GatherUp
GatherUp is a SaaS reputation management platform that helps digital agencies, multi-location brands, and small businesses collect, monitor, respond to, and defend against online reviews across 100+ sites and 125+ directories using AI-assisted workflows.
- Company typePrivate
- Founded2013
- HeadquartersWestminster, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GatherUp does
GatherUp is a SaaS reputation management platform headquartered in Walnut Creek, California (incorporated as GatherUp LLC), serving digital marketing agencies, multi-location brands (2 to 25,000+ locations), and single-location small businesses. The platform unifies three functions — Build, Manage, and Defend — encompassing review collection via email and SMS, centralized monitoring across 100+ review sites, AI-assisted review response generation, listings synchronization across 125+ directories, performance and NPS reporting, and AI-powered fake review detection with automated disputes.
The product is built on a SaaS core with native integrations into CRM (Salesforce), marketing automation (Mailchimp, Constant Contact), POS (Toast), EHR (Athena Health), accounting (QuickBooks Online), spreadsheets (Google Sheets), and 500+ additional apps via Zapier, with a documented REST API and Webhooks for custom workflows. Infrastructure is provided by AWS (data storage), Twilio (SMS), and SendGrid (email). Compliance posture includes HIPAA-safe design with ready-to-sign BAAs, GDPR compliance with a designated DPO, CCPA compliance, and TCPA-compliant SMS marketing workflows.
Revenue is generated entirely through recurring subscriptions: Small Business at $99/month (single location), Multi-Location at $60 per location per month with volume tiers, and quote-based pricing for agency white-label resale. Two high-margin add-ons materially expand per-location ARPU — Listings Hub at $40/month and Review Defense at $45-$300 per location per month across three tiers. The company is privately held by ASG MarTech following a 2019 acquisition, and was founded in 2013 (originally as GetFiveStars) by local SEO practitioners Mike Blumenthal, Don Campbell, Thomas Hasch, and Aaron Weiche.
GatherUp firmographics
Firmographics- Name
- GatherUp
- Legal name
- GatherUp LLC
- Website
- https://gatherup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GatherUp is a SaaS reputation management platform that helps digital agencies, multi-location brands, and small businesses collect, monitor, respond to, and defend against online reviews across 100+ sites and 125+ directories using AI-assisted workflows.
- Ownership category
- akta.pro rank
GatherUp industry classification
Industry- Product category
- Reputation Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where GatherUp is headquartered
LocationHeadquarters
- HQ city
- Westminster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GatherUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Small Business: Monthly subscription pricing for single-location small businesses at $99/month, providing review management, monitoring, and feedback collection tools
- Subscription - Multi Location: Per-location pricing at $60/location/month for businesses managing 2-100+ locations, with volume discounts for larger portfolios
- Subscription - Agency White-Label: Quote-based agency pricing for white-label reputation management software, where agencies resell under their own branding
- Listings Hub Add-On: Additional $40/month for listing management across 125+ directories, available as add-on to any base plan
- Review Defense Add-On: Three-tier AI-powered fake review protection plans (Reveal $45, Illuminate $125, Integrity $300 per location/month) for monitoring and auto-disputing fake reviews
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business - 1 location at $99/month |
| Unit Pricing | Monthly | Multi Location - $60/location/month |
| Subscription | Annual | Agency - Custom pricing |
| Subscription | Monthly | Listings Hub Add-On - $40/month |
| Subscription | Annual | Review Defense Reveal - $45/location/month (annual) |
| Subscription | Annual | Review Defense Illuminate - $125/location/month (annual) |
| Subscription | Annual | Review Defense Integrity - $300/location/month (annual) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
GatherUp product offering
Product offeringCore offering
GatherUp is a SaaS reputation management platform that helps small businesses, multi-location brands, and digital agencies build, manage, and defend their online reputation through automated review collection, centralized monitoring across 100+ review sites, AI-generated review responses, and AI-powered fake review detection. Core subscription tiers (Small Business, Multi-Location, Agency White-Label) are supplemented by add-on modules including GatherUp Listings (125+ directory sync) and Review Defense (automated fake review disputes), with integrations spanning Salesforce, Mailchimp, Toast, Athena Health, QuickBooks, and Zapier.
