Catered Fit

What Catered Fit does

Catered Fit, operated by Fresh Meal Plan, LLC (DBA Catered Fit), is a subscription-based fresh meal delivery service founded in 2010 by Adam Friden in Fort Lauderdale, Florida. The company prepares and delivers restaurant-quality, never-frozen meals daily to subscribers in South Florida, Orlando, Tampa, and Southern California (Los Angeles, San Diego), and ships vacuum-sealed weekly boxes nationwide via FedEx and UPS. Its product portfolio spans ten meal plans — Classic (macronutrient-balanced), Paleo, Meatless/Vegan, Keto, Combo, Athlete, Pescatarian, Senior, Diabetic, and Corporate — supported by a 27-option daily menu and add-on modules (desserts, snacks, cold brew, cold-pressed juices, kids meals).

The technology stack is a conventional subscription commerce platform: a web member portal (member.cateredfit.com), native iOS and Android apps (Catered Fit on App Store / Google Play), Authorize.net for payment processing, and an SMS shortcode (41411) for delivery alerts and promotions. Differentiating functional features include up to four ingredient exclusions per member, Chef's Choice auto-selection, volume-based pricing ($8.75-$11.50 per meal across 7-25 meal/week tiers), and a no-contract pause/resume model. Distribution combines owned last-mile delivery (company drivers, 1pm-9pm windows, cooler bags) for daily customers with FedEx/UPS 2-day air for weekly nationwide shipments.

Commercially, Catered Fit runs a direct-to-consumer subscription model with a community-led acquisition layer built on gym and fitness-studio partnerships (UFC Gyms, Title Boxing, Burn Boot Camp, Orangetheory, CrossFit affiliates, F45 Training). Pricing tiers, auto-renewal, and a corporate accounts channel ([email protected]) for office wellness programs drive recurring revenue. Marketing is multi-channel across Facebook, Twitter, Instagram, Yelp, SMS, and referrals ($20 off via BFF20 code). The company remains privately held under founder ownership with no disclosed funding rounds or institutional investors in the available data.

Name

Catered Fit

Legal name

Fresh Meal Plan, LLC DBA Catered Fit

Website

https://cateredfit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Catered Fit is a subscription-based fresh meal delivery service founded in 2010, preparing and delivering never-frozen, customizable meal plans (Classic, Paleo, Keto, Vegan, Athlete, and more) daily in Florida and Southern California and weekly nationwide via FedEx/UPS to health-conscious individuals and corporate accounts.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery Services

NAICS

Special Food Services (7223), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Meal delivery service
• Prepared meal plans
• Subscription meal service
• Fresh food delivery
• Healthy meal prep

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Meal Plans: Recurring weekly or monthly subscription meal plans where customers prepay for a set number of meals per week. Plans auto-renew at the same price. Pricing tiers based on volume (7-25 meals per week) with per-meal costs decreasing as volume increases.
2. Add-on Items: Additional items including snacks, cold-pressed juices, cold brew coffee, desserts, and kids meals can be added to any meal plan for supplementary revenue.
3. Corporate/Group Accounts: Office meal delivery service for businesses, allowing employees to sign up for individual accounts with group billing or corporate arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Catered Fit is a subscription-based fresh prepared-meal delivery service that produces restaurant-quality, never-frozen meals daily from its production kitchen and delivers them either same-day via company drivers (in Florida and Southern California) or weekly via FedEx/UPS nationwide. Subscribers choose from ten diet-specific meal plans — Classic, Paleo, Meatless/Vegan, Keto, Combo, Athlete, Pescatarian, Senior, Diabetic, and Corporate — with up to four ingredient exclusions, managed through a member portal and mobile app.

