Specialised Covers
- Company typePrivate
- Founded1981
- HeadquartersShipley, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Specialised Covers firmographics
Firmographics- Name
- Specialised Covers
- Legal name
- Specialised Covers
- Website
- https://specialisedcovers.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Specialised Covers industry classification
Industry- Product category
- Protective Vehicle Covers
- NAICS
- Other Textile Product Mills (3149)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)
- akta.pro secondary industries
- Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes) (IMAOADAI), Aerospace & Defense Technical Textiles (Ballistic/Parachute/Radar-Absorbing/Composites Reinforcement) (IMAOADAF)
Keywords
Where Specialised Covers is headquartered
LocationHeadquarters
- HQ city
- Shipley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Specialised Covers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tailored Vehicle Covers (B2C): Direct-to-consumer sales of bespoke car, caravan, motorhome, and leisure covers through e-commerce website. Products are made-to-measure with extensive pattern database and customisation options. Revenue is one-time purchase based with optional accessories and upgrades.
- Trade & Industrial Covers: Bespoke protective covers for motorsport teams, industrial applications, defence sector, and commercial fleet operators. Includes one-off prototypes through to large production runs. Trade accounts with custom pricing structures.
- Accessories & Consumables: Replacement parts and upgrades including storage bags, fitting poles, replacement straps, wheel covers, A-frame covers, and add-on features such as solar panel perspex windows and easy access options.
- Design & Patterning Services: Custom patterning and design services for bespoke projects, including 3D scanning, CAD design, and cloth patterning. Design fees for unique vehicles or new patterns, which may be waived if pattern already exists in database.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Caravan Storage Cover |
| Unit Pricing | Pay-as-you-go | Caravan Roof Cover |
| Unit Pricing | Pay-as-you-go | Compact Caravan Cover |
| Unit Pricing | Pay-as-you-go | Motorhome Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Universal Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Lite Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Plus Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Infinity Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Elite Towing Cover |
| Unit Pricing | Pay-as-you-go | Tow Pro Infinity Elite Towing Cover |
| Unit Pricing | Pay-as-you-go | Indoor Lite Car Cover |
| Unit Pricing | Pay-as-you-go | Indoor Plus Car Cover |
| Unit Pricing | Pay-as-you-go | Indoor Silhouette Car Cover |
| Unit Pricing | Pay-as-you-go | Outdoor Elite Car Cover |
| Unit Pricing | Pay-as-you-go | Custom Printed Cover |
| Unit Pricing | Pay-as-you-go | Body Protection Cover |
| Unit Pricing | Pay-as-you-go | Towing Car Bra |
| Unit Pricing | Pay-as-you-go | A-Frame Cover |
| Unit Pricing | Pay-as-you-go | A-Frame Cover+ |
| Unit Pricing | Pay-as-you-go | Extendable Fitting Poles |
| Unit Pricing | Pay-as-you-go | Wheel Covers (Pair) |
| Unit Pricing | Pay-as-you-go | Upgraded Storage Bag |
| Unit Pricing | Pay-as-you-go | Nomad Roof Tent |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Specialised Covers product offering
Product offeringCore offering
Specialised Covers designs and manufactures bespoke, made-to-measure protective textile covers for cars, caravans, motorhomes, trailers, horseboxes, outdoor furniture, motorsport equipment, defence assets, and industrial machinery. All products are produced in-house at a 32,000 sq ft facility in Shipley, West Yorkshire, using proprietary fabrics (Torrent, Vintex, Velcrotex, Stormtex+, Stormshield+) and a combination of 3D scanning, CAD design, and Lectra/Bulmer digital cutting. The company sells to consumers via its e-commerce website and to commercial/defence customers via a dedicated Business Sales team.
Product overview
Specialised Covers is a UK-based manufacturer of bespoke, tailored protective covers founded in 1981. The company operates from a 32,000 sq ft facility in Shipley, West Yorkshire, with over 50 employees. Their product portfolio is organized into three main categories: Car/Caravan/Motorhome covers (storage and towing), Leisure & Garden covers, and Trade/Industrial covers (including Defence and Motorsport). Core products include Caravan Covers (Caravan Cover, Caravan Roof Cover, Compact Caravan Cover, Motorhome Cover), the Tow Pro towing cover range (Tow Pro, Tow Pro+, Tow Pro Elite, Tow Pro Lite, Tow Pro Universal, Tow Pro Infinity, Tow Pro Infinity Elite, plus caravan-specific models), Car Covers (Indoor Silhouette, Indoor Plus, Indoor Pro, Indoor Plus Recycled, Indoor Lite, Indoor Reveal, Outdoor Elite, Outdoor Pro, Outdoor Lite), and Leisure products (Horsebox Cover, Trailer Cover, Nomad Roof Tent, Campervan Windscreen Cover). The Trade division offers Defence Covers, Motorsport Covers, and Industrial Covers. Accessories include Storage Bags, A-Frame Covers, Fitting Poles, Wheel Covers, and Towing Car Bras. All covers are manufactured in-house using Torrent, Vintex, Stormtex+, Stormshield+, and Velcrotex technical fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Caravan Cover Tailor-made storage cover for caravans, waterproof and breathable with Torrent fabric, includes A-frame cover, door access, storage bag and fitting poles. Available for over 5,500 caravan patterns and 21 caravan manufacturers.
