Tabula
Tabula is a Brazilian online learning marketplace, founded in 2015 in São Paulo, that connects individual learners and enterprise clients with content creators across finance, business, law, technology, and lifestyle categories via a 65/35 revenue-sharing model and sub-brands such as Bankers Academy and You in Banking.
- Company typePrivate
- Founded2015
- HeadquartersJardim Paulista, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tabula does
Tabula is a Brazilian online learning marketplace that connects individual learners with course creators across 16+ thematic categories including finance and economics, business and leadership, law, technology, marketing, engineering, gastronomy, and personal development. The platform was founded on August 14, 2015, by Prof. Dr. José Securato and Jose Roberto Securato Junior, and operates through the legal entity Sp capital partners Ltda (CNPJ: 05.517.390/0001-95), headquartered at Alameda Santos, 1293 in São Paulo, Brazil. The company's product surface is organized around a core video-course marketplace plus a portfolio of branded sub-collections: Bankers Academy (investment banking and financial markets), Securato Master (financial risk and treasury), Super Rico Academy (financial planning), You in Banking (financial-market inclusion programs including Black In Banking), Sirius (knowledge assessment), Condado 550 (career-readiness testing), and university-league channels such as Ibmec Finance and UFABC Finance. The technology stack is a conventional web-based marketplace — video course delivery, course management system, digital certificate generation, shopping cart and checkout, and an affiliate tracking system — with no disclosed mobile app, no public API, and no AI/ML components in the input data.
The business model is a marketplace commission structure in which content creators set their own prices (ranging from free courses to premium bootcamps priced up to R$25,000, with most courses between R$50 and R$3,000) and Tabula retains 35% of revenue while creators receive 65%. Secondary revenue streams include an affiliate program that pays commissions on referred sales and a B2B corporate training offering (Tabula para Empresas) anchored by partners such as Decolar. Payments are processed via credit card with up to 12 interest-free installments, boleto bancário, and Pix, and students receive 6 months of course access after enrollment. Marketing and distribution run through the company's own website and blog, a multi-platform social presence (Instagram, LinkedIn, Facebook, YouTube, TikTok), an email newsletter, the affiliate network, and brand/university partnerships. The company is private, holds no disclosed institutional funding, and operates with a headcount of 1-10 employees, distributing exclusively within Brazil.
Tabula firmographics
Firmographics- Name
- Tabula
- Legal name
- Sp capital partners Ltda
- Website
- https://tabula.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tabula is a Brazilian online learning marketplace, founded in 2015 in São Paulo, that connects individual learners and enterprise clients with content creators across finance, business, law, technology, and lifestyle categories via a 65/35 revenue-sharing model and sub-brands such as Bankers Academy and You in Banking.
- Ownership category
- akta.pro rank
Where Tabula is headquartered
LocationHeadquarters
- HQ city
- Jardim Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Tabula business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Sales Revenue Share: Tabula operates a marketplace model where content creators set their own course prices. Tabula retains 35% of course revenue while content creators receive 65%. Courses range from free to premium (up to R$25,000 for intensive bootcamps).
- Affiliate Program Commission: Affiliates earn commissions on sales they generate for specific courses or macrotemas (course categories). Affiliates can promote courses aligned with their lifestyle and earn referral fees.
- Corporate Training: Tabula para Empresas (Tabula for Companies) offering enterprise training solutions to businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Courses |
| One time/ perpetual license | Pay-as-you-go | Individual Course Purchase |
| One time/ perpetual license | Multi-year contract | Premium Bootcamps |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tabula product offering
Product offeringCore offering
Tabula operates an online education marketplace that connects students with third-party content creators (conteudistas) who publish and sell video-based courses across 16+ categories including finance, law, technology, marketing, and lifestyle. The platform handles course hosting, digital certificate generation, e-commerce checkout, and affiliate tracking, while content creators retain 65% of revenue and Tabula retains 35%.
Product overview
Tabula is an online education marketplace platform that connects students with course creators (content providers). The platform operates as a multi-brand ecosystem featuring the core Tabula marketplace alongside specialized sub-brands including Bankers Academy (investment banking education), Securato Master (finance and treasury courses), You in Banking/YIB (financial market inclusion programs), and Sirius (knowledge assessment tools). Tabula enables anyone to create and sell courses, supports affiliate marketing programs, and provides enterprise solutions for companies. The platform offers courses across diverse categories including Finance, Law, Technology, Marketing, Gastronomy, and Personal Development, with digital certificate generation upon course completion.
Differentiator
Problem solved
Functional benefit
Brands
- Bankers Academy: Financial education platform specializing in investment banking and financial markets courses
- You in Banking (YIB)
- Securato Master
- Super Rico Academy
- Ibmec Finance
- Elas no Mercado Financeiro
- Sirius
- Condado 550
Products and services
- Tabula (Core Platform) Online education marketplace connecting students with third-party content creators, offering video-based courses across diverse topics with course creation tools, affiliate marketing, digital certificates, and e-commerce checkout.
- Bankers Academy Finance education brand specializing in investment banking, corporate finance, and financial markets training programs for aspiring and current finance professionals.
- Securato Master Finance education brand led by Professor Dr. José Securato offering courses on financial risk, treasury, and investment topics.
