Publi

What Publi does

Publi is a Brazilian software company, operated by Progress Informática Ltda and headquartered in Porto Alegre, that has developed vertical-specific management software (ERP) for advertising, marketing, and event agencies since 1994. Its product portfolio comprises Publi Manager (full-featured ERP for medium and large agencies covering Cadastro, Financeiro, Produção, Mídia, Atendimento, and Utilitários modules), Publi Express (compact subscription tier for growing agencies), Publi Mobile (iOS/Android companion app), Publi Cloud (hosting on Microsoft Azure), PubliDesk (multi-channel CX platform), and Publi Analytics (AI-augmented BI with Verba Control and Proposal Control). The platform integrates natively with industry-specific data sources including Kantar IBOPE Media, Jovedata (media cost tables), SINAPRO price tables, and is LGPD-compliant and CENP-accredited, making it eligible for government bidding. Publi serves 900+ active clients and 11,000+ licensed users across Brazil, with field sales offices in six states.

The company operates a subscription SaaS revenue model with modular pricing and annual prepayment discounts (10% for Publi Express). Distribution is sales-led, combining enterprise field sales across major Brazilian states (São Paulo, Rio de Janeiro, Minas Gerais, Pernambuco, Mato Grosso do Sul) with inside sales via WhatsApp commercial line and a contact form for demo requests. Marketing is content-driven, centered on a weekly blog covering agency management, marketing, and productivity topics, supported by active social channels (Instagram, Facebook, LinkedIn, YouTube, TikTok) and email newsletters. Long-tenured customers (including Núcleo de Comunicação at 25+ years) and embedded academic partnerships with UFSM and UFRGS demonstrate deep workflow lock-in and pipeline cultivation within Brazil's advertising communications ecosystem.

Name

Publi

Legal name

Progress Informática Ltda

Website

https://publi.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Publi is a Brazilian SaaS company that develops ERP and management software purpose-built for advertising, marketing, and event agencies, serving 900+ active clients across Brazil through its Publi Manager, Express, Mobile, Cloud, and Analytics product lines.

Ownership category

akta.pro rank

Product category

Advertising Agency Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Agency management software
• Advertising ERP
• Media planning tools
• Project management software
• Financial management software

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Subscription-based recurring revenue model with modular pricing. Customers can contract as many modules as needed according to their reality. Publi Express offers monthly and annual plans with 10% discount for annual prepayment. Publi Manager is the full-featured enterprise version.
2. Publi Cloud Hosting: Additional cloud hosting service providing secure, encrypted environment on Microsoft Azure with automatic backups, maintenance, and updates managed by support team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Publi develops and sells integrated ERP management software specifically designed for Brazilian advertising, marketing, and event agencies. The flagship Publi Manager platform offers end-to-end agency management from job entry to billing, covering project management, financial control, media planning, and client/supplier integration. The product portfolio includes Publi Manager (full ERP), Publi Express (compact version for growing agencies), Publi Mobile (iOS/Android app), and Publi Cloud (Azure-hosted cloud infrastructure).

Product overview

Publi is a modular, integrated ERP software suite purpose-built for Brazilian advertising, marketing, and event agencies, with 30 years of market experience. The portfolio consists of three main product tiers: Publi Manager (full-featured flagship ERP for medium and large agencies), Publi Express (compact version for growing agencies at a lower price point), and Publi Mobile (companion mobile app for iOS/Android). Cloud hosting is delivered via Publi Cloud powered by Microsoft Azure. Related group products include PubliDesk (customer service/conversation management) and Publi Analytics (AI-powered business intelligence with Verba Control and Proposal Control tools). All products share a unified platform, offering interoperability between modules and deployment formats (desktop, web, and cloud).

Differentiator

Problem solved

Functional benefit

Brands

• Publi Manager: Complete version of the Publi software for medium and large agencies, offering full functionality and automation for all sectors.
• Publi Express
• Publi Mobile
• Publi Cloud
• PubliDesk
• Publi Analytics

Products and services

• Publi Manager Complete ERP software for medium and large advertising, marketing, and event agencies. Integrates project management, media planning, financial control, client/supplier management, NF-e emission, timesheet, Kanban, and BI dashboards in a single platform, available in desktop, web, and cloud modes.
• Publi Express Compact, reduced-feature version of Publi targeting growing agencies and marketing departments that need essential project/task management, Kanban visualization, timesheet, calendar, cloud access, notifications, and file management without the complexity of large-agency workflows. Available with monthly and annual plans at a lower price point.
• Publi Mobile Mobile application for iOS and Android that enables users to access Projects, Tasks, Timesheet, and Financial module directly from a smartphone, providing flexibility and productivity for remote and on-the-go agency teams.
• Publi Cloud Cloud hosting service providing secure, encrypted data storage powered by Microsoft Azure, with automatic backups, maintenance, and updates managed by Publi's support team. Eliminates the need for local server infrastructure within the agency.
• PubliDesk Customer service solution within the Progress Informática group that centralizes all client interactions including email, phone, WhatsApp, Telegram, Messenger, and Instagram in a single interface, organizing contacts and enhancing customer connections intelligently.
• Publi Analytics Enterprise management platform with integrated artificial intelligence offering two tools: Verba Control and Proposal Control. Designed to optimize business management and decision-making through AI-powered insights for budget control and proposal management.

Quantifiable outcome

• Complete agency integration from job entry to billing in few clicks
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partnership providing secure, encrypted hosting environment for Publi Cloud service. Microsoft Azure provides the foundation for data security, automatic backups, and global scale infrastructure.
• CENP - Conselho de Autorregulação do Mercado PublicitáriocoreStrategic or Co-development PartnerCENP is the Brazilian self-regulatory council for the advertising market. Publi is an accredited software company recognized for providing services to the advertising market and part of the panel of accredited software companies.
• JovedatacoreTechnology or IntegrationAPI integration with Jovedata for media cost tables. Publi was the first software in the Brazilian advertising market to offer Jove purchasing methodology integration via Web Service or File.
• Kantar IBOPE MediacoreTechnology or IntegrationAPI integration with Kantar IBOPE Media for audience data tables used in media planning. Integration avoids retyping and enables various reports and summaries.
• SINAPROcoreTechnology or IntegrationAccess to official SINAPRO price tables for production budgets and supplier negotiations. Tables integrated into the production module.
• Progress InformáticacoreStrategic or Co-development PartnerParent company and developer of the Publi software. Progress Informática has been developing Publi for 30+ years with constant updates and evolution.
• UFSM - Universidade Federal de Santa MariaminorOthersEducational partnership providing Publi access to advertising and propaganda students for real-world market immersion. Partnership enables students to learn industry-standard software during their studies.
• UFRGS - Universidade Federal do Rio Grande do SulminorOthersEducational partnership with the Graduate Program in Communication at FABICO/UFRGS. Publi was provided to students for over a decade to support the Media Planning discipline, essential for course development aligned with the market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workamajig: Workamajig is a project management and agency operations platform purpose-built for advertising, marketing, and creative agencies. It is the closest international functional analog to Publi Manager — both serve as integrated ERP/PMS for ad agencies and compete for the same operator persona (agency owners and operations directors).
• Productive.io: Productive is an agency management SaaS platform offering budgeting, time tracking, resource planning, and project management for marketing and creative agencies. It is a direct functional competitor to Publi's core offering in the agency ERP category, though focused on European and US agencies.
• Function Fox: Function Fox offers time tracking and project management software tailored to advertising, marketing, PR, and creative agencies. Comparable to Publi's modules for timesheet, project management, and cost-by-client reporting used by Brazilian ad agencies.
• Advantage Software (Agency Logic): Advantage Software provides agency management and ERP solutions for advertising, marketing, and media agencies. Directly comparable to Publi Manager as a vertical ERP for ad agencies, focused on North American and UK markets.

Broad incumbents

• Asana: Asana is a global work and project management platform with strong adoption among marketing and creative teams. Overlaps with Publi's project management, tasks, and timesheet functionality as a horizontal incumbent in the agency project management layer.
• TOTVS: TOTVS is Brazil's largest enterprise software company, offering ERP and vertical-specific solutions (including advertising/media modules). Competes with Publi by providing broader ERP breadth to larger Brazilian agencies, leveraging its incumbent position and deep country-level distribution.
• Monday.com: Monday.com is a global work management platform widely adopted by marketing and creative agencies for project and workflow management. Comparable to Publi's project, task, and Kanban modules — it is a horizontal incumbent encroaching on Publi's workflow territory.

Regional players

• Pipefy: Pipefy is a Brazilian-born workflow and process automation SaaS platform used by agencies and service businesses to manage operations. Overlaps with Publi's Kanban, project management, and process automation modules as a regional workflow competitor.
• RD Station: RD Station is a leading Brazilian digital marketing SaaS platform widely used by Brazilian agencies and marketing teams. While focused on marketing automation/CRM rather than ERP, it competes for the same Brazilian agency wallet and is a strong regional adjacence to Publi's digital marketing agency segment.
• Conta Azul: Conta Azul is a Brazilian SaaS platform offering financial management and ERP for SMBs, with strong adoption among agencies and service businesses. Comparable to Publi's Financeiro module and competes as a broader regional incumbent in Brazilian agency back-office.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwiAe0Xh2h1s0d1GIr72pnw
• Facebookfacebook.com/nossomospubli
• LinkedInlinkedin.com/company/nossomospubli
• Instagraminstagram.com/publi.br
• TikToktiktok.com/@publi.br
• Xx.com/nossomospubli

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publi