Elders' Helpers
Elders' Helpers is a family-owned home care agency in West Michigan providing non-medical caregiving, licensed nursing, and Personal Emergency Response Systems to seniors who want to age safely at home.
- Company typePrivate
- Founded1998
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elders' Helpers does
Elders' Helpers is a privately held, family-owned home care agency founded in 1998 and headquartered in Grand Rapids, Michigan, with a second office in Holland. The company delivers non-medical caregiving, licensed nursing, and Personal Emergency Response Systems (PERS) to seniors who wish to remain living independently at home across West Michigan. Its core products include hourly caregiving at $35/hour (2-hour minimum), licensed nursing at $55/hour (1-hour minimum), and three PERS SKUs — Cellular In-Home PERS ($34.95/month), Mobile PERS with GPS and optional fall detection ($39.95/month), and a Wearable PERS — all backed by a 24/7 U.S.-based monitoring center and free local installation.
The technology stack is intentionally modest and operationally focused: 4G/LTE cellular-connected PERS hardware (no landline or internet required), GPS-based location tracking on mobile units, and optional accelerometer-based fall detection. There is no proprietary software platform, mobile app, or API; the technology differentiator is the bundling of hardware, local installation, and human monitoring service delivered by an in-house team rather than novel AI/ML capability. Customer acquisition is direct-to-consumer via phone, website contact forms, and in-home assessments, layered with referral partnerships from MI Choice Waiver agencies (Area Agency on Aging of Western Michigan, Reliance Community Care Partners, Senior Resources), Care Resources PACE, the U.S. Department of Veterans Affairs, and Kent and Kalamazoo County Senior Millage programs.
The business model combines usage-based professional-services revenue (caregiving and nursing) with recurring monthly subscription revenue (PERS). A bundled offer — free in-home PERS for clients receiving 10+ hours of care per month, with a $30/month upgrade to Mobile PERS — is designed to attach the higher-margin subscription to the care relationship. The company employs 300+ caregivers, nurses, and support staff, and operates across 4 counties for hands-on care and 12 counties for PERS distribution in West Michigan, with no disclosed revenue, no external funding, and no M&A activity in the data set.
Elders' Helpers firmographics
Firmographics- Name
- Elders' Helpers
- Legal name
- Elders' Helpers
- Website
- https://eldershelpers.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elders' Helpers is a family-owned home care agency in West Michigan providing non-medical caregiving, licensed nursing, and Personal Emergency Response Systems to seniors who want to age safely at home.
- Ownership category
- akta.pro rank
Elders' Helpers industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)
- akta.pro secondary industries
- Overnight Respite Care (HSABAGAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where Elders' Helpers is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elders' Helpers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Caregiving Services: Hourly caregiving services for daily living activities including bathing, dressing, housekeeping, grocery shopping, meals, and laundry. Billed at $35 per hour with a 2-hour minimum, overtime charges apply, and major holidays billed at time and a half.
- Nursing Services: Hourly licensed nursing services including medication management, vital sign checks, health assessments, and coordination with physicians and care teams. Billed at $55 per hour with a 1-hour minimum.
- Personal Emergency Response Systems (PERS): Monthly recurring monitoring services for PERS devices. In-Home Cellular PERS at $34.95/month and Mobile PERS at $39.95/month. No contracts required; can be discontinued at any time. Annual plan available with 12th month free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Caregiving Services - 2 to 4 hours |
| Usage-based | Pay-as-you-go | Nursing Services |
| Subscription | Monthly | In-Home Cellular PERS |
| Subscription | Monthly | Mobile PERS |
| Subscription | Monthly | PERS with Home Care Bundle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Elders' Helpers product offering
Product offeringCore offering
Elders' Helpers delivers non-medical in-home caregiving and licensed nursing services to seniors in West Michigan, including personal care, homemaking, companionship, medication management, and respite care. The company also distributes and monitors Personal Emergency Response Systems (PERS) with 24/7 professional emergency response support, providing both in-home cellular and mobile GPS-enabled devices. Services are delivered by a staff of 300+ caregivers and nurses across multiple counties in Michigan.
