences with registration, networking, matchmaking and AI-powered meeting features. Overlaps with D2i's Engage on registration and increasingly on AI-driven attendee intelligence.
• Eventmobi: Eventmobi offers event apps, registration and live engagement tools for conferences and trade shows, with similar mid-market enterprise customer base to D2i. Comparable in scope and pricing tier.
• Certain (ACTIVE Network): Certain is an enterprise event management platform with deep registration, exhibitor management and integration capabilities for trade shows and conferences. Comparable to D2i Engage in target enterprise customers and core registration workflows.

Emerging players

• ExpoFP: ExpoFP is an exhibitor-focused event management platform with booth sales, floor plans, exhibitor portal and registration features. Comparable to D2i's E-Net exhibitor portal and SmartRegister, with similar trade show organiser focus but narrower scope.
• Hubilo: Hubilo is an event platform with registration, attendee engagement and AI-powered networking, targeting enterprise conferences and trade shows. Comparable to D2i on registration and AI features but with stronger emphasis on hybrid/virtual experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/d2isystems
• YouTubeyoutube.com/channel/UC7_uu0COM8Gf2ExsaerdbMg
• Facebookfacebook.com/D2iSystems
• LinkedInlinkedin.com/company/d2i-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2i Systems