- You in Banking (YIB) Inclusion program in the financial market through education, focused on diversity and accessibility for underrepresented groups, featuring Mini-Challenges and the Black In Banking initiative.
- Sirius Knowledge assessment and testing platform integrated with Tabula for evaluating student learning progress and career readiness.
- Investment Banking Boot Camp Intensive 5-week premium training program for investment banking careers priced at R$19,000, covering technical skills and market knowledge.
- Black In Banking Diversity and inclusion initiative providing education pathways into the financial market for Black professionals, including scholarships and mentorship.
- Condado 550 Financial careers brand offering knowledge trails (Trilhas de conhecimento) and capacitação for market development, integrated with the Sirius assessment platform.
Quantifiable outcome
- Content creators receive 65% of course revenue
- +1 more outcomes
Companies that use Tabula
Customer profileSegments4 records
Ideal customer profiles4 records
Tabula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tabula partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Sp capital partners LtdacoreLegal entity and parent company of Tabula, registered in São Paulo, Brazil (CNPJ: 05.517.390/0001-95). Founded by professors Securato Master and Securato Junior.
- Bankers AcademyflagshipBranded content collection on Tabula offering investment banking and financial market courses. Includes Bankers Academy for Pré-universitários and Bankers Academy Investment Banking programs.
- You in Banking (YIB)flagshipInclusion program promoting diversity in the financial market through education. Features Mini-Challenges and Black In Banking initiative. Offers scholarships and mentorship.
- Super Rico AcademycoreFinancial planning and personal finance content brand on the platform, run by SuperRico Planejamento Financeiro.
- DecolarcoreCorporate training partnership where Decolar employees access curated courses through the Decolar - Decole com os cursos do Tabula brand.
- Ibmec FinancecoreUniversity finance league from Ibmec providing curated financial content and courses on the platform.
- UFABC FinancecoreUniversity finance league from UFABC (Universidade Federal do ABC) offering curated financial education content.
- Loma AgênciaminorMarketing agency partner with curated courses in marketing and sales on the platform.
- Condado 550minorFinancial careers brand offering Trilhas de conhecimento and capacitação for market development. Connected to Sirius platform.
- Elas no Mercado FinanceirocoreInclusivity initiative supporting university women in financial markets with curated content and resources.
- International DayminorSolidarity project combining international cuisine education with charitable giving to 5 beneficiary institutions. Includes courses on various cuisines.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Tabula competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global higher-ed and professional course platform offering certificates and degrees. Competes with Tabula in the finance/business category with institutional brand authority and employer recognition.
- Udemy: Global multi-instructor course marketplace with millions of courses in Portuguese and other languages. Operates at much larger scale and competes for both learners and instructors in Brazil.
Emerging players
- MasterClass: Premium video-class subscription service featuring celebrity instructors. Comparable premium video-course DNA and creator-led brand model, although MasterClass operates globally and on subscription rather than per-course marketplace terms.
Direct peers
- Domestika: LATAM-origin creator-led course marketplace focused on creative skills. Highly comparable multi-instructor catalog model with curated sub-brands and a premium positioning similar to Tabula's macrotema structure.
- Kiwify: Brazilian course and digital product marketplace with payment processing tailored to Brazil. Direct rival on creator onboarding, payment options, and SMB course buyers.
- Eduzz: Brazilian digital commerce and infoproduct marketplace selling online courses, memberships, and subscriptions. Competes for the same creator supply and Brazilian consumer audience.
- Alura: Brazilian online learning platform offering technology, business, and design courses via subscription. Competes for the same Brazilian professional and student segment and overlaps with Tabula's T.I. and business categories.
- Crehana: LATAM online learning platform offering courses across design, business, and marketing. Targets the same Spanish/Portuguese-speaking professional learner base with a marketplace-plus-curated mix.
- Hotmart: Brazil-based digital products and online course marketplace serving LATAM creators and learners. Most direct competitor given shared marketplace model, creator monetization, and Brazil/LATAM focus.
Regional players
- Worky: Brazilian professional training and corporate learning platform with similar B2B and individual course mix. Comparable target audience and Brazilian payment integrations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tabula social profiles
Digital presenceTabula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tabula leadership team
Management profileNumber of profiles
Profiles2 records
Tabula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tabula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tabula
What does Tabula do?
Tabula operates an online education marketplace that connects students with third-party content creators (conteudistas) who publish and sell video-based courses across 16+ categories including finance, law, technology, marketing, and lifestyle. The platform handles course hosting, digital certificate generation, e-commerce checkout, and affiliate tracking, while content creators retain 65% of revenue and Tabula retains 35%.
Is Tabula a public or private company?
Tabula is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tabula founded?
Tabula was founded in 2015. It employs 1 to 10 people.
Where is Tabula based?
Tabula is headquartered in Jardim Paulista, Brazil, in the Latin America region.
How does Tabula make money?
Three revenue lines are on record. Course Sales Revenue Share is the primary driver. The others are affiliate Program Commission and corporate Training.
Who are Tabula's main competitors?
Broad incumbents on record are Coursera and Udemy. MasterClass is listed as an emerging player. Direct peers are Domestika, Kiwify, Eduzz, Alura, Crehana and Hotmart. Worky is listed as a regional player.
Does Tabula have an API?
No public API is recorded for Tabula.