Wind Associates
Wind Associates is a 10-person manufacturer's representative firm that markets 25+ commercial cleaning, industrial laundry, and food service product lines to distributors across 10 western US states. Founded in 1968 and headquartered in Tukwila, WA, the firm operates on commission-based revenue through manufacturer partnerships.
- Company typePrivate
- Founded1968
- HeadquartersTukwila, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wind Associates does
Wind Associates is a privately held manufacturer's representative firm founded in 1968 and headquartered in Tukwila, Washington. The company operates as a channel intermediary between manufacturers of commercial cleaning, industrial laundry, and food service products and the distributors who bring those products to end customers. With a 10-person team, the firm represents 25+ manufacturer product lines including brands such as 3M, Bobrick, Tolco, NaceCare Solutions, Contec, MotorScrubber, CenoBots, Golden Star, Fresh Products, Kutol, and Tradex, covering chemicals, equipment, paper, mats, safety supplies, restroom accessories, and increasingly sustainable and robotic cleaning solutions.
The firm generates revenue through commissions on sales generated by its manufacturer line portfolio, with sales representatives covering specific territories across ten western US states (Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Utah, New Mexico, Hawaii, and Alaska). Wind Associates does not sell directly to end users; instead it markets manufacturer's products to distributors and helps those distributors increase margins through innovative product line introductions. The company has been an ISSA member since 1971, with President John Beers serving on the ISSA Board of Directors as the Representative Director.
Ownership is held by principals John Beers (President since 2009, owner since 2003) and Dave Morrison (Principal, owner since 2007, who merged his family rep firm with Wind Associates in 2000). The firm has no external investors, no subsidiaries, and no public funding activity. Wind Associates has been awarded the YES Industry Special Achievement Award (2003) and maintains active partnerships with ISSA Cleaning for a Reason and ISSA Scholars programs. The company operates without proprietary technology — its core capability is relationship-driven sales representation grounded in 55+ years of distributor and manufacturer relationships and a sales team averaging 15-32 years of sanitary supply industry experience.
Wind Associates firmographics
Firmographics- Name
- Wind Associates
- Legal name
- Wind Associates, Inc.
- Website
- https://windassoc.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wind Associates is a 10-person manufacturer's representative firm that markets 25+ commercial cleaning, industrial laundry, and food service product lines to distributors across 10 western US states. Founded in 1968 and headquartered in Tukwila, WA, the firm operates on commission-based revenue through manufacturer partnerships.
- Ownership category
- akta.pro rank
Where Wind Associates is headquartered
LocationHeadquarters
- HQ city
- Tukwila
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wind Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: Wind Associates generates revenue as a manufacturer's representative by representing manufacturers' product lines to distributors and end-users in the Jan-San, Industrial Laundry, and Food Service markets. Revenue is generated through commissions based on sales volume of represented product lines through distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wind Associates product offering
Product offeringCore offering
Wind Associates is a manufacturer's representative firm that markets and sells approximately 25+ manufacturer product lines to commercial cleaning, industrial laundry, and food service distributors across 10 western U.S. states. The firm connects innovative and sustainable Jan-San, Industrial Laundry, and Food Service manufacturers with distributors by providing experienced field sales representation and territory-based account management.
Product overview
Wind Associates is a manufacturer's representative firm that does not offer a single unified product or platform. Instead, it represents an extensive portfolio of distinct manufacturer product lines across commercial Jan-San, Industrial Laundry, and Food Service markets. The company markets approximately 25+ brand partnerships including cleaning equipment (MotorScrubber, NaceCare Solutions, CenoBots), floor care products (3M, Golden Star, M+A Matting), restroom accessories (Bobrick, Tolco, Fresh Products), odor control (Fresh Products, Kutol), vacuum bags and filters (Janitized), safety equipment (Tradex gloves), hygiene products (Kutol, Envirox), sustainable products (Natur-Tec, Rev Bag), and specialized equipment (Koala Kare changing stations, Pressalit bathrooms). These product lines are organized by territory and customer segment rather than as a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- MotorScrubber product line Full range of scrubbing machines designed for many different industries; marketed by Wind Associates to commercial cleaning distributors in its western U.S. territories.
- Contec product line Contamination control products and cleaning tools marketed by Wind Associates to commercial cleaning distributors.
- Tolco Corporation product line Trigger sprayers, bottles, bowl mops, cleaning accessories, phenolic lockers and benches marketed by Wind Associates to commercial cleaning distributors.
- Chase Products line Aerosol household products, paints, insecticides, and personal care products marketed by Wind Associates to distributors.
- Rev Bag product line Sustainable trash can liners made from up to 94% post-consumer plastic; marketed by Wind Associates to commercial cleaning distributors.
- Ettore product line High-quality window washing products including squeegees, strip washers, extension poles, and AquaClean systems; marketed by Wind Associates.
- NaceCare Solutions product line Commercial floor cleaning equipment including Henry canister vacuum, Twin Tec auto scrubbers, and Duplex floor cleaner; marketed by Wind Associates.
- Natur-Tec product line Compostable can liners with Cedar Grove and BPI Compostable Certifications; marketed by Wind Associates.
- 3M Cleaning Products line 3M Floor Pads, Cleaning Chemicals, and EZ Trap Dusting Sheets represented by Wind Associates in its territories.
- Envirox product line Stabilized hydrogen peroxide cleaners and sanitizers; marketed by Wind Associates to commercial cleaning distributors.
- CenoBots product line State-of-the-art cleaning industry robots; marketed by Wind Associates to commercial cleaning distributors.
- Tradex product line Disposable gloves and personal protection equipment; marketed by Wind Associates to commercial cleaning distributors.
- Lambskin Specialties product line Lambswool and feather dusters and related cleaning accessories; marketed by Wind Associates.
- Golden Star product line Wet mops, dust mops, microfiber products, and cleaning accessories; marketed by Wind Associates.
- Fresh Products line Unique odor control solutions for restrooms, lobbies, patient rooms, and common areas including Wave urinal screen, Easy Fresh, and P-Shield; marketed by Wind Associates.
- Bobrick product line Toilet partitions and high-quality commercial restroom accessories; marketed by Wind Associates.
- Koala Kare product line Industry-standard baby changing stations and child protection products; marketed by Wind Associates.
- Kutol product line Hand hygiene specialists offering foam and liquid products with quality dispensing equipment; marketed by Wind Associates.
- Janitized product line Micro-lined replacement vacuum bags and filters for commercial vacuums with high filtration at an affordable price; marketed by Wind Associates.
- M+A Matting product line Scraper, wiper, interior, logo, and anti-fatigue mats; marketed by Wind Associates.
- Pressalit product line Accessible bathrooms and changing tables including phenolic lockers and benches; marketed by Wind Associates.
- Spectrum Lockers product line Phenolic lockers and benches where style meets durability; marketed by Wind Associates.
- All American Metal (AAMCO) product line Quality and durable metal and stainless partitions; marketed by Wind Associates.
Quantifiable outcome
- ISSA Scholars program has supplied nearly $4 million in financial assistance to over 1,000 college-aged students over 30 years
Companies that use Wind Associates
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Wind Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wind Associates partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- ISSA (International Sanitary Supply Association)coreWind Associates has been a member of ISSA for 48 years since 1971. As an ISSA member, they have access to education, training, process improvements, and networking opportunities. Company President John Beers currently serves on the ISSA Board of Directors as the Representative Director, and the company participates in ISSA's Manufacturers Representative Council. They also support ISSA Cleaning for a Reason and ISSA Scholars programs.
- ISSA Cleaning for a ReasoncoreWind Associates partners with ISSA Cleaning for a Reason, a non-profit organization serving the United States and Canada. The partnership supports women undergoing treatment for cancer by providing free house cleaning services through over 1,200 maid services. Wind Associates contributes to this initiative as part of their community giving back efforts.
- ISSA ScholarsminorWind Associates supports the ISSA Scholars program, which has supplied nearly $4 million in financial assistance to over 1,000 college-aged students over 30 years. The program provides 4-year scholarships, guaranteed paid summer internships, mentoring, career counseling, and annual ISSA show attendance. A company principal's son, Ross Morrison, was a scholarship recipient.
- 3McoreWind Associates represents 3M product lines including Floor Pads, Cleaning Chemicals, and EZ Trap Dusting Sheets in their territories.
- Tolco CorporationcoreWind Associates represents Tolco Corporation, a provider of trigger sprayers, bottles, bowl mops, and cleaning accessories, as well as phenolic lockers and benches.
- BobrickcoreWind Associates represents Bobrick, the industry leader in toilet partitions and high-quality commercial restroom accessories including baby changing stations and child protection products.
- MotorScrubbercoreWind Associates represents MotorScrubber, providing a full range of scrubbing machines designed for vast applications across many industries.
- NaceCare SolutionscoreWind Associates represents NaceCare Solutions, providing commercial floor cleaning equipment including Henry canister vacuum, Twin Tec auto scrubbers, and Duplex floor cleaner.
- ConteccoreWind Associates represents Contec, leaders in contamination control products and cleaning tools.
- EttorecoreWind Associates represents Ettore, providing high-quality window washing products including squeegees, strip washers, extension poles, and AquaClean systems.
- Golden Star Inc.coreWind Associates represents Golden Star, offering the industry's best wet mops, dust mops, microfiber products, and cleaning accessories.
- Fresh ProductscoreWind Associates represents Fresh Products, providing unique odor control solutions for restrooms, lobbies, patient rooms, and common areas including wave urinal screens and Easy Fresh products.
- Kutol Hand Hygiene SpecialistscoreWind Associates represents Kutol, providing top-quality hand hygiene products including foam and liquid products with quality dispensing equipment.
- Tradex GlovescoreWind Associates represents Tradex Gloves, offering the industry's best and most complete line of disposable gloves and personal protection equipment.
- M+A MattingcoreWind Associates represents M+A Matting, providing the best quality mats in the industry including scraper, wiper, interior, logo, and anti-fatigue mats.
- CenobotscoreWind Associates represents Cenobots, a global leading provider of cleaning industry robots dedicated to renewing cleaning services with state-of-the-art cleaning robots.
- Natur-TeccoreWind Associates represents Natur-Tec, providing the highest quality compostable can liners with Cedar Grove and BPI Compostable Certifications, as well as sustainable trash can liners made from up to 94% post-consumer plastic.
- EnviroxcoreWind Associates represents Envirox, leaders in stabilized hydrogen peroxide cleaners and sanitizers.
- Lambskin SpecialtiescoreWind Associates represents Lambskin Specialties, offering lambswool and feather dusters and related cleaning accessories.
- Koala KarecoreWind Associates represents Koala Kare, providing industry-standard baby changing stations and child protection products.
- JanitizedcoreWind Associates represents Janitized, providing top-quality micro-lined replacement vacuum bags and filters for commercial vacuums with the best filtration at affordable prices.
- PressalitcoreWind Associates represents Pressalit, providing accessible bathrooms and changing tables including phenolic lockers and benches.
- Chase ProductscoreWind Associates represents Chase Products, a provider of a wide range of aerosol household products, paints, insecticides, and personal care products.
- Rev BagcoreWind Associates represents Rev Bag, providing sustainable trash can liners made from up to 94% post-consumer plastic.
- Spectrum LockersminorWind Associates represents Spectrum Lockers, an industry leader in quality and durable metal and stainless partitions.
- All American Metal (AAMCO)minorWind Associates represents All American Metal (AAMCO), an industry leader in quality and durable metal and stainless partitions.
- Buffalo IndustriesminorWind Associates represents Buffalo Industries product lines in Utah territory.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Wind Associates competitors and assessment
Company assessmentRegional players
- Daycon: Regional Jan-San distributor and cleaning chemical manufacturer that interfaces with manufacturer reps and competes for the same end customers Wind Associates serves.
- Core Products: Janitorial and sanitation products distributor serving North American markets; overlaps with Wind Associates' distributor customer base and end-market focus.
Direct peers
- HP Fairfield: Manufacturer's representative firm in the Jan-San/cleaning industry with similar multi-line representation model and distributor-channel focus, comparable in size and structural setup to Wind Associates.
- PJP Marketing: Manufacturer's representative firm serving the Jan-San and industrial supply markets with comparable multi-principal, territory-based sales coverage to Wind Associates.
Broad incumbents
- Brady Industries: Large Jan-San distributor that is a buyer of represented product lines; Brady's downstream consolidation is a key structural force affecting Wind Associates and similar rep firms.
- Imperial Dade: National Jan-San and foodservice distributor that purchases from represented principals like 3M, Bobrick, and NaceCare, making it a primary channel partner for Wind Associates' manufacturer clients.
- Veritiv: Large distributor with significant Jan-San and foodservice product distribution; competes with and purchases through manufacturer rep firms, shaping commission economics in the channel.
- Network Services Company: National distributor of facility supplies including Jan-San, foodservice, and industrial laundry products — overlapping with Wind Associates' served end markets and channel partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wind Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wind Associates leadership team
Management profileNumber of profiles
Profiles10 records
Wind Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wind Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wind Associates
What does Wind Associates do?
Wind Associates is a manufacturer's representative firm that markets and sells approximately 25+ manufacturer product lines to commercial cleaning, industrial laundry, and food service distributors across 10 western U.S. states. The firm connects innovative and sustainable Jan-San, Industrial Laundry, and Food Service manufacturers with distributors by providing experienced field sales representation and territory-based account management.
Is Wind Associates a public or private company?
Wind Associates is a private company. It is classified as management employee owned and is currently operating.
When was Wind Associates founded?
Wind Associates was founded in 1968. It employs 11 to 50 people.
Where is Wind Associates based?
Wind Associates is headquartered in Tukwila, United States, in the North America region.
How does Wind Associates make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Wind Associates's main competitors?
Regional players on record are Daycon and Core Products. Direct peers are HP Fairfield and PJP Marketing. Broad incumbents are Brady Industries, Imperial Dade, Veritiv and Network Services Company.
Does Wind Associates have an API?
No public API is recorded for Wind Associates.