Praeter

What Praeter does

Praeter is a privately held Brazilian software company, headquartered in Passo Fundo, Rio Grande do Sul, with a support office in São Paulo. Founded in 2015, the company develops and sells a modular web-based ERP and point-of-sale (POS) system hosted on its own private cloud server, targeted at small and medium-sized Brazilian businesses in retail and service verticals.

The product is offered in six versions — Praeter PDV, Emissores, Light, Standard, Advanced, and Bar Express — built around ten add-on modules including Frente de Caixa PDV, Estoque, Cadastros, Faturamento, Vendas, Financeiro, Serviços, Relatórios Gerenciais, Compras, and Contabilidade Gerencial. The system delivers complete coverage of Brazilian fiscal document requirements (NF-e, NFS-e, NFC-e, CT-e, MDF-e), automatic stock updates from NF-e XML, multi-company and multi-user management, real-time managerial reporting, blind cash closing, batch service-order billing, and franchise royalty automation. Bar Express extends the platform with table management, command control, delivery dispatch, and iFood integration for food-and-beverage operators.

Praeter generates revenue primarily through subscription licensing across its tiered product versions, supplemented by hardware sales and implementation/consulting services delivered through a direct sales motion and a four-tier partner channel (resellers, sales agents, referral partners, and a Contador Parceiro accountant program offering 10% cashback). The company employs between 51 and 100 staff and serves seven primary customer segments spanning franchises, supermarkets, household goods stores, service providers, bookstores and stationers, general retail, and bars and restaurants across Brazil.

Name

Praeter

Legal name

Praeter

Website

https://erppraeter.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Praeter is a Brazilian SMB software company that sells a modular web-based ERP and POS system in six versions and ten add-on modules, serving retail, service, and food-and-beverage businesses across Brazil via direct sales and a four-tier partner channel.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) / Business Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• ERP management software
• Point of sale systems
• Fiscal document management
• Retail management software
• Brazilian tax compliance

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (Subscription-based): Praeter generates revenue primarily through software licensing fees, offered across 6 modular versions (PDV, Emissores, Light, Standard, Advanced, Bar Express). Customers can add modules according to their needs on top of the base version contracted. The system is described as having recurring monthly/subscription characteristics with software enabling and monthly fees.
2. Hardware Sales (via Partner Channel): The company sells hardware (implied through partner channel references to hardware sales and cashback calculations on 'hardware sales' in the accountant partner program). Hardware is bundled with software sales through the partner ecosystem.
3. Implementation and Consulting Services: Praeter provides consultative implementation services ('implantação consultiva') and training as part of its go-to-market motion, particularly through its reseller and agent partner channels. The partner testimonials mention 'parametrização e treinamento' (parameterization and training) as services provided.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Praeter sells a web-based, modular ERP/management system for Brazilian small and medium retail and service businesses, delivered in six versions (PDV, Emissores, Light, Standard, Advanced, Bar Express) with optional add-on modules covering point-of-sale, inventory, electronic fiscal document issuance, sales, financial, services, purchasing, management reporting, and management accounting. The system runs on Praeter's own private cloud server, supports Android mobile operations, and is sold primarily through annual software subscriptions, complemented by hardware resale through partners and consultative implementation services.

Product overview

Praeter is a modular web-based ERP/management system offered in six versions (PDV, Emissores, Light, Standard, Advanced, and Bar Express) that serve retail and service businesses in Brazil. The system operates as a platform-plus-modules architecture where Praeter Advanced provides a fully modularized approach allowing customers to select modules based on their needs, while other versions come with bundled functionalities. The core modules include Frente de Caixa PDV for point-of-sale operations, Estoque for inventory management, Cadastros for master data, Faturamento for electronic document issuance, Vendas for sales processing, Financeiro for financial controls, Serviços for service order management, Relatórios Gerenciais for business intelligence, Compras for procurement optimization, and Contabilidade Gerencial for accounting integration. The specialized Bar Express version targets the food service industry with command control and table management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Praeter PDV Entry-level subscription version of Praeter designed for businesses that need an efficient checkout system with essential features for direct customer service and NFC-e (electronic consumer invoice) emission.
• Praeter Emissores Subscription version focused on efficient electronic document issuance including NF-e, NFS-e, NFC-e, CT-e, and MDF-e, with an intuitive interface for agility and precision targeted at companies whose primary need is fiscal document management.
• Praeter Light Entry-to-mid tier subscription version for small businesses requiring essential operational controls and day-to-day management functionalities at an affordable price point.
• Praeter Standard Mid-tier subscription version offering more comprehensive operational control and management information for businesses seeking broader management capabilities including markup pricing, sales orders, and commission management.
• Praeter Advanced Top-tier fully modular subscription version allowing customers to select modules and functionalities based on current needs, ideal for companies seeking a comprehensive solution that maximizes operational efficiency.
• Bar Express Specialized vertical subscription version for bars, restaurants, pizzerias, bakeries, and food service establishments providing command control, table management, tele-delivery with optional iFood integration, table merging/splitting/transferring, and mobile order-taking via tablets and smartphones.

Quantifiable outcome

• Customers report being able to invoice orders within days of go-live after parameterization and training (Medsen testimonial)
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Reseller Partners (Parceiro Revenda)coreChannel Partner/ Reseller/ DistributorPraeter's reseller partner program allows companies with CNPJ/LTDA structure to buy and resell Praeter software solutions. Resellers set their own final prices and margins, handle the full customer relationship from prospecting to implementation and support. No exclusivity is required. Partners receive unlimited training and 24/7 technical support to assist their customers.
• Sales Agent Partners (Parceiro Agente de Vendas)coreChannel Partner/ Reseller/ DistributorSales agent partners promote and sell Praeter solutions in their regions, earning commissions on software enabling fees and monthly subscriptions. Agents define their own pricing and payment conditions, manage the full customer lifecycle from prospecting to implementation and support. No exclusivity required. Requires CNPJ/LTDA and software sales experience.
• Referral Partners (Parceiro Indicador)minorChannel Partner/ Reseller/ DistributorReferral partners introduce potential customers to Praeter through their professional networks. Praeter handles all sales, implementation, and ongoing support. Partners earn commissions on each successful referral converted to a sale. No initial investment or sales/support responsibilities required.
• Accountant Partners (Contador Parceiro)coreChannel Partner/ Reseller/ DistributorThe Contador Parceiro program targets accounting firms (contadores) who recommend Praeter or Alpino solutions to their clients. Partners earn 10% cashback on the gross value of software enabling fees and hardware sales referred. Payments are made monthly on the 15th. Additional benefits include DF-e document storage, NF-e issuer for small volumes, and downloadable fiscal documents. Participation is non-exclusive.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Omie: Brazilian cloud-based ERP and management platform targeting SMBs across retail, services, and distribution with subscription pricing. Directly comparable to Praeter in target customer, modular SaaS model, and Brazil-only focus.
• Conta Azul: Brazilian SaaS management platform for SMBs and accountants covering financials, sales, and fiscal processes. Overlaps Praeter in fiscal compliance, SMB focus, and accountant-led GTM motion.
• Bling: Cloud ERP for Brazilian SMBs focused on retail and distribution with strong inventory, order, and fiscal document management. Highly comparable product scope (Estoque, Vendas, NF-e) and customer base to Praeter.
• Tiny ERP: Brazilian online ERP from Olist targeting small retailers and e-commerce sellers with inventory, fiscal, and marketplace integrations. Comparable SMB retail focus and modular online model.
• Consinco: Brazilian ERP vendor with strong specialization in supermarket, grocery, and fuel retail verticals. Directly comparable to Praeter's supermarket and minimarket segment focus and deep fiscal/inventory functionality.
• WK Sistemas: Brazilian ERP and management software provider serving retail, services, and distribution SMBs with fiscal compliance modules. Comparable target market, modular product approach, and Brazilian-only focus.
• Alterdata: Brazilian ERP software company serving SMBs in commerce, services, and industry verticals. Comparable customer profile, modular product, and domestic Brazilian market focus.

Broad incumbents

• Linx: Established Brazilian retail-tech platform offering POS, ERP, and omnichannel solutions to mid-market and enterprise retail. Competes with Praeter's more advanced retail customers and franchise deployments at a larger scale.
• TOTVS: Largest Brazilian enterprise software company with ERP, fiscal, and vertical solutions across retail, services, and food. Overlaps with Praeter in SMB and franchise ERP and represents the dominant incumbent Praeter must differentiate against.
• Stone Co. Brazilian payments and banking platform that bundles POS hardware and software (including ERP-lite capabilities) for SMB merchants. Adjacent competitor via integrated POS/payments, especially threatening Praeter PDV and Bar Express.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erppraeter
• LinkedInlinkedin.com/company/erppraeter
• Instagraminstagram.com/praetergestao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praeter