Product overview
GatherUp is a unified, platform-plus-modules reputation management SaaS product built for agencies, multi-location brands, and small businesses. The core GatherUp Platform provides centralized review collection, monitoring, response, and reporting across 100+ review sites. It is supplemented by the Listings Hub add-on for 125+ directory synchronization, the Review Defense add-on for AI-powered fake review detection and automated disputes (available in Reveal, Illuminate, and Integrity tiers), and the SMS Marketing module for compliant text message campaigns built on review-collected first-party data. The platform also offers White-Label Solution for agencies, and specialized modules including SmartReply/AutoReply for AI-generated review responses, AI-Generated Insights for sentiment analysis, Performance Reporting, Social Sharing, Review Widget, Conversion Pop-Up, Web-To-Text Webchat Widget, Suggested Replies, and Net Promoter Score surveys. Integration with Zapier, Salesforce, Mailchimp, Constant Contact, Google Sheets, Quickbooks Online, Toast, Athena Health, and Webhooks enables automated review request triggers from existing business systems.
Differentiator
Problem solved
Functional benefit
Products and services
- GatherUp Platform Unified SaaS reputation management platform that helps businesses and agencies build, manage, and defend their online reputation through automated review collection, monitoring across 100+ review sites, AI-powered review responses, performance reporting, and white-label delivery for agencies. Sold via Small Business ($99/month), Multi-Location ($60/location/month), and Agency (custom quote) subscription tiers.
- GatherUp Listings Add-on module that centralizes and synchronizes business information across 125+ online directories (Google, Apple Maps, Yelp, Facebook, Bing, and more) from a single dashboard with real-time sync and NAP consistency monitoring, designed for SMBs, multi-location brands, and agencies. Available as an add-on subscription at $40/month.
- Review Defense Add-on module that uses AI to detect, flag, and automatically dispute fraudulent, fake, and suspicious reviews across every location. Available in three subscription tiers: Reveal ($45/location/month), Illuminate ($125/location/month), and Integrity ($300/location/month). Designed for SMBs, multi-location brands, and agencies.
- SMS Marketing Standalone SMS marketing module within the GatherUp platform that enables compliant subscriber list building and personalized text message campaigns with two-way SMS conversations, bulk messaging, click tracking, and automated opt-in flows compliant with TCPA. Designed for SMBs, multi-location brands, and agencies seeking customer engagement beyond review requests.
- White-Label Solution for Agencies White-labeled deployment of the GatherUp platform for digital marketing agencies, enabling them to rebrand the software with custom domains, logos, emails, and reports and resell reputation management under their own brand with volume-based pricing tiers that support desired agency margins. Sold via custom quote-based subscription pricing.
Quantifiable outcome
- 3x review volume growth in 60 days
- +7 more outcomes
Companies that use GatherUp
Customer profileNamed customers4 records
Segments12 records
Ideal customer profiles3 records
GatherUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
GatherUp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, preferred, infrastructure and minor.
- ZapiercoreZapier integration enables automation connecting GatherUp to 500+ apps in the Zapier Directory including Gmail, Google Docs, Quickbooks Online, and other business tools for automated review request workflows.
- SalesforcecoreNative Salesforce CRM integration allows automatic email and SMS review requests triggered when new contacts or leads are created or updated in Salesforce.
- ToastcoreRestaurant POS integration with Toast enables automatic review requests based on customer transactions, improving guest experience and review generation for restaurant businesses.
- Athena HealthcoreHealthcare platform integration with Athena Health allows doctors, clinics, and hospitals to integrate customer feedback collection as part of their business operations management.
- WhitesparkpreferredGatherUp partners with Whitespark to offer industry-leading listings management service to customers. Whitespark is the preferred partner for local SEO and listings optimization, with 10% discount available using promo code 'traject'.
- SendGridinfrastructureSendGrid is used for email delivery services as part of GatherUp's GDPR-compliant sub-processor arrangement.
- TwilioinfrastructureTwilio provides SMS/MMS/text message delivery infrastructure powering GatherUp's messaging services. Mentioned in Terms of Use and Privacy Policy as the messaging backend provider.
- Amazon AWSinfrastructureAmazon AWS is used for data storage as part of GatherUp's GDPR-compliant sub-processor arrangement.
