Borger Capital Group

What Borger Capital Group does

Borger Capital Group LLC is a privately held, family-owned hard asset consulting firm headquartered in Wausau, Wisconsin, founded in 2000 by President and CEO Ludger Borger, a German-born entrepreneur who built the firm around a generational-wealth thesis. The company advises individual investors, families, institutional buyers, and small businesses on the acquisition and stewardship of physical hard assets — primarily precious metals (gold, silver, platinum, palladium), Paraguayan timber, and real estate — and layers in adjacent services including estate planning, asset protection, self-directed precious-metals IRA rollovers, and an IRS-compliant payroll tax reduction program. Its mission centers on wealth preservation through tangible, physical holdings rather than paper financial instruments, with an explicit Catholic identity and St. Joseph as patron saint informing its ethical positioning.

Operationally, Borger runs a phone-based, consultative sales model with no proprietary technology platform; clients engage through a free 30-minute strategy call scheduled via Calendly, then transact via bank wire. The company generates revenue through three streams: (1) transaction-based premiums on physical precious-metals sales, (2) recurring monthly-billed storage fees on depository balances (0.28%–0.6% annually, tiered by metal type and balance, with full Lloyd's of London insurance through partner TPM Depository in Texas), and (3) professional services fees for estate planning, asset protection, timber investment consulting (via partner Felber Forestal S.A. for institutional clients such as pension funds, insurance companies, and family offices), and payroll tax consulting. Borger markets primarily through educational blog content authored by the CEO, an email newsletter, and organic social channels (Facebook, LinkedIn). The firm has no external funding, no patents, and no AI or software capabilities; growth is organic, partnership-driven, and dependent on the founder's personal brand and a small management team of roughly 10 people.

Name

Borger Capital Group

Legal name

Borger Capital Group, LLC

Website

https://borgercapital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Borger Capital Group is a family-owned hard asset consulting firm based in Wausau, Wisconsin that advises individuals, families, and institutional investors on physical precious metals, Paraguayan timber, and real estate, alongside estate planning, asset protection, IRA rollovers, and payroll tax reduction services.

Ownership category

akta.pro rank

Product category

Hard Asset Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Estate, Gift & Trust Valuation (BPAHANAL), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Hard asset consulting
• Precious metals trading
• Wealth management advisory
• Estate planning services
• Asset protection consulting

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Precious Metals Sales: Transaction-based revenue from selling physical precious metals (gold, silver, platinum, palladium) to individual and institutional investors. Clients purchase via phone consultation and bank wire. Revenue generated through premiums on spot metal prices.
2. Storage Services: Annual storage fees billed monthly based on marked-to-market value of holdings. Covers storage and 100% insurance coverage through partner depository.
3. Consulting Services: Fee-based consulting for estate planning, asset protection, timber investments, payroll tax reduction programs, and general wealth management strategies. Customized strategies tailored to client needs.
4. Payroll Tax Reduction Program: Consulting services helping companies implement IRS-compliant payroll strategies. Revenue generated from consulting fees for program implementation and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Borger Capital Group is a hard asset consulting firm that advises individuals, families, and institutional clients on tangible investments, primarily physical precious metals (gold, silver, platinum, palladium), Paraguayan timber, and real estate. The company also sells physical precious metals directly, facilitates self-directed precious metals IRA rollovers, and offers long-term depository storage through partner facilities. Supporting services include estate planning, asset protection strategy, and a payroll tax reduction program for businesses with W-2 employees.

