ReviewTree

What ReviewTree does

ReviewTree is a privately held marketing agency founded in 2011 and headquartered in Glastonbury, Connecticut, United States. Per its own short-form positioning, the firm assists companies with reputation management by helping them generate referrals, customer reviews, and social media followers — a services-led offering aimed at businesses seeking to strengthen their online word-of-mouth and review presence. The company is small, with a disclosed headcount band of 1-10 employees, and operates as a for-profit private entity with no public ticker, no disclosed parent company, and no disclosed subsidiaries.

The company's core offering is delivered as marketing services rather than a packaged software product; the available source material describes the functional value (reputation management via referrals, reviews, and social follower growth) but provides no detail on proprietary technology, platform architecture, integrations, or AI capabilities — the company's own website currently returns only a verification/captcha screen, blocking inspection of products, pricing, and feature depth. No mobile apps, APIs, SDKs, or third-party platform integrations are documented in the input.

The business model is similarly opaque at the detail level: no pricing model, no public pricing page, no customer logos, no customer segment definitions, and no distribution or marketing channel data are available. No funding rounds, investors, M&A activity, partnerships, certifications, awards, or regulatory actions are recorded. The only consistently observable signals are the 2011 founding date, the 1-10 employee scale, the single Glastonbury location, and the reputation-management service positioning — together indicating a micro-scale, services-oriented agency whose operational footprint, revenue mechanics, and ownership structure cannot be further characterized from the supplied data.

Name

ReviewTree

Website

https://reviewtree.com

Company type

Private

Founded year

2011

Headcount range

1–10 employees

Short description

ReviewTree is a privately held, micro-scale marketing agency founded in 2011 and based in Glastonbury, Connecticut, that helps businesses manage their online reputation by generating customer referrals, reviews, and social media followers.

Ownership category

akta.pro rank

Headquarters

HQ city

Glastonbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

ReviewTree is a marketing agency that helps businesses manage their online reputation by generating customer reviews, referrals, and social media followers. The firm provides reputation management services aimed at improving firms' digital presence through structured review acquisition and social proof-building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Reputation Management Services Marketing services that assist firms in managing their online reputation, including review generation, referral acquisition, and building social media followings for business clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Birdeye: Birdeye is a leading review management and customer experience platform that helps businesses generate, monitor, and respond to reviews across Google, Facebook, and vertical sites. It directly competes with ReviewTree's review-generation offering, but at a much larger SaaS scale.
• Podium: Podium is an SMB-focused reputation and messaging platform that combines review requests with text-based customer communication. It targets the same local-business buyer as ReviewTree and offers a more automated, software-driven version of the same workflow.
• Yext: Yext provides listings management, review monitoring, and reputation tools for multi-location brands. It overlaps directly with ReviewTree's review and social presence focus, but sells primarily to mid-market and enterprise clients via SaaS contracts.
• Reputation.com: Reputation.com is a dedicated online reputation management platform with review generation, listing, and social engagement modules. It is one of the most direct category peers to ReviewTree, although it operates at significantly larger scale and serves larger clients.
• Grade.us: Grade.us is a white-label review management and marketing platform used by agencies to run review campaigns for SMB clients. It is a particularly close peer because, like ReviewTree, its buyer is often an agency or marketing provider serving local businesses.
• ReviewTrackers: ReviewTrackers is a review monitoring and analytics platform that helps multi-location businesses aggregate and act on customer feedback. It competes in the same review-intelligence niche as ReviewTree, though with a more enterprise-leaning product footprint.
• BrightLocal: BrightLocal provides local SEO tools including citation building, reputation management, and review reporting for agencies and SMBs. It overlaps with ReviewTree on the local-marketing-services axis and competes for the same agency and small-business buyer.
• GatherUp: GatherUp (formerly GetFiveStars) is an SMB-focused review generation and customer feedback platform used by agencies and local businesses. It targets the same workflow of soliciting reviews and amplifying social proof as ReviewTree, but delivers it as a SaaS tool rather than a service.

Broad incumbents

• Vendasta: Vendasta is a broader SMB marketing and reputation platform that bundles reviews, listings, social, and advertising into a white-label solution for agencies and resellers. It addresses the same end client and offers a superset of ReviewTree's services, but at much larger scale and via a partner channel model.
• Trustpilot: Trustpilot operates a global consumer review platform where businesses can collect and showcase verified reviews. While not a direct agency competitor, it competes for the same review-driven discovery outcome that ReviewTree's clients are trying to influence.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/reviewtree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReviewTree