93x
Clarity Performance (formerly 93x) is a London-based B2B digital marketing agency delivering SEO, PPC, paid social, web design, and CRO services to technology, software, and SaaS companies across global markets.
- Company typePrivate
- Founded-
- HeadquartersHolborn, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 93x does
93x, now operating as Clarity Performance following a 2024 rebrand, is a London-based B2B digital marketing agency that delivers inbound marketing services — including B2B SEO, B2B PPC & Paid Social, Web Design & UX, Conversion Rate Optimisation, B2B LinkedIn Ads, keyword research, and technology-specific SEO — to technology, software, and SaaS clients. The agency's service offering is built around the B2B technology buyer journey, with strategies explicitly designed for long, complex, considered purchasing decisions rather than transactional e-commerce funnels. Differentiation is positioned on three pillars: domain immersion in niche technology products, journalist-grade content produced via in-house tech writers and journalists, and the application of "AI & marketing technology" tooling to shape and accelerate strategy.
The company operates a professional services revenue model, delivering engagements on a quote-based, project or retainer basis to mid-market and enterprise B2B technology clients. GTM is direct enterprise field sales, targeting scale-ups (Series A+) and established technology businesses, with client headcount reportedly ranging from approximately 50 to tens of thousands of employees. Distribution is anchored by a single London headquarters (Zetland House, EC2A) and complemented by the FINITE community — a global membership community of 1,900+ B2B marketing leaders, alongside an associated podcast, webinars, and events used as top-of-funnel demand-generation assets. Clarity Performance operates as a subsidiary of Clarity, a global integrated agency specialising in growth and reputation for leading tech brands, providing strategic and reputational integration with the parent network.
93x firmographics
Firmographics- Name
- 93x
- Legal name
- Clarity Performance
- Website
- https://93x.agency
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarity Performance (formerly 93x) is a London-based B2B digital marketing agency delivering SEO, PPC, paid social, web design, and CRO services to technology, software, and SaaS companies across global markets.
- Ownership category
- akta.pro rank
93x industry classification
Industry- Product category
- B2B Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where 93x is headquartered
LocationHeadquarters
- HQ city
- Holborn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
93x business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- B2B Digital Marketing Services: The company generates revenue through providing B2B digital marketing services including B2B SEO, B2B PPC, Paid Social, Web Design & UX, and Conversion Rate Optimisation. Revenue is generated through professional services engagements with B2B technology clients, typically on a project or retainer basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
93x product offering
Product offeringCore offering
Clarity Performance (formerly 93x) is a London-based B2B digital marketing agency that plans and executes inbound marketing strategies for technology, software, and SaaS companies. It delivers SEO, PPC and Paid Social (including LinkedIn Ads), Web Design & UX, Conversion Rate Optimisation, Keyword Research, and Technology SEO as integrated services tailored to long and complex B2B buyer journeys.
Product overview
Clarity Performance (formerly 93x) is a B2B digital marketing agency offering a suite of inbound marketing services for technology, software, and SaaS companies. The company operates as a unified service offering rather than a software product platform. Core services include B2B SEO, B2B PPC & Paid Social, Web Design & UX, Conversion Rate Optimisation, B2B LinkedIn Ads, Keyword Research Services, and Technology SEO. These services are combined and woven together to build comprehensive inbound marketing strategies that support sustainable and predictable growth for B2B technology clients.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B SEO Agency Services Custom-built, data-shaped SEO strategies supporting the B2B buyer journey for technology, software, and SaaS clients.
- B2B PPC and Paid Social PPC and Paid Social services that drive predictable growth across the length of the B2B buyer journey for B2B technology and SaaS clients.
- Web Design and UX Website design and UX services built for inbound lead generation from the ground up, optimized for B2B technology companies.
- Conversion Rate Optimisation (CRO) Services focused on optimizing conversion rates across B2B technology websites and digital assets to improve lead and pipeline outcomes.
- B2B LinkedIn Ads Specialized LinkedIn advertising services targeted at B2B technology and SaaS companies to reach professional decision-makers.
- Keyword Research Services Keyword research services to identify search terms and content opportunities tailored to B2B technology clients and their buyer journeys.
- Technology SEO SEO services specifically tailored for technology companies operating in deep technical niches, addressing complex search and content needs.
Companies that use 93x
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
93x technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
93x partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clarity GlobalcoreClarity Performance is part of Clarity: a global, integrated agency specialising in growth and reputation for leading tech brands. The parent company Clarity provides strategic oversight and global integration capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
93x competitors and assessment
Company assessmentDirect peers
- Heinz Marketing: B2B marketing agency focused on sales and marketing alignment for technology and manufacturing clients. Similar boutique scale and B2B specialization.
- DemandGen: B2B marketing agency and consultancy delivering demand generation, content, and marketing operations for enterprise tech clients. Comparable in B2B tech vertical and integrated services model.
- Kalungi: B2B SaaS marketing agency providing outsourced CMO-style services including SEO, PPC, and content for software companies. Comparable in client focus and full-funnel positioning.
- Salted Stone: B2B marketing agency offering HubSpot-driven inbound marketing, SEO, and web design for tech and SaaS clients. Comparable in service stack and SaaS vertical focus.
- Directive: B2B SaaS marketing agency specializing in SEO, PPC, and customer generation for enterprise tech clients. Directly competes in the same SaaS SEO/PPC buyer-journey niche.
- Single Grain: B2B SaaS and technology digital marketing agency offering SEO, PPC, and content services to software companies. Closely comparable in client vertical, service mix, and boutique positioning.
- Velocity Partners: B2B technology PR, content, and digital marketing agency. Comparable in deep B2B tech specialization and content-led service model.
Broad incumbents
- Demandbase: Enterprise B2B marketing technology and ABM platform with adjacent agency services. Larger incumbent in the same B2B tech demand-generation category.
- HubSpot: Dominant inbound marketing platform with a Solutions Partner agency network that competes for the same B2B SaaS clients on SEO, content, and inbound. Broad incumbent that overlaps operationally with Clarity Performance's offerings.
Emerging players
- Reforge: B2B SaaS growth and marketing education/community platform serving similar product marketing and growth audiences. Comparable buyer-journey expertise audience, though more education-focused than agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
93x social profiles
Digital presence93x financial estimates
Financial estimateRevenue estimate
Valuation estimate
93x leadership team
Management profileNumber of profiles
93x funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
93x M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 93x
What does 93x do?
Clarity Performance (formerly 93x) is a London-based B2B digital marketing agency that plans and executes inbound marketing strategies for technology, software, and SaaS companies. It delivers SEO, PPC and Paid Social (including LinkedIn Ads), Web Design & UX, Conversion Rate Optimisation, Keyword Research, and Technology SEO as integrated services tailored to long and complex B2B buyer journeys.
Is 93x a public or private company?
93x is a private company. It is classified as corporate owned and is currently operating.
When was 93x founded?
93x was founded in -1. It employs 11 to 50 people.
Where is 93x based?
93x is headquartered in Holborn, United Kingdom, in the Europe region.
How does 93x make money?
One revenue line is on record: B2B Digital Marketing Services.
Who are 93x's main competitors?
Direct peers on record are Heinz Marketing, DemandGen, Kalungi, Salted Stone, Directive, Single Grain and Velocity Partners. Broad incumbents are Demandbase and HubSpot. Reforge is listed as an emerging player.
Does 93x have an API?
No public API is recorded for 93x.
What industry is 93x in?
93x's product category is B2B Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 541810 and its SIC code is 7310.