- Caravan Roof Cover Lightweight roof-only cover that secures into awning channels, covering front, top, and back of caravan. Designed for storage use only.
- Compact Caravan Cover Essential storage cover for compact caravans, includes door access, storage bag, securing straps, fitting poles, and A-frame cover.
- Motorhome Cover Bespoke tailored motorhome storage cover, NCC verified, includes door access, easy access, roof furnishing pockets. 10-week lead time with quote-based pricing.
- Tow Pro Towing Cover Tailored towing cover designed for caravan travel, fits in minutes using awning channels. Made from Vintex fabric, available for 1000+ caravan models.
- Tow Pro Plus Towing Cover
- Tow Pro Elite Towing Cover
- Tow Pro Lite Towing Cover
- Tow Pro Universal Towing Cover
- Tow Pro Infinity Towing Cover
- Tow Pro Infinity Elite Towing Cover
- Basecamp Elite Towing Cover
- Eriba Touring Tow Pro+
- Adria Action Elite Towing Cover
- Indoor Silhouette Car Cover
- Indoor Plus Car Cover
- Indoor Pro Car Cover
- Indoor Lite Car Cover
- Indoor Reveal Car Cover
- Indoor Plus Recycled Car Cover
- Outdoor Elite Car Cover
- Outdoor Pro Car Cover
- Outdoor Lite Car Cover
- Custom Printed Cover
- Body Protection Cover
- Horsebox Cover
- Trailer Cover
- Nomad Roof Tent
- Campervan Windscreen Cover
- Kitchen Cover
- Chair Cover
- Table Cover
- Sofa Cover
- BBQ Cover
- Defence Covers
- Motorsport Covers
- Industrial Covers
- Upgraded Storage Bag
- A-Frame Cover
- A-Frame Cover+
- Extendable Fitting Poles
- Wheel Covers
- Wheel Cover+
- Towing Car Bra
- Design & Patterning Services
Quantifiable outcome
- Over 30,000 vehicle patterns in car covers database
- +5 more outcomes
Companies that use Specialised Covers
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles5 records
Specialised Covers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Specialised Covers partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- Make UK DefencecoreProud member of Make UK Defence which champions the UK defence supply chain sector and represents industry interests to government. Ensures Specialised Covers is Fit for Defence and offers right solutions within right timescales.
- Swift GroupflagshipOfficial caravan cover supplier to the UK's largest manufacturer of touring caravans, motorhomes and holiday homes. Products recommended by Swift as the only caravan protection brand recommended by the industry's market leading manufacturers.
- Bailey CaravansflagshipOfficial Caravan Cover Supplier to Bailey Caravans. 75-year-old family-run business known for engineering and innovation excellence.
- CoachmancoreOfficial supplier of caravan covers. Established 1986 in Hull, East Yorkshire, maintaining reputation for excellent craftsmanship and high quality build and design.
- ElddiscoreOfficial supplier of tailored caravan covers with double seams, breathable fabrics and fleece-lined protection.
- LunarcoreOfficial caravan cover supplier included in the NCC Verified product recommendation programme.
- Ifor Williams TrailerscoreLeading horsebox and trailer manufacturer supplied with tailored bespoke covers through trade relationship.
- Equi TrekminorHorsebox manufacturer supplied with tailored covers through trade relationship.
- Cheval LiberteminorHorsebox manufacturer supplied with tailored covers through trade relationship.
- Williams RacingflagshipMotorsport cover partnership for over 10 years, providing bespoke protective solutions for F1 racing operations.
- Mercedes AMG-Petronas F1 TeamflagshipMotorsport cover partnership providing bespoke solutions for Mercedes F1 team operations.
- McLaren F1 TeamflagshipLong-term motorsport partnership spanning over 10 years providing tailored covers for McLaren racing operations.
- United AutosportscoreMotorsport partnership providing protective covers for United Autosports racing team.
- Extreme EcoreMotorsport partnership providing covers for Extreme E electric rally series.
- AlphatauricoreMotorsport cover partnership for Alphatauri F1 team.
- Aston MartincoreBespoke car covers customer including custom indoor covers with bespoke styling and designer patterns.
- Rolls RoycecorePremium automotive brand supplied with tailored protective covers.
- KoenigseggcoreHypercar manufacturer supplied with bespoke covers for rare and exclusive vehicles.
