McGRAW

What McGRAW does

McGRAW, operating through the legal entity THE MCGRP INTERNATIONAL, is a privately held B2B and B2C data and lead generation company headquartered in St. Augustine, Florida, with secondary offices in St. Augustine Beach. Founded in 2009 and operating at 251-500 employees, the company sells wholesale-sourced business and consumer data — 35M+ business records and 273M+ consumer records compiled from 100+ sources and refreshed 18M+ times per month — alongside real-time and aged leads across 15+ verticals including insurance, mortgage, auto, solar, healthcare, home improvement, MCA, Medicare, debt, education, and timeshare. Data monetization is augmented by proprietary technology in the form of Swell365©, an in-house all-in-one CRM platform combining email, SMS, marketing automation, analytics, and online appointment scheduling, accessible via a self-service login at app.swell365.io.

The company's revenue model is multi-streamed and mix-driven. It monetizes through sale of data subscriptions and appends (data_monetisation), per-lead fees for aged, real-time, call transfer, and click-to-call leads (transaction_fee, CPL model), a low-cost SaaS subscription for Swell365©, and professional-services engagements covering growth marketing, HubSpot consulting (as a Gold HubSpot Solutions Partner), SEO, paid media, LinkedIn outreach, and website/tech stack management. Pricing across data, leads, and services is custom-quoted rather than publicly tiered, consistent with a consultative direct-sales motion backed by phone (1-888-343-3165), email ([email protected]), and website contact forms rather than transparent online self-service.

McGRAW targets a heterogeneous mix of SMB customers (wedding entertainment, e-commerce, food and beverage, design services) and mid-market/enterprise accounts (real estate developers, diversified companies, nonprofits), with insurance and mortgage/property as primary verticals. The company supplements its product business with a content engine — a Spotify podcast ("The Swell"), a YouTube channel (@mcgrawnow), and a multi-topic blog — that doubles as both lead generation and brand credibility in the data services category.

Name

McGRAW

Legal name

THE MCGRP INTERNATIONAL

Website

https://mcgrawnow.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

McGRAW is a Florida-based B2B/B2C data and lead provider offering 308M+ aggregated records, a proprietary Swell365© CRM, and lead generation across 15+ verticals, serving SMBs through mid-market clients with custom data, agency, and HubSpot consulting services.

Ownership category

akta.pro rank

Product category

Marketing Data and Lead Generation

NAICS

Direct Mail Advertising (54186), Directory and Mailing List Publishers (51314), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• B2B data solutions
• Consumer lead generation
• Marketing automation platform
• Vertical lead products
• Data appending services

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Data Solutions: Sale of B2B and B2C data sets including business data, consumer data, direct mail lists, and intent data. Data is provided as wholesale provider before it reaches resellers, with data enhancement, gap-filling, appending, and database management services.
2. Lead Generation (CPL): Cost-per-lead (CPL) model offering real-time leads, aged leads, call transfer leads, direct mail leads, click-to-call leads, and mailing lists across mortgage, auto, solar, insurance, healthcare, and other verticals.
3. Swell365© CRM Subscription: All-in-one CRM platform subscription for email marketing, SMS marketing, marketing automation, analytics and reporting, and online appointment scheduling. Priced as a low-cost alternative to enterprise CRM solutions.
4. Growth Marketing Services: Agency services including company overview/strategy, HubSpot audit, tech stack audit, SEO audit, website audit, 12-month growth planning, paid media, LinkedIn outreach, and online management. Offered as customized growth plans.
5. SEO Services: Search engine optimization services for increasing visibility and organic search traffic, including keyword analysis, backlink building, content creation, and ongoing campaign optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

McGRAW is a wholesale-level B2B and B2C data provider and lead generation company, aggregating 35M+ business records and 273M+ consumer records from 100+ sources for use across email, postal, digital, and phone marketing channels. It sells real-time and aged leads across 15+ verticals (insurance, mortgage, auto, solar, healthcare, home improvement, MCA, timeshare, debt, education) and bundles the offerings with the proprietary Swell365© CRM platform plus agency services including HubSpot consulting, SEO, paid media, and LinkedIn outreach.

Product overview

McGRAW is a premier data and lead provider offering a comprehensive B2B and B2C data and marketing solutions platform. The core product is Swell365©, an all-in-one CRM platform for email/SMS marketing, lead management, and marketing automation. Complementing the CRM are data products including 360 B2B & Consumer Link (business and consumer databases with 35M+ business records and 273M+ consumer records), Direct Mail Lists, and Intent Data. McGRAW also provides real-time and aged leads across 15+ verticals (mortgage, auto, insurance, healthcare, solar, home improvement, and more), alongside growth marketing services including HubSpot consulting (Gold Partner), SEO, paid media, and LinkedIn outreach. The offering combines proprietary technology (Swell365©) with expert services and high-quality data to enable multi-channel marketing campaigns, lead generation, and customer acquisition for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Swell365©: All-in-one CRM platform designed to streamline email and SMS marketing efforts, offering marketing automation, analytics and reporting, and online appointment scheduling