- Campaign MonitorinfrastructureCampaign Monitor handles welcome and marketing emails as part of GatherUp's sub-processor network for GDPR compliance.
- JAMSminorJAMS (Judicial Arbitration and Mediation Services) administers arbitration proceedings per the Terms of Use dispute resolution provisions. Not a commercial partnership.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
GatherUp competitors and assessment
Company assessmentDirect peers
- Reputation.com: Enterprise reputation management platform with deep multi-location capabilities including listings, reviews, social, and surveys. Competes head-to-head with GatherUp in healthcare, retail, and multi-location verticals at the enterprise tier.
- Grade.us: White-label reputation management platform built for marketing agencies. Closely comparable to GatherUp's agency value proposition including review campaigns, reporting, and reseller-friendly pricing tiers.
- Podium: AI-driven customer interaction and reputation platform serving local businesses with review requests, messaging, and AI responses. Closely comparable to GatherUp's SMB and multi-location use cases, with similar AI-feature roadmap.
- ReviewTrackers: Review management and customer feedback analytics platform for multi-location enterprises. Competes with GatherUp in centralizing review monitoring, sentiment analysis, and location-level reporting.
- Birdeye: Leading reputation management and customer experience platform for multi-location businesses and SMBs. Directly competes with GatherUp across review generation, monitoring, AI responses, listings, and surveys with a larger enterprise sales motion and venture backing.
- Broadly: SMB-focused reputation and customer communication platform with review requests, web chat, and payments. Targets the same small business and home-services segments as GatherUp's lower tiers.
Broad incumbents
- Yext: Public listings and digital presence platform with review monitoring and AI-powered response features. Overlaps GatherUp's Listings Hub and review response capabilities as part of a broader enterprise digital presence suite.
- Trustpilot: Consumer review platform that also offers business-side tools for review collection, responses, and insights. While primarily a destination site, its business tools overlap with GatherUp's review generation and monitoring.
Emerging players
- NiceJob: Reputation marketing platform for home services businesses emphasizing automated review requests, social sharing, and website widgets. Overlaps with GatherUp's home-services vertical use case.
Others
- Whitespark: Local SEO software and services company offering listings management, local rank tracking, and citation services. Listed as a GatherUp preferred partner; overlaps in listings and local SEO tooling as a complementary rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GatherUp social profiles
Digital presenceGatherUp compliance and trust
Trust signalCompliance4 records
GatherUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
GatherUp leadership team
Management profileNumber of profiles
Profiles4 records
GatherUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GatherUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GatherUp
What does GatherUp do?
GatherUp is a SaaS reputation management platform that helps small businesses, multi-location brands, and digital agencies build, manage, and defend their online reputation through automated review collection, centralized monitoring across 100+ review sites, AI-generated review responses, and AI-powered fake review detection. Core subscription tiers (Small Business, Multi-Location, Agency White-Label) are supplemented by add-on modules including GatherUp Listings (125+ directory sync) and Review Defense (automated fake review disputes), with integrations spanning Salesforce, Mailchimp, Toast, Athena Health, QuickBooks, and Zapier.
Is GatherUp a public or private company?
GatherUp is a private company. It is classified as corporate owned and is currently operating.
When was GatherUp founded?
GatherUp was founded in 2013. It employs 11 to 50 people.
Where is GatherUp based?
GatherUp is headquartered in Westminster, United States, in the North America region.
How does GatherUp make money?
Five revenue lines are on record. Subscription - Small Business are the primary driver. The others are subscription - Multi Location, subscription - Agency White-Label, listings Hub Add-On and review Defense Add-On.
Who are GatherUp's main competitors?
Direct peers on record are Reputation.com, Grade.us, Podium, ReviewTrackers, Birdeye and Broadly. Broad incumbents are Yext and Trustpilot. NiceJob is listed as an emerging player. Whitespark is listed as an others.
Does GatherUp have an API?
Yes. GatherUp offers a free API library that assists developers in writing code for GatherUp to integrate into CRM, POS, or other key business software. The platform also supports Webhooks for triggering events and communicating with other applications. Developers can access API documentation at apidocs.gatherup.com. Developer documentation is at apidocs.gatherup.com.
What industry is GatherUp in?
GatherUp's product category is Reputation Management Software. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541910 and its SIC code is 7372.