Conversion Crew
Conversion Crew is a Rotterdam-based HubSpot Elite Partner providing CRM implementation, onboarding, data migration, custom integrations, RevOps consulting, and training services to mid-market and enterprise B2B organizations in the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conversion Crew does
Conversion Crew B.V. is a Rotterdam-based, privately held HubSpot Elite Partner specializing in HubSpot CRM implementation, onboarding, and optimization services for B2B organizations in the Netherlands. Founded in 2016 and operating with 1-10 employees, the firm delivers end-to-end HubSpot professional services spanning Marketing Hub, Sales Hub, Service Hub, Content Hub (CMS), and Data Hub (Operations Hub) — covering discovery, configuration, data migration, custom integrations, RevOps strategy, change management, web development, and training. The firm's core technology competency is HubSpot-exclusive: Conversion Crew holds four specific HubSpot accreditations (Onboarding, Custom Integration, Solution Architecture Design, Data Migration) and operates exclusively within the HubSpot ecosystem, distinguishing it from generalist digital agencies.
The business model is professional services revenue — project-based, scoped engagements quoted individually by complexity, with some retainer arrangements for ongoing optimization. Revenue streams comprise HubSpot implementation, portal optimization and RevOps consulting, training, web development, and custom integration development (notably to Dutch ERP/accounting platforms Exact Online and AFAS). Go-to-market is consultative enterprise sales targeting mid-market and Dutch enterprise clients, supported by content marketing (blog), LinkedIn, an email newsletter, partner referrals from the HubSpot marketplace, and signature community events such as HubSpot User Days XL. Pricing is not publicly disclosed and contracts are typically multi-year for retainer engagements.
Conversion Crew serves roughly fifteen named referenceable customers spanning marketing technology (Leadinfo, DataSnipper), financial services (Onguard, Visma Verzuim), education (Zwijsen, Stud), logistics (Eveon Containers), real estate (Easybroker), government (Bloemen Bureau Holland), and recruitment (JEX) — with a multi-year client relationship dating to 2017 (Van der Hilst Communicatie) indicating sustained retention. Geographic scope is the Netherlands only, with English-language website support suggesting limited international optionality. The firm has no disclosed funding, parent company, or institutional investment, and is therefore presumed to be founder/team-owned.
Conversion Crew firmographics
Firmographics- Name
- Conversion Crew
- Legal name
- Conversion Crew B.V.
- Website
- https://conversioncrew.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conversion Crew is a Rotterdam-based HubSpot Elite Partner providing CRM implementation, onboarding, data migration, custom integrations, RevOps consulting, and training services to mid-market and enterprise B2B organizations in the Netherlands.
- Ownership category
- akta.pro rank
Conversion Crew industry classification
Industry- Product category
- CRM Implementation Services
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
Keywords
Where Conversion Crew is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Conversion Crew business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- HubSpot Implementation & Onboarding Services: Core professional services revenue stream from delivering end-to-end HubSpot CRM implementations for new clients, including discovery, configuration, data migration, and go-live support. Typically project-based engagements with defined scopes.
- HubSpot Portal Optimization & RevOps Consulting: Ongoing consulting engagements to optimize existing HubSpot environments, streamline RevOps processes, and maximize ROI from the HubSpot platform. Often retainer or project-based engagements.
- HubSpot Training Services: Instructor-led and tailored training programs designed to teach teams all the ins and outs of HubSpot tools, generating revenue from training engagements.
- Web Development & CMS Services: Custom website development using the HubSpot CMS, including accessible web design, custom quote templates, and HubSpot CMS optimization.
- Custom Integration Development: Bespoke integration development for clients whose systems are not available in the HubSpot Marketplace, such as Exact Online and AFAS ERP integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Conversion Crew product offering
Product offeringCore offering
Conversion Crew is a HubSpot Elite Partner providing end-to-end professional services around the HubSpot platform, including CRM onboarding and implementation, data migration, custom integrations (Exact Online, AFAS, Aircall), HubSpot CMS web development, RevOps consulting, CRM data cleaning, change management support, and tailored training. Their clients are primarily mid-market and enterprise B2B organizations in the Netherlands adopting or optimizing HubSpot for marketing, sales, service, and content operations.
Product overview
Conversion Crew is an Elite HubSpot Partner providing comprehensive HubSpot CRM implementation and related professional services. Their offering is structured around HubSpot's modular platform, which includes Marketing Hub for marketing automation, Sales Hub for CRM-based sales management, Service Hub for customer support, Content Hub (CMS) for website management, and Data Hub (Operations Hub) for data synchronization and automation. Beyond the core HubSpot platform modules, Conversion Crew offers a full suite of implementation services including onboarding, data migration, custom integrations (with systems like Exact Online and AFAS), web development, RevOps strategy, CRM cleaning, and training. They specialize in helping organizations successfully adopt and optimize HubSpot while managing the organizational changes required for effective CRM implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- HubSpot Onboarding & Implementation Guided onboarding and implementation of HubSpot Pro and Enterprise, covering process design, CRM setup, data migration, and team training to ensure successful adoption for new clients.
- HubSpot Portal Optimization Optimization of existing HubSpot environments to streamline RevOps processes and maximize ROI from the HubSpot platform, typically delivered via retainer or project-based engagements.
- Data Migration to HubSpot Migration of existing CRM data from other platforms to HubSpot, including data cleaning, transformation, deduplication, and validation to ensure data integrity.
- Custom HubSpot Integrations Bespoke HubSpot integrations for connecting HubSpot with third-party systems when standard marketplace integrations don't exist, including Exact Online ERP/accounting and AFAS ERP integrations, plus Aircall telephony.
- HubSpot Web Development Custom website development and design using the HubSpot CMS, including accessible website implementation following WCAG accessibility guidelines and custom quote templates.