Products and services

• Swell365© CRM Platform Proprietary all-in-one CRM platform for email and SMS marketing, lead management, marketing automation, analytics and reporting, online appointment scheduling, and sales management, offered as a low-cost alternative to enterprise CRM solutions.
• 360 B2B & Consumer Link Combined B2B and B2C data solution providing access to business and consumer databases for email, postal, digital, and phone marketing applications.
• Business Data Business database containing 35,000,000+ records with firmographics, demographics, and contact information for targeting companies and key decision-makers.
• Consumer Data Consumer database with 273,000,000+ records compiled from over 100 sources including real estate records, tax assessments, voter registrations, and utility connections, featuring 300+ demographic and psychographic attributes updated 18+ million times per month.
• Direct Mail Lists Mailing lists for direct mail marketing campaigns targeting consumers and businesses.
• Intent Data Data solution identifying prospects actively researching or showing purchase intent signals for targeted marketing.
• Real-Time & Aged Leads Lead generation solutions offering real-time leads, aged leads, call transfer leads, direct mail leads, click-to-call leads, and mailing lists across 15+ industry verticals.
• Mortgage & Property Data Specialized data solutions for the mortgage industry including title data, property data, mortgage protection insurance leads, and general mortgage data.
• Auto Leads & Data Auto industry lead generation covering auto insurance leads and auto warranty leads for dealers and warranty providers.
• Insurance Leads Insurance industry lead generation including final expense leads, health insurance leads, life insurance leads, and Medicare leads.
• Healthcare Data Healthcare industry data solutions for medical leads and healthcare provider targeting.
• New Homeowner Leads Data Lead data for newly purchased homeowners sourced from public records, deed recordings, and self-reported data, including pre-mover and pending-mover data for insurance, home improvement, and financial services targeting.
• Home Improvement Leads Lead solutions for home improvement industry including home warranty leads and home services leads.
• Solar Leads Lead generation solutions for the solar energy industry.
• MCA Leads Merchant Cash Advance leads for the alternative financing industry.
• Timeshare Data Timeshare industry lead data and marketing solutions.
• Education Leads & Data Education industry data and lead solutions for educational services targeting.
• Debt Leads Debt-related lead generation for debt consolidation and financial services companies.
• Growth Marketing Services Comprehensive growth marketing services including company overview analysis, HubSpot audit, tech stack audit, SEO audit, website audit, and 12-month growth planning with customized strategies.
• HubSpot Consulting HubSpot CRM implementation, training, and consulting services delivered as a Gold HubSpot Solutions Partner.
• Search Engine Optimization (SEO) Services SEO services including keyword analysis, backlink building, content creation, technical SEO audits, and ongoing optimization for improved search rankings.
• Paid Media Paid advertising services across Facebook, LinkedIn, Google Ads, social media, display, native, and search platforms with strategic digital creatives and targeted audience campaigns.
• LinkedIn Outreach Pre-qualified B2B lead generation through LinkedIn outreach delivered at consistent monthly rates.
• Website & Tech Stack Management Website management and technology stack administration services including insights and savings reporting.

Quantifiable outcome

• 45% year-over-year eCommerce sales increase for A Frame Sauce Company through multi-channel campaigns
• +7 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationGold HubSpot Solutions Partner providing comprehensive HubSpot CRM implementation, training, and support. McGRAW offers HubSpot integration services including marketing and sales hub setup, CRM audits, and optimization. The partnership enables McGRAW to deliver HubSpot consulting as part of their growth marketing services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ActiveCampaign: ActiveCampaign is a CRM and marketing automation platform combining email, automation, and CRM for SMBs, competing broadly with McGRAW's Swell365 platform in the SMB marketing automation category.
• HubSpot: HubSpot is a broad CRM, marketing automation, and CMS platform whose Gold-tier partner program McGRAW participates in. While a partner, HubSpot also competes in marketing automation that overlaps with Swell365's email, automation, and analytics features.
• InsideView (Data.com): InsideView (formerly Data.com) is a long-established B2B data and sales intelligence vendor offering firmographic, contact, and intent data to enterprise customers, a broad incumbent overlapping with McGRAW's Business Data and data append services.

Direct peers

• UpLead: UpLead is a B2B lead generation and data platform offering verified business contacts, intent data, and email finding tools, directly comparable to McGRAW's Business Data and direct mail/B2B lead products.
• Apollo.io: Apollo.io provides a B2B sales intelligence and engagement platform with a large contact database, email/phone outreach, and lead generation workflows, competing directly with McGRAW's B2B data, intent data, and LinkedIn outreach services.
• Lusha: Lusha provides B2B contact and company data with a browser extension and API, enabling sales and marketing teams to source leads and enrich records, overlapping with McGRAW's B2B data append and lead generation offerings.
• Swordfish AI: Swordfish AI is a B2B contact data and prospecting platform that aggregates cell phone, email, and firmographic data, directly comparable to McGRAW's Business Data and consumer/B2B lead generation products.
• ZoomInfo: ZoomInfo is a leading B2B contact and company data platform that sells intent data, lead generation, and sales intelligence to enterprise and SMB marketing and sales teams, directly competing with McGRAW's 360 B2B Link and lead generation offerings.

Emerging players

• Adapt (formerly GetEmails): Adapt (formerly GetEmails) provides email-based identity resolution and B2C/B2B contact data with a focus on ecommerce and SMB customer acquisition, an emerging player overlapping with McGRAW's consumer data append and lead generation services.
• LeadsBridge: LeadsBridge is a lead capture and sync platform connecting ad platforms, CRMs, and lead generation tools, comparable to McGRAW's Swell365 and lead generation integration capabilities for SMB marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mcgrawnow
• Xx.com/McGRAW_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGRAW