Mental Health Counseling

What Mental Health Counseling does

Mental Health Counseling for Emotional Well Being PLLC is a small group private mental health practice operating from 351 Manville Road, Suite 105, Pleasantville, NY 10570, with service delivery also via telehealth. Founded by Dawn Catucci, the practice employs five clinicians (one founder/clinical director, three fully licensed mental health counselors, and one supervised MHC Intern). The firm serves children, adolescents, teens, adults, families, and student athletes across the New York area, addressing anxiety, depression, ADHD, autism spectrum concerns, OCD, trauma, anger management, social anxiety, women's issues, postpartum adjustment, parenting challenges, and failure-to-launch concerns.

The core technology is the standardized application of evidence-based psychotherapy modalities, primarily Cognitive Behavioral Therapy (CBT) and Dialectical Behavior Therapy (DBT), supplemented by Mindfulness-Based Therapy and the Yale Child Study Center's Supportive Parenting for Anxious Childhood Emotions (SPACE) parent-based program. The technology stack is essentially clinical rather than software-based: teletherapy delivery, an informational website (mycbtanddbt.com) with blog content, FAQs, and appointment request forms, and curated mental health resource links to bodies such as NAMI, SAMHSA, and APA. There is no disclosed AI/ML product or proprietary software platform.

The business model is direct-to-consumer fee-for-service. Standard 45-minute individual sessions are priced at $200-$250 paid out of pocket, with the practice assisting clients in filing claims that yield roughly 80% out-of-network insurance reimbursement for many clients. A supervised intern offers sliding-scale sessions at $75. Additional revenue streams include group programs (Social Skills Group, Tween Topics Group, Group Counseling for Anxiety) and seminars (Sports Psychology, Wellness & Resiliency for College & Beyond, SPACE). Patient acquisition relies on the website, blog content, earned media coverage of the founder in the Wall Street Journal and US News & World Report, and group/seminar programs that pipeline clients into individual therapy. Typical treatment duration is short-term (12-24 sessions).

Name

Mental Health Counseling

Legal name

Mental Health Counseling for Emotional Well Being PLLC

Website

https://mycbtanddbt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health Counseling for Emotional Well Being PLLC is a small Pleasantville, NY group private practice delivering evidence-based CBT, DBT, mindfulness, and SPACE therapy to children, teens, adults, families, and student athletes in person and via telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

Keywords

• Mental health counseling
• Individual therapy services
• Cognitive behavioral therapy
• Group therapy programs
• Telehealth counseling

Headquarters

HQ city

Pleasantville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Therapy Sessions: Fee-for-service individual therapy sessions at $200-$250 per 45-minute session. Clients pay out-of-pocket and submit claims for out-of-network insurance reimbursement. Many clients receive approximately 80% reimbursement of session fees.
2. Intern Sliding Scale Sessions: Kasey Genovese, MHC Intern, offers a sliding scale fee of $75.00 per session for clients, supervised under Dawn Catucci.
3. Group Therapy Sessions: Group counseling programs offered including Social Skills Group, Tween Topics Group, Group Counseling for Anxiety, and other seminar formats. Billed as part of the practice's fee-for-service model.
4. Seminars and Workshops: Seminars offered including Sports Psychology Seminar (4 sessions), Wellness & Resiliency for College & Beyond (10 sessions), and SPACE program (8-12 parent sessions). These represent additional revenue streams alongside traditional therapy.
5. Out-of-Network Insurance Reimbursement: Practice submits claims on behalf of clients for out-of-network reimbursement. Many clients receive 80% reimbursement of session fees. This facilitates access for clients with insurance plans that do not cover in-network providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mental Health Counseling for Emotional Well Being PLLC provides evidence-based mental health counseling services to children, teens, adults, and families, using Cognitive Behavioral Therapy (CBT) and Dialectical Behavior Therapy (DBT) as primary modalities, supplemented by mindfulness-based therapy. Offerings span individual therapy, group therapy programs, parent coaching, and structured seminars (including SPACE, Sports Psychology, and Wellness & Resiliency), delivered both in-person at the Pleasantville, NY office and via telehealth.

Product overview

Mental Health Counseling for Emotional Well Being PLLC is a small group private practice offering mental health counseling services. The company provides a comprehensive portfolio of therapeutic services including Individual Therapy for various conditions (anxiety, depression, ADHD, autism, trauma, OCD, anger management, women's issues, and more), Group Therapy programs (Social Skills Group, Tween Topics Group, Group Counseling for Anxiety), and specialized seminars (Wellness & Resiliency for College & Beyond, Sports Psychology, SPACE parenting program). The practice operates through multiple service delivery channels including in-person sessions at their Pleasantville, NY office and Telehealth online therapy. Core treatment modalities include Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Mindfulness-Based Therapy, which are applied across the various individual and group therapy offerings to address social, emotional, interpersonal, and academic difficulties for children, teens, and adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one evidence-based counseling sessions for children, teens, and adults addressing anxiety, depression, ADHD, autism-related needs, trauma, OCD, anger management, women's issues, postpartum concerns, failure-to-launch syndrome, social anxiety, parenting coaching, and other mental health concerns; delivered in-person and via telehealth.
• Group Therapy
• Telehealth
• Supportive Parenting for Anxious Childhood Emotions (SPACE)
• Wellness & Resiliency for College & Beyond Seminar
• Sports Psychology Seminar

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Yale Child Study Center (Dr. Eli Lebowitz)coreStrategic or Co-development PartnerThe practice has adopted the SPACE (Supportive Parenting for Anxious Childhood Emotions) program developed by Dr. Eli Lebowitz at the Yale Child Study Center. SPACE is a parent-based treatment program tailored for children and adolescents grappling with anxiety, OCD, and related symptoms. The practice offers this as a seminar series for parents (8-12 sessions).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Octave: Outpatient mental health clinic chain delivering individual and group therapy with measurement-based care. Comparable as a multi-clinician group practice using evidence-based modalities and serving similar commercial/insured populations.
• Two Chairs: Hybrid in-person + teletherapy practice operating multiple clinics with licensed therapists delivering evidence-based care. Closely comparable in offering matched-therapist, outcomes-measured outpatient mental health counseling with both physical locations and telehealth.

Others

• Alma: Therapist directory, credentialing, and practice-management platform helping independent LMHCs accept in-network insurance. Comparable as an enabler competing with this practice's manual out-of-network billing workflow.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen counseling via telehealth. Comparable as a competitor for the same general outpatient talk-therapy demand, but at much larger scale and lower price points.
• Talkspace: Public online therapy and psychiatry platform covering individuals, teens, and couples via messaging and live sessions. Comparable as a national telehealth competitor in the same outpatient mental health counseling category.
• Spring Health: Employer mental health platform combining therapy, coaching, and psychiatry with measurement-based care. Comparable as an enterprise-funded alternative to out-of-network private practice therapy.
• Lyra Health: Employer-sponsored mental health benefit platform providing therapy, coaching, and medication management. Comparable because it draws demand for evidence-based therapy (including CBT) away from out-of-network practices like MHC.

Emerging players

• Charlie Health: Virtual intensive outpatient and partial hospitalization program for teens and young adults with anxiety, depression, and trauma. Comparable in adolescent and family-focused mental health treatment, though at a higher acuity level.
• Grow Therapy: Therapist network and practice-management platform helping independent LMHCs run private practices with insurance billing, telehealth, and referrals. Comparable because it operates in the same outpatient mental health counseling space and supports the same clinician economics.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression using measurement-based care and pharmacology plus therapy. Comparable as a direct-to-consumer outpatient telehealth provider in the same anxiety/depression treatment categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mental-Health-Counseling-for-Emotional-Well-Being-PLLC-100054233541842
• LinkedInlinkedin.com/company/mental-health-counseling-for-emotional-well-being-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Counseling