Product overview

Borger Capital Group operates as a premier hard asset consulting firm offering a suite of services centered on tangible wealth preservation and growth. The core portfolio includes Hard Asset Consulting, Precious Metals Trading (gold, silver, platinum, palladium), Precious Metals IRA Rollover services, and Depository Storage through TPM Depository partner. Supporting services encompass Estate Planning, Asset Protection, Paraguayan Timber Investments for institutional investors, a Payroll Tax Reduction Program, and General Consulting. The company operates a services-based model rather than a software platform, with all offerings focused on physical assets and strategic financial planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard Asset Consulting Core consulting service that advises individuals, families, and institutional clients on tangible investments — primarily precious metals, timber, and real estate — as alternatives to traditional financial markets, with customized strategies for long-term stability and growth.
• Precious Metals Trading Direct trading service for physical gold, silver, platinum, and palladium, fulfilled from the firm's inventory, with no minimum order size, low premiums over spot, and free shipping. Sold via phone consultation and bank wire to individual and institutional investors.
• Precious Metals IRA Rollover Service that guides retirement-account holders through rolling over existing IRAs or 401(k)s into a self-directed IRA holding physical precious metals, including custodian selection, account funding, and depository coordination.
• Precious Metals Depository Storage Long-term segregated storage service for physical gold, silver, platinum, and palladium, provided through partner TPM Depository (an underground Texas facility with Class 2 and Class 3 equivalent vaults), with full insurance through Lloyd's of London.
• Estate Planning Services Strategic estate-planning advisory that helps clients preserve and pass on assets according to their wishes, minimizing tax burdens and protecting the family's financial future through structures such as trusts, wills, and charitable foundations.
• Asset Protection Services Advisory and structuring service that shields client wealth from legal claims, market risks, and other threats through customized strategies combining trusts, corporate structures, and insurance products.
• Paraguayan Timber Investments Specialized consulting for institutional investors (pension funds, insurance companies, family offices) on timber investments in Paraguay, delivered in partnership with Felber Forestal S.A. and covering land acquisition, forest management, and long-term investment strategy.
• Payroll Tax Reduction Program Consulting program for U.S. businesses with at least 5 W-2 employees that restructures taxable wages into IRS-compliant pre-tax benefits, reducing employer payroll taxes while increasing employee net pay, with optional health benefits through partner Amaze Health.
• General Consulting Services Cross-sector consulting covering internationalization, real estate, and other specialized areas, with customized strategies and collaboration with external legal and tax experts.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TPM DepositorycoreStrategic or Co-development PartnerPartner depository for long-term storage of precious metals. High-security underground Texas facility with Class 2 and Class 3 equivalent vaults. Provides secure storage with full insurance through Lloyd's of London. Features bulletproof doors, biometric access, armed security, and segregated storage.
• Lloyd's of LondoncoreOthersInsurance provider covering full value of metal contents in the depository facility. Policy adjusts to prevailing market rates. Covers external theft, employee theft, fire, flood, and natural disasters.
• ADKFminorOthersSan Antonio, TX firm conducts annual audit of storage contents at the depository facility.
• Felber Forestal S.A.coreStrategic or Co-development PartnerOne of Paraguay's leading timber operations. Partner for Paraguayan timber investment consulting for institutional investors. Company provides access to decades of forestry expertise, local knowledge, and guidance through land acquisition, forest management, and long-term investment strategies.
• Amaze HealthminorStrategic or Co-development PartnerHealth benefits partner for payroll tax reduction program. Offers preventative health and wellness benefits including virtual ER telemedicine, primary care, urgent care, behavioral health, dermatology, and $0 copay fees. Also includes pet vet coverage.
• BMO Bank N.A.minorOthersCompany maintains bank account with BMO Bank N.A., an FDIC-insured United States bank. Used for customer transactions and wire transfers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goldco: One of the largest U.S. precious-metals IRA dealers, directly competing for the same 401k/IRA rollover customer that Borger targets, with comparable gold/silver/platinum product set and depository storage relationship.
• Augusta Precious Metals: National gold and silver IRA dealer with a phone-based, education-first consultative sales motion — overlapping heavily with Borger's precious-metals IRA rollover offering and target HNW segment.
• Birch Gold Group: Direct competitor in the precious-metals IRA rollover space, offering gold/silver/platinum/palladium with depository storage and education-driven consultative sales — closely comparable model to Borger.
• Noble Gold Investments: Precious-metals IRA dealer targeting retirement-account holders with a similar product breadth (gold, silver, platinum, palladium) plus Royal Canadian Mint storage — directly comparable to Borger's IRA offering.
• Lear Capital: Long-standing U.S. precious-metals dealer and IRA provider. Overlaps with Borger on physical gold/silver, IRA rollovers, and depository storage, with a comparable phone-sales-plus-online content GTM.
• Rosland Capital: Direct competitor offering gold, silver, platinum, palladium coins and bars with IRA-eligible storage — competes for the same high-net-worth individuals and family-office segment Borger targets.
• Oxford Gold Group: Precious-metals IRA dealer with phone-based consultative sales, competing directly for 401k-to-IRA rollover customers — closely comparable in product, target customer, and funnel mechanics to Borger.

Broad incumbents

• APMEX: One of the largest U.S. online precious-metals retailers, offering the same gold/silver/platinum/palladium lineup plus storage. A much broader incumbent but competes for the same transactional retail metals customer.
• JM Bullion: Major online bullion dealer with full precious-metals catalog and storage services — broader incumbent competing for Borger's transactional metals business through a more scalable e-commerce platform.

Others

• Advanta IRA (self-directed IRA custodian): Self-directed IRA custodian enabling alternative-asset retirement holdings including physical precious metals — ecosystem partner/competitor at the IRA-rollover layer that Borger relies on third-party custodians to access.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/borger-capital-group-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borger Capital Group