TriBeCa Therapy
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TriBeCa Therapy does
TriBeCa Therapy is a privately-held psychotherapy practice founded in 2009 by Columbia University-trained clinician Matt Lundquist (LCSW, MSEd) and operating from Manhattan and Park Slope, Brooklyn. The practice delivers individual, couples, family, teen, group, and executive coaching services using a relational psychoanalytic clinical philosophy oriented toward "working through" rather than symptom management, with both in-person sessions and remote delivery via phone and video platforms.
The business operates on a fee-for-service model with pay-as-you-go billing; patients pay upfront and seek reimbursement from out-of-network insurance. Per-session rates are positioned "at or above highest NYC rates," and sessions run approximately 55 minutes. Core technology is limited to commodity telehealth tools (Skype, FaceTime, Google Hangouts, Zoom) and standard practice management/scheduling systems; there is no proprietary technology stack or AI component. The practice has grown from a solo operation to a group of at least nine clinicians with a dedicated Director of Supervision and Training, and has spun out a specialized maternal mental health sub-brand called Tribeca Maternity.
Customer segments span creative professionals, couples, families, teens, new mothers, LGBQ parents, and executives — all served in the NYC metro area. The go-to-market is sales-led and community-led: patients initiate contact via phone or email, an initial consultation determines fit, and demand is generated through a 29+ page SEO-optimized website, an active blog, and recurring earned media coverage in outlets including the Wall Street Journal, New York Times, NBC, NPR, The Atlantic, and WNYC. There is no external investment, no parent company, and no public-market presence.
TriBeCa Therapy firmographics
Firmographics- Name
- TriBeCa Therapy
- Legal name
- Tribeca Therapy
- Website
- https://tribecatherapy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where TriBeCa Therapy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TriBeCa Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Therapy Sessions: Fee-for-service model where patients pay upfront and seek reimbursement from out-of-network insurance. Sessions are approximately 55 minutes.
- Couples and Family Therapy: Fee-for-service model for couples and family therapy sessions with similar reimbursement structure.
- Group Therapy: Fee-for-service model for group therapy offerings including depression, anger management, social anxiety, and bipolar disorder groups.
- Executive Coaching: Fee-for-service executive coaching services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Therapy Sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TriBeCa Therapy product offering
Product offeringCore offering
TriBeCa Therapy is a New York City psychotherapy practice delivering individual, couples, family, teen, and group therapy, plus executive coaching, on a fee-for-service basis. Services are provided both in-person at its Manhattan and Brooklyn offices and remotely via video and phone, with a specialization in creative New Yorkers, maternal mental health (Tribeca Maternity), and relational psychoanalytic approaches.
Product overview
Tribeca Therapy is a private psychotherapy practice founded in 2009 by Matt Lundquist, LCSW, MSEd, offering creative individual, couples, and family therapy for New Yorkers. The practice operates as a single unified service with a specialized sub-brand called Tribeca Maternity, which focuses on maternal mental health including postpartum depression, birth trauma, and therapy for new mothers. Core services include individual therapy, couples therapy, family therapy, teen therapy, group therapy, and executive coaching, with all services available both in-person at their Manhattan location and via remote/video sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Tribeca Maternity: A maternal mental health project specializing in postpartum depression therapy, therapy for new moms, and maternity-related counseling services.
Products and services
- Individual Therapy One-on-one psychotherapy for adults addressing depression, anxiety, trauma, grief, life transitions, and other mental health concerns, available in-person and via remote video/phone sessions.
- Couples Therapy
- Family Therapy
- Teen Therapy
- Group Therapy
- Tribeca Maternity A specialized maternal mental health sub-brand within TriBeCa Therapy addressing postpartum depression, birth trauma, feeding decisions, identity changes, and related maternity mental health needs for new mothers and families.
- Co-parenting Therapy
- Executive Coaching
Companies that use TriBeCa Therapy
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
TriBeCa Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TriBeCa Therapy partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
TriBeCa Therapy competitors and assessment
Company assessmentOthers
- Alma: Network and back-office platform helping independent licensed therapists launch and run insurance-accepting private practices. Comparable in that it competes for the same therapist talent pool and shapes the private-practice services ecosystem.
- Headway: Platform that helps private-practice therapists accept in-network insurance and handles credentialing and billing. Directly comparable as it offers an alternative operating path for the same clinician pool TriBeCa recruits from.
Direct peers
- Two Chairs: Group psychotherapy practice operating multiple in-person locations with a structured therapist team and defined care model. Closely comparable group practice operating model and clinical culture to TriBeCa Therapy, though concentrated on the West Coast.
- Octave: Group mental health practice offering individual, couples, and family therapy across multiple physical locations. Same group-practice operating model and similar premium positioning targeting urban professionals.
Broad incumbents
- BetterHelp: Largest direct-to-consumer online therapy subscription platform. Competes for the same end-patients seeking convenient individual and couples therapy, but at much lower price points and broader scale.
- Talkspace: Public teletherapy platform offering individual, couples, and teen therapy via subscription messaging and live sessions. National scale competitor to TriBeCa's telehealth service line.
- Cerebral: Telehealth platform offering mental health care including therapy and medication management. Competes with TriBeCa for outpatient mental health patients seeking convenient remote access.
- Brightside Health: Teletherapy and psychiatry provider serving anxiety and depression patients with a mix of therapy and medication. Direct digital competitor in the same outpatient mental health category.
- Lyra Health: Enterprise mental health benefit platform that provides therapy and coaching to employees at large companies. Competes for the same executive-coaching and individual-therapy demand via employer-sponsored channels.
Emerging players
- Charlie Health: Higher-acuity intensive outpatient program focused on teens and young adults. Comparable teen and family therapy segment but a different acuity and program model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TriBeCa Therapy social profiles
Digital presenceTriBeCa Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriBeCa Therapy leadership team
Management profileNumber of profiles
Profiles9 records
TriBeCa Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriBeCa Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriBeCa Therapy
What does TriBeCa Therapy do?
TriBeCa Therapy is a New York City psychotherapy practice delivering individual, couples, family, teen, and group therapy, plus executive coaching, on a fee-for-service basis. Services are provided both in-person at its Manhattan and Brooklyn offices and remotely via video and phone, with a specialization in creative New Yorkers, maternal mental health (Tribeca Maternity), and relational psychoanalytic approaches.
Is TriBeCa Therapy a public or private company?
TriBeCa Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TriBeCa Therapy founded?
TriBeCa Therapy was founded in 2009. It employs 1 to 10 people.
Where is TriBeCa Therapy based?
TriBeCa Therapy is headquartered in New York, United States, in the North America region.
How does TriBeCa Therapy make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples and Family Therapy, group Therapy and executive Coaching.
Who are TriBeCa Therapy's main competitors?
Others on record are Alma and Headway. Direct peers are Two Chairs and Octave. Broad incumbents are BetterHelp, Talkspace, Cerebral, Brightside Health and Lyra Health. Charlie Health is listed as an emerging player.
Does TriBeCa Therapy have an API?
No public API is recorded for TriBeCa Therapy.