Product overview
Elders' Helpers offers a portfolio of home care services and Personal Emergency Response Systems (PERS) for older adults in West Michigan. The product line includes three distinct PERS devices (Mobile PERS, Cellular In-Home PERS, and Wearable PERS) providing emergency monitoring with GPS and fall detection capabilities. Core services include non-medical caregiving (bathing, dressing, housekeeping, meals, companionship), licensed nursing (medication management, vital signs), homemaking and companionship, personal care, respite care, and overnight/24-hour support. The Mobile PERS ($39.95/month) and Cellular PERS ($34.95/month) are hardware products with monthly monitoring fees, while caregiving services are priced at $35/hour and nursing services at $55/hour. The company operates with a team of over 300 professionals across Grand Rapids and Holland, Michigan offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Caregiving Services Non-medical in-home caregiving support including bathing, dressing, grooming, housekeeping, meal preparation, grocery shopping, laundry, companionship, mobility assistance, and medication reminders. Priced at $35 per hour with a 2-hour minimum, billed in 15-minute increments. Caregiver overtime is an additional $5 per hour, and major holidays are billed at time and a half. Mileage billed at $0.75 per mile when applicable.
- Nursing Services Licensed nursing support including medication management, vital sign checks, health assessments, prescription assistance, and coordination with physicians and care teams. Does not include skilled nursing services such as wound care, injections, or IV therapy. Priced at $55 per hour with a 1-hour minimum, billed in 15-minute increments thereafter.
- Homemaking & Companionship Services Non-medical support including housekeeping, meal preparation, grocery shopping, laundry, and companionship to help seniors live safely and independently at home. Delivered by trained caregivers on a flexible schedule.
- Personal Care Services Hands-on personal care assistance including bathing, grooming, personal hygiene, dressing, and toileting support provided by trained caregivers for clients needing support with activities of daily living.
- Respite Care Temporary relief for family caregivers providing short-term or occasional care support for loved ones. Includes personal care, homemaking, companionship, and specialized care services to prevent caregiver burnout.
- Overnight Care & 24/7 Support Continuous overnight supervision and support including evening and morning personal care, bathroom assistance, fall prevention, bed preparation, meal/snack preparation, overnight supervision, safety checks, and breakfast preparation.
- Cellular PERS (In-Home) In-home Personal Emergency Response System using a built-in 4G/LTE cellular connection with no landline or internet required. Includes a compact wearable pendant (necklace or wristband), one-button activation, and a speaker base station for two-way voice communication with a 24/7 U.S.-based care center. Priced at $34.95 per month with no contract required; free local installation included.
- Mobile PERS Mobile Personal Emergency Response System with built-in GPS for accurate location tracking and optional fall detection. Works anywhere with cellular signal, with nationwide 4G/LTE coverage. Worn as a comfortable necklace and provides 24/7 two-way voice communication with the care center. Priced at $39.95 per month with no contract required; free local installation included.
- Wearable PERS Wrist-worn Personal Emergency Response System with two-way communication, built-in GPS, and optional fall detection. Provides nationwide cellular coverage for everyday use both indoors and outdoors.
Companies that use Elders' Helpers
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Elders' Helpers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elders' Helpers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Area Agency on Aging of Western Michigan (AAAWM)corePrimary MI Choice Waiver agency partner for Medicaid-funded home care services. Elders' Helpers provides caregiving, nursing, and PERS services to clients referred through AAAWM's Kent County Senior Millage and Older Americans Act programs.
- Reliance Community Care PartnerscoreMI Choice Waiver agency partner providing Medicaid-funded home and community-based services. Elders' Helpers serves as contracted provider for personal care, homemaking, and respite services.
- Senior ResourcescoreMI Choice Waiver agency partner for West Michigan. Elders' Helpers provides home care services to clients enrolled through this waiver agency.
- Care Resources - PACEcoreProgram of All-inclusive Care for the Elderly (PACE). Elders' Helpers provides support services as part of the interdisciplinary care team serving PACE participants.
- U.S. Department of Veterans Affairs (VA)coreElders' Helpers works with VA clients who qualify for personal care, respite, homemaking, or chore services. Accepts referrals when VA case managers seek an agency for veteran clients.
- Kent County Senior MillagecoreCounty-funded senior care program. Elders' Helpers is a contracted provider for services funded through the Kent County Senior Millage, including PERS and medication management.
- Kalamazoo County Senior MillagecoreCounty-funded senior care program. Elders' Helpers is an approved provider for services funded through the Kalamazoo County Senior Millage.
- Home Care Association of America (HCAOA)minorNational trade association representing home care providers. Membership provides industry advocacy, best practices, and networking.
- National Alliance for Care at HomeminorNational organization representing home care and hospice providers. Membership supports industry advocacy and care standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Elders' Helpers competitors and assessment
Company assessmentDirect peers
- Visiting Angels: National franchised home care agency offering non-medical personal care, companionship, and respite services to seniors in their homes. Operates local franchise units across the U.S., including West Michigan, making it the most directly comparable peer in both service model and geographic market.
- Home Instead: Large franchised home care network providing personal care, companionship, and Alzheimer's/dementia support to seniors. Operates numerous franchise locations throughout Michigan and competes head-to-head with Elders' Helpers' hourly in-home caregiving model.
- Comfort Keepers: National franchised home care provider offering personal care, companionship, and respite services with an Interactive Caregiving approach. Competes directly with Elders' Helpers in the non-medical in-home care segment for seniors in the U.S.
- BrightStar Care: Franchised home health and personal care agency providing both non-medical caregiving and skilled nursing services — closely mirroring Elders' Helpers' dual-offering structure. Operates franchise locations across Michigan including West Michigan markets.
- Right at Home: International franchised in-home care provider offering personal care, companionship, and specialized senior care services. Franchise presence in Michigan overlaps with Elders' Helpers' service area and operates the same hourly in-home care delivery model.
- Medical Guardian: Leading direct-to-consumer PERS provider offering in-home cellular, mobile GPS, and wearable fall-detection devices with 24/7 monitoring. Directly comparable to Elders' Helpers' PERS product line and the dominant pure-play competitor in the subscription PERS category.
- Help at Home: Personal care services provider focused on Medicaid-funded in-home care for seniors and individuals with disabilities across multiple states. Operates a comparable model centered on Medicaid waiver contracts and personal care aide delivery, overlapping with Elders' Helpers' MI Choice Waiver work.
Broad incumbents
- Bayada Home Health Care: Large national home health provider offering both personal care and skilled nursing services across many states. While broader in scope and clinically deeper than Elders' Helpers, Bayada represents the scaled incumbent against which regional agencies compete for Medicaid waiver and VA contracts.
- ADT Health: National security company with a healthcare/PERS division offering medical alert systems with fall detection. While part of a broader home security business, ADT Health's PERS product competes directly with Elders' Helpers' subscription monitoring devices.
- Philips Lifeline: Established PERS brand offering in-home and mobile medical alert devices with 24/7 monitoring. As a legacy incumbent in the medical alert category, it competes with Elders' Helpers' PERS products, particularly among seniors seeking a nationally recognized brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Elders' Helpers social profiles
Digital presenceElders' Helpers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elders' Helpers leadership team
Management profileNumber of profiles
Elders' Helpers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elders' Helpers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elders' Helpers
What does Elders' Helpers do?
Elders' Helpers delivers non-medical in-home caregiving and licensed nursing services to seniors in West Michigan, including personal care, homemaking, companionship, medication management, and respite care. The company also distributes and monitors Personal Emergency Response Systems (PERS) with 24/7 professional emergency response support, providing both in-home cellular and mobile GPS-enabled devices. Services are delivered by a staff of 300+ caregivers and nurses across multiple counties in Michigan.
Is Elders' Helpers a public or private company?
Elders' Helpers is a private company. It is classified as family owned and is currently operating.
When was Elders' Helpers founded?
Elders' Helpers was founded in 1998. It employs 11 to 50 people.
Where is Elders' Helpers based?
Elders' Helpers is headquartered in Grand Rapids, United States, in the North America region.
How does Elders' Helpers make money?
Three revenue lines are on record. Caregiving Services are the primary driver. The others are nursing Services and personal Emergency Response Systems (PERS).
Who are Elders' Helpers's main competitors?
Direct peers on record are Visiting Angels, Home Instead, Comfort Keepers, BrightStar Care, Right at Home, Medical Guardian and Help at Home. Broad incumbents are Bayada Home Health Care, ADT Health and Philips Lifeline.
Does Elders' Helpers have an API?
No public API is recorded for Elders' Helpers.
What industry is Elders' Helpers in?
Elders' Helpers's product category is Home Health Care Services. Its primary akta.pro industry code is HSABAGAA, In-Home Respite Care (Hourly/Short-Shift), with a secondary code of HSABAGAB, Overnight Respite Care. Its NAICS code is 62161 and its SIC code is 8082.