Product overview

Catered Fit is a meal delivery service offering multiple specialized meal plans as a unified subscription offering. The core product portfolio includes seven distinct meal plans: Classic (macronutrient-based), Paleo, Meatless/Vegetarian/Vegan, Keto, Combo (mix-and-match), Athlete (larger portions), and specialized plans for Pescatarian, Senior, Diabetic, and Corporate/Group needs. All meal plans share a common infrastructure: the Member Portal platform for meal selection and account management, plus two delivery mechanisms (Daily Delivery for local members, Weekly Delivery nationwide). Add-on modules including Dessert, Snacks, Cold Brew Coffee, Cold-Pressed Juices, and Kids Meals can be added to any daily delivery plan. The service operates from kitchens in Fort Lauderdale, FL (headquarters), Los Angeles, CA, and San Diego, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Macronutrient Meal Plan

Quantifiable outcome

• Members report losing 10+ lbs and controlling portions successfully
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• UFC Gyms (Orlando)minorGTM or Marketing PartnerPartnership with UFC gyms in Orlando area to offer convenient healthy meal delivery options to gym members.
• Title Boxing (Orlando)minorGTM or Marketing PartnerPartnership with Title Boxing gyms in Orlando to provide meal delivery options for members following active lifestyles.
• Burn Boot Camp (Orlando)minorGTM or Marketing PartnerPartnership with Burn Boot Camps in Orlando to offer meal delivery to fitness community members.
• Orangetheory (Orlando)minorGTM or Marketing PartnerPartnership with Orangetheory fitness studios in Orlando for meal delivery services.
• Cigar City CrossFit (Tampa)minorGTM or Marketing PartnerPartnership with CrossFit gym in Tampa to provide meal delivery to fitness-focused members.
• AFB CrossFit (Tampa)minorGTM or Marketing PartnerPartnership with CrossFit gym in Tampa for healthy meal delivery.
• CrossFit 9 (Tampa)minorGTM or Marketing PartnerPartnership with CrossFit 9 gym in Tampa for meal delivery services.
• F45 Training (Tampa, St. Petersburg, Clearwater)minorGTM or Marketing PartnerPartnership with F45 training gyms in Tampa, St. Petersburg, and Clearwater areas.
• FedExcoreChannel Partner/ Reseller/ DistributorFedEx used for weekly meal delivery to customers outside daily delivery range across the continental US.
• UPSminorChannel Partner/ Reseller/ DistributorUPS used as alternative shipping partner for weekly meal delivery.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• BistroMD: Doctor-designed meal delivery service offering weight loss and diet-specific prepared meal programs. Comparable on diet-specific meal positioning and prepared meal subscription model, with stronger clinical/medical positioning.
• Daily Harvest: Direct-to-consumer subscription food company offering prepared smoothies, harvest bowls, and plant-based prepared meals delivered frozen nationwide. Overlaps on DTC subscription meal delivery and health-conscious positioning, though focused more on frozen plant-based items.
• Trifecta Nutrition: Organic meal delivery service offering paleo, keto, vegan, and clean eating prepared meal plans on a subscription basis. Comparable on diet-specific positioning, fresh preparation, and recurring subscription model.
• Factor (formerly Factor 75): Subscription fresh prepared meal delivery service offering dietitian-designed meals including keto, calorie-conscious, vegan, and protein-plus options. Closely comparable on product structure, dietary segmentation, and subscription model.
• Methodology: Subscription fresh prepared meal delivery service with diet-specific plans including paleo, keto, and vegan. Closely comparable on fresh prepared meal format, subscription model, and dietary segmentation.
• CookUnity: Chef-prepared meal subscription service offering rotating menus from independent chefs with weekly delivery. Comparable on subscription meal delivery model and chef-prepared positioning, with a wider chef variety but similar per-meal pricing.
• Freshly: Direct-to-consumer subscription meal delivery service offering chef-prepared, fresh (never frozen) ready-to-eat meals with weekly delivery. Closest direct comparable on product format, customer experience, and pricing model, though Freshly is now owned by Nestlé.
• Territory Foods: Chef-prepared fresh meal delivery service offering weekly subscriptions across multiple regional markets. Comparable on fresh (never frozen) meal positioning, chef-prepared menus, and regional daily/weekly hybrid delivery model.
• Sunbasket: Subscription meal service offering both meal kits and prepared fresh meals with diet-specific options including paleo, keto, and vegetarian. Comparable on dual meal kit/prepared meal offering and dietary segmentation.

Regional players

• Eat Clean: Regional fresh prepared meal delivery service operating in select US markets with weekly and daily delivery. Comparable on fresh prepared meal model and subscription pricing, but smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cateredfit
• Facebookfacebook.com/CateredFit
• Instagraminstagram.com/cateredfit
• LinkedInlinkedin.com/company/catered-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catered Fit