- GMA (Gordon Murray Automotive)coreExclusive hypercar manufacturer supplied with tailored covers for GMA T.50 vehicles.
- Hedley StudiosminorPartnership for bespoke vehicle covers and services.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Specialised Covers competitors and assessment
Company assessmentDirect peers
- Covercraft Industries: US-based leading manufacturer of custom vehicle covers and protection products for cars, trucks, RVs, and powersports. Most direct global comparable in custom-fit protective covers at scale, serving a similar B2C and dealer channel mix.
- California Car Cover Company: Long-established US custom car cover specialist (operating since 1978) with extensive vehicle pattern database and tailored indoor/outdoor cover range. Closely comparable on bespoke pattern business model, premium customer mix, and dealer/distributor network.
- Classic Additions: UK-based manufacturer of tailored indoor and outdoor car covers with bespoke pattern service. Direct UK competitor in the custom-fit classic and modern car cover category with overlapping customer base (classic and high-value vehicle owners).
Broad incumbents
- Halfords Group: UK motoring and leisure retailer stocking mass-market universal car covers, leisure accessories, and camping products. Not a direct custom-cover manufacturer but a competing channel for budget-conscious UK vehicle and caravan owners.
- Autoglym: UK-based premium car care and protection brand. Adjacent vehicle protection category with overlapping premium end-customer base; competes for the discretionary 'vehicle care' wallet share though not for physical covers.
- Bauer Limited (Canvas & Industrial Textiles): UK industrial textile converter producing coated fabrics, tarpaulins, and technical textile products. Comparable in technical fabric conversion capabilities and industrial textile manufacturing footprint though serving a wider industrial mix than vehicle protection.
Emerging players
- Stormforce Custom Covers: Smaller UK-based custom vehicle cover maker focused on motorbike, quad, and car covers. Direct niche competitor in tailored covers but at a smaller scale and narrower product range than Specialised Covers.
- Protega Global / Protexa: UK bespoke protective cover and case manufacturer serving defence, aerospace, and industrial customers. Comparable in defence and industrial bespoke textile manufacturing with overlapping certifications (ISO, JOSCAR-equivalent) and similar customer profile.
Others
- Renolit UK: European manufacturer of high-performance films, coated textiles, and technical membranes used across automotive, marine, and industrial applications. Comparable in coated technical fabric technology (relevant to Torrent-type fabrics) and a potential upstream supplier or licensing partner.
- Swift Group: UK's largest touring caravan and motorhome manufacturer and a key OEM customer of Specialised Covers. Relevant as a customer/partner relationship comparable to understanding end-market demand dynamics rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Specialised Covers social profiles
Digital presenceSpecialised Covers compliance and trust
Trust signalCompliance3 records
Specialised Covers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialised Covers leadership team
Management profileNumber of profiles
Profiles1 record
Specialised Covers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Specialised Covers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialised Covers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialised Covers
What does Specialised Covers do?
Specialised Covers designs and manufactures bespoke, made-to-measure protective textile covers for cars, caravans, motorhomes, trailers, horseboxes, outdoor furniture, motorsport equipment, defence assets, and industrial machinery. All products are produced in-house at a 32,000 sq ft facility in Shipley, West Yorkshire, using proprietary fabrics (Torrent, Vintex, Velcrotex, Stormtex+, Stormshield+) and a combination of 3D scanning, CAD design, and Lectra/Bulmer digital cutting. The company sells to consumers via its e-commerce website and to commercial/defence customers via a dedicated Business Sales team.
Is Specialised Covers a public or private company?
Specialised Covers is a private company. It is classified as family owned and is currently operating.
When was Specialised Covers founded?
Specialised Covers was founded in 1981. It employs 51 to 100 people.
Where is Specialised Covers based?
Specialised Covers is headquartered in Shipley, United Kingdom, in the Europe region.
How does Specialised Covers make money?
Four revenue lines are on record. Tailored Vehicle Covers (B2C) is the primary driver. The others are trade & Industrial Covers, accessories & Consumables and design & Patterning Services.
Who are Specialised Covers's main competitors?
Direct peers on record are Covercraft Industries, California Car Cover Company and Classic Additions. Broad incumbents are Halfords Group, Autoglym and Bauer Limited (Canvas & Industrial Textiles). Emerging players are Stormforce Custom Covers and Protega Global / Protexa. Others are Renolit UK and Swift Group.
Does Specialised Covers have an API?
No public API is recorded for Specialised Covers.
What industry is Specialised Covers in?
Specialised Covers's product category is Protective Vehicle Covers. Its primary akta.pro industry code is IMAOABAH, Technical Fabric Mills (Performance/Protective/Medical Substrates), with a secondary code of IMAOADAI, Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes). Its NAICS code is 3149 and its SIC code is 2300.