- HubSpot Training Comprehensive instructor-led training programs teaching marketing, sales, and service teams all features and capabilities of HubSpot tools, offered as scoped engagements.
- RevOps Services Revenue Operations strategy and implementation services aligning marketing, sales, customer success, and finance teams around shared revenue goals using HubSpot.
- CRM Strategy & Cleaning CRM data strategy consulting and data cleaning services to ensure accurate, organized customer data for better reporting and decision-making.
- Change Management for HubSpot Adoption Organizational change management services helping teams successfully adopt HubSpot, including training, communication planning, and user onboarding support.
- HubSpot Reporting Custom reporting and analytics service delivering insights from HubSpot CRM and marketing/sales data for executive and operational decision-making.
- Custom Quote Template Implementation of custom quote templates within HubSpot for sales teams needing branded, dynamic pricing documents tied to HubSpot CRM.
Quantifiable outcome
- Clients report full CRM implementations completed within promised timelines with custom software integrations.
- +2 more outcomes
Companies that use Conversion Crew
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Conversion Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature5 records
Conversion Crew partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AircallcoreConversion Crew is an official Aircall partner. Aircall is a cloud-based phone system that integrates natively with HubSpot, enabling automatic call logging and recording directly in CRM records. Conversion Crew implements and advises on Aircall for clients needing telephony integrated with their HubSpot CRM.
- HubSpotcoreConversion Crew is a HubSpot Elite Partner — the highest partnership tier in HubSpot's partner program. They hold four HubSpot-specific accreditations: Onboarding, Custom Integration, Solution Architecture Design, and Data Migration. Their entire service offering is built around HubSpot implementations, optimization, and training.
- Scaleup CompanyminorScaleup Company is listed as a partnership on Conversion Crew's website, indicating a collaborative relationship in the Dutch business ecosystem.
- Exact OnlinecoreConversion Crew offers a dedicated integration between HubSpot and Exact Online (ERP/accounting software). They provide implementation services for this integration as part of their standard service offerings.
- AFAScoreConversion Crew offers a dedicated integration between HubSpot and AFAS (ERP software). They provide implementation services for this integration as part of their standard service offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Conversion Crew competitors and assessment
Company assessmentDirect peers
- RockBoost: Dutch HubSpot Elite Partner providing HubSpot implementation, onboarding, and inbound marketing services to B2B companies in the Netherlands — a direct domestic competitor to Conversion Crew in the same niche.
- Spring Studio: Netherlands-based HubSpot partner agency focused on HubSpot implementations, inbound marketing, and web development — competing head-to-head with Conversion Crew for Dutch mid-market clients.
- Lynton Web: UK-based HubSpot Elite Partner offering HubSpot implementation, custom integrations, and inbound marketing services — the closest international peer in terms of service mix and partnership tier.
- Klood: UK-based HubSpot Elite Partner focused on HubSpot CRM implementation, marketing automation, and sales enablement — comparable in service portfolio and HubSpot partnership depth to Conversion Crew.
- Sifted: UK-based HubSpot solutions partner specializing in HubSpot CRM implementation, integrations, and RevOps — a similarly sized specialist peer with overlapping service offerings and target customer profile.
Broad incumbents
- WebFX: Large US-based HubSpot Elite Partner with a full-service digital marketing offering — comparable in HubSpot partnership tier but operates at materially greater scale and across a wider service portfolio.
- SmartBug Media: US-based HubSpot Elite Partner offering inbound marketing, sales enablement, and HubSpot CRM services — a significantly larger and more diversified peer sharing the same Elite Partner positioning.
- New Breed Revenue Marketing: US-based HubSpot Elite Partner with a full-funnel revenue marketing practice — comparable HubSpot tier and service overlap, but operating at substantially larger scale.
- Dept Agency: Large Netherlands-headquartered global digital agency with martech, data, and CRM implementation capabilities — a broader incumbent that competes for larger Dutch enterprise martech budgets that Conversion Crew also targets.
Regional players
- Spotler: Netherlands-based marketing automation and CRM software provider — a domestic peer operating in an adjacent layer of the same Dutch martech stack, occasionally partnering or competing for the same mid-market buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conversion Crew social profiles
Digital presenceConversion Crew compliance and trust
Trust signalCompliance5 records
Conversion Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conversion Crew leadership team
Management profileNumber of profiles
Profiles1 record
Conversion Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conversion Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conversion Crew
What does Conversion Crew do?
Conversion Crew is a HubSpot Elite Partner providing end-to-end professional services around the HubSpot platform, including CRM onboarding and implementation, data migration, custom integrations (Exact Online, AFAS, Aircall), HubSpot CMS web development, RevOps consulting, CRM data cleaning, change management support, and tailored training. Their clients are primarily mid-market and enterprise B2B organizations in the Netherlands adopting or optimizing HubSpot for marketing, sales, service, and content operations.
Is Conversion Crew a public or private company?
Conversion Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conversion Crew founded?
Conversion Crew was founded in 2016. It employs 1 to 10 people.
Where is Conversion Crew based?
Conversion Crew is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Conversion Crew make money?
Five revenue lines are on record. HubSpot Implementation & Onboarding Services are the primary driver. The others are hubSpot Portal Optimization & RevOps Consulting, hubSpot Training Services, web Development & CMS Services and custom Integration Development.
Who are Conversion Crew's main competitors?
Direct peers on record are RockBoost, Spring Studio, Lynton Web, Klood and Sifted. Broad incumbents are WebFX, SmartBug Media, New Breed Revenue Marketing and Dept Agency. Spotler is listed as a regional player.
Does Conversion Crew have an API?
No public API is recorded for Conversion Crew.
What industry is Conversion Crew in?
Conversion Crew's product category is CRM Implementation Services. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites).